
At DESelect, we help customers succeed with segmentation in Salesforce Marketing Cloud (SFMC), and the first place to start is a good foundation. Therefore, in this blog, we’ll be sharing 6 of the best resources to get you started with Salesforce Marketing Cloud. We hope that you’ll enjoy it and learn more about SFMC!
1. “Salesforce Marketing Cloud Tutorial”, by Kasheeka Goel
Kasheeka Goel introduces you to Salesforce Marketing Cloud and explains in detail how to use SFMC in his blog series. Overall, he’ll be giving you a brief introduction on the following topics:
- A brief explanation of SFMC
- Why learn SFMC and what are the benefits
- Modules in SFMC
In addition to these, he explains each feature of SFMC step by step. He’ll provide you with recommended videos and visuals to further explain.
2. “Is Salesforce Marketing Cloud The Right Choice?”, by Digital Aquila
In this article, Digital Aquila helps you understand whether Salesforce Marketing Cloud is the right choice for your company or not. They do this by sharing extensive customer reviews and scores, and top it off with their own experience. This combination makes the article very insightful and relevant.
Pau Klein answers some of the most frequently asked questions related to SFMC through visuals and videos. The questions being:
- What is Salesforce?
- What is Salesforce Marketing Cloud?
- What can you do with Marketing Cloud?
- What are Marketing Cloud’s benefits?
- Can any type of company use Marketing Cloud?
Lastly, he explains how to set up SFMC for your company.
Nachiketh from Edureka provides a quick history recap and then explains that in SFMC, there are 6 builders where you can generate different marketing strategies.
- Journey Builder
- Audience Builder
- Personalization Builder
- Content Builder
- Analytics Builder
- Marketing Cloud Content
In addition, there are 5 different channels in SFMC that you can leverage to interact with your customers.
- Email Studio
- Social Studio
- Mobile Studio
- Advertising Studio
- Web Studio
5. “Get Started With Marketing Cloud”, by Salesforce Trailhead
“Trails are guided learning paths through modules and projects that help you cover the most ground in the shortest amount of time. Consider them your personal game plan for exploring new skills.” – Salesforce
In this training module, you’ll be learning two main concepts:
- How the marketing industry is affected by the developing technology and customer expectations
- What are the products that SFMC contains and their functionalities
6. “Get The Most Out Of Marketing Cloud”, by Salesforce Trailhead
In the module, you will get to know more about Marketing Cloud and its role in defining your unique marketing strategy.
- Understand how Marketing Cloud will help you define your digital marketing strategy.
- Summarize two ways to work with the Marketing Cloud Service team experts to make the most of Marketing Cloud.
Conclusion
We’ve listed some of the best resources to help you get started with Salesforce Marketing Cloud (SFMC). We hope that you find these resources as useful as we do. Know other great resources to get started with SFMC? Let us know and we’ll gladly add them while mentioning you!
Already well on your way with Salesforce Marketing Cloud and looking for an easy way to segment? Then you may want to check out DESelect, the segmentation addon for Salesforce Marketing Cloud.
- 1. “Salesforce Marketing Cloud Tutorial”, by Kasheeka Goel
- 2. “Is Salesforce Marketing Cloud The Right Choice?”, by Digital Aquila
- 3. “What is Salesforce Marketing Cloud? Here Are Your Questions Answered”, by Pau Klein
- 4. “Salesforce Marketing Cloud: A Powerful Marketing Cloud”, by Nachiketh
- 5. “Get Started With Marketing Cloud”, by Salesforce Trailhead
- 6. “Get The Most Out Of Marketing Cloud”, by Salesforce Trailhead
- Conclusion
Latest Articles
-
DESelect Launches Marketing Optimization Platform for Marketing Cloud
AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings […]December 1, 2023GDPR Compliance in the US Versus the Rest of the World: Key Differences and Challenges
Data is arguably the most valuable commodity on the planet, therefore data privacy and protection are of paramount concern globally. With personal information being sold on the black market and cybercrime on the rise, consumer privacy and the security of their data are now more important than ever before. The General Data Protection Regulation (GDPR) […]November 30, 2023DESelect: The Marketing Optimization Platform for Salesforce
During my years as a consultant for a large automobile distributor, a grave problem in the marketing field became apparent to me. Almost every marketer that I had worked with expressed the same feeling about Salesforce Marketing Cloud – Although a powerful Marketing Automation Platform, it required a significant amount of technical expertise. In order […]November 30, 2023Seeing Too Many Bounces? 5 Tips to Improve Email Deliverability
Email deliverability is just the first step in gauging the success of your email marketing campaign. Before you can complete A/B or multivariate testing, measure your CTR, or determine your campaign ROI, people need to actually receive your emails. Worst case scenario, your brilliant emails end up in a junk folder and the data points […]November 21, 2023Join our newsletter to receive updates and helpful SFMC guides.
