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Salesforce Marketing Cloud

Easily create powerful audience segments, intelligently control marketing communication frequency, and achieve faster Marketing Cloud ROI

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DESelect in SFMC
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No-code audience segmentation

DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL.


Frequency capping for Journey Builder communications

DESelect Engage is a new, innovative platform for Salesforce Marketing Cloud to help marketing teams solve saturation control, intelligently prioritize communications, and optimize campaigns across teams.


The search engine for Marketing Cloud

DESelect Search is a free tool available in the AppExchange or as a Chrome Extension, that allows you to find data extensions, automations, objects, and more–in seconds.

Start searching today:

Common Campaign Hurdles

  • sql-home-icon1
    No SQL knowledge
    Most marketing teams lack SQL knowledge.
  • targeting-icon
    Poor targeting & personalization
    70% of brands fail to use and scale personalized emails.
  • lead-time-icon
    Campaign lead time
    Dependency on technical experts results in long campaign cycles.
  • scoring-model-icon
    Scoring models
    Marketers don’t have a good view on their audience’s engagement.
  • time-spent-icon
    Time spent on data
    Marketing teams spend more than twice as much time on data than they should.
  • SFMC-icon
    SFMC implementation & maintenance
    Implementing or maintaining a data model in SFMC is time-consuming.

How DESelect Improves Marketing Ops

  • sql_code_icon
    Leverage SQL without writing SQL
    Create advanced segments with ease.
  • trending_up_icon
    Increase marketing efficiency by 52%
    Saves half the time marketers would normally spend on data.
  • launch_icon
    Launch your campaigns at least 23% faster
    Avoid targeting ping-pong and launch campaigns stress-free.
  • happy_user_icon
    Improve user adoption
    Put the control over your data back into the hands of your marketers.
  • audience_focus_icon
    Focus on the right audiences
    Define engagement scoring based on behavioral and subscriber data.
  • email_personalized_icon
    Deliver personalization at scale
    Save time that can be put in delivering the right message.

Frequently Asked Questions

  • Will this work for me?

    We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.

    Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.

  • Why do I need this?

    Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.

  • What if I don’t have time?

    If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.

    However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.

    Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.

  • Is this secure?

    Yes. At DESelect, we take security very seriously. Asides having passed Salesforce’s own security review, we are also ISO-27001 certified. To learn more about security, visit our data and security page. In terms of securing our integration with Salesforce Marketing Cloud and performing authentication, we follow the Salesforce API integration security guidelines. In terms of data processing, we only store metadata (data extension names, user name,…) but not actual data (the records within a data extension). That means we are rather “lightweight” from a data processing point of view, as we do not store your actual customer data. For more information check out our security documentation.

  • Why can't I use SQL queries to segment?

    Admitted, SQL queries do offer extensive segmentation capabilities. But: You need to know SQL or find someone who does. Even if you know SQL, it is extremely time consuming and a lot of time goes into bug-fixing. If you don’t understand SQL, you will be dependent on experts to write and maintain queries, slowing down the time it takes you to bring campaigns live. You may experience lower user adoption. If you currently use SQL queries, you will find DESelect supports your segmentation needs but is not dependent on experts, and saves you a significant amount of time.

See how you can unlock the full power of Marketing Cloud

See how you can unlock the full power of Marketing Cloud

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