Video Recording: Challenges and opportunities in understanding customer journeys using SFMC Watch the previous episode of Heroes of Marketing Cloud here. Find the links to the
Video Recording: Digital innovation and Salesforce’s roadmap, with Eric Stahl Watch the previous episode of Heroes of Marketing Cloud here. Find the links to the mentioned
Introduction to Salesforce Customer 360 In October 2020, Salesforce publicly released their new CDP (customer data platform), Customer 360. This platform aims to connect all
Video Recording: Compassion and the magic wand for Marketing Cloud with Chris Zullo Watch the previous episode of Heroes of Marketing Cloud here. Find the links
Video Recording: How Marketing Cloud and Insurance work together with Danielle Laffey from Silverline https://youtu.be/-eiFV3MRgjM Watch the previous episode of Heroes of Marketing Cloud here. Find
Video Recording: Adding a human touch to Marketing Cloud projects with Julien Coatalen from Bluewolf Watch the previous episode of Heroes of Marketing Cloud here. Find
Video Recording: Salesforce communities, lies, and pigs in blankets with Michiel van Gaalen Watch the previous episode of Heroes of Marketing Cloud here. Find the links
Video Recording: Salesforce Marketing Cloud vs Pardot with Lucy Mazalon from The Drip https://youtu.be/4HiPOmZIvhg Watch the previous episode of Heroes of Marketing Cloud here. Find the
When working with Marketing Cloud marketers require deeper technical skills to have success in this challenging digital marketing world. There is a variety of supportive
Video Recording: The value of being a community member with Guilda Hilaire from Salesforce https://youtu.be/C0O5UW7cW3I Watch the previous episode of Heroes of Marketing Cloud here. Find
Video Recording: How to boost your career with Salesforce Marketing Cloud with Kaelan Moss from Minute Admin https://youtu.be/We-Ktge6ilU Watch the previous episode of Heroes of
In our tightly knit community of Marketing Cloud pros, it was a pleasant surprise to our team when we came across the registered ISV partner
This is the fifth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
Video Recording: How to SFMC with Greg “Gortonington” Gifford’ https://youtu.be/Lg9mhOQyjao Watch the next episode of Heroes of Marketing Cloud here. Find the links to the
Picklists you say? Picklists are basically dropdowns used to let users choose from a series of values. Picklists can help you simplify data entry (time
This is a guest post written by Buse Tarakcioglu from Vesium, a consulting and implementation partner of Salesforce in CPG & Retail, deploying necessary functionalities
This is the fourth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
This is the third article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
What is RFM? The RFM model is based on a method that is used to analyze customer value. The RFM model is a customer segmentation
This is the second article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
When it comes to email marketing through Salesforce Marketing Cloud, you sometimes need to exclude certain customers from your mailing lists. This could be because
Early 2020 has come with a lot of uncertainty for many people and organizations. However, when it comes to digital marketing, there is one thing
In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our
This is the first article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 2: How
In this article, we would like to share our top 10 Salesforce Marketing Cloud data views. What are Salesforce Marketing Cloud data views? Basically, data
An email sent to the right person at the right time is key to a successful email campaign in Salesforce Marketing Cloud (SFMC). But how
Data views are system-generated tables (or “data extensions, DEs”) in Salesforce Marketing Cloud (SFMC). They contain different information about the subscribers and events such as
Segmentation processes can take up a lot of time when you want to create a targeted campaign. In the previous articles, we outlined different options
Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning
At DESelect, we help customers succeed with segmentation in Salesforce Marketing Cloud (SFMC), and the first place to start is a good foundation. Therefore, in
This is the second part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC): Read the first part here: How to filter a
“Marketing segmentation is a natural result of the vast differences among people.” As the director of The Design Lab at the University of California, Donald
This is the first part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC) Update 22/11/2019: A new part about data relations
https://www.youtube.com/watch?v=IxSayM5yWR8 If you are curious to learn more about marketing automation organization, business intelligence (BI), Salesforce Pardot and HR services industry we advise you
On August 25th, 2019, DESelect CEO, Anthony Lamot, had the honor of interviewing Josh Bradley who is the CMO of 4C Consulting. Josh talks about
On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects
Do you wonder how to drive revenue with targeting and segmentation? With the advent of marketing automation, marketers have been able to work more efficiently,
As opposed to a trial-and-error approach, targeting and segmentation can save you some valuable advertising dollars. Dividing your audiences into segments, based on factors such