Customer Success Story: Roadshow Films

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Faster campaign cycle
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NO SQL dependency
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SEO Winners
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Experience
“Now, if I need to create a query, I can jump in and do it myself.”
5/5

Jennifer Eagle

Email Lead – Roadshow Films
“Customer Success Calls with the people at Village Roadshow are always a pleasure; they are true friendly Aussies. I’m looking forward to having a Barbie with them”
5/5

Jonathan Van Driessen

CTO & Co-Founder DESelect

We’re thrilled to have received customer feedback from one of Australia’s leading theatrical movie distributors, Roadshow Films. In a recent session, our CTO Jonathan spoke to Jennifer Eagle, Email Lead, and Vincent Borg, Email Marketing executive. Jen handles communications planning & strategy, whilst Vincent, a relative newcomer to the team, handles subscriber outreach and contact nurturing, ultimately driving sales via DTV.

The real cost of outsourcing SQL

Jen explained that before DESelect, Roadshow Films regularly used data filters, and on more complicated projects, SQL queries were regularly outsourced to an external agency. This was turning out to be very costly and added more time to projects. 

In fact, since Australia’s martech industry is still in relative infancy, SQL query services are rare and thus costs are high at around $800 AUS per hour. This meant that Roadshow was spending anything from $500-$2,000 for the more complicated query sets.  

“DESelect is super-user-friendly and easy for anyone to just jump in, to get the data you need.”
Jennifer Eagle
Email Lead

DIY selection

In stark contrast to the situation six months ago, Jen was happy to report that since fully adopting DESelect, Roadshow has barely needed to engage external SQL resources.

“Now, if I need to create a query, I can jump in and do it myself.”
Jennifer Eagle
Email Lead

A welcome tool for junior marketers

Speaking of his experience as a relative newcomer to the marketing team (and as a marketer), Vincent explained that as a former creative and graphic designer, he has no technical background or experience in SQL. Since this really doesn’t matter when using DESelect, he enjoyed the visual-friendliness of our tool.

“Using Salesforce can be a little overwhelming sometimes. When using DESelect, it’s clear that a lot of thought has gone into making it user-friendly and easy to interact with.”
Vincent Borg
Email Marketing executive

So far so good, as Vincent expressed his enjoyment in using DESEelect and looks forward to using it again.

Onboarding

In discussing Roadshow’s on-boarding process, Jen explained that she needed very little training, thanks to the tool being very intuitive and easy to use.

Due to the pandemic’s impact on the team’s working environment, Vincent had somewhat of a trial by fire, whereby his DESelect on-boarding combined his introduction to the tool with a live project! We’re happy to report that it was straightforward and pain-free.

“It’s intuitive and it just makes sense.”
Jennifer Eagle
Email Lead

Praise for support

Having had to liaise with our support team only a couple of times, Jen was pleased to report that she found the team to be great and quick.

“You guys always get back to us pretty much the next day, which is great. ”
Jennifer Eagle
Email Lead

No more SQL

Jen talked a little about how Roadshow first discovered DESelect while struggling with issues and costs surrounding SQL. According to Jen, they were delighted to find that DESelect was  exactly what they needed, to avoid wasting any more time on Excel spreadsheets or external resources.

“We decided that there had to be an easier way to do this.”
Jennifer Eagle
Email Lead

Recommending DESelect

Both Vincent and Jen were more than happy to recommend us. We were especially pleased that Vincent — a newcomer to marketing — found our tool so easy to use.

“If you’re looking for software that’s very user-friendly and intuitive, to make using Salesforce Marketing Cloud so much easier, then you should definitely get DESelect.”
Jennifer Eagle
Email Lead

Huge thanks to Jen and Vincent for taking the time to share their DESelect experience with us. As always, we’re over the moon to receive such positive feedback. 

If you’d like to learn how DESelect can help your organization, check out this quick tour

Alternatively, since a demo won over Roadshow Films, perhaps you’d like to schedule one today?

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