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What Are the Typical Stages of the B2C Customer Journey?
In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with a brand, is pivotal in shaping customer experiences and driving conversions. Let’s embark on a […]March 21, 2024 -
Segmentation in Salesforce Marketing Cloud (SFMC)
You’ve already mastered segmentation in your everyday life. Your relationship with your family, friends, and colleagues is the biggest proof of your mastery. Why? Because you know what everyone around you likes and dislikes. And you tailor to their segment their behaviors, needs, lifestyles, and hobbies to keep them happy. If your best friend is […]March 20, 2024 -
Time-Smart Marketing: Import Journey & Automate Retries with Engage (Transcript)
Webinar Transcript Time-Smart Marketing: Import Journey & Automate Retries with Engage Don’t miss the next one Read the release notes from this feature: here Carley: Welcome my name is Carley I’m from the marketing team at DESelect and I just want to say hello to everyone joining today and we’re going to be showcasing our […]March 15, 2024
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A+ Marketing Cloud Strategies for HigherEd Success: A Fireside Chat with Cornell and UMGC (Transcript)
https://youtu.be/xbxVOrW72Vw Anthony Lamot: Hello, and welcome everyone to another webinar by DESelect. Today. We have a really exciting topic getting an a plus with Marketing Cloud strategies for hired success today. The fireside chat. And I’m very excited to have our customers from Cornell University as well as University of Maryland Global Campus here. […]February 26, 2024 -
Webinar | State of Marketing Optimization: Top Trends to Get the Most Out of Your Personalization and AI in 2024
Anthony Lamot: Hi, everyone, and welcome to this webinar organized by DESelect. Today we’re going to be talking about the state of marketing. Thank you all for joining our webinar, as we are going to take you through some top trends to get the most out of your personalization. And AI for this year for […]February 7, 2024 -
What Is Salesforce Marketing Cloud? A Quickstart Guide
What Is Salesforce Marketing Cloud? A Quickstart Guide Never heard of Salesforce Marketing Cloud or simply don’t know enough? You have come to the right place. Today, we will be discussing the platform in a little more detail, along with the benefits of investing in SFMC for the long-term strategic future. As we embark on […]January 30, 2024 -
Alex Divrioti, Customer Success Manager
Company Culture Meet Our Team: Customer Success Manager, Alex Divrioti Meet Alex, our newest member of the Customer Success Team, who left sunny Greece behind and moved to Belgium to work at DESelect. Get her take on her DESelect journey → Alex has a passion for innovation, change and exponential growth. That passion makes her […]January 24, 2024 -
Audience Engagement Scoring 101: Finding Your Best Subscribers
63% of marketers segment and personalize customers’ messages based on their behavior. But what does that really mean? It is always crucial for companies to establish what kind of relationship they possess with each subscriber, no matter how they operate. You should know exactly which contacts resonate with your content, need more nurturing, or should […]January 17, 2024 -
Heroes of Marketing Cloud: Genna Matson on the Marketing Cloud Community
Stay Connected Stay Connected Subscribe Episode 12 | Transcript Genna Matson: Technical Architecture in SFMC, Email Marketing and SFMC Learning Resources Anthony Lamot: Genna, welcome to the show! Genna Matson: Hello, thank you. Anthony Lamot: It’s such a pleasure to have you here. How have you been since the last time we spoke at Connections? […]December 23, 2023 -
Understanding Data Privacy Compliance Across Multinational Teams in Salesforce Marketing Cloud
More than 70% of nations have enacted data protection and privacy laws in the last decade, as shown by the 241 legislations listed on the United Nations Trade and Industry website. The pressing question arises: How do multinational teams navigate the complexities of data privacy compliance, especially when adopting Salesforce Marketing Cloud (SFMC), as it […]December 22, 2023 -
Carley Zoccali, Digital Marketing Specialist
Company Culture Meet Our Team: Digital Marketing Specialist, Carley Zoccali Meet our marketing whiz Carley, hailing from New York. Carley came to our (Belgian) shores early in 2022, with experience as a Sales Professional in her bag, and a lengthy career as a D1 college soccer star. Get her take on her DESelect journey → […]December 20, 2023 -
Ensuring Data Is Ready For Marketing Campaign Launch: Optimal Data Storage, Taxonomy, and Deployment to Journey Builder
In today’s digital landscape, where customer experiences reign supreme, the strategic use of data has become a pivotal factor in achieving success in each marketing campaign launch. Your ability to harness and leverage data effectively often means the difference between a captivating customer journey and one that falls short of expectations. To navigate this data-driven […]December 16, 2023