Cambridge University Press, “the Press”, is one of the largest university presses in the world. Due to the various data sources which they integrate with Marketing Cloud, their Data Manager used to spend 50% of her time writing SQL to join and enrich data sources, cleanse data in Excel, and deduplicate records. That is a lot of manual work and it would happen again every week! Meanwhile, marketers were completely dependent on technical experts to do campaign segmentation for them.
Then, the Press switched to DESelect for drag-and-drop segmentation. The Data Manager would now only spend 10% of her time on data in Marketing Cloud and can focus on more value-adding tasks. And a SQL query that used to take the Data Manager an hour to write, could now be replicated by Junior Marketers in less than 5 minutes – they actually put a clock on that!