# DESelect | Best Salesforce Marketing Cloud Solutions > With the DESelect intuitive platform you can easily segment, find, or analyze Marketing Cloud data for elevated audience engagement - without writing code or relying on technical expertise. --- ## Pages - [Optimize Salesforce Marketing Cloud for Higher Education](https://deselect.com/optimize-salesforce-marketing-cloud-for-higher-education/): Get a Demo Instantly Optimize Salesforce Marketing Cloud for Higher Education With digital communication dominating student outreach, higher education institutions... - [Audience Builder Sunset Migration](https://deselect.com/audience-builder-sunset-migration/): Why Segment How It Works Comparison Guide Get a Demo Audience Builder Migration to DESelect Segment for Marketing Cloud DESelect... - [DESelect Compose](https://deselect.com/compose/): Join the waitlist Instantly Personalize Messages per Audience DESelect Compose, an AI-powered writing tool, empowers brands to easily create and... - [marketing-operations-teams](https://deselect.com/marketing-operations-teams/): Reduce the time spent managing data in Salesforce Marketing Cloud Faster campaign execution, higher click through rates, happier customers See... - [DESelect for Marketing Leadership](https://deselect.com/marketing-leadership/): Eliminate bottlenecks in Marketing Cloud to generate revenue faster Increase SFMC user adoption, reduce risk, save time for expensive resources... - [DESelect for Marketing Teams](https://deselect.com/marketing-teams/): Optimize Campaign Performance in Salesforce Marketing Cloud Faster campaign execution, higher click through rates, happier customers See it in action... - [Feature Update Landing Page (Do Not Use)](https://deselect.com/feature-update/): Click Here Instantly Optimize Salesforce Marketing Cloud Segment. Engage. Search. Truly connect with the right person, with the right message,... - [Simple Content Download Landing Page (Do Not Use)](https://deselect.com/landing-page/): Click Here Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec... - [Meet Bruna](https://deselect.com/meet-bruna/): Meet Bruna See you soon - [sample](https://deselect.com/sample/): Sample Discover how to simplify and accelerate segmentation in Marketing Cloud. Combine & filter with drag-and-drop Combine data extensions simply... - [Optimize Salesforce Marketing Cloud](https://deselect.com/): Instantly optimize Salesforce Marketing Cloud (SFMC) with no-code segmentation, campaign prioritization tools, and search. - [Book a Demo](https://deselect.com/demo-2/): Book a demo and meeting with a DESelect expert today to discuss how we can help you instantly optimize Salesforce Marketing Cloud - [Meeting not booked](https://deselect.com/meeting-not-booked/): Thanks for submitting your information! We noticed you didn’t schedule your meeting. You will receive an email with a personalized... - [Beta Testing Registration](https://deselect.com/beta-testing-registration/): Beta Testing Registration is Currently Closed Thank you for your interest in the DESelect Beta Tester Program! Our registration is... - [Beta Testing Signup](https://deselect.com/beta-testing-signup/): Sign up to be a part of the DESelect beta testing program and get early access to our latest updates before they’re released. - [Segment Free Upgrade](https://deselect.com/segment-free-upgrade/): Get your Segment Free upgrade to Enable to unlock no-code audience segmentation and a complimentary training session for up to 5 users. - [Press](https://deselect.com/press/): DESelect News Read what’s new with us Company Updates DESelect Launches Marketing Optimization Platform for Marketing Cloud DESelect Launches Marketing... - [Heroes of Marketing Cloud | Podcast](https://deselect.com/heroes-of-marketing-cloud-podcast/): Sit down with DESelect CEO Anthony Lamot as he interviews Salesforce Marketing Cloud experts from a variety of industries. - [Subprocessors](https://deselect.com/subprocessors/): Subprocessors DESelect’s Subprocessors To support delivery of our Services, DESelect (and its affiliates as applicable), may engage and use data... - [World Tour NYC 2023](https://deselect.com/wt-nyc2023/): Come meet the DESelect team at Salesforce World Tour NY ’23 in New York City on December 14. We can’t wait to meet you all in person. - [DESelect Segment vs Audience Builder: Which Salesforce Marketing Cloud Solution to Choose](https://deselect.com/deselect-segment-vs-audience-builder-which-salesforce-marketing-cloud-solution-to-choose/): DESelect Segment vs Audience Builder - Turn to DESelect Segment for all audience creation needs with the retirement of Audience Builder - [Marketing Cloud University](https://deselect.com/marketing-cloud-university/): Learn Marketing Cloud essentials, such as SQL, AMPscript, Journey Builder + more! Grow your career with DESelect’s Marketing Cloud University - [Salesforce Demo Kit](https://deselect.com/demo-kit/): Get the Salesforce demo kit for DESelect Segment and DESelect Engage today to start maximizing the impact of Marketing Cloud - [Partner With Us](https://deselect.com/partners/): Join fellow consulting organizations such as Capgemini, Accenture, and Merkle in maximizing SFMC for your customers. - [Dreamforce 2023](https://deselect.com/dreamforce-2023/): Come meet the DESelect team at Dreamforce ’23 in San Francisco on September 12-14. We’ll be at booth #102 and can’t wait to meet you all in person. - [Head Test](https://deselect.com/head-test/): - [Security & Data Protection](https://deselect.com/security-and-data-protection/): At DESelect, we prioritize compliance and take the security and privacy of our clients’ data seriously. - [Connections 2023](https://deselect.com/cnx23/): Come meet the DESelect team at Salesforce Connections ’23 in Chicago on June 6-8. We’ll be at booth #515 and can’t wait to meet you all in person. Don’t forget to take a look at our speaker session & side events. - [Segment Free](https://deselect.com/free/): With Segment Free, easily create high performing audience segments in Salesforce Marketing Cloud…without code or technical resources. - [DESelect Culture](https://deselect.com/deselect-culture/): Learn about DESelect through this culture page. Our vision & values were built on 5 principles to shape our products, culture, and brand. - [TEST HUBSPOT](https://deselect.com/test-hubspot/): test - [Search Pricing](https://deselect.com/pricing/search/): Find anything in Salesforce Marketing Cloud (SFMC) instantly with DESelect Search and eliminate the need to manually search through folders - [Engage Pricing](https://deselect.com/pricing/engage/): DESelect Engage Pricing. The Salesforce Marketing Cloud (SFMC) campaign mission control center for prioritizing and optimizing campaigns. - [Segment Pricing](https://deselect.com/pricing/segment/): DESelect Segment Pricing. Accelerate campaign velocity by creating segments in half the time with no-code smart segmentation for SFMC. - [Blogs and SFMC Thought Leadership](https://deselect.com/blog/): Salesforce Marketing Cloud (SFMC) segmentation & saturation control. Save time and drive revenue with DESelect solutions for SFMC. - [Engage](https://deselect.com/engage-2/): Prioritize campaigns across business units, optimize send frequency, and control audience saturation to hit your revenue targets. - [Success Stories](https://deselect.com/stories/): Customer and Partner Success Stories See how the world’s leading companies optimize their marketing
with DESelect “I can’t envision the marketing... - [Use Case Library](https://deselect.com/use-case-library/): Use Case Library DESelect helps marketing teams get big results with Salesforce Marketing Cloud. Learn more about how we help... - [Engage - Coming Soon](https://deselect.com/engage-coming-soon/): DESelect is launching a brand new product: Engage – to help marketers control saturation, prioritize communications, and increase revenue. - [Tour](https://deselect.com/tour/): Take a tour through our platform with video product tours and walkthroughs for DESelect Segment, Engage, and Search - [MSA](https://deselect.com/msa/): Rahmenvertrag für Dienstleistungen Zuletzt aktualisiert am 2. Mai 2022. Dieses Master Service Agreement (“MSA“) legt die Bedingungen fest, die für... - [MSA](https://deselect.com/msa/): Contrat-cadre de service Dernière mise à jour le 2 mai 2022. Ce Master Service Agreement (“MSA“) définit les termes et... - [MSA](https://deselect.com/msa-2/): Master Service Agreement Last updated on 8 September 2023 Current Version - [How to manage data in Salesforce Email Studio](https://deselect.com/how-to-manage-data-in-salesforce-email-studio/): Salesforce Email Studio is a powerful marketing tool for creating, sending, and tracking email campaigns, boosting customer engagement and ROI. - [Events & Webinars](https://deselect.com/events-webinars/): Webinars & Events Find out about upcoming and past events of DESelect or watch on-demand webinars. Upcoming Events ONLINE A+... - [DESelect Search](https://deselect.com/search/): Use DESelect Search in SFMC, the quickest way to find Objects, Data Extensions, Query Activities, and more in Salesforce Marketing Cloud - [Salesforce Automation Studio Marketing Cloud Guide](https://deselect.com/automation-studio-marketing-cloud-guide/): Learn everything about Automation Studio in Marketing Cloud and how to use DESelect marketing enablement solutions to optimize it - [Principles Manifesto](https://deselect.com/principles-manifesto/): Learn about DESelect through this manifesto. Our vision & values were built on 5 principles to shape our products, culture, and brand. - [Journey Builder in Salesforce Marketing Cloud: How to Use and Best Practices](https://deselect.com/journey-builder/): Journey Builder Marketing Cloud by Salesforce. Learn everything about how to use it to build SFMC journeys successfully - [Segment](https://deselect.com/segment-2/): DESelect Segment enables no-code smart Marketing Cloud segmentation so you can create segments twice as fast to increase campaign velocity. - [Frequently Asked Questions about DESelect](https://deselect.com/faq/): Salesforce Marketing Cloud (SFMC) segmentation and saturation control. Save time, engage customers, and drive revenue with DESelect for SFMC. - [Terms](https://deselect.com/terms/): General Terms & Conditions This is a legacy page (last updated February 12th, 2021), for the latest terms please visit... - [DESelect eBook Data Download](https://deselect.com/ebook-2-download/): DESelect eBook Data Download Your eBook is ready to be downloaded Download now - [DESelect eBook - Download](https://deselect.com/ultimate-guide-to-starting-with-segmentation-in-sfmc-download/): Ultimate guide to starting with segmentation in SFMC Your eBook is ready to be downloaded Download now - [Sad Penguin](https://deselect.com/sad-penguin/): Oops! 404 We can’t seem to find the page you’re looking for. Here are a few links that might be... - [About us](https://deselect.com/about/): We enable smart marketing ops that empower marketers to deliver authentic and engaging customer experiences - [Careers](https://deselect.com/careers/): Browse DESelect careers and job opportunities to join our amazing team and help scale the company that defined smart marketing ops. - [Pricing](https://deselect.com/pricing/): DESelect pricing enables getting started for free and scaling to paid plans depending on the number of users and business units. - [Privacy + Cookie Policy](https://deselect.com/privacy-policy/): Privacy + Cookie Policy I. SCOPE OF THIS PRIVACY POLICY This Privacy Policy describes how DESelect BV and its affiliates... --- --- ## Posts - [May '25 Release - Engagement Analytics & Waterfall Segments​](https://deselect.com/releases/may-25-release-engagement-analytics-waterfall-segments/): DESelect Update: Engagement Analytics & Waterfall Segments On this release, we’re thrilled to introduce a powerful new addition to DESelect... - [Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy](https://deselect.com/blog/platform-agnostic-solutions-the-future-of-higher-ed-marketing-and-data-strategy/): Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy The higher education sector is rapidly evolving, driven by... - [Martech Needs Alignment with People and Processes in Higher Education](https://deselect.com/blog/martech-needs-alignment-with-people-and-processes-in-higher-education/): Martech Needs Alignment with People and Processes in Higher Education The higher education landscape is evolving rapidly, driven by shifting... - [Organizational Clarity Drives Success in Higher Education Marketing](https://deselect.com/blog/organizational-clarity-drives-success-in-higher-education-marketing/): Organizational Clarity Drives Success in Higher Education Marketing As colleges and universities face mounting pressures from declining enrollments, shifting student... - [AI Tools in Higher Education: The Challenge of Data Model Nuances](https://deselect.com/blog/ai-tools-in-higher-education-the-challenge-of-data-model-nuances/): AI Tools in Higher Education: The Challenge of Data Model Nuances Artificial intelligence is rapidly reshaping the higher education landscape,... - [Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics](https://deselect.com/blog/email-deliverability-challenges-in-higher-education-navigating-privacy-changes-and-evolving-metrics/): Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics The higher education sector continues to face significant... - [Managing Audience Overlap: A Critical Imperative for Higher Education Marketing](https://deselect.com/blog/managing-audience-overlap-a-critical-imperative-for-higher-education-marketing/): Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown... - [Unlocking Salesforce Data Cloud’s Consumption-Based Pricing](https://deselect.com/blog/unlocking-salesforce-data-clouds-consumption-based-pricing/): Unlocking Salesforce Data Cloud’s Consumption-Based Pricing A Practical Guide for Marketing Teams 1. Introduction Ever since its grand reveal in... - [2025 State of Marketing Operations](https://deselect.com/2025-state-of-marketing-operations/): Welcome to the DESelect 2025 State of Marketing Operations Report! This year, we explored the perspectives of 34 marketing operations... - [Take the DESelect Marketing Operations Maturity Model Assessment](https://deselect.com/blog/marketing-operations-maturity-model-assessment/): Take our free survey to assess and advance your marketing operations maturity model. You'll get a personalized report in a matter of days. - [Beyond Limits - Exploring Smart Communication Capping](https://deselect.com/blog/smart-communication-capping/): Read this comprehensive guide to learn how smart communication capping can maximize customer engagement, marketing ROI, and compliance. - [Top 10 Marketing Operations Predictions for 2025](https://deselect.com/blog/top-10-marketing-operations-predictions-for-2025/): Explore out top 10 marketing operations predictions for 2025 and the opportunities they can bring for marketing ops leaders in the new year. - [sample post](https://deselect.com/sample-post/): DESelect Blog – sample post - [November '24 Release - Cross-BU Saturation Control in DESelect Engage](https://deselect.com/releases/november-24-release-cross-bu-saturation-control-in-deselect-engage/): DESelect introduces centralized cross-BU saturation control to prioritize communications and optimize send frequency across BUs - [Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-amber-sellens/): Watch Heroes of Marketing Cloud Episode 24 with Shell Energy marketing executive Amber Sellens and DESelect CEO Anthony Lamot. - [October '24 Release - New Segment UI and Features](https://deselect.com/releases/october-24-release-new-segment-ui-and-features/): DESelect introduces the October '24 release of the new Segment, with an updated UI and features to increase campaign velocity. - [Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-lukas-lunow/): Watch Episode 23 of Heroes of Marketing Cloud as Anthony Lamot interviews Lukas Lunow, recently named 2024 Salesforce Marketing Champion. - [Basic-Fit Customer Success Story](https://deselect.com/basic-fit-customer-success-story/): In this customer success story, learn how Basic-Fit cut audience segment creation from four weeks down to less than two days. - [The Ultimate Guide to Salesforce Marketing Cloud Advanced Edition](https://deselect.com/blog/the-ultimate-guide-to-salesforce-marketing-cloud-advanced-edition/): Explore the features, benefits, and impact of Salesforce Marketing Cloud Advanced Edition, announced at Dreamforce 2024. - [DESelect Wins Salesforce Partner Innovation Award in Consumer Goods Category](https://deselect.com/press/deselect-wins-salesforce-partner-innovation-award-in-consumer-goods-category/): DESelect Wins Salesforce Partner Innovation Award in Consumer Goods Category for its partnership with Home Chef - [DESelect Founder and CEO Anthony Lamot Named Finalist for 2024 GTM CEO of the Year Award](https://deselect.com/press/deselect-founder-and-ceo-anthony-lamot-named-finalist-for-2024-gtm-ceo-of-the-year-award/): DESelect Founder and CEO Anthony Lamot has been named a finalist for the 2024 GTM CEO of the Year Award - [Frequency Capping Checklist for Salesforce Marketing Cloud](https://deselect.com/frequency-capping-checklist-for-salesforce-marketing-cloud/): Get the frequency capping checklist for Salesforce Marketing Cloud to ensure your campaigns resonate and don't end up in the spam folder. - [Guide: 32 Email Marketing Templates from ChatGPT](https://deselect.com/guide-32-email-marketing-templates-from-chatgpt/): Download this free guide of 32 email marketing templates from ChatGPT to save time and kickstart your creativity - [2024 State of AI and Personalization in Marketing - Part 1](https://deselect.com/2024-state-of-ai-and-personalization-in-marketing-part-1/): Read the 2024 State of AI and Personalization Part 1 to learn how 300 marketers we surveyed are utilizing the latest tools and technologies. - [2024 State of AI and Personalization in Marketing - Part 2](https://deselect.com/2024-state-of-ai-and-personalization-in-marketing-part-2/): Read the 2024 State of AI and Personalization Part 2 to learn how 300 marketers we surveyed are utilizing the latest tools and technologies. - [Report: 14 Data and AI Challenges from 57 MarTech Leaders](https://deselect.com/report-14-data-and-ai-challenges-from-57-martech-leaders/): Explore insights into the 14 data and AI challenges in this report from DESelect interviews with 57 MarTech leaders - [Report: Understanding the Marketing Fatigue Tipping Point](https://deselect.com/report-understanding-the-marketing-fatigue-tipping-point/): Understand the marketing fatigue tipping point to optimize email campaign send frequency and implement saturation control - [Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-martin-kihn/): Anthony Lamot sits down with Martin Kihn, Author and Senior Vice President of Market Strategy for Marketing Cloud at Salesforce. - [DESelect Segment vs Audience Builder: Which Salesforce Marketing Cloud Solution to Choose](https://deselect.com/blog/deselect-segment-vs-audience-builder-which-salesforce-marketing-cloud-solution-to-choose/): In this blog, we compare DESelect Segment vs Audience Builder and showcase how Segment can be your solution to Audience Builder retirement. - [Unlocking the Potential of Salesforce Data Cloud: A Comprehensive Guide](https://deselect.com/blog/salesforce-data-cloud/): Read our comprehensive guide about Salesforce Data Cloud, including features, benefits, use cases, and integrations. - [Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth | Episode 21](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-pato-sapir/): CEO and Co-Founder Anthony Lamot sits down with Pato Sapir, Founder and Technical Consultant at Devs United. - [Case Study: Home Chef](https://deselect.com/success-story-home-chef/): Discover how Home Chef boosted revenue per customer by 3% and achieved daily segmentation for 5M+ records using DESelect–all without code. - [Case Study: Camping World](https://deselect.com/success-story-camping-world/): Learn how Camping World streamlined marketing with DESelect, cutting campaign planning from weeks to hours and achieving 96% automation. - [Zandra Marquez, Senior Customer Success Manager](https://deselect.com/blog/zandra-marquez-senior-csm/): Company Culture Meet our team: Senior Customer Success Manager, Zandra Marquez We have a superstar in our Customer Success Team... - [May '24 Release - Enhanced Campaign Reporting in DESelect Engage](https://deselect.com/releases/enhanced-reporting-capabilities-engage/): Enhanced campaign reporting capabilities in DESelect Engage are now available to optimize campaign planning and performance - [Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-andrea-tarrell/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Andrea Tarrell, a CEO and Co-Founder of Sercante. - [Harnessing the Power of Relative Dates in Salesforce Marketing Cloud (SFMC)](https://deselect.com/blog/harnessing-power-relative-dates-salesforce-marketing-cloud-sfmc/): Learn how to effectively use relative dates in Salesforce Marketing Cloud (SFMC) to enhance your marketing efforts and boost engagement - [Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jb-bitra/): In this episode of Heroes of Marketing Cloud, Anthony Lamot chats with Jyothsna "JB" Bitra, founder of Marketing Cloud Learning Camp. - [Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud](https://deselect.com/blog/salesforce-announce-marketing-cloud-growth/): Salesforce Marketing Cloud Growth represents a significant advancement in marketing automation, particularly for small and medium-sized orgs. - [What Are the Typical Stages of the B2C Customer Journey?](https://deselect.com/blog/customer-journey-stages/): From awareness to conversion, uncover the stages of the B2C customer journey. Optimize your strategy for maximum customer lifetime value. - [Guide to Segmentation in Salesforce Marketing Cloud (SFMC)](https://deselect.com/blog/segmentation-in-salesforce-marketing-cloud-sfmc/): Learn about the best solutions for segmentation in Salesforce Marketing Cloud to optimize your marketing campaigns and increase engagement. - [Case Study: Springbok](https://deselect.com/case-study-springbok-agency/): Learn how the innovative marketers at Springbok optimized their marketing processes with DESelect Segment to better serve their customers. - [Case Study: Transport for London](https://deselect.com/case-study-transport-for-london/): Non-profit / Government Customer Success Story Convenient Segmentation for Government Orgs with Large Databases Granted marketing teams independence from IT... - [Case Study: Tamedia](https://deselect.com/case-study-tamedia/): We're so excited to work with legacy companies like Tamedia. See how Tamedia optimized their marketing process with DESelect Segment. - [March '24 Release - Import Journeys and Automate Retries](https://deselect.com/releases/import-journeys-automate-retries/): Import journeys and automate retries are featured in our March '24 release to enable marketers to have control over communication frequency. - [Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-aaron-beatty/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution - [Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-timo-kovala/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Timo Kovala, Managing Architect at Capgemini - [William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips | Episode 16](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-william-mcmahon/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai - [Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL | Episode 15](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-arthur-backouche/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie - [Jackie Mennie: Salesforce Marketing Champion, Financial Services Data | Episode 13](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jackie-mennie/): In this episode of Heroes of Marketing Cloud, Anthony Lamot speaks with Jackie Mennie, SFMC Architect at Media.Monks - [Eric Stahl: Campaign Attribution, Digital Innovation, and Adaptability | Episode 10](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-eric-stahl/): Anthony Lamot has a conversation with Eric Stahl, SVP & GM Digital Experience and Marketing Decision Science at Salesforce. - [Dror Meir: Customer Journeys, Marketing Enablement, and Geotargeting | Episode 9](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-dror-meir/): In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Dror Meir, Founder of WEKU Marketing Solutions. - [Chris Zullo: Puzzle Solving, COVID-19 and Future of SFMC | Episode 8](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-chris-zullo/): In this episode of Heroes of Marketing cloud, Anthony Lamot has a conversation with Chris Zullo, Global Practice Director at AllCloud - [Danielle Laffey: Community Leadership and SFMC Best Practices for the Insurance Sector | Episode 7](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-danielle-laffey/): Anthony Lamot talks with Danielle Laffey, Principal Salesforce Consultant in Insurance, and 2020 Salesforce Marketing Champion. - [Julien Coatelen: SFMC Consulting Projects and Being a Community Leader | Episode 6](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-julien-coatelen/): Anthony Lamot talks with Julien Coatelen, Salesforce Marketing Cloud Lead, and User Group leader, and 2020 Marketing Cloud Champion. - [Michiel van Gaalen: Application Architecture, Consulting, and Becoming a Member of the SFMC Community | Episode 5](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-michiel-van-gaalen/): ur host Anthony Lamot, CEO at DESelect, talks with Michiel van Gaalen, SF Application Architect and 2020 Marketing Cloud Champion. - [Lucy Mazalon: Behind the Scenes at Salesforce Ben and The Drip, Educational SFMC Tools | Episode 4](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-lucy-mazalon/): Anthony Lamot, DESelect’s CEO, chats with Lucy Mazalon, Pardot and Salesforce Consultant and editor at Salesforceben.com and The Drip. - [Guilda Hilaire: Historical Trajectory of the SFMC Platform and Becoming a Trailblazer | Episode 3](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-guilda-hilaire-episode-3/): In this episode, our host Anthony Lamot, DESelect’s CEO, chats with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. - [Kaelan Moss: Starting Your Career in SFMC and Learning Technical Skills | Episode 2](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-kaelan-moss/): In this episode, our host Anthony Lamot, CEO at DESelect, talks with Kaelan Moss, also known as the “Minute Admin”. - [Greg Gifford: Building Apps for Salesforce, Cursory Knowledge and SFMC Challenges | Episode 1](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-greg-gifford-episode-1/): On Heroes of Marketing Cloud, Anthony Lamot speaks with Greg Gifford, Manager of SFMC Engineering at DEG Digital. - [Jason Trout: Future of AI in Marketing, User Adoption, and Consulting | Episode 14](https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jason-trout/): On Heroes of Marketing Cloud, Anthony Lamot speaks with Jason Trout, Principal at Salesforce Marketing Cloud consulting firm BoldRamp. - [Journey Builder in Salesforce Marketing Cloud](https://deselect.com/blog/journey-builder-in-salesforce-marketing-cloud/): Journey Builder in Salesforce Marketing Cloud Salesforce Journey Builder is an intuitive marketing tool that allows you to interact with... - [What Is Salesforce Marketing Cloud? A Quickstart Guide](https://deselect.com/blog/what-is-salesforce-marketing-cloud/): From personalized customer experiences to advanced automation, read how Salesforce Marketing Cloud stands out as the solution for marketers. - [Alex Divrioti, Customer Success Manager](https://deselect.com/blog/employee-spotlight-alex-divrioti/): Company Culture Meet Our Team: Customer Success Manager, Alex Divrioti Meet Alex, our newest member of the Customer Success Team,... - [Audience Engagement Scoring 101: Finding Your Best Subscribers](https://deselect.com/blog/audience-engagement-scoring-model/): Learn how to create an audience engagement scoring model to find your most engaged customers and segments ripe for retargeting campaigns. - [Case Study: Bonobos](https://deselect.com/case-study-bonobos/): See why DESelect Segment streamlines all segmentation for Bonobos, eliminating the need for advanced coding knowledge. - [Jurgen Bult: AI in Consumer Goods, Importance of People Development, Campaign Management | Episode 25](https://deselect.com/podcast/jurgen-bult-ai-in-consumer-goods-importance-of-people-development-campaign-management-episode-25/): Guest Jurgen Bult of Dyson shares insights on how he uses DESelect for streamlining segmentation processes and enabling campaign efficiency. - [Case Study: Scalable Capital](https://deselect.com/case-study-scalable-capital/): See how DESelect Segment powers fast, reliable campaigns for Scalable Capital and other financial services businesses. - [Heroes of Marketing Cloud: Genna Matson on the Marketing Cloud Community](https://deselect.com/podcast/homc-salesforce-marketing-cloud-community-expert-genna-matson/): DESelect talks with Genna Matson, creator of HowToSFMC and Email Geeks, on how to tap into the Marketing Cloud community to grow your career. - [Understanding Data Privacy Compliance Across Multinational Teams in Salesforce Marketing Cloud](https://deselect.com/blog/data-privacy-compliance-multinational-teams-sfmc/): Curious how to ensure data privacy compliance among marketing teams spread across the world? Learn best practices to prevent costly fines. - [Ensuring Data Is Ready For Marketing Campaign Launch: Optimal Data Storage, Taxonomy, and Deployment to Journey Builder](https://deselect.com/blog/ensuring-data-is-ready-for-marketing-campaign-launch/): How do you ensure marketing campaign launches are both on-time and effective? We lay out best practices for each step of the process. - [Email Deliverability Best Practices, Part 2: Navigating Gmail’s Ongoing Purge](https://deselect.com/blog/email-delivery-best-practices-gmail-purge/): With Google removing old and inactive Gmail accounts, we provide email deliverability best practices designed to prevent hard bounces - [DESelect – December '23 Release](https://deselect.com/releases/deselect-december-23-release/): DESelect’s Marketing Optimization Platform for Marketing Cloud continues to improve. Now it's easier to navigate our platforms and use Engage. - [Case Study: The National Kidney Foundation](https://deselect.com/case-study-national-kidney-foundation/): See why The National Kidney Foundation uses DESelect for the granular audience requirements its campaigns – without needing SQL or AMPscript - [DESelect Launches Marketing Optimization Platform for Marketing Cloud](https://deselect.com/blog/deselect-launches-marketing-optimization-platform-marketing-cloud/): DESelect launched the Marketing Optimization Platform for Marketing Cloud, helping teams maximize campaign impact in a single platform - [GDPR Compliance in the US Versus the Rest of the World: Key Differences and Challenges](https://deselect.com/blog/gdpr-compliance-in-us-vs-europe/): Explore the nuances of GDPR compliance in the US compared to other regions. Uncover the strategies US businesses need to avoid costly fines. - [DESelect: The Marketing Optimization Platform for Salesforce](https://deselect.com/blog/deselect-marketing-optimization-platform-salesforce/): DESelect may have had humble beginnings, but learn how we've become the leading marketing optimization platform for Salesforce. - [Seeing Too Many Bounces? 5 Tips to Improve Email Deliverability](https://deselect.com/blog/improve-email-deliverability/): Learn how your brand can improve email deliverability, reduce bounce rates, and better engage subscribers with these five expert tips - [Best Practices for a Seamless Salesforce Marketing Cloud Data Migration](https://deselect.com/blog/salesforce-marketing-cloud-migration/): When working with data, a Salesforce Marketing Cloud migration is an intricate, laboring project. Make sure you have the right process - [Outreach Finesse: How Many Follow-Up Emails is Too Many?](https://deselect.com/blog/how-many-follow-up-emails-is-too-many/): Wondering how many follow up emails is too many? Learn how to strike the right balance between persistence and annoyance. - [Query Studio Demystified: 5 Critical Use Cases for SFMC Marketers](https://deselect.com/blog/sfmc-query-studio-demystified-5-use-cases/): Discover expert tips and techniques to enhance your data-driven marketing campaigns in this comprehensive guide on SFMC’s Query Studio. - [DESelect Engage – October '23 Release](https://deselect.com/releases/deselect-engage-october-23-release/): It’s our first DESelect Engage update! Learn how we enhanced rule setting and created a handy AI for all your campaigns and recurring sends - [8 New AI Marketing Tools Sure to Boost Efficiency](https://deselect.com/blog/ai-marketing-tools-boost-efficiency/): Discover 8 cutting-edge AI marketing tools that promise to supercharge your campaign speed and boost effectiveness like never before. - [Case Study: Maczfit](https://deselect.com/case-study-maczfit-catering/): See why Maczfit no longer relies on time consuming SQL queries with DESelect Segment's intuitive segmentation for Marketing Cloud - [DESelect Segment – October '23 Release](https://deselect.com/releases/deselect-segment-october-23-release/): See how we’ve made personalization easier via SQL conversion and source limiting in order to make your marketing ops more effective. - [An Overview of AMPscript in Salesforce Marketing Cloud](https://deselect.com/blog/an-overview-of-ampscript-in-salesforce-marketing-cloud/): Learn what’s possible with AMPscript in Marketing Cloud and what next steps you can take to grow your skillset. - [What Are Four Types of Behavioral Segmentation for the Automotive Industry?](https://deselect.com/blog/what-are-four-types-of-behavioral-segmentation-automotive/): Discover what are four key types of behavior segmentation for automotive companies that drive successful marketing campaigns. - [Case Study: Motorpoint](https://deselect.com/case-study-motorpoint/): See how Motorpoint removed its IT dependency thanks to DESelect Segment's intuitive drag-and-drop segmentation for Marketing Cloud - [Case Study: School Specialty](https://deselect.com/case-study-school-specialty/): See how School Specialty uses both DESelect Segment and Salesforce Data Cloud to create pinpoint segmentations and personalized messages. - [What is Hyper-Personalization? Learn from Over 30 Industry-Specific Examples!](https://deselect.com/blog/what-is-hyper-personalization-ebook-blog/): Discover what Hyper-Personalization is with 32 industry-specific examples! Unlock the secret to tailoring customer journeys like never before - [Optimizing the Touchpoints and Channels of a Digital Customer Journey](https://deselect.com/blog/optimizing-digital-customer-journey/): Explore strategies for how to enhance your digital customer journey with ways to optimize each touchpoint and channel. - [How to Write SQL: The Most Common Queries in SFMC](https://deselect.com/blog/how-to-write-sql-overview/): Learn how to write SQL in Salesforce Marketing Cloud and some valuable use cases specific to SFMC audience segmentation with this in-depth guide. - [4 More Opportunities for Personalization in eCommerce Email Marketing](https://deselect.com/blog/4-more-opportunities-for-personalization-in-ecommerce-email-marketing/): What is the potential impact of maximizing personalization in ecommerce campaigns? Check out opportunities your team can capitalize on. - [Exploring Geographic Segmentation: Elevating Hospitality Experiences with 5 Location-Based Strategies](https://deselect.com/blog/exploring-geographic-segmentation-hospitality/): Uncover how geographic segmentation can revolutionize guest experiences, boost personalized marketing, and enhance overall satisfaction. - [Predictive Marketing: An Overview and How to Segment Audiences with AI](https://deselect.com/blog/how-to-segment-audiences-predictive-marketing/): AI has been a buzz word for a long time, but have you considered how to segment audiences with it? Enter predictive marketing - [Finding the Sweet Spot: Multivariate Testing in Email Marketing](https://deselect.com/blog/multivariate-testing-email-marketing/): Learn the strategic use of multivariate testing in email marketing. Find the optimal combo of variables to enhance each send's effectiveness. - [Case Study: The Brain Tumour Charity](https://deselect.com/case-study-the-brain-tumour-charity/): See how The Brain Tumour Charity has adopted a comprehensive, personalized contact strategy with DESelect Engage. - [Building Strong Customer Relationships: Five Best Practices for Consumer Data Segmentation](https://deselect.com/blog/consumer-data-segmentation-best-practices/): How can your consumer data segmentation practices result in ROI-driven campaigns? We lay out five best practices to consider. - [Pardot vs Marketing Cloud: Which Salesforce MAP Is Best for Your Organization?](https://deselect.com/blog/pardot-vs-marketing-cloud-salesforce-map/): Debating which automation platform will best fit your business needs? We give a breakdown of Pardot vs Marketing Cloud - [Finding and Preventing Contact Undersaturation With Omni Channel Marketing Automation](https://deselect.com/blog/contact-undersaturation-omni-channel-marketing-automation/): How do you find out which subscribers aren’t getting the full value of your outreach through omni channel marketing automation? --- # # Detailed Content ## Pages ### Optimize Salesforce Marketing Cloud for Higher Education - Published: 2025-05-28 - Modified: 2025-06-16 - URL: https://deselect.com/optimize-salesforce-marketing-cloud-for-higher-education/ Get a Demo Instantly Optimize Salesforce Marketing Cloud for Higher Education With digital communication dominating student outreach, higher education institutions are adopting advanced email marketing strategies that blend technology with personalized, authentic engagement. Here’s how leading colleges and universities are connecting more effectively with prospective and current students using DESelect. Get a Demo Products Explore solutions for higher education marketing teams The DESelect Marketing Optimization Platform comprises three modules Segment No-code audience segmentation for Salesforce Marketing CloudAccess all your data extensions in one place, create segments 50% faster using drag-and-drop, and unlock advanced targeting and personalization. Learn more Engage Campaign prioritization, send frequency optimization, and saturation controlPush your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations. Learn more Search A practical, free tool to find literally anything in Salesforce Marketing CloudFind objects such as email messages, templates, content blocks, data extensions, and more. Try it out Get a Demo Who we serve Become a Game-Changing Higher Education Institution Extract even more value from your Salesforce Marketing Cloud investment with our intuitive, turnkey solutions Student Enrollment Attract prospective students to your institution with better email marketing outreach. Empower non-technical users Maximize marketing efficiency Continually improve campaigns Learn more Campus Comms Communicate with active students about campus events, class scheduling, or campus security updates. Eliminate technical dependencies Send the right message to the right student at the right time Prioritize campus campaigns to boost engagement Learn more Alumni Engagment Engage with allumni and drive higher donations... --- ### Audience Builder Sunset Migration - Published: 2025-05-28 - Modified: 2025-06-16 - URL: https://deselect.com/audience-builder-sunset-migration/ Why Segment How It Works Comparison Guide Get a Demo Audience Builder Migration to DESelect Segment for Marketing Cloud DESelect Segment shares many of Audience Builder’s strengths, including no-code UI, granular segmentation capabilities, and an ability to handle high volumes of data. Get a Demo Why Segment Increase velocity with no-code segmentation Unlike Audience Builder, Segment is a Salesforce AppExchange plugin with a one-day setup and super easy adoption, ensuring campaigns experience minimal disruption during the transition. Build segments twice as fast Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right timeSee how Camping World did it Say Goodbye to SQL Access all your data extensions, join them together quickly, and predefine relationships - no more wasting time copying queries, switching between studios or checking code for errors. Read the guide See how it works Check out our free, self-paced tutorial to learn how to get started with DESelect Segment quickly and easily. See tutorials How it works DESelect Segment is your solutionto Audience Builder Retirement Combine and filter data extensions with drag-and-drop Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic. Get helpful tips On-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier. Customize with ease Create custom values using advanced calculations, then use them for segmentation,... --- ### DESelect Compose - Published: 2025-05-20 - Modified: 2025-05-27 - URL: https://deselect.com/compose/ Join the waitlist Instantly Personalize Messages per Audience DESelect Compose, an AI-powered writing tool, empowers brands to easily create and deliver personalized, accurate email, SMS, and other messages per audience segment. Boost customer engagement, streamline messaging, and improve efficiency, all from one powerful, user-friendly platform. Get a behind the scenes look Why Compose Write Faster With AI, Save Time DESelect Compose is your personal AI writing assistant that reduces your time to market. Remove the bottlenecks of personalization Marketers know they should personalize messages and target specific audiences, but they simply lack the resources and time to execute on this ambition. With Compose, you get personalized professional emails in minutes for each segment in your selection. See how Camping World did it Reduce the creative process time to market Creativity takes time and money, with Compose, you get access to the same manpower as working with a content agency, with a fraction of the time and cost. Read the guide No more inconsistent messaging When several teams are all messaging the same contacts, it’s difficult to maintain brand voice consistency. Compose learns and adapts to your brand voice by referencing past content to generate new content in the same style. See tutorials Get a behind the scenes look How it works Smart AI-Personalized Messaging Creating a new message with DESelect Compose Creating a new message with Compose only takes a few minutes, saving you time and effort. Simple to use interface The interface is designed to make the process of... --- ### marketing-operations-teams - Published: 2025-05-16 - Modified: 2025-05-23 - URL: https://deselect.com/marketing-operations-teams/ Reduce the time spent managing data in Salesforce Marketing Cloud Faster campaign execution, higher click through rates, happier customers See it in action Segment data 50% faster A turn-key solution for efficiently managing marketing data Operations teams tasked with managing data in Marketing Cloud are often used to writing SQL for segmentation, and fielding a “ping-pong” of time-consuming requests back and forth. With the DESelect platform, even SQL experts can optimize their process to spend 50% less time organizing data for campaign teams. Why marketing operations should use DESelect Drive cleaner marketing operations Plan campaigns visually–no code required Combine data sources and filters to create audiences for marketing teams without SQLOptimize send types with a content calendar that covers ALL sends from SFMCRequest a demo Standardize processes with templates & admin controls Use templates to standardize segments. Teams can understand the logic and pick up where other users left off. Customize rules to automatically limit contacts from receiving too many or too few messages. Request a demo Help teams generate better results, faster Increased user adoption in Marketing CloudHelp execution teams launch campaigns at least 23% faster5x increase in clicks thanks to personalization at every levelRequest a demo Reduce the technical know-how Challenges marketing ops users face in Salesforce Marketing Cloud Writing SQL consumes significant timeColleagues rely on CRM teams for data selection issuesUnderutilization of data for segmentation or personalizationSwitching between studios in Marketing Cloud wastes timeNo single source of truth coordinating marketing frequency across teams Drive better data operations... --- ### DESelect for Marketing Leadership - Published: 2025-05-16 - Modified: 2025-05-23 - URL: https://deselect.com/marketing-leadership/ Eliminate bottlenecks in Marketing Cloud to generate revenue faster Increase SFMC user adoption, reduce risk, save time for expensive resources See it in action Drive predictable pipeline A turn-key solution for accelerating revenue from Marketing Cloud To get the most value from a large investment like Salesforce Marketing Cloud you need users to adopt the platform as quickly as possible, and efficiently execute high-performing campaigns. DESelect dramatically simplifies the campaign workflow, ensuring processes don’t stop when users change, and empowering non-technical users to execute high-performing campaigns at record speeds. Why marketing leadership should use DESlect Give your teams more control Empower nontechnical users Reduce risk, prevent interruptions, waste 0 messagesDESelect’s no-code platform empowers marketing teams execute freely, opening up huge amounts of time for expensive technical resources. Request a demo Leverage priceless data Personalize campaigns around powerful behavioral dataCut campaign creation time in half and still achieve 5X higher click-through ratesRequest a demo Improve reporting & maintain consistency Automatic segment updates keep data fresh and accurate for reportingTemplates, rules, and shared calendar views keep everyone on the same page, and makes it easy for anyone to step in when users change. Marketing ops is no longer trapped in lines of code. Request a demo Drive higher ROI for your marketing investments Challenges executive leaders face with Salesforce Marketing Cloud Investment in Marketing Cloud isn't used properlyWriting SQL in Marketing Cloud consumes significant time from expensive resources. Marketers need a lot of time for their campaigns Marketing campaigns don't generate as... --- ### DESelect for Marketing Teams - Published: 2025-05-15 - Modified: 2025-05-22 - URL: https://deselect.com/marketing-teams/ Optimize Campaign Performance in Salesforce Marketing Cloud Faster campaign execution, higher click through rates, happier customers See it in action Faster time to market A turn-key solution for marketing optimization Marketing teams have a LOT to do, and not much time to do it. The DESelect Marketing Optimization Platform empowers marketers to generate the most conversions from Marketing Cloud (and their campaigns) in the least amount of time. Why marketing teams should use DESelect Make marketing easier Eliminate technical barriers No learning SQL, no waiting on technical teamsCombine data sources and filters to create the perfect audience–without codeGet campaigns out the door and stop missing out on conversionsRequest a demo Send the right messages Build highly targeted audiencesQuickly create highly personalized campaignsAutomatically optimize marketing frequencyRequest a demo Boost metrics that matter 50% less time spent on managing data5X higher click-through rates0 Wasted MessagesRequest a demo Reduce your IT dependency Challenges marketing campaign teams face in Salesforce Marketing Cloud Writing SQL is a cumbersome and time-intensive process. Dependence on IT for segmenation can cause delays in campaign execution. Campaigns may not meet expectations due to SQL complexities. Data challenges prevent advanced personalization, resulting in lower engagement ratesCommunications aren’t coordinated across teams, resulting contacts receiving too many messages (or not enough) The right tool for every problem The right tool for every problem How Marketers use DESelect to send the right message, to the right people, at the right time SegmentPersonalizeOptimize Frequency Your browser does not support the video tag. No-code audience... --- ### Feature Update Landing Page (Do Not Use) - Published: 2025-04-02 - Modified: 2025-04-28 - URL: https://deselect.com/feature-update/ Click Here Instantly Optimize Salesforce Marketing Cloud Segment. Engage. Search. Truly connect with the right person, with the right message, at the right time. All with one turnkey and intuitive marketing optimization platform for SFMC. Get a demo Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Download the first edition of the report to uncover:Bullet point oneBullet point twoBullet point threeBullet point fourBullet point five Clients Trusted by Leading Brands Products Explore solutions for high-performing marketing teams The DESelect Marketing Optimization Platform comprises three modules Segment No-code audience segmentation for Salesforce Marketing CloudAccess all your data extensions in one place, create segments 50% faster using drag-and-drop, and unlock advanced targeting and personalization. Learn more Engage Campaign prioritization, send frequency optimization, and saturation controlPush your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations. Learn more Search A practical, free tool to find literally anything in Salesforce Marketing CloudFind objects such as email messages, templates, content blocks, data extensions, and more. Try it out Take a tour Customer success stories Why choose DESelect Discover how marketers at the world’s leading companies are optimizing Salesforce Marketing cloud with DESelect Read customer stories "What used to take our marketers anywhere from 3-14 days now takes less than 24 hours. " Brad GreeneSenior Director of Marketing... --- ### Simple Content Download Landing Page (Do Not Use) - Published: 2025-03-31 - Modified: 2025-04-29 - URL: https://deselect.com/landing-page/ Click Here Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Download the first edition of the report to uncover: Bullet point one Bullet point two Bullet point three Bullet point four Bullet point five Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. --- ### Meet Bruna - Published: 2024-11-04 - Modified: 2025-04-29 - URL: https://deselect.com/meet-bruna/ Meet Bruna See you soon --- ### sample - Published: 2024-10-22 - Modified: 2024-12-30 - URL: https://deselect.com/sample/ Sample Discover how to simplify and accelerate segmentation in Marketing Cloud. Combine & filter with drag-and-drop Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic. Get helpful tips On-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier. Customize with ease Create custom values using advanced calculations, then use them for segmentation, scoring, and personalization. You’re no longer limited to values coming from one of your data sources. Hands-off segment refresh With scheduled selections you can schedule segments to refresh automatically without using Automation Studio. Eliminate errors with Picklists Salesforce Marketing Cloud doesn’t have out of the box picklist solution when segmenting audiences. With DESelect Picklists users choose from a series of values with a drop down, simplifying data entry (saving time) and standardizing values (preventing errors). Waterfall segmentation Run correlated Selections one after the other, split up large Selections into smaller ones and run them in a sequence to reduce the risk of time-outs using waterfall segmentation. Remove duplicate records Set up smart deduplication logic. Prio-deduplication gives users full control over how results are deduplicated, without having to export to Excel or use other magic tricks. Preview Segments DESelect Segment generates efficient, error-free SQL automatically in the background. Preview your segment, and associated SQL query directly in the platform. Frequently Asked Questions button asfasfasf asfasfasf asdfgsdgsdgsdg --- ### Optimize Salesforce Marketing Cloud > Instantly optimize Salesforce Marketing Cloud (SFMC) with no-code segmentation, campaign prioritization tools, and search. - Published: 2024-10-07 - Modified: 2025-04-29 - URL: https://deselect.com/ Instantly Optimize Salesforce Marketing Cloud Segment. Engage. Search. Truly connect with the right person, with the right message, at the right time. All with one turnkey and intuitive marketing optimization platform for SFMC. Get a demo Products Explore solutions for high-performing marketing teams The DESelect Marketing Optimization Platform comprises three modules Segment No-code audience segmentation for Salesforce Marketing Cloud Access all your data extensions in one place, create segments 50% faster using drag-and-drop, and unlock advanced targeting and personalization. Learn more Engage Campaign prioritization, send frequency optimization, and saturation control Push your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations. Learn more Search A practical, free tool to find literally anything in Salesforce Marketing Cloud Find objects such as email messages, templates, content blocks, data extensions, and more. Try it out Take a tour Customer success stories Why choose DESelect Discover how marketers at the world’s leading companies are optimizing Salesforce Marketing cloud with DESelect Read customer stories "What used to take our marketers anywhere from 3-14 days now takes less than 24 hours. " Brad Greene Senior Director of Marketing Technology +93% Faster segment creation Learn more "By engaging with customers in the right way, we can optimize donations to find a cure. " Gina Almond Director of Fundraising, Marketing and Customer Experience Optimized donations Learn more “We’re engaging customers, improving order rates, generating more revenue, and DESelect allows us to do that. ” Michelle Frandsen Senior Manager, Lifecycle Automation +3% Lift revenue... --- ### Book a Demo > Book a demo and meeting with a DESelect expert today to discuss how we can help you instantly optimize Salesforce Marketing Cloud - Published: 2024-10-04 - Modified: 2024-12-30 - URL: https://deselect.com/demo-2/ Book a demo and connect with a DESelect expert Optimize your audience segments and marketing frequency to ensure you reach the right person, with the right message, at the right time. What can I expect? An in-depth conversation to answer some questions about your business to help us match you to the right solutions A live demo of DESelect tailored to what you are interested in. All your questions answered to ensure we are a good fit for your business needs. Book a demo DESelect Instantly optimize Salesforce Marketing Cloud Up your marketing game and stop leaving money on the table. SegmentCreate powerful audience segments (without SQL) EngageSend every contact the perfect amount of messages (not too much, not too little) SearchFind anything in Salesforce Marketing Cloud "What used to take our marketers anywhere from 3-14 days now takes less than 24 hours. " Brad GreeneSenior Director of Marketing Technology +93%Faster segment creation "By engaging with customers in the right way, we can optimize donations to find a cure. " Gina AlmondDirector of Fundraising, Marketing and Customer Experience Optimizeddonations “We’re engaging customers, improving order rates, generating more revenue, and DESelect allows us to do that. ” Michelle FrandsenSenior Manager, Lifecycle Automation +3%Lift revenue per customer Customer testimonials The world’s leading companies optimize their marketing with DESelect All Customer Stories Stay Connected Join our newsletter to receive updates and helpful SFMC guides Subscribe --- ### Meeting not booked - Published: 2024-10-04 - Modified: 2024-12-30 - URL: https://deselect.com/meeting-not-booked/ Thanks for submitting your information! We noticed you didn't schedule your meeting. You will receive an email with a personalized link to book your meeting within the hour. Booking your demo is the next step to discovering how DESelect can help you instantly optimize Salesforce Marketing Cloud. We look forward to connecting with you! --- ### Beta Testing Registration - Published: 2024-09-28 - Modified: 2024-09-28 - URL: https://deselect.com/beta-testing-registration/ Beta Testing Registration is Currently Closed Thank you for your interest in the DESelect Beta Tester Program! Our registration is now closed, but please stay tuned! There will be more opportunities to get involved in the future. To stay updated on our latest releases, content, and upcoming beta tests, make sure you’re subscribed to our newsletter and follow us on LinkedIn. --- ### Beta Testing Signup > Sign up to be a part of the DESelect beta testing program and get early access to our latest updates before they’re released. - Published: 2024-09-03 - Modified: 2024-09-03 - URL: https://deselect.com/beta-testing-signup/ Join the DESelect Beta Tester Program Sign up to be the first to try our latest features. Join Now What to Expect as a Beta Tester At DESelect, we value your feedback in shaping our products. As a beta tester, you'll get exclusive early access to our latest updates before they're released. Sign up below, and we'll send you all the details and instructions you need to get started. Thank you for helping us make DESelect even better! Join the DESelect Beta Tester Program Sign up, and we will contact you soon. --- ### Segment Free Upgrade > Get your Segment Free upgrade to Enable to unlock no-code audience segmentation and a complimentary training session for up to 5 users. - Published: 2024-07-07 - Modified: 2024-11-22 - URL: https://deselect.com/segment-free-upgrade/ - Admin Menu Group: Product SEGMENT Segment Free Upgrade Get DESelect Segment Free upgrade to Segment Enable to unlock no-code audience segmentation and a complimentary training session for up to 5 users. Use Code BLACKFRIDAY10 at checkout by December 13, 2024 to get 10% off your first year of Segment Enable. What's IncludedUnlimited Selections and runs - foreverSchedule SelectionsEnhanced folder structure5 users licensesUnlimited Business UnitsSupport via in-app genAI, DESelect portal, and emailComplimentary training sessionHow It WorksBuy today! Get upgraded! Your upgrade is activated within one business day. Get trained! Our team will reach out to you to schedule your complimentary training session, redeemable within the first 30 days. Need help with your purchase or have questions? Reach out to support@deselect. com DESelect Segment Enable $9,420. 00 / €9. 000,00 per year Take 10% off with code BLACKFRIDAY10 at checkout Upgrade Now “With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills. ” Read Story Evgeniy Kulevnich CRM Team Lead --- ### Press - Published: 2024-06-10 - Modified: 2025-04-29 - URL: https://deselect.com/press/ DESelect News Read what's new with us Company Updates DESelect Launches Marketing Optimization Platform for Marketing Cloud DESelect Launches Marketing Optimization Platform for Marketing Cloud AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings together DESelect’s global products, including Segment, Engage, Search, and Deedee AI to provide clients with a mission control center for improving marketing effectiveness. Founder and CEO Anthony Lamot commented, “It’s exciting to establish the Marketing Optimization Platform as an entirely new product category to meet our clients’ needs. We’re December 1, 2023 Company Updates Cornell University, DESelect Partner to Enhance Donor, Student Communications Cornell University, DESelect Partner to Enhance Donor, Student Communications AUSTIN, Texas , July 27, 2023 /PRNewswire/ — Cornell University, renowned for its academic excellence and commitment to research and discovery, has chosen DESelect, the leading marketing enablement platform for Salesforce Marketing Cloud, to boost the effectiveness of marketing and communication efforts. This partnership marks a significant milestone in DESelect’s commitment to delivering innovative and effective marketing solutions to higher education institutions. DESelect’s robust capabilities within Salesforce Marketing Cloud enable universities to engage with their diverse audiences of students, alumni, faculty, and supporters, while personalizing messages and optimizing contact databases. “With the successful implementation of Marketing... --- ### Heroes of Marketing Cloud | Podcast > Sit down with DESelect CEO Anthony Lamot as he interviews Salesforce Marketing Cloud experts from a variety of industries. - Published: 2024-02-19 - Modified: 2025-01-07 - URL: https://deselect.com/heroes-of-marketing-cloud-podcast/ - Admin Menu Group: Heroes of Marketing Cloud, Landing pages Podcast Heroes of Marketing Cloud In the Heroes of Marketing Cloud series, DESelect's CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers. Follow our host Connect with our CEO and Co-founder Anthony Lamot, a recognized Salesforce Marketing Cloud Champion LinkedIn Watch all episodes Get closer to the action: subscribe to our YouTube channel and never miss an interview Youtube Episode 25 Jurgen Bult: AI in Consumer Goods, Importance of People Development, Campaign Management | Episode 25 In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes and enabling efficiency in rolling out campaigns across multiple channels. He highlights the often-overlooked importance of people development in MarTech, emphasizing the need for proper training and staffing to fully leverage new tools. This conversation offers valuable takeaways for professionals navigating the evolving Martech landscape. Watch | Listen on Spotify | Listen on Apple Podcasts | Transcript Episode 24 Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24 In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech... --- ### Subprocessors - Published: 2024-01-15 - Modified: 2025-04-29 - URL: https://deselect.com/subprocessors/ Subprocessors DESelect's Subprocessors To support delivery of our Services, DESelect (and its affiliates as applicable), may engage and use data processors with access to certain Customer Data (each, a ‘Subprocessor’). This page provides important information about the identity, location and role of each Subprocessor. As a condition of permitting a subprocessor to process personal data, DESelect (and its affiliates as applicable) will enter into a written agreement with each subprocessor containing data protection obligations at least as protective as the technical and organizational measures Asana has put into place to protect customer personal data from accidental or unlawful destruction, loss, alteration, or unauthorized disclosure or access. Product Specific Subprocessors The following list of subprocessors are only relevant once you start using any of the DESelect products. Subprocessor DESelect Search DESelect Segment DESelect Engage Description of Processing Type of processed PII Digitalocean LLC SaaS hosting provider Name, email and username of users Google Cloud EMEA Limited SaaS hosting provider Name, email and username of users Datadog, Inc. Centralized logging IP Address Logrocket, Inc. Centralized logging IP Address Cloudflare, Inc. Web application filter Cloudflare MongoDB, Inc. Database provider Name, email and username of users Pendo. io, Inc. Customer feedback Name, email and username of users General Subprocessors The following list of subprocessors are relevant once you get into contact with DESelect. Subprocessor Description of Processing Type of processed PII Zendesk, Inc. Customer Support Name and email of contacts Showpad NV Content Sharing Name and email of contacts Exact Software Belgium Accountancy Name... --- ### World Tour NYC 2023 > Come meet the DESelect team at Salesforce World Tour NY ’23 in New York City on December 14. We can’t wait to meet you all in person. - Published: 2023-11-16 - Modified: 2024-01-30 - URL: https://deselect.com/wt-nyc2023/ - Admin Menu Group: Landing pages Event Find DESelect at Salesforce World Tour NYC! Join us on December 14th to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person and online passes if you haven’t signed up yet! RSVP Now Don't miss our giveaways Craving a taste of the good life? Enter our raffle for a chance to win up to $300 in gift cards to some of NYC’s finest spots, Carbone and Magnolia Bakery. We will be drawing a winner live at the event on December 14th at the DESelect booth! Enter Today Find us at Booth #227 Meet DESelect Thursday, December 14 at the Javits Center from 9:00 a. m. – 5:00 p. m. ET. Booth #227 is located across from Theater 4. See show-stopping demos, get free enhancements for Marketing Cloud, take home some cool swag and the chance to win our limited time raffle. See you in New York! Want to optimize your marketing cloud today? Get Started --- ### DESelect Segment vs Audience Builder: Which Salesforce Marketing Cloud Solution to Choose > DESelect Segment vs Audience Builder - Turn to DESelect Segment for all audience creation needs with the retirement of Audience Builder - Published: 2023-11-08 - Modified: 2025-01-06 - URL: https://deselect.com/deselect-segment-vs-audience-builder-which-salesforce-marketing-cloud-solution-to-choose/ - Admin Menu Group: Landing pages DESelect Segment VS Audience Builder Audience Builder Sunset: DESelect Segment for Marketing Cloud Segmentation Create audiences without the need for code through DESelect Segment Learn more → Case Study: Boozt Boozt turned to DESelect Segment to perform their segmentation after moving from Audience Builder and SQL queries. The results: Technical marketers save 15% of their time on a weekly basis Brought great flexibility and speed to campaign creation Non-technical marketers get desired segmentations 50% faster DESelect Segment is your solution to Audience Builder Retirement Audience Builder is Salesforce Marketing Cloud’s native segmentation tool, offering a comprehensive suite of features aimed at making the segmentation process intuitive for marketers of all skillsets. Its strength lies in an intuitive UI that removes the need for technical expertise, enabling granular audience segments that power personalized campaigns. Salesforce is in the process of sunsetting Audience Builder. For teams left stranded, it’s important to begin planning the migration process now, seeking a solution that shares the same benefits... and improves on some shortcomings. DESelect Segment shares many of Audience Builder’s strengths, including no-code UI, granular segmentation capabilities, and an ability to handle high volumes of data. Unlike Audience Builder, it’s a Salesforce AppExchange plugin with a one-day setup and super easy adoption – ensuring campaigns experience minimal disruption during the transition. Check out the in-depth article and interview with DESelect CEO Anthony Lamot on Salesforce Ben. Webinar: How to Move on from Audience Builder Schedule a demo While Audience Builder is Salesforce's latest product casualty,... --- ### Marketing Cloud University > Learn Marketing Cloud essentials, such as SQL, AMPscript, Journey Builder + more! Grow your career with DESelect’s Marketing Cloud University - Published: 2023-09-25 - Modified: 2023-10-02 - URL: https://deselect.com/marketing-cloud-university/ Marketing Cloud University Marketing Cloud essentials, including SQL, AMPscript, Journey Builder, Data Cloud, and more, to grow your career. MC basics MC platforms SFMC Community DESelect best practices SQL use case AMPscript Javascript Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis aliquet, nisi semper mollis mollis, risus nunc placerat... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Learn Marketing Cloud Basics Learn best practices from some of the most experienced Marketing Cloud users – who once started off in your shoes. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Don't miss an update Learn Marketing Cloud Platforms Find out how to navigate the SFMC plugins that make your campaigns faster and more effective. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam metus tortor, ac ultricies arcu aliquet... --- ### Salesforce Demo Kit > Get the Salesforce demo kit for DESelect Segment and DESelect Engage today to start maximizing the impact of Marketing Cloud - Published: 2023-09-05 - Modified: 2024-10-15 - URL: https://deselect.com/demo-kit/ - Admin Menu Group: Landing pages Demo Kit Enable your customers to get the most out of their Marketing Cloud data With DESelect, Salesforce users maximize the impact of Marketing Cloud through convenient segmentation, frequency capping, and instant access to data. Install DESelect Segment → All Customer Stories Segment Create complex audiences without code Engage Optimize communication frequency Search Find anything in Marketing Cloud instantly DESelect is one of our top performing MC ISV partners in EMEA Central. The team is always laser focused on customer success, which already ended up in huge success with some of our major brands like E. ON, T-Systems, Breitling and HelloFresh. The DESelect team are experts in our Marketing Cloud capabilities and customer needs and collaborate with us very transparently. I am looking forward to a very successful Fiscal Year. Matthias GoschISV Senior Principal Account Manager DACH Salesforce How to Download DESelect Segment with Demo Data Install DESelect Segment Free on the AppExchange To get the full version, including DESelect Segment Advanced, unlimited BU support, and demo data: email partners@deselect. com Watch the demo video and read the demo script Reach out to the partner email with any support questions, requests, or opportunities to have a DESelect rep demo with you. How to Download DESelect Engage with Demo Data Contact partners@deselect. com to request the installation of Engage in your Demo org. Watch the demo video and read the demo script. Watch this video to learn how to prepare your data for a demo. Reach out to the partner email... --- ### Partner With Us > Join fellow consulting organizations such as Capgemini, Accenture, and Merkle in maximizing SFMC for your customers. - Published: 2023-08-28 - Modified: 2025-02-03 - URL: https://deselect.com/partners/ - Admin Menu Group: Landing pages Partnership Program Partner with DESelect Maximize Salesforce Marketing Cloud's ROI for your customers and deliver projects rapidly with DESelect Search, Segment, and Engage. Become a partner → Trusted by some of the globe's largest consulting organizations for Salesforce Marketing Cloud: "My team believes in the product. We wouldn't partner with someone if we didn't believe in the value they brought our customers. One of our values is trust and honesty. We will only say what we think is right to customers. So it is quite an easy decision to recommend DESelect" Read Story Corrina Jacobs UK Head, Salesforce Marketing Cloud @ Capgemini “The user interface of DESelect is self-explanatory. This helped me a lot. ” Read Story Gianluigi Morselli Salesforce Martech Advisory Director Merkle Switzerland “I will definitely recommend DESelect to all my clients in the future. ” Read Story Jeroen Milewski Marketing Cloud & Pardot expert Leave a Referral Become a Partner Resources A collection of helpful resources to view, download, or share Guide: Automating Marketing Campaigns for B2B and B2C DESelect Segment and Engage Brochure DESelect Search on the AppExchange - FREE How we work together Demonstration of our solutions to the team - Demo to your overall SFMC-practice - Optional: training and exam for selected DESelect certificate holders Explain our partner benefits & and discuss the best way forward - How we add value - Expectations alignment - commission structure, certifications, call cadence Identify opportunities to win together - Identify clients - Alignment and strategy calls -... --- ### Dreamforce 2023 > Come meet the DESelect team at Dreamforce ’23 in San Francisco on September 12-14. We’ll be at booth #102 and can’t wait to meet you all in person. - Published: 2023-08-10 - Modified: 2023-08-23 - URL: https://deselect.com/dreamforce-2023/ - Admin Menu Group: Landing pages Find DESelect atDreamforce 2023! We’re thrilled to be sponsoring Salesforce’s biggest event of the year this September 12-14th — and we can’t wait to see you there Meet us → Get Started Marketers Welcome Bash DESelect is hosting the Marketers Welcome Bash with Salesforce and Sercante at the Pink Elephant Alibi on Monday, September 11 from 6-9pm PST. Kick off the excitement with other marketing pros, see which sessions everyone is attending, and meet all the cool people in one spot (the marketers) RSVP Now SFMC Meetup... Powered by AIcohol End the conference in style with Sercante and other marketers at the Pink Elephant Alibi on Thursday, September 14 from 1-2pm PST. We’re thrilled to invite you to a one-of-a-kind Mix & Mingle Meetup, designed exclusively for SFMC users. Add Me to the List Find us at Booth #102 Meet DESelect in the Marketing area near Meta & Google! See show-stopping demos, get free enhancements for Marketing Cloud, and enter to win awesome prizes. Don’t miss our limited edition swag, available only at this year's Dreamforce. Schedule a meeting Pre-book a meeting with us to discuss creating influential audience segments (without code), intelligently controlling communication frequency, and achieving faster Marketing Cloud ROI. Book time Enter our raffle! Stop by the DESelect booth to claim your Deedee plush. Take a picture with your penguin anywhere around San Francisco, follow and tag us on LinkedIn to be entered to win an exclusive prize. Must see Marketing sessions Make Every Marketing Moment Count... --- ### Head Test - Published: 2023-08-06 - Modified: 2023-08-06 - URL: https://deselect.com/head-test/ --- ### Security & Data Protection > At DESelect, we prioritize compliance and take the security and privacy of our clients’ data seriously. - Published: 2023-06-05 - Modified: 2025-03-31 - URL: https://deselect.com/security-and-data-protection/ Security & Data Protection Protect your data like Fort Knox DESelect promises unwavering focus on privacy and security. Visit our trust portal to learn about our security posture and request full access to our security documentation. Compliance At DESelect, we prioritize compliance and take the security and privacy of our clients’ data seriously. To maintain this commitment, we undergo an annual audit to comply with ISO27001 standards, which is a globally recognized certification for information security management. We rely on SOC 2 Type II compliant data centers. Being a SaaS company we are aware that we have shared security responsibilities, which are being defined using CSA star. DESelect is GDPR compliant, ensuring that we meet the strict data protection requirements set forth by the European Union. Moreover, we are CCPA & HIPAA compliant (as business associate). Our servers are in secure data centers, managed by DigitalOcean, with ISO-27001:2013, SOC I and II, and PCI-DSS certifications. Platform security At DESelect, we place a high priority on platform security, knowing that it is essential for the safety and privacy of our client’s data. We are committed to providing a secure platform for our clients, which is why we continuously conduct security testing to identify and address any potential vulnerabilities. By doing so, we ensure that our platform remains highly secure and protected against cyber threats. Our ongoing efforts in this area are aimed at providing our clients with the confidence and peace of mind they need to focus on their business without... --- ### Connections 2023 > Come meet the DESelect team at Salesforce Connections ’23 in Chicago on June 6-8. We’ll be at booth #515 and can’t wait to meet you all in person. Don’t forget to take a look at our speaker session & side events. - Published: 2023-05-24 - Modified: 2023-05-25 - URL: https://deselect.com/cnx23/ - Admin Menu Group: Landing pages EVENT Join us at Connections 2023! DESelect is a Navigator sponsor for the Salesforce Connections ’23 Conference in Chicago on June 6-8. Stop by booth #515 and chat with us! Also, don't forget to take a look at our speaker session & side events. Speaker session Right Message, Right Time: End Marketing Fatigue w/ Data+AI Drive campaign effectiveness by ensuring messages are being seen and engaged with rather than being ignored or marked as spam. Old Town Theater, Campground Wed, June 7, 2023 @ 3:00-3:20pm Add to your agenda partner event Join us at Fatpour Tap Works (2nd Floor) on June 8 from 8:00 – 9:00 AM CT Did somebody say breakfast and mimosas? Come network with likeminded Marketing Cloud professionals and hear how DESelect can make your job easier. RSVP Today Free Guide DeeDee's Top 10 Chicago Restaurants & Bars We compiled our top 10 most interesting and 4+ star reviewed restaurants & bars in Chicago incase you have some free time during the event. Luella's Southern Kitchen ( 4. 4 ⭐ 1. 2K reviews, $$) Smoque BBQ (4. 7 ⭐ 3. 8K reviews, $$) 3 Dots and a Dash (4. 5 ⭐ 4. 8K reviews, $$$) “With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills. ” Read Story Evgeniy Kulevnich CRM Team Lead Reach the most targeted audiences in half the time Schedule a demo --- ### Segment Free > With Segment Free, easily create high performing audience segments in Salesforce Marketing Cloud…without code or technical resources. - Published: 2023-05-23 - Modified: 2024-11-22 - URL: https://deselect.com/free/ - Admin Menu Group: Product Segment Free With Segment Free, easily create high performing audience segments without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface. Get it on AppExchange Easily combine data sources and filters Simply drag and drop to combine data sources and audience filters from any data extension within Salesforce Marketing Cloud. Segment based on data views and behaviors Easily segment based on clicks, opens, bounces and other behavioral data stored in Marketing Cloud data views. Execute campaigns in half the time Enable marketing teams to spend 50% less time segmenting data in Marketing Cloud, resulting in faster campaign launches (better ROI). “With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills. ” Read Story Evgeniy Kulevnich CRM Team Lead --- ### DESelect Culture > Learn about DESelect through this culture page. Our vision & values were built on 5 principles to shape our products, culture, and brand. - Published: 2023-05-08 - Modified: 2023-10-25 - URL: https://deselect.com/deselect-culture/ DESelect Culture Our mission is to “Elevate engagement through human intelligence at scale. ” Our vision below outlines how we anticipate the future of how humans will interact with marketing, and our mission reflects where we want to position ourselves in this future. Our culture is put in place to support our mission. When we think about the future of our industry, we envision a world where: Individuals expect timely and 1:1 engagement, while catering to their uniqueness and privacy Organizations that automate messaging yet manage to remain human and authentic are most likely to succeed Human intelligence at scale will deliver “wow”-experiences and empower humanity to remain connected. Consequently, Marketing Operations (MOPS) in general and Marketing Automation (MA) specifically, play a central role in enabling organizations to deliver digital messages effectively. We will see more Senior Executives with MOPS backgrounds because of this. From a technological perspective, in this world, we imagine: Time-to-value as a critical value proposition for SaaS, and (near) instant-deployable SaaS having a huge competitive advantage. While AI will be omnipresent, marketers need to be empowered by their data to build human experiences to best engage with their customers. The complexity of digital engagement, 1:1 personalization, and high-volume messaging has created a need for Marketing Operations to render Marketing Automation more manageable. Consequently, great software makes data understandable and balances intuitive user interfaces with surprising levels of control. To help us achieve our vision, all DESelect “penguins” apply the following 5 principles: Trust because it is... --- ### TEST HUBSPOT - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://deselect.com/test-hubspot/ test --- ### Search Pricing > Find anything in Salesforce Marketing Cloud (SFMC) instantly with DESelect Search and eliminate the need to manually search through folders - Published: 2023-04-10 - Modified: 2024-07-29 - URL: https://deselect.com/pricing/search/ Pricing Segment Engage Search EUR USD Enable Plan starts at $750 €750 / mo / per SFMC org (billed annually) Drag-and-drop segmentation Access all your data in Marketing Cloud Easily combine multiple data sources Create complex audiences without code Enable non-technical marketers in SFMC see all features Plus Plan starts at $1,600 €1,600 / mo / per SFMC org (billed annually) Every feature from Enable, and: Aggregations Personalized custom values Selection templates Pre-define relations with data sets see all features Advanced Contact sales Every feature from Plus, and: Picklists Waterfall segmentation Over 75 supported custom SQL functions see all features Prices vary based on users, business units, and features needed. All plans are billed annually. Compare plans Engage Plan starts at $1,500 €1,500 / mo / per SFMC org (billed annually) Defend against marketing fatigue Intuitively prioritize communications Cap messaging frequency with logic Maximize ROI & customer experience Optimize campaigns via saturation data see all features the search engine for marketing cloud Free Free Search through all your data in Marketing Cloud Find objects in seconds Install and use without any setup see all features Download now Setup and Onboarding Setup We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch. Support DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings... --- ### Engage Pricing > DESelect Engage Pricing. The Salesforce Marketing Cloud (SFMC) campaign mission control center for prioritizing and optimizing campaigns. - Published: 2023-04-10 - Modified: 2025-04-29 - URL: https://deselect.com/pricing/engage/ Pricing Segment Engage Search EUR USD Enable Plan starts at $750 €750 / mo / per SFMC org (billed annually) Drag-and-drop segmentation Access all your data in Marketing Cloud Easily combine multiple data sources Create complex audiences without code Enable non-technical marketers in SFMC see all features Plus Plan starts at $1,600 €1,600 / mo / per SFMC org (billed annually) Every feature from Enable, and: Aggregations Personalized custom values Selection templates Pre-define relations with data sets see all features Advanced Contact sales Every feature from Plus, and: Picklists Waterfall segmentation Over 75 supported custom SQL functions see all features Prices vary based on users, business units, and features needed. All plans are billed annually. Compare plans Engage Plan starts at $950 €850 / mo / per SFMC org (billed annually) Import Journeys & automate retries Intuitively prioritize communications across all channels Cap messaging frequency with logic Maximize ROI & customer experience Optimize campaigns via saturation data see all features the search engine for marketing cloud Free Free Search through all your data in Marketing Cloud Find objects in seconds Install and use without any setup see all features Download now Setup and Onboarding Setup We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch. Support DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success... --- ### Segment Pricing > DESelect Segment Pricing. Accelerate campaign velocity by creating segments in half the time with no-code smart segmentation for SFMC. - Published: 2023-04-10 - Modified: 2025-04-29 - URL: https://deselect.com/pricing/segment/ Pricing Segment Engage Search EUR USD Free $0 €0 Available on Salesforce AppExchange Create up to 10 Selections monthly per Business Unit Up to two active Business Units Each Business Unit may have up to three users and 10 active Selections at a given time get started Enable Plan starts at $880 €850 / mo / per SFMC org (billed annually) Drag-and-drop segmentation Access all your data in Marketing Cloud Easily combine multiple data sources Create complex audiences without code Enable non-technical marketers in SFMC see all features Plus Plan starts at $1,885 €1,795 / mo / per SFMC org (billed annually) Every feature from Enable, and: Aggregations Personalized custom values Selection templates Pre-define relations with data sets see all features Advanced Contact sales Every feature from Plus, and: Picklists Waterfall segmentation Over 75 supported custom SQL functions see all features Prices vary based on users, business units, and features needed. All plans are billed annually. Compare plans Engage Plan starts at $1,500 €1,500 / mo / per SFMC org (billed annually) Defend against marketing fatigue Intuitively prioritize communications Cap messaging frequency with logic Maximize ROI & customer experience Optimize campaigns via saturation data see all features the search engine for marketing cloud Free Free Search through all your data in Marketing Cloud Find objects in seconds Install and use without any setup see all features Download now Setup and Onboarding Setup We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as... --- ### Blogs and SFMC Thought Leadership > Salesforce Marketing Cloud (SFMC) segmentation & saturation control. Save time and drive revenue with DESelect solutions for SFMC. - Published: 2023-03-29 - Modified: 2025-06-10 - URL: https://deselect.com/blog/ Thought Leadership Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy The higher education sector is rapidly evolving, driven by shifting student expectations, digital transformation, and the constant pressure to do more with less. As universities and colleges invest in marketing, enrollment, and student success technologies, a critical debate has emerged: Should institutions embrace closed, proprietary ecosystems or opt for platform-agnostic solutions that maximize flexibility and innovation? Increasingly, higher education leaders are voicing a clear preference for platform-agnostic solutions. Their reasoning is simple: closed ecosystems create unnecessary barriers, limiting data integration, stifling campaign agility, and ultimately hindering institutional growth. The April 29, 2025 Thought Leadership Martech Needs Alignment with People and Processes in Higher Education Martech Needs Alignment with People and Processes in Higher Education Martech Needs Alignment with People and Processes in Higher Education The higher education landscape is evolving rapidly, driven by shifting student expectations, increased competition, and digital transformation. In this environment, marketing technology (martech) has emerged as a powerful enabler for institutions seeking to attract, engage, and retain students. However, a persistent challenge remains: over-reliance on martech without proper alignment of people and processes leads to inefficiencies, wasted resources, and missed opportunities. The Allure and Danger of Shiny New Tools It’s easy to be dazzled by the latest marketing platforms, automation software, and analytics dashboards. Many higher education leaders invest in April... --- ### Engage > Prioritize campaigns across business units, optimize send frequency, and control audience saturation to hit your revenue targets. - Published: 2023-03-27 - Modified: 2025-04-01 - URL: https://deselect.com/engage-2/ - Admin Menu Group: Product ENGAGE Are your marketing campaigns leaving money on the table? Prioritize and plan campaigns across business units, optimize send frequency, and control audience saturation to hit your revenue targets. Watch a walkthrough Why Engage Create premium customer engagement experiences With DESelect Engage, prioritize communications to drive revenue, brand loyalty, and ROI. Build engagement, not fatigue Find the best frequency for just-right engagement levels based on an individual subscriber's behavior and apply precision logic and rules for frequency capping. Get the Frequency Capping Checklist Get visibility into saturation levels Eliminate campaign collisions and send the right message to the right person at the right time with a single, holistic system that provides unprecedented visibility and control into all campaigns. Request a demo Ensure regulatory compliance Gain control over marketing saturation to fortify your compliance framework and safeguard your organization's reputation. Read the research report Real Results Welcome to the engagement optimization zone. Increase engagementCap the number of messages sent to a specific contact to drive engagement and defend against unsubscribes or being marked as spam. Prioritize campaigns, your wayPrevent contacts from being overwhelmed by too many messages and prioritize campaigns based on customizable rules and the importance of different campaign types. Realize fast time to valueAchieving a true frequency capping solution without Engage is complex. Engage frees you from reliance on IT or outside resources so you can get ROI fast. Keep your organization safeReduce the risk of high fines or reputation damage associated with excessive or unwanted communications by implementing... --- ### Success Stories - Published: 2023-01-25 - Modified: 2025-04-07 - URL: https://deselect.com/stories/ Customer and Partner Success Stories See how the world’s leading companies optimize their marketing
with DESelect "I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool. " Read Story Kim St. Lawrence Chief Marketing Officer Read story "I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool. " Read Story Kim St. Lawrence Chief Marketing Officer Read story University of Minnesota Foundation "The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors. " Terri Schlegel-David Associate Vice President, Marketing Programs and Services Read Story “I will definitely recommend DESelect to all my clients in the future. ” Jeroen Milewski Marketing Cloud & Pardot expert Read Story Stories Customer Success Learn how DESelect helps transform Salesforce Marketing Cloud campaigns into revenue drivers through our mastery of segmentation and customer engagement. All Industries Automotive Education Entertainment Events Financial Services Hospitality IT Media Non-profit Partner Partner Story Publishing Retail Telecommunication All Departments Cloud Admins, IT &... --- ### Use Case Library - Published: 2023-01-19 - Modified: 2025-04-29 - URL: https://deselect.com/use-case-library/ Use Case Library DESelect helps marketing teams get big results with Salesforce Marketing Cloud. Learn more about how we help maximize ROI. All Use Cases Combining Unrelated Data Creating Complex Audiences via Logic Data Testing Hyper Personalization Leveraging All Your Data Maintaining Performance Observability & Oversight Quality Assurance Resend Campaign Saturation Control Supplementing Data Drive Engagement with a Resend Campaign Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Financial Services Data Testing Resend Campaign Saturation Control Read more Combining Unrelated Sets of Data Customers from the automotive industry wanted to combine unrelated Data Extensions such as customers and vouchers. Yet, this isn’t possible in SFMC without any matching columns... Automotive Combining Unrelated Data Creating Complex Audiences via Logic Leveraging All Your Data Read more Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Education Creating Complex Audiences via Logic Data Testing View Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Education Supplementing Data View Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Education Resend Campaign See How Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Education Quality Assurance View Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore... --- ### Engage - Coming Soon > DESelect is launching a brand new product: Engage – to help marketers control saturation, prioritize communications, and increase revenue. - Published: 2023-01-13 - Modified: 2023-01-23 - URL: https://deselect.com/engage-coming-soon/ DESelect Engage Introducing a brand new platform built to help marketing teams solve saturation control, intelligently prioritize communications, and optimize campaigns across teams... . Coming Spring 2023 Does this sound familiar, marketers? Preventing marketing fatigue and not over saturating your customers is a priority, but managing different stakeholders, who want to prioritize different messages at the same time, is complicated at best. Omnichannel marketing makes this even more challenging with more opportunities to oversaturate customers and there is no standard solution, or well-defined process, for preventing this. It's difficult (or impossible) to understand if/when saturation is actually a problem or not, campaigns often compete for attention on the same days, and rules vary between different teams/business units based on different sets of criteria. End the chaos with Engage. DESelect Engage gives marketers a single source of truth forcontrolling saturation by providing a deep understanding of the real-time fluctuations in how, when, and where, you communicate with customers. Avoid unsubscribes, opt-outs, and sending your customers into marketing fatigue. Know exactly which customers are undersaturated to prevent any missed opportunities and lost revenue. Engage helps create better experiences for your customers despite the increasing complexity of your marketing systems, and simplifiescross-team collaboration. Get early access. Apply for the Pre-Release. DESelect Engage will be launching soon in Spring 2023. Be the first to see the new platform in action. Book a Demo of Engage --- ### Tour > Take a tour through our platform with video product tours and walkthroughs for DESelect Segment, Engage, and Search - Published: 2022-10-19 - Modified: 2025-05-07 - URL: https://deselect.com/tour/ See DESelect in Action Take a tour through our platform with walkthrough videos
for Segment, Engage, and Search Take the tour Deselect The DESelect Marketing Optimization Platform See how you can unlock the full power of Marketing Cloud Segment: No-code audience segmentation Easily access all your data extensions in one place, eliminate dependence on technical resources, and create segments 50% faster using drag-and-drop for smart Marketing Cloud segmentation. Learn more about Segment Engage: Marketing frequency optimization Prioritize and plan campaigns across business units, optimize send frequency, and control audience saturation to hit your revenue targets. Learn more about Engage Search: Free object-finder for SFMC Save time by using DESelect Search to find literally anything in Marketing Cloud. This free tool is like your very own search engine embedded into Marketing Cloud, eliminating the need to dig through folders one by one. Download Search See how you can unlock the full power of Marketing Cloud Schedule a demo --- ### MSA - Published: 2022-04-27 - Modified: 2023-01-30 - URL: https://deselect.com/msa/ Rahmenvertrag für Dienstleistungen Zuletzt aktualisiert am 2. Mai 2022. Dieses Master Service Agreement ("MSA") legt die Bedingungen fest, die für den Kauf von DESelect Produkten und Dienstleistungen durch einen Kunden gelten, der einen Verkaufsauftrag mit DESelect unterzeichnet hat. Dieses MSA wird durch Verweis in die Bedingungen jedes Verkaufsauftrags aufgenommen. In dieser MSA bezeichnet"Kunde" die als "" identifizierte Einheit. Kunde" im Auftrag und "DESelect" bezeichnet DESelect B. V. oder eines seiner verbundenen Unternehmen, wenn dieses verbundene Unternehmen in der Unterschriftszeile des Auftrags mit dem Kunden als "DESelect" identifiziert wird. DESelect und der Kunde werden im Folgenden einzeln als "Partei" und gemeinsam als die "Parteien" bezeichnet. Als Gegenleistung für die in diesem AMM festgelegten Bedingungen, deren Erhalt und Ausreichendheit von beiden Parteien anerkannt wird, vereinbaren die Parteien Folgendes. 1. Definitionen 1. 1. Für die Zwecke dieses MSA haben, sofern nicht anders angegeben, die in Großbuchstaben geschriebenen Begriffe die unten angegebene Bedeutung: "Affiliate" bedeutet in Bezug auf die betreffende Vertragspartei jede Person oder Organisation, die diese Vertragspartei kontrolliert, von ihr kontrolliert wird oder unter gemeinsamer Kontrolle mit ihr steht, wobei der Begriff "Kontrolle" die direkte oder indirekte Befugnis bedeutet, das Management und die Politik dieser Organisation zu leiten oder leiten zu lassen, sei es durch Vertrag, durch Aktienbesitz, durch Mitgliedschaft im Vorstand, durch Vereinbarung oder auf andere Weise, und in jedem Fall und ohne Einschränkung des Vorstehenden gilt jeder Rechtsträger, der mehr als 50 % der stimmberechtigten Anteile eines zweiten Rechtsträgers hält, als diesen zweiten Rechtsträger kontrollierend (wobei die Begriffe "Kontrolle" und "kontrolliert"... --- ### MSA - Published: 2022-04-27 - Modified: 2023-01-20 - URL: https://deselect.com/msa/ Contrat-cadre de service Dernière mise à jour le 2 mai 2022. Ce Master Service Agreement ("MSA") définit les termes et conditions qui s'appliquent à l'achat de produits et services DESelect par un client qui a signé une commande de vente avec DESelect. Ce MSA est incorporé par référence dans les termes de chaque commande de vente. Dans le présent MSA, "Client" désigne l'entité identifiée comme " Client " dans la Commande et " DESelect " désigne DESelect B. V. ou l'une de ses sociétés affiliées si cette société affiliée est identifiée comme " DESelect " sur la ligne de signature de la Commande avec le Client. DESelect et le Client sont ci-après désignés individuellement comme une "Partie" et conjointement comme les "Parties". En contrepartie des conditions énoncées dans le présent MSA, dont les deux parties reconnaissent la réception et le caractère suffisant, les parties conviennent de ce qui suit. 1. Définitions 1. 1. Aux fins du présent MSA, sauf indication contraire, les termes en majuscules auront la signification qui leur est attribuée ci-dessous : "Affilié" signifie, en ce qui concerne la Partie concernée, toute personne ou entité contrôlant, contrôlée par, ou sous contrôle commun avec cette Partie, le terme "contrôle" signifiant le pouvoir, direct ou indirect, de diriger ou de faire diriger la gestion et les politiques de cette entité, que ce soit par contrat, par la propriété d'actions, par l'appartenance au conseil d'administration, par accord ou autrement et, dans tous les cas et sans limitation de ce qui précède,... --- ### MSA - Published: 2022-04-27 - Modified: 2025-05-20 - URL: https://deselect.com/msa-2/ Master Service Agreement Last updated on 8 September 2023 Current Version --- ### How to manage data in Salesforce Email Studio > Salesforce Email Studio is a powerful marketing tool for creating, sending, and tracking email campaigns, boosting customer engagement and ROI. - Published: 2022-03-07 - Modified: 2025-05-20 - URL: https://deselect.com/how-to-manage-data-in-salesforce-email-studio/ How to manage data in Salesforce Email Studio Introduction to Email Studio in SFMCEmail Studio in Salesforce Marketing Cloud is an exceptional tool to manage your email communication. This advanced functionality can be of great use to companies and enterprises processing a large amount of subscriber data. You use Email Studio for email sends, storing subscribers, checking email deliverability, and reviewing reports. Email Studio allows you to create subscriber segments for targeted campaigns too. Overall, it’s a flexible tool that opens many opportunities. However, to master it, you first need to understand its processes. This compelling guide aims to elaborate on Salesforce Email Studio’s functionality, highlighting its nuances for better user adoption. Subscribers in Email Studio To begin to understand Email Studio, first, let’s define its lingo. Customers or contacts in Email Studio are referred to as Subscribers. If you open this studio, you’ll see the All Subscribers list. This is a master list of all subscribers receiving emails from your company. The All Subscribers list contains more than just the names of your subscribers. You’ll also find information on unsubscribes, bounces, and deliverability. Subscribers in Email Studio may constitute a subset of your “contacts” and hence count towards the number of contacts covered by your Salesforce contract. You can learn more about how Subscribers and Contacts are related here. Let’s define a subscriber in SFMC and determine the difference between a contact. A subscriber opted to receive communications from you via a specific channel, such as email, SMS, MMS... --- ### Events & Webinars - Published: 2022-01-28 - Modified: 2024-02-14 - URL: https://deselect.com/events-webinars/ Webinars & Events Find out about upcoming and past events of DESelect or watch on-demand webinars. Upcoming Events ONLINE A+ Marketing Cloud Strategies for HigherEd Success: A Fireside Chat with Cornell University and The University of Maryland Global Campus 02/22/2024 Register Here Past Events All All Event Webinar Search State of Marketing Optimization: Top Trends to Get the Most Out of Your Personalization and AI in 2024 The new year brings new strategies for marketers across the globe, so how will trends concerning personalization and rapidly advancing martech affect your team in 2024? Join our panel of experts and industry veterans on Wednesday January 31, 2024 at 11 am CST / 6 pm CET as they explore how marketers are already creating ultra-efficient, tailored campaigns that influence consumer behavior. Topics covered: 2023 Wrapped: What to copy in 2024 and lessons from improvisations Personalization: Creating new opportunities to resonate with customers AI Adoption: How to measure impact to margins Can’t make the webinar? Sign up anyway! A recording Webinar Ignite Tomorrow’s Triumphs Today: DESelect’s Fireside Chat on Concrete 2024 Marketing Planning Strategies The end of the year means it’s time to plan 2024’s marketing strategy. Resources on campaign planning aren’t hard to come by, but how do you find information that isn’t generic or irrelevant? DESelect will host a panel of Salesforce Marketing Cloud experts to discuss concrete marketing plans that strengthen your bottom line. Join us Wednesday, Dec 20, 2023 3:15 pm CET / 8:15 am CST for a discussion... --- ### DESelect Search > Use DESelect Search in SFMC, the quickest way to find Objects, Data Extensions, Query Activities, and more in Salesforce Marketing Cloud - Published: 2021-10-31 - Modified: 2024-11-06 - URL: https://deselect.com/search/ - Admin Menu Group: Product Search in Marketing Cloud A practical, free, object finder for Salesforce Marketing Cloud. 
Save time by using DESelect Search to find literally anything in Marketing Cloud. This free tool is like your very own search engine embedded into Marketing Cloud, eliminating the need to dig through folders one by one. Watch a demo * Due to recent security updates from Google, the Chrome extension only works if the AppExchange version has already been installed. Install in Marketing Cloud Get from Chrome Store Start here FREE! Find objects in Salesforce Marketing Cloud easily Email Messages & TemplatesMobile Push NotificationsQuery ActivitiesClassic Emails & TemplatesAutomationsContent BlocksData ExtensionsData Filters Get it now How to Get It Find what you've been looking for in Marketing Cloud DESelect Search is free. It's available through AppExchange, or can also be installed as a Chrome Extension in the Chrome Web Store. Features Key Features of DESelect Search 100% free A user-friendly interface Find results from your current business unit or across business units Install it in your Marketing Cloud instance and use it immediately Install once and enable your whole team Search objects by name and external key to find results within seconds You don’t need to enter the Marketing Cloud subdomain Customer Testimonials What real Marketing Cloud Engagement users are saying about DESelect Search DESelect approaches the glaring gap perfectly - with a mix of AppExchange app and Chrome browser Extension you can search through assets from any place of Marketing Cloud and open them directly from... --- ### Salesforce Automation Studio Marketing Cloud Guide > Learn everything about Automation Studio in Marketing Cloud and how to use DESelect marketing enablement solutions to optimize it - Published: 2021-10-22 - Modified: 2024-04-12 - URL: https://deselect.com/automation-studio-marketing-cloud-guide/ Automation Studio Guide Businesses benefit from automation. A State of Marketing report performed by Salesforce reveals marketers expect a 40% increase in the number of data sources they use between 2021 and 2022; this not only accounts for both business-to-customer marketing and business-to-business. Even if their estimate is incorrect, even a fraction of that increase quickly becomes overwhelming. More data sources mean exponentially more data points to consider, and more complex marketing tactics are necessary to keep up. Introducing automation to your marketing and other processes keeps your business moving. Marketing automation takes advantage of all gathered data and extracts valuable insights, allowing you to create the best customer experience possible. There's no need to use valuable human resources to complete repetitive marketing tasks or worry about marketing effectively on multiple channels. Automation Studio in Salesforce Marketing Cloud can handle many, varied types of automation, and when used in conjunction with DESelect Segment, it becomes even more effective. What is SFMC Automation Studio? Automation Studio in Salesforce Marketing Cloud is a powerful tool. It's an application used to execute multi-step marketing and data management activities. It works on an immediate, triggered, or scheduled basis. It also makes sending emails, queries, imports, and more happen automatically — exactly when you expect and need them. In short, it allows you to automate your marketing processes like a pro. Automation Studio saves you time to invest in the aspects of your company that need you the most. Companies looking to accelerate automated marketing... --- ### Principles Manifesto > Learn about DESelect through this manifesto. Our vision & values were built on 5 principles to shape our products, culture, and brand. - Published: 2021-09-03 - Modified: 2023-05-04 - URL: https://deselect.com/principles-manifesto/ DESelect Culture Our mission is to “Elevate engagement through human intelligence at scale. ” Our vision below outlines how we anticipate the future of how humans will interact with marketing, and our mission reflects where we want to position ourselves in this future. Our culture is put in place to support our mission. When we think about the future of our industry, we envision a world where: Individuals expect timely and 1:1 engagement, while catering to their uniqueness and privacy Organizations that automate messaging yet manage to remain human and authentic are most likely to succeed Human intelligence at scale will deliver “wow”-experiences and empower humanity to remain connected. Consequently, Marketing Operations (MOPS) in general and Marketing Automation (MA) specifically, play a central role in enabling organizations to deliver digital messages effectively. We will see more Senior Executives with MOPS backgrounds because of this. From a technological perspective, in this world, we imagine: Time-to-value as a critical value proposition for SaaS, and (near) instant-deployable SaaS having a huge competitive advantage. While AI will be omnipresent, marketers need to be empowered by their data to build human experiences to best engage with their customers. The complexity of digital engagement, 1:1 personalization, and high-volume messaging has created a need for Marketing Operations to render Marketing Automation more manageable. Consequently, great software makes data understandable and balances intuitive user interfaces with surprising levels of control. Our principles, that will help us achieve our vision, are: Trust because it is the foundation of doing... --- ### Journey Builder in Salesforce Marketing Cloud: How to Use and Best Practices > Journey Builder Marketing Cloud by Salesforce. Learn everything about how to use it to build SFMC journeys successfully - Published: 2021-08-12 - Modified: 2025-01-06 - URL: https://deselect.com/journey-builder/ Journey Builder in Salesforce Marketing Cloud Salesforce Journey Builder is an intuitive marketing tool that allows you to interact with your customers on a 1-to-1 customer experience platform across multiple channels. Learn how to make every interaction with your customers as consistent and unified as possible. Connect every communication across email, mobile, advertising, and the web for a seamless customer experience. This guide covers everything you need to know about this innovative program and its activities. What is Journey Builder? This feature in the Salesforce Marketing Cloud makes it easy for you to design customer journeys by giving you a straightforward user interface to build multiple individualized interactions all within one feature in Salesforce Marketing Cloud. With this tool, you can set goals based on behaviors, so your marketing team knows how each one of their campaigns contributes towards the bigger goal. With Journey Builder, SFMC can provide you with the ability to integrate with Sales Cloud and Service Cloud. As a result, you can keep on top of any customer responses while avoiding duplication in efforts. How to Use and Implement Journey Builder Salesforce Within Your OrganizationThis tool gives your customers a way to find what they want easily and quickly while giving you the data you need for better insights on creating content that resonates with all ages and demographics of your customer base. This software makes it easy to automate campaigns. Your campaign can start by converting leads to another marketing channel based on their behavior. It... --- ### Segment > DESelect Segment enables no-code smart Marketing Cloud segmentation so you can create segments twice as fast to increase campaign velocity. - Published: 2021-07-12 - Modified: 2025-04-01 - URL: https://deselect.com/segment-2/ - Admin Menu Group: Product SEGMENT Smart Segmentation for Salesforce Marketing Cloud Easily access all your data extensions in one place, eliminate dependence on technical resources, and create segments 50% faster using drag-and-drop for smart Marketing Cloud segmentation. Book a Demo Why Segment Increase velocity with no-code segmentation Create highly targeted segments in SFMC in half the time - without SQL. Build segments twice as fast Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right time See how Camping World did it Say Goodbye to SQL Access all your data extensions, join them together quickly, and predefine relationships - no more wasting time copying queries, switching between studios or checking code for errors. Read the guide See how it works Check out our free, self-paced tutorial to learn how to get started with DESelect Segment quickly and easily. See tutorials Take a tour How it works Fast, easy, smart Marketing Cloud Segmentation Combine and filter data extensions with drag-and-drop Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic. Get helpful tips On-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier. Customize with ease Create custom values using advanced calculations, then use them for segmentation, scoring, and personalization. You’re no longer limited to values coming from one of your data sources. Refresh segments automatically... --- ### Frequently Asked Questions about DESelect > Salesforce Marketing Cloud (SFMC) segmentation and saturation control. Save time, engage customers, and drive revenue with DESelect for SFMC. - Published: 2021-04-26 - Modified: 2023-06-13 - URL: https://deselect.com/faq/ Frequently asked questions General Questions When do I need DESelect Segment? We have customers saying that “anyone using Salesforce Marketing Cloud should have DESelect too”. With some exceptions, they are probably right. One of the powerful features of Marketing Cloud is its flexibility to let you define a data model and integrate various data sources. But as a result: You need to do lots of data management, which usually means writing SQL queries or even doing various operations in Excel. The same happens when you need to create extracts to report on your campaigns. All of that is incredibly time consuming and renders the Marketing team dependent on technical experts to support them. Due to its sometimes technical nature, user adoption may also be below expectations. If any of that sounds familiar, then DESelect is for you! What benefits can I expect from DESelect Segment? Some of the main benefits of DESelect include: You don’t need to use SQL anymore. Based on our customer success stories, we know that on average you can reduce the time you spend on data in Marketing Cloud (such as writing queries, creating data extensions, briefing an expert on your data requirements,... ) by a whopping 52%. You can deliver more targeted and personalized campaigns (asides segmentation, we also offer many ways to personalize your segments). You will be much less dependent on technical experts. You can accelerate your Marketing Cloud implementation, since a large part of an implementation is typically spent on creating the... --- ### Terms - Published: 2021-04-26 - Modified: 2025-05-20 - URL: https://deselect.com/terms/ General Terms & Conditions This is a legacy page (last updated February 12th, 2021), for the latest terms please visit deselect. com/msa 1. General These general terms and conditions govern the relationship between DESelect BV (hereinafter referred to as the “Vendor”) and its customers (hereinafter each individually referred to as the “Customer”). These terms and conditions may be amended from time to time. The Vendor shall promptly inform the Customer of any substantial changes to its general terms and conditions. 2. SaaS 2. 1. Object The Customer and Vendor agree to enter into a software as a service agreement (hereinafter referred to as the “Agreement”). During the subscription period, the Customer will receive a non-exclusive, non-transferable right to access and use the Solution (as defined hereinafter) solely for its internal business operations subject to the terms of this Agreement. The Customer acknowledges that this Agreement is a services agreement and the Vendor shall not deliver copies of the Solution to the Customer as part of the Saas services. 3. Customer’s obligations The Customer cannot use the Solution for other purposes than as specified in this Agreement. The Customer shall not distribute, sell, license or sub-license, let, trade or expose for sale the Solution to a third party. The Customer shall ensure that the Solution retains all Vendor’s copyright notices and other proprietary legends and all trademarks or service marks of the Vendor. 4. Definitions Following definitions and abbreviations may apply:Agreement: the general terms and conditions and the specific terms and... --- ### DESelect eBook Data Download - Published: 2021-04-26 - Modified: 2021-12-14 - URL: https://deselect.com/ebook-2-download/ DESelect eBook Data Download Your eBook is ready to be downloaded Download now --- ### DESelect eBook - Download - Published: 2021-04-26 - Modified: 2021-10-07 - URL: https://deselect.com/ultimate-guide-to-starting-with-segmentation-in-sfmc-download/ Ultimate guide to starting with segmentation in SFMC Your eBook is ready to be downloaded Download now --- ### Sad Penguin - Published: 2021-04-23 - Modified: 2024-12-30 - URL: https://deselect.com/sad-penguin/ Oops! 404 We can’t seem to find the page you’re looking for. Here are a few links that might be helpful: Home Quick Tour Resources --- ### About us > We enable smart marketing ops that empower marketers to deliver authentic and engaging customer experiences - Published: 2021-04-20 - Modified: 2025-04-02 - URL: https://deselect.com/about/ We have made it our mission to enable organizations around the world to truly connect with people Creating authentic human-centered relationships driven by smart marketing ops Vision Smart Marketing Ops Marketing is moving faster than ever—more data, more channels, more pressure. We empower marketers to rise to the challenge and cut through martech complexity with smart marketing ops that deliver authentic “WOW! ” experiences that engage customers and drive competitive advantage. We envision a world where we enable organizations to: Orchestrate effective, relevant, and data-driven customer engagements—across all channels, at optimal frequency, with minimal complexity. Simplify and accelerate segmentation, engagement, personalization, and high-volume communications. Gain visibility into campaign planning, priorities, and execution. Achieve near instant deployability and fast time-to-value on their marketing optimization platform investments. Values Our Values DESelect is a values-driven company. We hold ourselves accountable to the following values, all in support of our mission to enable organizations around the world to truly connect with people. Trust We act in our customers’ best interest and communicate openly. Personal Responsibility We hold ourselves accountable and challenge each other. Customer Experience We delight and add value in all our interactions with customers, partners, and colleagues. Continuous Improvement We continuously improve the way we work and act decisively. Adaptability We rise to the occasion and quickly adapt to change. Impact DESelect by the Numbers 1000+ Customers around the global across all industries - consumer goods, financial services, pharmaceuticals, automotive, retail. 31,839,967 SQL words avoided in 2024 — simplifying segmentation in SFMC... --- ### Careers > Browse DESelect careers and job opportunities to join our amazing team and help scale the company that defined smart marketing ops. - Published: 2021-04-20 - Modified: 2025-02-03 - URL: https://deselect.com/careers/ Careers at DESelect Interested in joining the company that is defining smart marketing ops? View Open Positions Life at DESelect A glimpse of life at DESelect We think of ourselves as an elite pro sports team. We are building a high-performance team, where people are excited to work when they get up in the morning, inspire and help one another, and are passionate about martech and empowering marketers. We take pride in the fact that our employees often form long-lasting friendships as we help them develop their careers. https://youtu. be/b842wHh_os8 In 2024, our team gathered in Lisbon for an unforgettable company retreat filled with collaboration, creativity, and some fun in the sun. At DESelect, we believe great ideas come from great people—and when our global team comes together, amazing things happen. Ready to join a team that knows how to work hard and have a blast doing it? Why DESelect Come thrive with us At DESelect, we’re more than just a team—we’re a group of driven individuals who thrive on solving challenges, creating impact, and empowering marketers around the world. Whether it’s building cutting-edge products, collaborating across departments, or celebrating our wins, we believe in fostering a culture where everyone has a voice, opportunities to grow, and the support to succeed. If you’re looking for a place where your ideas matter and your work makes a difference, you’ve found it. View Open Positions Co-own success Enjoy a great salary plus stock options, because we believe in co-ownership as a driving... --- ### Pricing > DESelect pricing enables getting started for free and scaling to paid plans depending on the number of users and business units. - Published: 2021-04-16 - Modified: 2025-04-29 - URL: https://deselect.com/pricing/ Pricing Segment Engage Search EUR USD Enable Plan starts at $880 €850 / mo / per SFMC org (billed annually) Drag-and-drop segmentation Access all your data in Marketing Cloud Easily combine multiple data sources Create complex audiences without code Enable non-technical marketers in SFMC see all features Plus Plan starts at $1,885 €1,795 / mo / per SFMC org (billed annually) Every feature from Enable, and: Aggregations Personalized custom values Selection templates Pre-define relations with data sets see all features Advanced Contact sales Every feature from Plus, and: Picklists Waterfall segmentation Over 75 supported custom SQL functions see all features Prices vary based on users, business units, and features needed. All plans are billed annually. Compare plans Engage Plan starts at $1,500 €1,500 / mo / per SFMC org (billed annually) Defend against marketing fatigue Intuitively prioritize communications Cap messaging frequency with logic Maximize ROI & customer experience Optimize campaigns via saturation data see all features the search engine for marketing cloud Free Free Search through all your data in Marketing Cloud Find objects in seconds Install and use without any setup see all features Download now Setup and Onboarding Setup We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch. Support DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings... --- ### Privacy + Cookie Policy - Published: 2021-04-06 - Modified: 2025-05-20 - URL: https://deselect.com/privacy-policy/ Privacy + Cookie Policy I. SCOPE OF THIS PRIVACY POLICY This Privacy Policy describes how DESelect BV and its affiliates (“we”, “us” or “our”) collects, uses, consults, retains or otherwise processes your personal data when you are visting our website and when you leave your personal information. We understand that privacy is important to both our online visitors and registered users. We respect your privacy and have taken adequate steps to protect your personal data. This Privacy Policy (the “Privacy Policy”) does not apply to information our customers may process when using our Services which is covered by a different privacy policy. DESelect BV and you are jointly referred to as “Parties” and individually as “Party”. PLEASE READ THIS PRIVACY POLICY CAREFULLY! This Privacy Policy applies globally on the basis of EU Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data (the “GDPR”), as well as any legislation and/or regulation implementing or enacted pursuant to the GDPR and current and future e-Privacy legislation. Terms defined in article 4 of the GDPR shall have the meaning as defined therein. Personal Data as defined in the GDPR includes cookies and other “Navigational Data” such as information about your computer and your visits to our website, your IP address, geographical location, browser type, referral source, length of visit and pages of our website you viewed. Whilst you are afforded the rights based on the GDPR irrespective of your nationality and irrespective of whether or not the... --- --- --- ## Posts ### May '25 Release - Engagement Analytics & Waterfall Segments​ - Published: 2025-05-23 - Modified: 2025-05-26 - URL: https://deselect.com/releases/may-25-release-engagement-analytics-waterfall-segments/ - Categories: Product Releases, Releases - Topic: Saturation Control - Role: CRM, IT, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Saturation Control DESelect Update: Engagement Analytics & Waterfall Segments On this release, we’re thrilled to introduce a powerful new addition to DESelect Engage: Sending Volume & Engagement Charts — designed to help marketers gain actionable insights into their email frequency and engagement impact. Additionally, we're also announcing a New Feature for DESelect Segment: Waterfall Segments - allowing the creation of unique segments from overlapping audience groups. New Feature Release for DESelect Engage: Engagement & Sending Volume Analytics We’re thrilled to introduce a powerful new addition to DESelect Engage: Sending Volume & Engagement Charts — designed to help marketers gain actionable insights into their email frequency and engagement impact. Sending Volume Chart The Sending Volume Chart visualizes the average number of emails your contacts receive per week over a selected time window (e. g. , 180 days). This makes it easy to understand how your total audience is being communicated with over time. Breakdown by frequency: See what percentage of contacts receive --- ### Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy - Published: 2025-04-29 - Modified: 2025-05-01 - URL: https://deselect.com/blog/platform-agnostic-solutions-the-future-of-higher-ed-marketing-and-data-strategy/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy The higher education sector is rapidly evolving, driven by shifting student expectations, digital transformation, and the constant pressure to do more with less. As universities and colleges invest in marketing, enrollment, and student success technologies, a critical debate has emerged: Should institutions embrace closed, proprietary ecosystems or opt for platform-agnostic solutions that maximize flexibility and innovation? Increasingly, higher education leaders are voicing a clear preference for platform-agnostic solutions. Their reasoning is simple: closed ecosystems create unnecessary barriers, limiting data integration, stifling campaign agility, and ultimately hindering institutional growth. https://www. youtube. com/watch? v=j52ADfrQTAM The Problem with Closed Ecosystems Vendor lock-in occurs when an institution becomes dependent on a single vendor’s products or services, making it difficult and costly to switch providers or integrate with other systems. In higher education, this often manifests in the form of proprietary CRM, CMS, or marketing platforms that restrict access to data and limit interoperability. Reduced Negotiation Power: When locked into a single vendor, institutions lose leverage in contract negotiations, often resulting in higher costs and less favorable terms. Innovation Stagnation: Closed systems can stifle innovation by limiting access to new technologies or more effective solutions from other providers. Operational Vulnerability: Relying on a single vendor increases risk; any change in the vendor’s roadmap, pricing, or support model can disrupt institutional operations. Real-World Frustrations Many higher ed leaders report significant challenges with closed ecosystems. One common frustration is the inability to freely access or integrate... --- ### Martech Needs Alignment with People and Processes in Higher Education - Published: 2025-04-29 - Modified: 2025-05-02 - URL: https://deselect.com/blog/martech-needs-alignment-with-people-and-processes-in-higher-education/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud Martech Needs Alignment with People and Processes in Higher Education The higher education landscape is evolving rapidly, driven by shifting student expectations, increased competition, and digital transformation. In this environment, marketing technology (martech) has emerged as a powerful enabler for institutions seeking to attract, engage, and retain students. However, a persistent challenge remains: over-reliance on martech without proper alignment of people and processes leads to inefficiencies, wasted resources, and missed opportunities. https://www. youtube. com/watch? v=wd_aP4_hZRY The Allure and Danger of Shiny New Tools It’s easy to be dazzled by the latest marketing platforms, automation software, and analytics dashboards. Many higher education leaders invest in cutting-edge tools hoping for quick wins in recruitment or engagement. Yet, as numerous industry professionals have observed, adopting new technology without addressing foundational gaps in processes or training often results in low adoption rates and diminished ROI. A common frustration is the tendency to chase “shiny new tools” while neglecting the operational basics. When institutions fail to align their martech stack with team workflows, the technology becomes a burden rather than a benefit. The result? Tools gather dust, staff remain frustrated, and the institution’s strategic goals remain unmet. Why Alignment Matters: People, Process, and Technology Technology is only as effective as the people and processes it supports. In higher education, marketing and IT teams often operate in silos, speaking different languages and prioritizing different outcomes. This misalignment slows execution, creates inefficiencies, and makes cross-team collaboration a persistent challenge. When marketing and technology don’t communicate, everything suffers.... --- ### Organizational Clarity Drives Success in Higher Education Marketing - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://deselect.com/blog/organizational-clarity-drives-success-in-higher-education-marketing/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud Organizational Clarity Drives Success in Higher Education Marketing As colleges and universities face mounting pressures from declining enrollments, shifting student expectations, and increased public scrutiny, the need for clear roles, structured processes, and strategic alignment within marketing and communications teams has never been greater. This blog explores how organizational clarity transforms marketing operations in higher education, the pitfalls of ambiguity, and actionable strategies for building high-performing teams. https://youtu. be/DTm0VP5aXio The High Cost of Ambiguity A recurring challenge in higher education marketing is the lack of organizational clarity. When roles and responsibilities are poorly defined, teams experience duplicated efforts, missed deadlines, and misaligned priorities. Interviewees from various institutions described situations where marketing operations professionals were expected to lead cross-functional projects without direct authority, often resulting in bottlenecks and frustration. I’m not a manager of anyone, but I’m a manager of everything. This sentiment reflects a common reality: marketing operations is frequently overlooked as a formal discipline. Without standardized processes or clear ownership, even the most talented professionals struggle to execute campaigns effectively. The result is a cycle of inefficiency that undermines both team morale and institutional outcomes. Why Organizational Clarity Matters Organizational clarity means more than just having an org chart; it’s about ensuring every team member understands their role, how their work contributes to institutional goals, and how to collaborate effectively across functions. In higher education, where marketing teams often serve multiple stakeholders, from admissions and advancement to academic departments, clarity is the foundation of agility and innovation. Institutions that... --- ### AI Tools in Higher Education: The Challenge of Data Model Nuances - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://deselect.com/blog/ai-tools-in-higher-education-the-challenge-of-data-model-nuances/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud AI Tools in Higher Education: The Challenge of Data Model Nuances Artificial intelligence is rapidly reshaping the higher education landscape, promising transformative gains in efficiency, insight, and personalization. From predictive analytics that forecast student success to generative AI tools that automate administrative and instructional tasks, institutions are racing to harness these innovations. Yet, as AI’s adoption accelerates, a critical challenge has emerged: AI tools often struggle to grasp the unique nuances of institutional data models, undermining their effectiveness in advanced segmentation and decision-making https://youtu. be/3WU9gTehn3s The Promise and Reality of AI in Higher Education AI’s potential in higher education is vast. Institutions are leveraging AI to: Predict student success using a range of data, from academic records to engagement metrics. Personalize learning experiences by adapting content to individual student needs. Automate repetitive tasks, such as grading, reporting, and data analysis, freeing up human resources for higher-value activities. Inform enrollment management, curriculum design, and student support services with real-time data-driven insights. These applications are already delivering tangible benefits. For example, predictive analytics can help identify at-risk students early, enabling timely interventions that improve retention and graduation rates. AI-powered tools also streamline operations, making processes like course registration and record management more efficient. However, the reality on the ground is more nuanced. While AI excels at processing large volumes of structured data and identifying broad patterns, it often falters when faced with the complex, customized data environments typical of higher education institutions. The Data Model Dilemma Every college or university operates with... --- ### Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://deselect.com/blog/email-deliverability-challenges-in-higher-education-navigating-privacy-changes-and-evolving-metrics/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics The higher education sector continues to face significant email deliverability hurdles, compounded by evolving privacy protections and shifting engagement patterns. Despite these challenges, email remains a critical channel for student recruitment when executed strategically. Below, we explore the current landscape, the impact of privacy changes, and actionable steps to optimize email performance. https://youtu. be/B6h0jVAwq9g The State of Email Deliverability in Higher Education Email marketing’s effectiveness is under pressure due to technical barriers and changing user behaviors: Inbox competition: Prospective students receive hundreds of emails from colleges, leading to overfilled inboxes and lower engagement. Domain reputation risks: Poorly configured email systems or excessive spam complaints can trigger filters, causing emails to land in spam folders. Third-party vendor issues: Many institutions rely on external platforms with inconsistent authentication protocols (e. g. , SPF, DKIM), increasing deliverability failures. Recent updates from Google, Yahoo, and Apple have intensified these challenges by prioritizing user privacy and filtering low-engagement content. How Privacy Changes Are Reshaping Email Strategies 1. Apple’s Mail Privacy Protection (MPP) MPP, introduced in 2021, masks open data by preloading email images, including tracking pixels, regardless of whether recipients engage. This has two major consequences: Inflated open rates: Emails appear “opened” even if ignored, rendering open rates unreliable. Obscured engagement signals: Colleges can no longer track location, device, or follow-up timing, complicating personalized outreach. Impact: Institutions relying on open rates for A/B testing or segmentation must pivot to click-through rates (CTRs) and... --- ### Managing Audience Overlap: A Critical Imperative for Higher Education Marketing - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://deselect.com/blog/managing-audience-overlap-a-critical-imperative-for-higher-education-marketing/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud - Topic: CDP, Data Management, Digital Innovation, Learning, Marketing Automation, Saturation Control - Role: CRM, IT, Marketing - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Data Management, Saturation Control, Segmentation Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors, and current students—often with overlapping interests and needs. Yet, one challenge consistently undermines these efforts: managing audience overlap, especially in email campaigns. https://www. youtube. com/watch? v=LX9ArUy37a0 The Overlap Problem: Email Collision and Its Consequences Audience overlap, or the presence of the same individuals in multiple campaign lists, is not just a theoretical concern. In practice, it leads to “email collision”—where a single recipient receives multiple, sometimes conflicting, messages from different departments or brands within the same institution. This is especially prevalent in multi-department organizations or universities with decentralized marketing functions. The consequences are significant: Audience Fatigue: Recipients bombarded by multiple emails are more likely to disengage, unsubscribe, or ignore future communications, reducing overall campaign effectiveness. Diminished Campaign Performance: Overlapping messages can dilute the impact of key campaigns, causing confusion or even contradictory calls to action. Operational Inefficiency: Marketing teams waste valuable time manually suppressing or prioritizing audiences, a process that is not only labor-intensive but also prone to error. As one CRM leader in a global organization noted, orchestrating campaigns across 19 countries and multiple business units without centralized coordination is “nearly impossible,” with each region demanding different execution standards and expectations. With so many business units and no structure, managing campaigns across countries is nearly impossible. Every team wants... --- ### Unlocking Salesforce Data Cloud’s Consumption-Based Pricing - Published: 2025-04-16 - Modified: 2025-05-07 - URL: https://deselect.com/blog/unlocking-salesforce-data-clouds-consumption-based-pricing/ - Categories: Thought Leadership Unlocking Salesforce Data Cloud’s Consumption-Based PricingA Practical Guide for Marketing Teams 1. IntroductionEver since its grand reveal in Dreamforce 2023, Salesforce Data Cloud has been the company’s spearhead product. Data Cloud is a powerful tool that, when used wisely, can lead your marketing to new heights. Salesforce Data Cloud combines hyperscaler performance, real-time profile unification, and the power of agentic AI to fuel advanced marketing use cases. However, its consumption-based pricing model presents challenges in predicting and controlling costs. Marketers need to be aware of how credits are consumed and the potential pitfalls to avoid unexpected expenses, and many Data Cloud users struggle with this. This guidebook provides marketing professionals with a comprehensive understanding of Salesforce Data Cloud’s consumption-based pricing model and credit system. As marketers increasingly rely on data-driven strategies to enhance customer engagement, understanding the intricacies of Data Cloud’s pricing is crucial for effective budget management and maximizing ROI. This guide provides practical examples and highlights the real-life challenges associated with the credit system. Additionally, we introduce DESelect’s segmentation tools as a viable alternative to help manage costs and optimize segmentation efforts. This guide will teach you to navigate Salesforce Data Cloud’s pricing model and leverage complementary tools to achieve your marketing goals. 2. Basics of Data Cloud Salesforce Data Cloud is a powerful platform designed to unify and manage data from various sources, providing a comprehensive view of customer information. This unified data model is crucial for marketing managers and marketing operations specialists who need accurate and... --- ### 2025 State of Marketing Operations - Published: 2025-03-31 - Modified: 2025-04-01 - URL: https://deselect.com/2025-state-of-marketing-operations/ - Categories: eBooks - Topic: Data Management, Digital Innovation, Marketing Automation, Personalization, Segmentation - Industry: Hospitality, Insurance, IT, Nonprofit, Retail, Telecom - Role: CRM, IT - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Affordability, Analytics, Data Management, Ease of Use, Saturation Control, Segmentation, Speed Welcome to the DESelect 2025 State of Marketing Operations Report! This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing operations thought leaders in healthcare, consumer goods, SaaS, retail, education, and more, this report offers a comprehensive view of the opportunities and obstacles faced by marketing teams today. Marketing Ops Report 2025 State of Marketing Operations Common challenges, innovative strategies, and emerging trends shaping the field. Download PDF Welcome! Foreword This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing operations thought leaders in healthcare, consumer goods, SaaS, retail, education, and more, this report offers a comprehensive view of the opportunities and obstacles faced by marketing teams today. Executive Summary Marketing operations is at a crossroads: balancing technological advancements with organizational alignment. Across 34 in-depth interviews conducted between December 2, 2024 and February 5, 2025, recurring themes include challenges in audience management, the limitations of AI in data segmentation, and the ongoing need for role clarity within teams. This report identifies six key insights along with other learnings and offers actionable advice for navigating the evolving landscape of marketing operations. “Marketing automation is only as effective as the strategy behind it. Tools amplify, but they don’t define success. ” Anthony Lamot CEO & Co-Founder, DESelect Introduction Objective & Methodology The insights in this report are based on in-depth interviews conducted between December 2, 2024 and February 5, 2025. Each interview lasted approximately 35 minutes and involved marketing operations leaders from diverse industries, including: healthcare consumer goods SaaS Retail education + more Participants represented roles such as: senior marketing automation specialist CRM analyst martech consultant director of marketing technology A total of 34 individuals shared their perspectives, providing a... --- ### Take the DESelect Marketing Operations Maturity Model Assessment > Take our free survey to assess and advance your marketing operations maturity model. You'll get a personalized report in a matter of days. - Published: 2025-02-27 - Modified: 2025-04-21 - URL: https://deselect.com/blog/marketing-operations-maturity-model-assessment/ - Categories: Thought Leadership - Topic: Customer Engagement, Marketing Automation, Personalization - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership Take our free survey to assess and advance your marketing operations maturity model along two dimensions: automation and personalization. You'll receive your customer report in just a few days. Take the DESelect Marketing Operations Maturity Model Assessment Our free assessment provides a model that enables customers to rate their current maturity in Salesforce Marketing Cloud. DESelect delivers a report that visualizes your maturity in automation and personalization, benchmarks you against others who have taken the assessment, and assesses your growth and improvement potential. Clearly answer “where should we focus next? ” in your marketing operations maturity journey. How the maturity model works: Take the Assessment Marketing Factory: We have solid automated processes but lack personalization efforts SFMC Explorers: We are starting our SFMC journey and building our maturity Marketing Boutiques: We are personalization experts with limited automated processes SFMC Experts: We have advanced automation and personalization processes Once you complete the survey, we tally your score and you’re placed in one of the quadrants. We provide comparisons for your industry and create customized recommendations. We track DESelect customers' maturity year over year. To learn more details about the DESelect marketing operations maturity model, watch our on-demand webinar. Why take the assessment? Know where your team stands in the maturity model. Benchmark your standing and progress against peers and your industry. Maturity results provided within 7 business days. Free meeting with a DESelect expert to take practical next steps to improve maturity level. Book a Meeting --- ### Beyond Limits - Exploring Smart Communication Capping > Read this comprehensive guide to learn how smart communication capping can maximize customer engagement, marketing ROI, and compliance. - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://deselect.com/blog/smart-communication-capping/ - Categories: Thought Leadership - Tags: Communication Capping, Salesforce Data Cloud - Topic: CDP, Data Management, Digital Innovation, Learning, Marketing Automation, Saturation Control - Role: CRM, IT, Marketing - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Data Management, Saturation Control, Segmentation Beyond Limits: Exploring Smart Communication CappingIn this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance. Why Communication Capping MattersIn today’s landscape, customers can be overwhelmed with marketing messages across multiple channels. In our 2024 study of 234 consumers across the United States, over two-thirds of respondents said they prefer email to any other channel to receive marketing communications. Newer channels such as SMS, push notifications, and social media are gaining ground and have caught up to the preference for old-school direct mail. Our study revealed that consumers generally find value in marketing communications; however, as the frequency of communication increases, consumers can begin to feel overwhelmed and annoyed. When consumers reach their limit, they may start to disengage from the brand entirely, damaging or undermining marketing campaign ROI. On the flip side, if consumers aren’t communicated with often enough, marketers risk leaving money on the table. Marketing campaigns often fall short as revenue drivers because they don’t prioritize customer engagement effectively. Overwhelming contacts with excessive communications can lead to marketing fatigue (resulting in costly unsubscribe and disengagement rates), wasted resources, and increased compliance risks. These issues are particularly severe in large organizations with multiple Business Units (BUs), where a holistic view of planned communications, subscriber behavior, and enforcement of consistent campaign rules are lacking. Let’s look at each of these three detrimental outcomes: Marketing FatigueWhile brands aim to stay top-of-mind, excessive communication can lead to message fatigue, higher unsubscribe... --- ### Top 10 Marketing Operations Predictions for 2025 > Explore out top 10 marketing operations predictions for 2025 and the opportunities they can bring for marketing ops leaders in the new year. - Published: 2024-12-19 - Modified: 2024-12-30 - URL: https://deselect.com/blog/top-10-marketing-operations-predictions-for-2025/ - Categories: Thought Leadership - Tags: 2025 predictions, marketing cloud optimization, Salesforce Marketing Cloud - Topic: Marketing Automation, Segmentation - Role: CRM, IT, Marketing - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Data Management, Saturation Control, Segmentation We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in! Top 10 Marketing Operations Predictions for 2025We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in! 1. Continued Martech ConsolidationWe predict you’ll see the martech landscape continuing to consolidate. Larger platforms will acquire niche solutions to expand their ecosystems, which means more powerful capabilities in one place. But that doesn’t mean there will be fewer vendors: Over 3000 new marketing tools were added in the last year alone, which means you will need to continue juggling multiple marketing automation tools, CRM systems, and analytics platforms. It will require your vigilance to ensure these changes don’t disrupt your streamlined operations or derail your team’s autonomy. 2. Upskilling Your Team Will Be a PriorityTo boost the ROI of your martech, you will allocate resources to tackle the challenge of upskilling your team. Prioritizing team readiness to effectively use AI and advanced tools and platforms will focus on ongoing training, access to online resources and learning paths, and team communications skills. Upskilling your team will be crucial so they can work independently and confidently adapt to the rapid technological shifts we are experiencing.... --- ### sample post - Published: 2024-10-25 - Modified: 2025-05-20 - URL: https://deselect.com/sample-post/ - Categories: No category DESelect Blog - sample post --- ### November '24 Release - Cross-BU Saturation Control in DESelect Engage > DESelect introduces centralized cross-BU saturation control to prioritize communications and optimize send frequency across BUs - Published: 2024-10-25 - Modified: 2025-01-06 - URL: https://deselect.com/releases/november-24-release-cross-bu-saturation-control-in-deselect-engage/ - Categories: Product Releases, Releases - Topic: Saturation Control - Role: Marketing, CRM, IT - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Saturation Control Watch cross-BU saturation control in action in our product release webinar here DESelect Engage: Cross-BU Saturation ControlMarketing campaigns often fall short as revenue drivers because they don’t prioritize customer engagement effectively or ensure saturation control. Overwhelming contacts with excessive communications can lead to costly unsubscribe and disengagement rates, wasted resources, and increased compliance risks. This issue is particularly severe in large organizations with multiple business units (BUs), where a holistic view of communications and subscriber behavior is lacking, along with the inability to enforce consistent rules across the organization. This lack of coordinated oversight results in stressful campaign planning, lost opportunities, and suboptimal campaign performance that leaves money on the table. Hit Your Revenue Targets with Cross-BU Saturation ControlIt’s time to transform your campaigns in Salesforce Marketing Cloud into revenue drivers with DESelect Engage. In the latest release, DESelect introduces centralized cross-BU saturation control to extend send frequency optimization, so you can push your Salesforce Marketing Cloud sends to optimal levels without inducing fatigue, optimize your marketing like never before, and ensure regulatory compliance. Cross-BU Saturation Control is included with every Engage subscription and is now available. The Problem: Lack of enterprise-wide visibility into audience saturation levelsAll sends to a contact across the organization must be considered for saturation control. Until now, Engage has optimized send frequency BU by BU only. But many organizations send to the same contacts from different BUs, running the risk of over-saturation, campaign collisions, and stressful campaign planning because all sends to a contact are... --- ### Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24 > Watch Heroes of Marketing Cloud Episode 24 with Shell Energy marketing executive Amber Sellens and DESelect CEO Anthony Lamot. - Published: 2024-10-18 - Modified: 2024-10-19 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-amber-sellens/ - Categories: Podcast - Topic: Digital Innovation, Time Management - Industry: Retail, Automotive - Department: Cloud Admins, IT & Data Teams, Marketing Leadership - Use Case/Benefit: Data Management Episode 24 | Transcript Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership Anthony Lamot: Hey, Amber! Welcome to the show! Amber Sellens: Hey! Thanks! Anthony Lamot: It's so good to have you here on the show. I think we originally met at a Salesforce conference somewhere last year, where we had a great coffee and a great in-depth chat about marketing ops. So, super pumped to have you here! For starters, can you kind of tell the audience what it is that you do and what was your journey leading up to your current role at Shell Renewables and Energy Solutions? Amber Sellens: Sure. So, I've got a bit of an unconventional path of sorts, and I think it’s really led to my success in marketing ops in general. If I’m being honest, I wasn’t one of those people who grew up knowing that I wanted to be a doctor, a lawyer, or a firefighter. So, I got the opportunity to kind of bop around quite a bit and give myself permission to investigate and explore before I landed on anything permanent. That included managing a coffee house, a pool hall, bartending, working as the executive admin for a marketing firm in downtown Philadelphia, being a subprime mortgage underwriting analyst, and working in insurance on both the health and property and casualty side. And now I’m at Shell. I’ve had a very robust career thus far, and even within Shell over the past 10 years, it's... --- ### October '24 Release - New Segment UI and Features > DESelect introduces the October '24 release of the new Segment, with an updated UI and features to increase campaign velocity. - Published: 2024-10-17 - Modified: 2025-01-10 - URL: https://deselect.com/releases/october-24-release-new-segment-ui-and-features/ - Categories: Product Releases, Releases - Topic: Segmentation - Role: CRM, IT, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Saturation Control October '24 Release: New Segment UI and Features To learn how you can get started with Segment Free, watch the webinar here. DESelect Segment: Enhanced UI and New Capabilities We’re excited to announce the October '24 release of DESelect Segment, which introduces several new features designed to enhance usability and provide more powerful segmentation capabilities. Whether you're a seasoned DESelect user or just getting started, these updates will help you get more out of your Salesforce Marketing Cloud and cut campaign execution time by 50%. Create highly targeted segments in half the time - without SQL Access all your data extensions in one place, create segments 50% faster using drag-and-drop (no switching between studios required), and unlock advanced targeting and personalization. Whether you have no coding experience or you’re a SQL expert, DESelect empowers you to segment, deduplicate, and enhance data to increase campaign velocity. Build segments twice as fast Say Goodbye to SQL Start using immediately Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right time. Access all your data extensions, join them together quickly, and predefine relationships - no more wasting time copying queries, switching between studios or checking code. Download the free version from the Salesforce AppExchange - installation is quick and easy and you'll be up and running in less than 30 minutes. DESelect Segment is now available and will automatically update for current users on October 22, 2024. Segment Release... --- ### Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23 > Watch Episode 23 of Heroes of Marketing Cloud as Anthony Lamot interviews Lukas Lunow, recently named 2024 Salesforce Marketing Champion. - Published: 2024-09-27 - Modified: 2024-10-19 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-lukas-lunow/ - Categories: Podcast - Topic: Digital Innovation, Time Management - Industry: IT - Department: Cloud Admins, IT & Data Teams, Marketing Leadership - Use Case/Benefit: Data Management Episode 23 | Transcript Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team Anthony Lamot: Hello, and welcome to Heroes of Marketing Cloud, the show where I interview Marketing Cloud experts. My name is Anthony Lamot, I'm the CEO and co-founder at DESelect, and today I'm talking with Lukas Lunow. Anthony Lamot: Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he's been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing Cloud and beyond, and he also offers advice, like how a great architect listens. On that note, I hope you have a great listen. Sit back, relax, and enjoy. Anthony Lamot: Hi, Lukas! Welcome to the show! Lukas Lunow: Hi, Anthony. Thank you, and thanks for having me. Anthony Lamot: It's such a pleasure. We've exchanged messages for quite a while online. I've been following you for a long time, so it's super cool to have you here. I'd like to start off with the question: what inspired you to become a leader in this space? I think it will be interesting for people on the call to hear about your career journey and how you found your way into Marketing Cloud. Lukas Lunow: Yeah, that's a good question. My adventure with Marketing Cloud actually started more or less... --- ### Basic-Fit Customer Success Story > In this customer success story, learn how Basic-Fit cut audience segment creation from four weeks down to less than two days. - Published: 2024-09-26 - Modified: 2025-04-07 - URL: https://deselect.com/basic-fit-customer-success-story/ - Categories: Success Stories - Tags: Retail - Topic: Customer Engagement, Data Management, Marketing Automation, Segmentation - Industry: Retail - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Data Management, Segmentation, Speed Cut audience segment creation from 4 weeks to < 2 days Eliminated reliance on IT and freed up valuable time Easily able to identify highly engaged members for upsell journeys Back to top Retail / Consumer Goods Basic-Fit Success Story Enhancing the member experience through upsell and retention journeys THE CHALLENGE Dependence on IT for Segmentation with SQL Basic-Fit is the largest value-for-money fitness chain in Europe, operating nearly 1,600 gyms across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. The company has over four million members and continues to grow rapidly, opening new locations almost daily. The CRM team is responsible for member retention and direct communications through Salesforce Marketing Cloud emails and app messages and aims to enhance the member experience by creating upsell and retention journeys while also working closely with other company stakeholders to set vision and strategy. The CRM team takes over once leads are generated, guiding them through email journeys that explain membership options, benefits, onboarding, and ongoing engagement. Before using DESelect, the team was highly dependent on an IT specialist to create segments in Salesforce Marketing Cloud, which slowed down campaign execution and affected the team's agility, especially as marketing needed to move quickly to test and implement new strategies. Goals Eliminate IT bottleneck and free up the technical specialist for more advanced projects. Have a better understanding of data relationships to become more data-driven Efficiently engage and upsell existing members Results: Fast segment creation enables a responsive marketing team Campaigns are launched... --- ### The Ultimate Guide to Salesforce Marketing Cloud Advanced Edition > Explore the features, benefits, and impact of Salesforce Marketing Cloud Advanced Edition, announced at Dreamforce 2024. - Published: 2024-09-19 - Modified: 2025-05-20 - URL: https://deselect.com/blog/the-ultimate-guide-to-salesforce-marketing-cloud-advanced-edition/ - Categories: SFMC platforms, Thought Leadership - Tags: marketing cloud optimization, Salesforce Marketing Cloud - Topic: Marketing Automation, Segmentation - Role: CRM, IT, Marketing - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Segmentation At the Marketing Keynote at Dreamforce 2024, Salesforce announced an exciting expansion to its suite of marketing solutions — the Marketing Cloud Advanced Edition, which builds upon the existing Marketing Cloud Growth Edition and offers even more powerful tools to help small and medium-sized businesses (SMBs) engage their customers in a more personalized and efficient way. This article explores the features, benefits, and impact of Advanced Edition and what it means for SMBs striving to innovate. Salesforce Introduces Advanced Edition at Dreamforce 2024At the Marketing Keynote at Dreamforce 2024, Salesforce announced an exciting expansion to its suite of marketing solutions — the Marketing Cloud Advanced Edition, which builds upon the existing Marketing Cloud Growth Edition and offers even more powerful tools to help small and medium-sized businesses (SMBs) engage their customers in a more personalized and efficient way. With customer expectations rapidly evolving, Salesforce recognizes the need for marketing platforms that deliver consistent engagement across channels, from marketing to sales, service, and commerce. The Advanced Edition, therefore, comes at a critical time for SMBs striving to innovate, leverage new technologies, and scale their marketing efforts effectively. In this article, we will explore what this announcement means for businesses and provide a detailed comparison between the Growth and Advanced Editions. The DESelect Marketing Optimization Platform complements these offerings to maximize their potential. Salesforce Announced Marketing Cloud Advanced Edition at Dreamforce 2024 Recap of Salesforce Marketing Cloud Growth EditionThe Salesforce Marketing Cloud Growth Edition was initially introduced to help small and medium-sized businesses (SMBs), particularly B2B organizations, scale their marketing efforts with an integrated platform that combines data management, AI capabilities, and marketing automation. Here’s a comprehensive look at its core features:AI-Powered CampaignsAutomate and optimize email marketing campaigns using AI insights to better target and engage audiences. Einstein AI enables predictive analytics to enhance campaign effectiveness, ensuring content reaches the right people at the right time. AI-Powered Segmentation Leverage machine learning to segment customers based on behavior, demographics,... --- ### DESelect Wins Salesforce Partner Innovation Award in Consumer Goods Category > DESelect Wins Salesforce Partner Innovation Award in Consumer Goods Category for its partnership with Home Chef - Published: 2024-09-17 - Modified: 2025-01-08 - URL: https://deselect.com/press/deselect-wins-salesforce-partner-innovation-award-in-consumer-goods-category/ - Categories: Company Updates, Releases - Tags: DESelect, marketing optimization platform, Salesforce Marketing Cloud - Topic: Segmentation - Role: CRM, Marketing - Department: Marketing Leadership, CRM & Marketing Automation Teams, Marketers - Use Case/Benefit: Segmentation DESelect Wins Salesforce Partner Innovation Award AUSTIN, Texas, Sept. 17, 2024 -- DESelect, a leading Salesforce ISV partner specializing in Salesforce Marketing Cloud optimization, is proud to announce it has won the Salesforce Partner Innovation Award in the Consumer Goods category. This prestigious award recognizes DESelect's outstanding contribution to customer success through innovative technology and partnership excellence. The award was granted based on DESelect’s successful collaboration with Home Chef, showcasing how DESelect's solutions have driven significant business impact. “With the help of our partners, innovative technologies, and out-of-the-box thinking, we bring streamlined and valuable joint offerings to customers in every industry and region,” said Brian Landsman, EVP, Global Business Development & Partnerships at Salesforce. Transformative Results for Home ChefThanks to DESelect, Home Chef achieved impressive results, including:A 3% lift in revenue per customerEmpowering marketers to segment independently from ITThe ability to segment 5 million customers daily, enhancing their capacity to identify niche customer segments and enhance cross-sell opportunitiesThese advancements have enabled Home Chef to implement more sophisticated segmentation strategies than ever before, driving targeted marketing efforts and delivering greater value to their customers. “We are honored to receive this recognition from Salesforce,” said DESelect CEO Anthony Lamot. “This award highlights the success of our partnership with Home Chef and our commitment to helping brands achieve more through powerful segmentation and customer engagement solutions. ”DESelect thanks Salesforce for the award and extends its gratitude to Home Chef for being an outstanding customer and partner. For more details on the Home Chef... --- ### DESelect Founder and CEO Anthony Lamot Named Finalist for 2024 GTM CEO of the Year Award > DESelect Founder and CEO Anthony Lamot has been named a finalist for the 2024 GTM CEO of the Year Award - Published: 2024-09-10 - Modified: 2025-04-29 - URL: https://deselect.com/press/deselect-founder-and-ceo-anthony-lamot-named-finalist-for-2024-gtm-ceo-of-the-year-award/ - Categories: Company Updates, Releases - Tags: DESelect, marketing optimization platform - Role: CRM, Marketing - Department: Marketing Leadership - Use Case/Benefit: Data Management, Saturation Control, Segmentation Press Release - DESelect Founder and CEO Anthony Lamot Named Finalist for 2024 GTM CEO of the Year Award AUSTIN, Texas, Sept. 10, 2024 -- DESelect announced today that Pavilion and TrustRadius have named DESelect Founder and CEO Anthony Lamot a finalist for the CEO of the Year award for the 2024 GTM Awards. This prestigious awards program celebrates excellence in B2B SaaS go-to-market leadership across sales, marketing, customer success, operations, executive leadership, and investment roles. As CEO of DESelect, Lamot has driven innovation, growth, and impact that exemplify the high quality the awards program seeks to recognize. The last year saw Lamot establish the DESelect Marketing Optimization Platform as a new product category that equips marketers with everything they need to target the right people, with the right message, at the right time, enabling them to up their marketing game and extract tremendous value from their investment in Salesforce Marketing Cloud. Lamot commented, "I am honored to have been selected as a finalist for the CEO of the Year category for the prestigious 2024 GTM Awards and to be in the company of such esteemed fellow finalists. I look forward to celebrating all the remarkable achievements and contributions DESelect and my colleagues have made in the go-to-market space at the upcoming awards ceremony. " The 2024 GTM Awards ceremony will take place at the Fairmont Hotel in Austin, Texas on the evening of October 15, 2024 during GTM2024 and promises to be an inspiring event bringing together industry leaders,... --- ### Frequency Capping Checklist for Salesforce Marketing Cloud > Get the frequency capping checklist for Salesforce Marketing Cloud to ensure your campaigns resonate and don't end up in the spam folder. - Published: 2024-08-27 - Modified: 2025-01-02 - URL: https://deselect.com/frequency-capping-checklist-for-salesforce-marketing-cloud/ - Categories: Checklists, Marketing Cloud University, SFMC basics - Topic: Marketing Automation, Saturation Control - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Saturation Control In the world of Salesforce Marketing Cloud, understanding when you may need a frequency capping solution can make a significant impact on whether your campaigns resonate with consumers or end up in the junk folder. Frequency Capping Checklist for SFMC Evaluate if it's time to consider using a frequency capping checklist in your marketing strategy. Download the checklist Before implementing any new marketing strategy, it's essential to ensure it aligns with your goals and needs. Understanding when you may need a frequency capping solution for Salesforce Marketing Cloud can make a significant impact on whether your campaigns resonate with consumers or end up in the junk folder. This comprehensive checklist will help you evaluate if it's time to consider implementing frequency capping into your marketing strategy. Checklist 1: Assess Your Current Marketing Campaigns Are you experiencing complaints from subscribers about receiving too many emails or messages? Have you noticed a decrease in engagement metrics, such as open rates or click-through rates? Do you have poor visibility into subscriber saturation across your multichannel campaigns? Do you have poor visibility into the frequency of communications sent out across multiple Marketing Cloud business units? Are there any specific campaigns where you suspect over-messaging may be occurring? Are there clearly defined rules in place for how many messages a subscriber type can receive in a certain period? Do you have a system for prioritizing the importance of campaigns against each other? If you checked two or more boxes, keep reading, because there's likely a major disconnect between what messages you're sending out and how subscribers perceive them. Checklist 2: Understand Your Audience Have you defined your audience segments clearly, and are you creating content accordingly? Are you creating personalized... --- ### Guide: 32 Email Marketing Templates from ChatGPT > Download this free guide of 32 email marketing templates from ChatGPT to save time and kickstart your creativity - Published: 2024-08-27 - Modified: 2025-01-06 - URL: https://deselect.com/guide-32-email-marketing-templates-from-chatgpt/ - Categories: eBooks - Tags: artificial intelligence, Customer Engagement, email marketing, Marketing Automation, Segmentation, Time Management - Topic: Data Management, Digital Innovation, Marketing Automation, Personalization, Segmentation - Industry: Automotive, Banking, Education, Events, Hospitality, Insurance, IT, Media, Nonprofit, Retail, Telecom - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Data Management, Segmentation, Speed We created 32 email marketing templates from ChatGPT to test how well it could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs your human touch to get just right. Download this time-saving guide of 32 email marketing templates today to kickstart your creativity using ChatGPT. We created 32 email marketing templates from ChatGPT to test how well it could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs your human touch to get just right. Rather than replace marketers, knowing what types of questions to ask ChatGPT enhances the marketing creativity experience with quick, modifiable email copy that lays the groundwork for engagement and clicks. Industries covered:InsuranceRetail and eCommerceBankingAutomotiveNonprofitHospitality and LeisureTelecomMedia and PublishingB2B and SaaS Get the Guide To learn how DESelect can help you create premium customer experiences that drive revenue, brand loyalty, and ROI, we invite you to schedule a meeting today. Schedule a meeting today --- ### 2024 State of AI and Personalization in Marketing - Part 1 > Read the 2024 State of AI and Personalization Part 1 to learn how 300 marketers we surveyed are utilizing the latest tools and technologies. - Published: 2024-08-26 - Modified: 2025-04-21 - URL: https://deselect.com/2024-state-of-ai-and-personalization-in-marketing-part-1/ - Categories: eBooks - Tags: artificial intelligence, Data Management, Marketing Automation, Segmentation - Topic: Data Management, Digital Innovation, Marketing Automation, Personalization, Segmentation - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Data Management, Segmentation AI is in the hype cycle, and the opportunities for marketing applications have many marketers wondering how different 2024 and beyond will look. To give you an idea of how your peers are planning to use marketing-focused Al tools in their job, we asked over 300 of them how they already utilize this technology, the results they've seen so far, how to measure them, and what the future holds. Welcome to the 2024 State of AI and Personalization in Marketing Report - Part 1! In 2023, marketers faced shrinking budgets, higher scrutiny on ROI, and the explosion of Al. While last year's report predicted marketing teams would become more agile as they embraced automation, the 2024 State of AI and Personalization Report reveals that turned out to be a dramatic understatement. We're being asked to do more with less, and at a faster pace than ever before. However, along with those challenges comes an exciting opportunity for all marketers in all industries. With tedious time consuming tasks being eliminated every day by Al, we have more time to focus on important strategic decisions and campaign optimization. With this newfound time, optimization will set apart the elite marketers from the average marketers in 2024. In the spirit of constant evolution and optimization, DESelect collected insights from marketing experts around the world about how they are adopting Al and new personalization strategies. We looked at the challenges they face, the impact of those challenges on their businesses, and how they think about the current tools available to them. The results were truly thought provoking. In Part 1, we cover the insights uncovered around AI, and in Part 2 we cover the insights around personalization. Al stole the spotlight in 2023, and the opportunities for marketing applications have many marketers wondering how different 2024 and beyond will look. To give you an idea of how your peers are planning to use marketing-focused... --- ### 2024 State of AI and Personalization in Marketing - Part 2 > Read the 2024 State of AI and Personalization Part 2 to learn how 300 marketers we surveyed are utilizing the latest tools and technologies. - Published: 2024-08-26 - Modified: 2025-01-06 - URL: https://deselect.com/2024-state-of-ai-and-personalization-in-marketing-part-2/ - Categories: eBooks - Tags: artificial intelligence, Data Management, Marketing Automation, Segmentation - Topic: Data Management, Digital Innovation, Marketing Automation, Personalization, Segmentation - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Data Management, Segmentation Modern marketing relies on building and nurturing authentic relationships with customers. We asked over 300 of your peers how they plan to enhance personalization efforts to improve campaigns in 2024. Welcome to Part 2 of the 2024 State of AI and Personalization in Marketing Report! In Part 1, we covered the insights around the state of AI from our survey of DESelect customers. In Part 2 we cover the insights around personalization. For this survey, we interviewed current DESelect customers: marketers (85 percent) and marketing consultants (15 percent) with experience on the Salesforce Marketing Cloud marketing automation platform. To get the most out of this report and your AI and personalization efforts in 2024, we invite you to watch our webinar on demand and refer to Part 1 here. Key Takeaways - 2024 State of AI and Personalization 2024 State of AI and Personalization Respondents Snapshot What role does the correct data play when it comes to personalization? When we asked this question last year, 77 percent of respondents said it was essential to have the right data within Marketing Cloud before deploying it to personalized campaigns, a near identical result to 2023 (78 percent). Of further note, 19 percent answered that regardless of where data gets stored, it is useless if marketers don't know how to correctly deploy it. Understanding the technical side of Marketing Cloud is just as essential as the creative side. What personalization strategies do you use when working with Salesforce Marketing Cloud? Almost 90 percent of marketers base personalization efforts off of the audience segments they create, with 63 percent creating segments based on behavior. Forty-eight percent use code to extract or enhance personalization, relying... --- ### Report: 14 Data and AI Challenges from 57 MarTech Leaders > Explore insights into the 14 data and AI challenges in this report from DESelect interviews with 57 MarTech leaders - Published: 2024-08-23 - Modified: 2025-01-06 - URL: https://deselect.com/report-14-data-and-ai-challenges-from-57-martech-leaders/ - Categories: eBooks - Tags: artificial intelligence, Data Management, Marketing Automation, Segmentation - Topic: Data Management, Digital Innovation, Marketing Automation, Personalization, Segmentation - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Data Management, Analytics, Segmentation We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of marketing fatigue. Welcome to the 14 Data and AI Challenges Report! The realm of Digital Marketing never ceases to surprise us. At the time of writing (December 2023), Scott Brinker's Marketing 'Technology Landscape' has expanded from a mere 150 solutions in 2011 to now 11,038. In recent years, new questions arose like, "What is the long-term role of CDPs (Customer Data Platforms)? " or "Should a Data Warehouse-native approach serve as the organization's data cornerstone? "And things only seem to accelerate. Since OpenAI launched ChatGPT 3 on November 30, 2022, there has been a whirlwind of new releases and products from tech giants and startups alike. These present tons of opportunities but many challenges as well. How do you make sense of it all? At DESelect, we love to talk to customers and leaders in the industry to understand user needs. We interviewed leaders and experts in Marketing Operations and Marketing Automation across the US and Europe. Our main goal was to uncover challenges related to data and Al, but many other challenges presented themselves as we went along. We thank everyone who took the time to speak with us. This Data and AI Challenges Report would not be here without you! This paper starts with our objective and methodology. Then, we share the common challenges we have identified and add some of our insights. We conclude by providing you with a glimpse of what this all means for DESelect and an afterthought. To see our co-founders unveil the 14 Data and... --- ### Report: Understanding the Marketing Fatigue Tipping Point > Understand the marketing fatigue tipping point to optimize email campaign send frequency and implement saturation control - Published: 2024-07-15 - Modified: 2025-01-06 - URL: https://deselect.com/report-understanding-the-marketing-fatigue-tipping-point/ - Categories: eBooks - Tags: campaign optimization, Saturation Control, send frequency optimization - Topic: Saturation Control, Data Management, Marketing Automation, Personalization - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Saturation Control We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of marketing fatigue. When do consumers reach the marketing fatigue tipping point? To understand the marketing fatigue tipping point, we surveyed 235 random consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but delving into why they’ll eventually stop engaging with brands when they are oversaturated. The findings reveal that consumers generally find value in marketing emails because they provide them with useful information about promotions, discounts, and new products. However, as the frequency of these emails increases, consumers begin to feel overwhelmed and annoyed. This is called marketing fatigue. When consumers reach their limit, they may start to disengage with the brand entirely. They may unsubscribe from the mailing list, mark the emails as spam, or simply delete them without reading. This can be detrimental to the brand's reputation and prevents future ROI opportunities with each disengaged contact. Brands need to strike a balance between providing useful information with respecting subscribers’ wishes. By following best practices, brands maintain their customers' engagement and avoid the risk of losing them entirely. Email Remains the Dominant Form of Consumer Communication Email marketing is the most reliable channel to effectively reach consumers, and it’s easy to see why. Over 70 percent of consumers are comfortable using an email account, and for marketers, email is relatively cheap with low barriers to entry. Combined, these factors make email an easily scalable way for companies and marketing teams to reach as many people as possible with their brand messaging. Subsequently... --- ### Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22 > Anthony Lamot sits down with Martin Kihn, Author and Senior Vice President of Market Strategy for Marketing Cloud at Salesforce. - Published: 2024-07-03 - Modified: 2024-10-19 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-martin-kihn/ - Categories: Podcast - Tags: cdp, CRM, Marketing Automation, Salesforce Data Cloud - Topic: CDP, Digital Innovation, Learning, Marketing Automation - Industry: Retail - Role: IT - Department: Marketing Leadership - Use Case/Benefit: Analytics, Data Management Episode 22 | Transcript Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data Anthony Lamot: Hey, Marty! Welcome to the show! Martin Kihn: Hello! Great to be here. Anthony Lamot: It's such a pleasure to have you here. I'm really bummed out that I didn't get to meet you in person at Connections. We kind of missed each other, but just for the occasion. Martin Kihn: Oh, yes. Nice shirt. Yes. Anthony Lamot: Thank you. For those who are only listening, not watching on Youtube, I'm wearing a Connections Hoodie, because it's a great new line of swag that came out there. Anthony Lamot: But today's not about Connections; today is all about Martin Kihn. Marty, if I look back at your career, you know, starting from your early days in advertising to becoming SVP of Strategy at Salesforce, I'd be curious to learn about the key moments or decisions that significantly shaped your career path. Could you share that with me and the audience? Martin Kihn: Yeah, I mean, it seems like a random career. At least, that's what my mother thinks. But I started out, I wanted to be an actor. Actually. So I was a theater major. And then I came across the realization early on that I had no talent, and acting is actually a lot harder than it looks. You know people out there. It's like golf. It looks so easy on television. But it's actually really hard. Martin... --- ### DESelect Segment vs Audience Builder: Which Salesforce Marketing Cloud Solution to Choose > In this blog, we compare DESelect Segment vs Audience Builder and showcase how Segment can be your solution to Audience Builder retirement. - Published: 2024-07-01 - Modified: 2025-06-16 - URL: https://deselect.com/blog/deselect-segment-vs-audience-builder-which-salesforce-marketing-cloud-solution-to-choose/ - Categories: No category, Thought Leadership - Topic: Segmentation - Department: CRM & Marketing Automation Teams - Use Case/Benefit: Segmentation DESelect Segment VS Audience Builder Audience Builder Sunset:DESelect Segment for Marketing Cloud Segmentation Create audiences without the need for code through DESelect SegmentLearn more → Case Study: Boozt Boozt turned to DESelect Segment to perform their segmentation after moving from Audience Builder and SQL queries. The results: Technical marketers save 15% of their time on a weekly basis Brought great flexibility and speed to campaign creation Non-technical marketers get desired segmentations 50% faster Audience Builder is Salesforce Marketing Cloud’s native segmentation tool, offering a comprehensive suite of features aimed at making the segmentation process intuitive for marketers of all skillsets. Its strength lies in an intuitive UI that removes the need for technical expertise, enabling granular audience segments that power personalized campaigns. Salesforce is in the process of sunsetting Audience Builder. For teams left stranded, it’s important to begin planning the migration process now, seeking a solution that shares the same benefits... and improves on some shortcomings. DESelect Segment shares many of Audience Builder’s strengths, including no-code UI, granular segmentation capabilities, and an ability to handle high volumes of data. Unlike Audience Builder, it’s a Salesforce AppExchange plugin with a one-day setup and super easy adoption – ensuring campaigns experience minimal disruption during the transition. Check out the in-depth article and interview with DESelect CEO Anthony Lamot on Salesforce Ben. Webinar: How to Move on from Audience Builder While Audience Builder is Salesforce's latest product casualty, your marketing ops can skip a complex migration. Empower all members of your marketing... --- ### Unlocking the Potential of Salesforce Data Cloud: A Comprehensive Guide > Read our comprehensive guide about Salesforce Data Cloud, including features, benefits, use cases, and integrations. - Published: 2024-06-13 - Modified: 2025-01-06 - URL: https://deselect.com/blog/salesforce-data-cloud/ - Categories: Thought Leadership - Tags: Customer Data Platform, Data Cloud Integration, Salesforce CDP, Salesforce Data Cloud - Topic: Data Management, CDP, Digital Innovation, Learning - Role: CRM, IT, Marketing - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams, Marketing Leadership - Use Case/Benefit: Data Management, Segmentation Introduction to Salesforce Data CloudIn recent years, Salesforce has been making a strong push into the Customer Data Platform (CDP) space with Salesforce Data Cloud. Data Cloud enables businesses to manage and leverage their customer data across multiple touchpoints, enabling marketers to leverage their data better than ever. By bringing together data from various sources, Data Cloud helps create a unified 360 view of each customer, facilitating more personalized and effective marketing campaigns. From Customer 360 Audiences to Data CloudSalesforce Data Cloud, formerly known as Customer 360 Audiences, Salesforce CDP, and Genie, has undergone significant transformations since its inception. Initially launched as Customer 360 Audiences, the platform aimed to help businesses unify customer data across multiple touchpoints. Over time, it evolved into Salesforce CDP and later Genie, each iteration bringing new features and improvements. Today, it represents a robust solution for businesses looking to harness the power of their customer data. Salesforce Data Cloud product timeline from 2020-2023 Understanding Customer Data Platforms (CDPs)Customer Data Platforms (CDPs) like Salesforce Data Cloud are crucial for modern digital marketing. A CDP gathers and unifies customer data from various touchpoints—websites, CRM systems, social media—into a single, cohesive profile. This unified view allows for highly personalized marketing strategies, making your campaigns more effective and targeted. While Salesforce Data Cloud is a leading CDP, several other platforms also offer robust data management solutions. Adobe Experience Platform is a comprehensive CDP that integrates data from various sources to provide real-time customer profiles and insights. Segment, acquired by... --- ### Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth | Episode 21 > CEO and Co-Founder Anthony Lamot sits down with Pato Sapir, Founder and Technical Consultant at Devs United. - Published: 2024-06-05 - Modified: 2024-10-19 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-pato-sapir/ - Categories: Podcast - Tags: Marketing Automation, Partner Story - Topic: Learning, Digital Innovation, Marketing Automation, Time Management - Role: IT - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Analytics, Data Management Episode 21 | Transcript Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth Anthony Lamot: Hey, Pato! Welcome to the show! Pato Sapir: Hey, Anthony, thank you so much for having me. Anthony Lamot: It's an absolute pleasure. It's very exciting for me to have the creator of the networking app for Dreamforce itself here on the show. So, thank you for making time. Pato! You've had a very interesting career. Can you share a little bit with our audience what your career has looked up to this point, and what drove you to establish Devs United? Pato Sapir: Yeah, sure. So I started, I mean my career, I started when I was 18 years old working in software development, doing mobile apps for airports, mostly before the iPhone, just like pocket PC and handheld type things. So I learned a lot of like C and C there and then I started working on digital marketing in 2007, going into web development there. And then fast forward and moved to the US. I'm originally from Argentina and moved to the US. Still working as a web developer, a little bit of mobile app development. And then in 2012, I started working for a company that worked on projects with ExactTarget. So I served as a technical architect doing projects with the ExactTarget team, a lot of experience that I got there and then in 2015 I decided that it was time for me. I had accumulated... --- ### Case Study: Home Chef > Discover how Home Chef boosted revenue per customer by 3% and achieved daily segmentation for 5M+ records using DESelect–all without code. - Published: 2024-06-03 - Modified: 2025-04-07 - URL: https://deselect.com/success-story-home-chef/ - Categories: Success Stories - Tags: Retail - Topic: Customer Engagement, Data Management, Marketing Automation, Segmentation - Industry: Retail - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Segmentation, Speed Retail / Consumer Goods Home Chef Success Story Leveraging Customer Subscription Behavior for Precision Cross-Selling 3% lift to revenue per customer Daily segmentation of 5M+ records Easily able to identify highly engaged customers for cross-sell opportunities Back to top THE CHALLENGE Dependence on singular IT employee Home Chef, a meal kit and food delivery service that delivers over three million meals monthly to its subscribers, needed to pull proper audiences together in Salesforce Marketing Cloud (Engagement). Because of a reliance on a single team member that was versed in SQL, the company faced challenges in managing and effectively targeting its vast, diverse customer base. When that team member left the company, the marketing automation team was forced to face this dependency, as well as their lack of familiarity with their data model. Home Chef’s marketing department then sought a solution that could enable them to create personalized marketing campaigns and provide deeper insights into customer behavior on their own terms. Today with DESelect, Home Chef has several members of the marketing team that feel confident understanding customer data and putting together the best campaign audiences–in less time than ever. Goals Eliminate bottleneck with IT for creating customer segments Have a better understanding of data relationships Efficiently cross sell and upsell existing customers Results: Independence gained through simple data visualization Achieved more sophisticated segmentation to identify niche customers Able to identify when useful data is missing thanks to deeper understanding Empowered non-technical users to feel confident approaching segmentation in SFMC With... --- ### Case Study: Camping World > Learn how Camping World streamlined marketing with DESelect, cutting campaign planning from weeks to hours and achieving 96% automation. - Published: 2024-06-03 - Modified: 2025-06-16 - URL: https://deselect.com/success-story-camping-world/ - Categories: Success Stories - Tags: Retail - Topic: Data Management, Customer Engagement, Marketing Automation, Segmentation - Industry: Retail - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Analytics, Segmentation, Speed Retail / Consumer Goods Camping World Success Story Streamlining Campaign Velocity To Save Weeks At A Time Reduced campaign planning from 3-14 days to --- ### Zandra Marquez, Senior Customer Success Manager - Published: 2024-05-28 - Modified: 2024-05-15 - URL: https://deselect.com/blog/zandra-marquez-senior-csm/ - Categories: Careers, Thought Leadership - Tags: Careers - Topic: Careers Company Culture Meet our team: Senior Customer Success Manager, Zandra Marquez We have a superstar in our Customer Success Team and her name is Zandra: a true gem with top-tier Salesforce Marketing Cloud knowledge. Get her take on her DESelect journey → Zandra started at DESelect as a Customer Success Manager, where she quickly showed she had a great eye for customer satisfaction and was awesome in building strong relationships. Zandra's dedication and skill got her promoted to Senior Customer Success Manager. With her caring attitude and smart thinking, Zandra has made a big difference in how customers feel about DESelect. Her story shows how you can grow and succeed, inspiring both coworkers and newbies. We recently sat down with Zandra for an interview, to uncover more about her and her role at DESelect. What does a Senior Customer Success Manager do? As a Senior Customer Success Manager, my main focus is to ensure that customers are successfully on-boarded onto the DESelect platform and that they are highly schooled on how to use our platforms, to get maximum value from its features and capabilities. Other responsibilities include analyzing customers' usage data and campaign performance metrics. This allows us to identify trends, patterns, and areas for improvement, providing regular reports and insights to customers. This allows us to highlight the value they are deriving from DESelect, and make recommendations for optimization. In addition, I always ensure that they are satisfied with the service they receive and I proactively identify opportunities for... --- ### May '24 Release - Enhanced Campaign Reporting in DESelect Engage > Enhanced campaign reporting capabilities in DESelect Engage are now available to optimize campaign planning and performance - Published: 2024-05-17 - Modified: 2025-01-06 - URL: https://deselect.com/releases/enhanced-reporting-capabilities-engage/ - Categories: Product Releases, Releases - Topic: Analytics, Data Management, Marketing Automation - Role: CRM, Marketing - Use Case/Benefit: Analytics, Ease of Use Watch enhanced campaign reporting features in action in our release webinar: here DESelect Engage: Enhanced campaign reporting with expanded dashboard enables stronger insightsAs a consumer, you’ve likely been targeted by a company that doesn’t measure the impact of their sends on you as a contact. Maybe they send you 5 emails in a week, which they think is great, but in reality, is way too much for your preference. Oppositely, you may never hear from your favorite brand and proceed to fall into “out of sight, out of mind,” missing exciting offers. On the marketer's side, money is being left on the table from pushing your audience away, either from annoying over-communication or disappointing under-communication. It's time to embrace data-driven experimentation and create send frequencies based on real results. By adopting this approach, you can unlock new levels of efficiency and effectiveness in your campaigns. In the latest release, DESelect Engage introduces powerful reporting tools which allow you to dive deeply into all sends, and the decisions Engage is taking based on the rules and priorities you have defined. Slicing and dicing the data as you see fit will allow you to unlock powerful insights. This feature is now included with every Engage license. The Problem: Inability to judge campaign effectivenessThe dashboard in Engage provided insights into include/exclude decisions on the level of one Send or one Contact but not an overview and not by group, making it hard to judge the effectiveness of Rules. The Solution: Comprehensive campaign performance... --- ### Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Andrea Tarrell, a CEO and Co-Founder of Sercante. - Published: 2024-05-03 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-andrea-tarrell/ - Categories: Podcast - Topic: Customer Engagement, Learning, Marketing Automation - Department: Marketing Leadership, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management, Analytics Episode 20 | Transcript Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges Anthony Lamot: Hi, Andrea. Welcome to the show. Andrea Tarrell: Thanks for having me. Anthony: It’s such a pleasure, especially given our ongoing collaboration. I think it will be really interesting for the audience to get an idea of who Andrea is. Would you mind walking us through your journey so far in your career? Andrea: Yeah, absolutely. So, it's been kind of a winding road to get here. In school, I studied political science and Spanish literature, originally had aspirations of working for the government or working in politics or something like that, but decided to get into marketing communications right out of school. So, I started out kind of as more of a content marketer, marketing generalist, but stumbled into the Salesforce ecosystem when one of our VPS of sales came to me and said “we have this thing called Salesforce. Some guys put it on his credit card. Now, we have 30 licenses all of a sudden, like we really need to just figure out what this is and what we can do with it, and we'll send you to Dreamforce if you can learn it, get trained on it, figure out like how to make this work for our business. Are you willing to try to that? ” And at the time, I didn't know what Salesforce was either, but I heard free trip to San Francisco, but I've never been to California.... --- ### Harnessing the Power of Relative Dates in Salesforce Marketing Cloud (SFMC) > Learn how to effectively use relative dates in Salesforce Marketing Cloud (SFMC) to enhance your marketing efforts and boost engagement - Published: 2024-04-29 - Modified: 2025-04-07 - URL: https://deselect.com/blog/harnessing-power-relative-dates-salesforce-marketing-cloud-sfmc/ - Categories: Thought Leadership - Tags: campaign optimization, DESelect, How-to Guide, Salesforce Marketing Cloud - Topic: Marketing Automation, Segmentation - Role: CRM, IT - Department: CRM & Marketing Automation Teams, Cloud Admins, IT & Data Teams - Use Case/Benefit: Data Management, Segmentation The ability to adapt and react with timely precision is key in the marketing world. Marketing Cloud Engagement (MCE), also often referred to as Salesforce Marketing Cloud (SFMC), offers robust tools to facilitate such agility, particularly through the use of relative dates. This feature enables marketers and SFMC admins to automate campaigns with a precision that aligns perfectly with their audience's engagement patterns. Whether you're a seasoned marketer or just getting to grips with SFMC, understanding how to leverage relative dates can significantly streamline your processes and enhance campaign effectiveness. Understanding Relative Dates in SFMC Relative dates in Salesforce Marketing Cloud are a powerful way to schedule and trigger marketing activities based on dynamic date values rather than fixed ones. This approach allows for the automatic updating of campaigns to reflect real-time changes and customer interactions, making your marketing efforts more responsive and timely. Using Filters to Handle Relative Dates One of the simplest ways to implement relative dates in SFMC is through the platform's built-in data filters. These tools allow marketers to segment and target their audience based on date criteria that change over time, such as "last week" or "past 30 days. " Step-by-Step Guide to Setting Up Data Filters Access the Filter Criteria: Navigate to the Email Studio > Subscribers > Data Filters Create a New Filter: Select 'Create Filter' for a Data Extension (DE) and choose your DE Define Relative Date Conditions: For example, below we have selected a ‘Birthday’ field and filtered on 30 days... --- ### Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19 > In this episode of Heroes of Marketing Cloud, Anthony Lamot chats with Jyothsna "JB" Bitra, founder of Marketing Cloud Learning Camp. - Published: 2024-04-04 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jb-bitra/ - Categories: Podcast - Topic: Saturation Control, Customer Engagement - Department: Marketing Leadership - Use Case/Benefit: Segmentation, Data Management Episode 19 | Transcript Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability Anthony Lamot: Hi, JB. Welcome to the show. Jyothsna Bitra (JB): Hi, Anthony. So happy to be here. Anthony Lamot: It's great, having you, I believe it the first time that I am having someone on the show who's at the moment of the interview based in India. Jyothsna Bitra: Yeah. As of now, as we are speaking in India, so business as usual, it just goes the same way that I am in that I was in us. Anthony Lamot: For sure for sure. And you do have a beautiful set up behind you by the way. I love the whole branding there? Jyothsna Bitra: Thank you. Anthony Lamot: So, JB for those who don't know you yet, could you tell a bit about your background and what led you to start consulting? Jyothsna Bitra: Where should I start? So to start with how I entered into the Salesforce? I still feel it's those magical moments. So I was working as a configuration and release manager and it was kind of monotonous work. And out of my interest and curiosity, I was helping out other teams, the center of excellence team who were trying to integrate Jira with Salesforce at the time. I have no idea what Salesforce is. So I happened to know about Salesforce. I help them with the integration. And out of my curiosity, I wanted to learn further and there... --- ### Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud > Salesforce Marketing Cloud Growth represents a significant advancement in marketing automation, particularly for small and medium-sized orgs. - Published: 2024-03-26 - Modified: 2025-01-08 - URL: https://deselect.com/blog/salesforce-announce-marketing-cloud-growth/ - Categories: Thought Leadership - Tags: data cloud, Personalization, Salesforce Marketing Cloud - Topic: Marketing Automation, CDP, Data Management, Personalization, Segmentation - Role: Marketing, CRM - Department: CRM & Marketing Automation Teams, Marketing Leadership - Use Case/Benefit: Segmentation, Data Management Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud While Salesforce's Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess. It is the very first glance of a marketing app developed in-line with Salesforce’s core platform and what it embodies. It is a big announcement from Salesforce and should not be downplayed. Built on top of Data Cloud, the edition arrives with new builders (via Salesforce CMS). Through Data Cloud and Einstein’s generative tools, this means a data model that dives into the same Salesforce objectives unveiling a whole armory of data management capabilities. Using features like Unified Individuals, Segments, Lightning Builders, Flow and plenty more to power all the automations. As the CEO and Co-Founder of DESelect, a dedicated provider of solutions tailored for Salesforce users, I'm eager to navigate the landscape of this new offering and discern its significance for businesses, particularly small and medium-sized B2B enterprises (SMBs) across areas such as CRM, AI, and data tapping into the power of Data Cloud. While Marketing Cloud remains a powerhouse in the realm of marketing automation, Marketing Cloud Growth Edition is not positioned as a direct replacement. Instead, it serves as a tailored solution, catering to the unique needs and constraints faced by smaller SMBs. It is an entirely new functionality, and it is also important to mention that Salesforce has expressed that they will continue to bring new... --- ### What Are the Typical Stages of the B2C Customer Journey? > From awareness to conversion, uncover the stages of the B2C customer journey. Optimize your strategy for maximum customer lifetime value. - Published: 2024-03-21 - Modified: 2025-01-06 - URL: https://deselect.com/blog/customer-journey-stages/ - Categories: Thought Leadership - Tags: campaign optimization, Customer Engagement, Salesforce Marketing Cloud - Topic: Analytics, Customer Engagement, Personalization, Saturation Control, Segmentation - Role: Marketing - Department: Marketers, CRM & Marketing Automation Teams - Use Case/Benefit: Segmentation, Data Management In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with a brand, is pivotal in shaping customer experiences and driving conversions. Let's embark on a comprehensive exploration of the customer journey stages, defining each and analyzing the types of content and campaigns that effectively engage consumers. The Customer Journey in B2C: A Narrative of Engagement and Conversion The stages of the customer journey in B2C marketing represent the evolution of a customer's relationship with a brand, from initial awareness to the ultimate decision to purchase and beyond. This journey is critical for marketers to understand and cater to, as it directly influences how consumers perceive and interact with a brand 1. Awareness Stage: The Curtain Rises The journey begins with the Awareness stage, where potential customers first encounter a brand or product. This stage is pivotal as it sets the tone for the customer's perception of the brand. Here, the aim is to captivate and make a lasting impression. In the Awareness stage, content and campaigns are designed to introduce the brand and its values in an engaging and informative manner. Educational content like blog posts, infographics, and videos that provide insights into the industry or address common consumer questions can be particularly effective. This is also where a robust SEO strategy plays a crucial role, ensuring that when potential... --- ### Guide to Segmentation in Salesforce Marketing Cloud (SFMC) > Learn about the best solutions for segmentation in Salesforce Marketing Cloud to optimize your marketing campaigns and increase engagement. - Published: 2024-03-20 - Modified: 2025-06-11 - URL: https://deselect.com/blog/segmentation-in-salesforce-marketing-cloud-sfmc/ - Categories: Thought Leadership - Tags: Data Cloud Integration, Personalization, personalization trends, Salesforce Data Cloud, Salesforce Marketing Cloud, Segmentation - Topic: Segmentation, Data Management, Digital Innovation, Learning - Role: CRM, IT, Marketing - Department: CRM & Marketing Automation Teams, Cloud Admins, IT & Data Teams, Marketers - Use Case/Benefit: Data Management, Segmentation Guide to Salesforce Marketing Cloud Segmentation (SFMC) Segmentation is a cornerstone of effective marketing, allowing you to tailor campaigns to specific audience segments. In Salesforce Marketing Cloud Engagement, segmentation plays a critical role in optimizing marketing efforts. By dividing a broad audience into smaller, more manageable groups, you can deliver personalized content that resonates with your target audience. This article provides a comprehensive overview of customer segmentation solutions in Salesforce Marketing Cloud Engagement (MCE), exploring various methods and best practices to enhance your marketing strategies. What is Segmentation? Segmentation in marketing involves dividing a broad consumer or business market into groups based on shared characteristics. These can be demographic, geographic, psychographic, behavioral, technographic, firmographic, needs-based, or value-based. By understanding the specific needs and preferences of each segment, you can create more targeted and effective marketing campaigns. Effective customer segmentation enables you to focus your marketing efforts on the segments most likely to buy and the most profitable segments. Ideally, you have a clearly defined ICP (Ideal Customer Profile) and personas that embody the characteristics and emotions of your buyer(s) and from which you can derive inspiration for your segmentation efforts. Customer segmentation improves customer engagement, boosts conversion rates, and enhances customer retention by delivering personalized experiences. For instance, personalized email campaigns can significantly increase open and click-through rates, leading to higher customer satisfaction and loyalty. Salesforce offers a great segmentation primer here. Salesforce Marketing Cloud Engagement OverviewSalesforce Marketing Cloud Engagement is a robust marketing automation platform designed to help businesses... --- ### Case Study: Springbok > Learn how the innovative marketers at Springbok optimized their marketing processes with DESelect Segment to better serve their customers. - Published: 2024-03-07 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-springbok-agency/ - Categories: Success Stories - Tags: Partner - Topic: Segmentation, Data Management, Personalization - Industry: IT - Role: CRM - Use Case/Benefit: Segmentation, Data Management, Ease of Use Agency Springbok Success Story Empowering Clients with Quick, Pinpoint Segmentation Created new revenue stream managing client audience segmentation Able to take ownership of end-to-end campaign creation from clients Faster time-to-market, more personalized campaigns Back to top THE CHALLENGE Time-Consuming SQL Creation As an agency specializing in Marketing Automation and CRM, Springbok Agency noticed that almost every client wants an easy way to create and segment audiences, yet in Marketing Cloud it is a complex process. Marketers had to manually write queries with SQL and/or AMPscript for each client’s 3-4 weekly campaigns. Most issues came down to process inefficiencies or quality control stemming from their clients' side, who usually only have one professional qualified to create audiences. Now, Springbok has streamlined the segment creation process for clients – they just use DESelect to quickly create accurate audiences. Goals Easily gather client data in one place for one-stop segmentation Provide additional value (ROI) to clients Results Easy-to-use and automated segmentation greatly reduce time-to-market Better understanding of clients’ customer profiles, informing more accurate campaign forecasting Advanced personalization without the need for AMPscript balances targeting needs with deadline requirements Empowered non-technical users to create audiences, freeing up more technical marketers from day-to-day operations to tackle more impactful projects I am very satisfied with DESelect. It has solved almost every challenge we've had with Marketing Cloud. It's really useful to have all your data in one place and easily segment it. Our customers are also pleased with the service. They like the ROI. Pierre Van... --- ### Case Study: Transport for London - Published: 2024-03-07 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-transport-for-london/ - Categories: Success Stories - Tags: Non-profit - Topic: Segmentation, Data Management, Personalization - Industry: Automotive - Role: CRM - Use Case/Benefit: Segmentation, Data Management, Ease of Use Non-profit / Government Customer Success Story Convenient Segmentation for Government Orgs with Large Databases Granted marketing teams independence from IT teams 850 audiences created Saved cost and time managing marketing ops in-house Back to top THE CHALLENGE Rapidly Changing, Sprawling User Database With an average of more than 3 million passengers using the Underground rapid transit system in a single day, Transport For London needs a reliable and efficient system to organize its vast database. This responsibility, along with email communications, used to be outsourced to third parties. Eventually, the cost became unviable and TFL established its own CRM team. As its database grew, TFL struggled to add data sources and attributes to Audience Builder, often reaching out to Salesforce support teams for help. Frustrated with the complexity of manually writing SQL and its limitations when it comes to data visualization, Transport for London’s CRM team sought out a solution that would simplify data visualization and eliminate the reliance on Salesforce’s assistance. With DESelect Segment, Transport for London has an easier time making sure riders get where they need to go and keeping “The Big Smoke” running efficiently. Goals Easily find and visualize Data Extensions in their extensive database Make the Communications team more independent from the IT department Simplify the process of adding data sources and attributes Results Increased turnaround speed on projects and eliminated reliance on the IT department In-house CRM management has cut down costs and saved time, as opposed to third-party services Simple data visualization creates... --- ### Case Study: Tamedia > We're so excited to work with legacy companies like Tamedia. See how Tamedia optimized their marketing process with DESelect Segment. - Published: 2024-03-07 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-tamedia/ - Categories: Success Stories - Tags: Media - Industry: Media Media Tamedia Giving the Power of SQL to All Marketers in SFMC Unburdened Campaign Creation Time Savings and Precise Audience Segmentation Thorough Understanding of Data Model Back to top THE CHALLENGE Creative Marketer Suddenly in a Technical World Beginning in a more creative marketing role, Laura Scheidegger, the now Product Owner of SFMC at Tamedia, abruptly had to take on responsibility for audience creation when her colleague went on maternity leave – despite having no knowledge of SQL. While she didn’t need to learn DESelect Segment during implementation months earlier, Laura soon found it easy to learn and perform her new job functions better through DESelect’s comprehensive but intuitive design. It was a fast transition, either sink or swim, but DESelect's comprehensive-yet-intuitive design helped her understand the data model and how different attributes are connected. Even as a creative marketer with little technical experience, it took her less than one month to learn how to use DESelect for any operation. Results Non-technical marketer became proficient audience creator in less than a month Creation of audiences for Journey Builder without the use of SQL Discovery of missing fields and data in company database Agency that had previously handled most segmentation needs now uses DESelect too I didn't really understand SQL in the beginning, and DESelect helped me understand how to create complex audiences. I didn't need to know any syntax, orders, or anything like that, I just needed to understand the logic. Laura ScheideggerProduct Owner, Salesforce Marketing Cloud USAGE How Tamedia... --- ### March '24 Release - Import Journeys and Automate Retries > Import journeys and automate retries are featured in our March '24 release to enable marketers to have control over communication frequency. - Published: 2024-03-06 - Modified: 2025-01-06 - URL: https://deselect.com/releases/import-journeys-automate-retries/ - Categories: Releases, Product Releases - Topic: Marketing Automation, Saturation Control, Time Management - Role: CRM, Marketing - Use Case/Benefit: Saturation Control, Ease of Use, Speed Watch DESelect Engage import journeys and automated retries in action in our release webinar: here DESelect Engage: Streamlined Journey Management with Import Journey and Automate RetriesMarketers understand the importance of crafting impactful journeys, but the process of recreating them can be time-consuming. DESelect is excited to announce two innovative features designed to further accelerate time-to-value and optimize messaging frequency: Import Journey and Automate Retries. With Engage's Import Journey and Automate Retry features, marketers using Salesforce Marketing Cloud can seamlessly import their journeys from Journey Builder, directly into Engage, choose retry criteria, and gain full control over communication frequency. It's a solution designed to empower marketers like you to optimize their campaigns and drive better results. These features are now included with every Engage license. The Problem This Feature SolvesManually adding Engage components in front of each decision split in Journey Builder and setting up related sends takes away time from campaign planning. Solution 1: Import Journeys Directly From Journey Builder Into Engage In Just A Few ClicksNow you can seamlessly import all four types of your existing multi-step journeys directly into DESelect Engage:Multiple-Step Journey with Single SendMultiple-Step Journey with Multiple SendsMultiple-Step Journey with Recurring Single SendsMultiple-Step Journey with Recurring Multiple SendsImport Journeys eliminates the need for manual recreation, saving you valuable time and resources. Engage takes it a step further by automatically creating "Send" actions for the relevant message components within each journey. The Import Journey button in DESelect Engage. DESelect Engage will identify every channel configured in the journey.... --- ### Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution - Published: 2024-03-04 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-aaron-beatty/ - Categories: Podcast - Topic: Saturation Control, Customer Engagement - Department: Marketing Leadership - Use Case/Benefit: Segmentation, Data Management Episode 18 | Transcript Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud Anthony Lamot: Hey, Aaron, welcome to the show. Aaron Beatty: Hey, super happy to be here. Thanks for having. Anthony Lamot: It's absolutely a pleasure. It's been a few months now, a few weeks now since we started or a Dreamforce. I was very happy to have been able to meet you face to face. And I'm very excited to have you here today. For our audience, can you tell us a bit about yourself, your background and ultimately what led you to found Engage Evolution? Aaron Beatty: Sure. Yeah. So I'm gonna do my best to give the cliff notes otherwise, you know, I don't know how much time we have, for the podcast, but I have a tendency to go in the way too much detail. So... I will give you, the quick background which is that I started in aerospace engineering. I worked for Northrop Grumman on the C-17 Globe Master 3 aircraft for a while then I switched into professional theater which you know, is a natural jump for most people to go from aerospace engineering to professional theater. But right doing that though I was a master sent Carpenter and a house manager. And then I did some time in retail. I worked for Apple for about eight years. And... once I was ready to start a family, it was time to find something that was a little more... --- ### Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Timo Kovala, Managing Architect at Capgemini - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-timo-kovala/ - Categories: Podcast Episode 17 | Transcript Timo Kovala: Dealing With Change Management, Marketing Attribution & AI Anthony Lamot: Timo, welcome to the show. Timo Kovala: Thanks, thanks, Anthony. Happy to be here. AL: Absolutely. It's a pleasure to have you. It's been a while since I’ve had a fellow European on the show. TK: Yeah, I've noticed it as well that the Salesforce ecosystem can be a bit American or Anglo-centric. So it's nice to be part of the wider audience, so to speak. AL: For sure. Yeah. And we do love to mix it up. I guess recently a lot of participants on the show were American because I'm based in the US, but it was great to run into you at Dreamforce. For our guests on the show today, can you tell us a bit about your background and what you currently do at Capgemini? TK: Yeah. So currently, I'm a marketing architect at Capgemini, meaning that I work with clients, and try to help them build or design a roadmap forward in data-driven marketing and sales alignment. But before my time in Capgemini, I worked in Salesforce consultancy. Before that, I worked in marketing consulting. And prior to that, I was in-house. So I have both in-house and consulting background. AL: So, you made the switch as well from working in-house within the industry to consultancy. What was that like? TK: I've been a hiring manager before in my current role. So I basically hired all my teammates from... --- ### William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips | Episode 16 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-william-mcmahon/ - Categories: Podcast Episode 16 | Transcript William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips Anthony Lamot: Hey, William. Welcome to the show. William McMahon: It's a great to be here. Anthony Lamot: It's an absolute pleasure having you over. I know we've been collaborating a bit over the past time, so, I feel, this visit to the show was long overdue. William McMahon: Good, good to meet the master and the creator is. Anthony Lamot: Appreciate it well for our audience sake. William, could you tell us a bit about your background? What led you to found Gravitai? William McMahon: Yeah, absolutely. So I've been in the IT game since I was about 16 or even before then I first started programming on a Commodore 64. When I was, I think about six to eight. So I pretty much had my career mapped out for me. Started learning to code when I was very young when I was 17 in secondary school, started up my own kind of web design business. One an entrepreneurial award in Ireland for that just went into the IT career and self-taught myself business as well as it grew through many different roles from everything from engineering in coding, customer services, you name it. I kind of tried it out and it kinda kept my career going of just wanting to learn appetite to figure things out. And then one day somebody put a label on me as a solution architect and it... --- ### Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL | Episode 15 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-arthur-backouche/ - Categories: Podcast Episode 15 | Transcript Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL Anthony Lamot: Hi, and welcome to Heroes of Marketing Cloud. The show where we talk with Salesforce Marketing Cloud experts. My name is Anthony Lamot. I'm the CEO and co-founder of DESelect. And I'll be your host for today. And today, we'll be talking with Arthur Backouche. Archer is a senior Salesforce Marketing Cloud consultant at Skie and we have a very engaging conversation about AI and all things technical in Marketing Cloud: SQL, AMPScript and also SSGS as well as other trends going on in the marketing automation space. So, welcome to the show. Hi, Arthur, welcome to the show. Arthur Backouche: Hi, Anthony. How are you? AL: I'm doing very well, opposite sides of the world that I appreciate you making time on an early Saturday morning for you. AB: Yeah, it's great to meet you. Actually, your name seems to be French. I was wondering, are you from France and a lot of people from your team are in Switzerland? AL: Yeah, no, that's a great question. So, I'm a, I'm not French although I speak some French or at least I like to think that I speak some French but I'm Belgian. AB: That's nice, it must be great to live in Texas. AL: Right. And I know you're based in Sydney, but you don't particularly have an Australian accent. AB: Yeah. I arrived in Sydney like five years ago now. Yeah, it's really... --- ### Jackie Mennie: Salesforce Marketing Champion, Financial Services Data | Episode 13 > In this episode of Heroes of Marketing Cloud, Anthony Lamot speaks with Jackie Mennie, SFMC Architect at Media.Monks - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jackie-mennie/ - Categories: Podcast Episode 13 | Transcript Jackie Mennie: Salesforce Marketing Champion, Financial Services Data Anthony Lamot: Hey, Jackie, welcome to Heroes of Marketing Cloud. Jackie Mennie: Hey, Anthony, thank you for having me. Anthony Lamot: Yeah. It's an absolute pleasure. I can’t state how excited I am. You've been doing so many interesting things across your career, and I thought that might be a good point to start for our audience today. So if you wouldn't mind, could you give us a high-level overview of your career up to where you ended up today, at Media. Monks? Jackie Mennie: Sure. So I might be dating myself here, but in 2010 I completed my master's degree at the University of Florida (Go Gators! ) in International Business. The job market was pretty bad at the time, and my first salary job was actually working for a financial advisor at Northwestern Mutual. So I kind of started in the financial services industry by accident, I would say. I got to do a wide range of stuff there like insurance, underwriting and client servicing, marketing, and eventually, I became certified to handle investments as well. I was also part of a pilot team for a new CRM at Northwestern Mutual, which somehow launched me into my first Salesforce job in 2014, then I switched over to healthcare, and I spent a year working for a subsidiary of UnitedHealth Group building out “Salesforce core”, as some may call it. After about a year I was recruited... --- ### Eric Stahl: Campaign Attribution, Digital Innovation, and Adaptability | Episode 10 > Anthony Lamot has a conversation with Eric Stahl, SVP & GM Digital Experience and Marketing Decision Science at Salesforce. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-eric-stahl/ - Categories: Podcast Episode 10 | Transcript Eric Stahl: Campaign Attribution, Digital Innovation, and Adaptability Anthony Lamot: Hi, Eric. Welcome to the series. Erich Stahl: Good morning. Thanks for having me. AL: We're very happy to help you. Thank you for making the time. So I'm sure that many other viewers have actually already seen your post on LinkedIn because you tend to share a lot of interesting Marketing Cloud content. But, but just to be sure, could you please give us a quick intro to your viewers? ES: Sure. So, I'm Eric Stahl I run digital here at Salesforce. I've been here for almost 13 years, which is kind of incredible to see Salesforce grow from just a few 1,000 people to the company it is today. I've had a lot of different roles. I started off at a relational database software company. I worked in at a middleware software company, and then I came to Salesforcet. I've worked on our platform, I've worked on our Marketing Cloud, our Commerce Cloud. I helped with Mulesoft for a while getting them onboarded. When they joined the company. I was over in London for a couple of years running our product marketing team. So I've had a lot of different roles. And for the last year, little more than a year, I have been re, thinking our whole digital strategy and re thinking the platform and the, or kind of how we operate and how that's all going to manifest in a completely different... --- ### Dror Meir: Customer Journeys, Marketing Enablement, and Geotargeting | Episode 9 > In this episode of Heroes of Marketing Cloud, Anthony Lamot has a conversation with Dror Meir, Founder of WEKU Marketing Solutions. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-dror-meir/ - Categories: Podcast Episode 09 | Transcript Dror Meir: Customer Journeys, Marketing Enablement, and Geotargeting Anthony Lamot: Hey, there, I'm Anthony from DESelect in today's interview. I talk with Dror Meir, founder of WEKU Solutions. He shares the kind of insights you get from working with Marketing Cloud for as long as 11 years and explains how new SMP products as well as the app exchange play a role in we strategy. Now, if you have any questions for Dror, like usual, just leave them in the comments. Meanwhile, relax, sit back and enjoy. Hi, Dror. Welcome to the series. Dror Meir: Hi. Thank you for having me. AL: It's a, it's a pleasure. You know, we've been talking a bit over the last few months. So I think it was well overdue that we'd have you, but I would like to jump straight into the topic of Salesforce Marketing Cloud. What was the most interesting project you delivered so far? Related to SFMC? DM: Well, we did many projects with many sectors, but I think that if I can think about one that we found very interesting is usually the one that challenges us. We had a project that combined many sources of data. Some of them were on-premise and some of them were completely offline, some such as a POS, or even real delivery mail. And this combination of data architecture that you have to think about that was quite a nice challenge, the ability to understand when someone is you... --- ### Chris Zullo: Puzzle Solving, COVID-19 and Future of SFMC | Episode 8 > In this episode of Heroes of Marketing cloud, Anthony Lamot has a conversation with Chris Zullo, Global Practice Director at AllCloud - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-chris-zullo/ - Categories: Podcast Episode 08 | Transcript Chris Zullo: Puzzle Solving, COVID-19 and Future of SFMC Anthony Lamot: Hello, I'm Anthony from DESelect and in today's interview, I will be talking with Chris Zullo, Marketing Practice Director at AllCloud. We talk about catchy headlines for blogs and some of the amazing Salesforce projects he did such as a major multi-cloud transformation and health care. You will notice that segmentation is never far away from this talk either. Now regular viewers already notice. But if you have any questions for Chris, just put them in the comments and we'll take it from there. Meanwhile, relax, sit back and enjoy. Hi, Chris. Welcome to this series. Chris Zullo: Hey, Anthony. How are you doing? AL: I'm doing great. I'm so glad to have you on the show. The weather looks a bit better over there than it is here. CZ: Yeah, it's certainly sunny but it's a little chilly this morning. AL: Well, anything probably beats northern Europe right now. I'm sure. So. CZ: That's a fair point. Temperature-wise, anyway. AL; Right, right. So, could you please introduce yourself to our viewers? CZ: Sure. Chris Zullo, I'm the Marketing Practice Director at AllCloud and I am a Salesforce MVP as well as a Marketing Champion. AL: Fantastic. That's a great amount of titles that, I definitely would love to dive into. But hey, I know it's something on LinkedIn. Your title says you're also a puzzle solver. So what does that mean? CZ: I, what... --- ### Danielle Laffey: Community Leadership and SFMC Best Practices for the Insurance Sector | Episode 7 > Anthony Lamot talks with Danielle Laffey, Principal Salesforce Consultant in Insurance, and 2020 Salesforce Marketing Champion. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-danielle-laffey/ - Categories: Podcast Episode 07 | Transcript Danielle Laffey: Community Leadership and SFMC Best Practices for the Insurance Sector Anthony Lamot: Hey, there, I'm Anthony from DESelect and in today's interview, I will be talking with Danielle Laffey, principal of insurance solutions at Silverline. We had an in-depth conversation that I really enjoyed about some insurance use cases and how they can be best implemented in Marketing Cloud. There's a lot of practical take always here and inspiration for your own journeys. So if you have a question for Danielle, just put them into comments like always. And in the meantime, just sit back, relax and enjoy. Hi, Danielle. Welcome to this series. Danielle Laffey: Hello. Thank you so much for having me today. AL: It's it's our pleasure. And as we were just discussing it's great to see you showed up in appropriate attire. DL: Yes, absolutely. I've got my code on this is the Trailblazer community because I'm a group leader, have been for a long time and I'm drinking out of my community yet. And I got all sorts of Salesforce swag. AL: That's awesome. Could you actually give us a quick intro for our audience? DL: Yeah, absolutely. So, excuse me, my name is Danielle and I work as an industry principal focused on insurance at Silverline, who is a Salesforce partner, implementation partner, and consulting partner. So I'm at a director level there where I work with clients in the insurance space specifically and kind of help them... --- ### Julien Coatelen: SFMC Consulting Projects and Being a Community Leader | Episode 6 > Anthony Lamot talks with Julien Coatelen, Salesforce Marketing Cloud Lead, and User Group leader, and 2020 Marketing Cloud Champion. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-julien-coatelen/ - Categories: Podcast Episode 06 | Transcript Julien Coatelen: SFMC Consulting Projects and Being a Community Leader Anthony Lamot: Hey, there, I'm Anthony from DESelect and in today's interview, I will be talking with Julien Coatelen, practice lead at Bluewolf and leader of the Paris Marketing Cloud user group. We talk about how to deliver and be well while on challenging projects. We also cover many useful tools and remind ourselves to stay human in this ever-more digital context. If you have a question for us, just leave it in the comments meanwhile, just relax, sit back, and enjoy. Julien, welcome to the series. Julien Coatelen: Nice to be with you today. AL: Yeah, we're very happy to have you. Thanks, thanks for making the time for us. Now. For those who don't know you yet, could you please introduce yourself to our viewers? JC: So my name is Julien Coatelen. I am the Salesforce Marketing Cloud practice leader at Bluewolf, an IBM company. I have been working on Marketing Cloud since 2013 when I built my first Marketing Cloud team at Deloitte Digital progressively over five years. In 2016, I created the Salesforce Marketing Cloud user in France which has now 500 numbers. And more recently, I have been elected Marketing Champion by Salesforce. AL: That's quite a background. One, thing stood out there for me. I think you mentioned you've been working with Marketing Cloud since 2013, you said? JC: Yeah, exactly. So basically, I was, the first official partner at... --- ### Michiel van Gaalen: Application Architecture, Consulting, and Becoming a Member of the SFMC Community | Episode 5 > ur host Anthony Lamot, CEO at DESelect, talks with Michiel van Gaalen, SF Application Architect and 2020 Marketing Cloud Champion. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-michiel-van-gaalen/ - Categories: Podcast Episode 05 | Transcript Michiel van Gaalen: Application Architecture, Consulting, and Becoming a Member of the SFMC Community Anthony Lamot: Hey, there, I'm Anthony from DESelect and in today's interview, I will be talking with Michiel van Gaalen. Now, aside Marketing Cloud, we talk about things like Salesforce Application Architecture and pigs in a blanket. If you have a question for us, just leave in the comments. Relax, sit back and enjoy. Hi, Michiel. Welcome to the series. Michiel van Gaalen: Hi Anthony. Nice to meet you again. AL: Yeah, always a pleasure for sure. I'm very glad to have you here today with us. But I mean, we already know each other but for our audience, could you please introduce yourself? MG: My name is Michiel, I am a father of three, living in the Netherlands and, in daily life, for my work, I'm a freelance Salesforce consultant, Application Architect. I'm also a baker together with my brother Bart. And as a freelancer, I'm currently working for KLM. AL: And it's quite a background for sure. Now, a lot of your work has to do with Marketing Cloud. Can you tell me how your own SFMC journey so to speak started? MG: Yeah, yeah. To be honest, that started not when Marketing Cloud start with, I think in 98 and 99. I started back then, my first... you know, marketing agency rapid sugar. And for me, I, I've always been half market are half... even in the back in... --- ### Lucy Mazalon: Behind the Scenes at Salesforce Ben and The Drip, Educational SFMC Tools | Episode 4 > Anthony Lamot, DESelect’s CEO, chats with Lucy Mazalon, Pardot and Salesforce Consultant and editor at Salesforceben.com and The Drip. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-lucy-mazalon/ - Categories: Podcast Episode 04 | Transcript Lucy Mazalon: Behind the Scenes at Salesforce Ben and The Drip, Educational SFMC Tools Anthony Lamot: Hey, there, I'm Anthony from DESelect and in today's interview, I will be talking with Lucy Mazalon, known as one of the main editors of Salesforce Ben and The Drip. We talk about things like the difference between SFMC, and Pardot, some common pitfalls you should know when implementing SMS and we even have a very special guest star on the show today. So if you have any questions for us, just leave in the comments. Meanwhile, just relax, sit back and enjoy. Hi, Lucy. Welcome to the series. Lucy Mazalon: Hi, thanks for having me. Thanks for inviting me on. AL: Well, it's absolutely my pleasure. I'm a big fan in fact, I would say The Drip, well, before we get to The Drip actually, could you introduce yourself to our viewers? LM: Sure. So as you said, I'm Lucy and I'm based in London. I, well, I've been in the Salesforce ecosystem for about six years and I've been on the SI side. So on the consultancy side, I've also worked for ISVs, but I finally settled on marketing automation as my specialization especially Pardot, but I've always been interested in the wider marketing automation sphere. Then at the start of this year, I actually went fulltime working as the editor of sales for Ben and I oversee all the operations, for the blog as well. I also... --- ### Guilda Hilaire: Historical Trajectory of the SFMC Platform and Becoming a Trailblazer | Episode 3 > In this episode, our host Anthony Lamot, DESelect’s CEO, chats with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-guilda-hilaire-episode-3/ - Categories: Podcast Episode 03 | Transcript Guilda Hilaire: Historical Trajectory of the SFMC Platform and Becoming a Trailblazer Anthony Lamot: Guilda, welcome to the series. Guilda Hilaire: Thank you for having me so excited to be here. AL: Great. Then really, it's our pleasure. Could you please introduce yourself to our viewers? GH: So my name is Guilda Hilaire. And I am the senior product marketing manager at Salesforce. The community considers me as like their agent or their handler. I focus primarily on Trailblazer community programs for Marketing Cloud. And for Pardot. AL: Great. Thank you for providing a short bio there. And I would say, yes, you're definitely an agent for the community if not the champion of champions that's also how this series started in the end. We all know you do a lot for the Salesforce community. Can you briefly describe what is your main focus right now? GH: Well, I was a customer prior to joining Salesforce. I was actually a customer for well over 14 years focused on ExactTarget which is now the Salesforce Marketing Cloud platform. So, as a customer, you know, I always wanted to, you know, you don't know what you don't know. So I always was looking for ways to be active in the community from writing blogs, to wanting, you know, Salesforce to champion my ideas or support my ideas, to attending every single event that they were having, whether they were virtual, whether they were conferences, whether they were invitations... --- ### Kaelan Moss: Starting Your Career in SFMC and Learning Technical Skills | Episode 2 > In this episode, our host Anthony Lamot, CEO at DESelect, talks with Kaelan Moss, also known as the “Minute Admin”. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-kaelan-moss/ - Categories: Podcast Episode 02 | Transcript Kaelan Moss: Starting Your Career in SFMC and Learning Technical Skills Anthony Lamot: I'm Anthony from DESelect. In today's, interview, I'll be talking with Kaelan Moss also known as the MinuteAdmin. Kaelan recently became a Salesforce Marketing Cloud certified instructor, and he has created a very thorough learning platform for SFMC professionals. Now, we will be talking about how you can quickly gain expertise in SFMC, and how to leverage this in the current job market. And we will also be discussing different modules of the platform. So sit back and enjoy. Hi, Calen. Welcome to the series. Kaelan Moss: Hey there, Anthony. Thanks for having me. AL: Well, you know, my pleasure. Really. We're glad to have you here. Could you please introduce yourself to our audience? KM: Yeah. So my name is Kaelan Moss, also known as MinuteAdmin for people who follow my YouTube channel, you know, I am a Marketing Cloud basically e-mail specialist consultant administrator. Anything you wanna, you know, throw in there everything kinda besides that developer role. I'm also a Marketing Cloud instructor. So, about a month ago, I was actually certified, as a Salesforce Marketing Cloud instructor, so. AL: Congratulations. KM: Yeah, that was a, very thorough process and I'm definitely glad to have that under my belt now. So that's probably my proudest achievement right now in the Marketing Cloud space is being certified by Salesforce and having that stamp of approval to be able to teach their... --- ### Greg Gifford: Building Apps for Salesforce, Cursory Knowledge and SFMC Challenges | Episode 1 > On Heroes of Marketing Cloud, Anthony Lamot speaks with Greg Gifford, Manager of SFMC Engineering at DEG Digital. - Published: 2024-02-21 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-greg-gifford-episode-1/ - Categories: Podcast Episode 01 | Transcript Greg Gifford: Building Apps for Salesforce, Cursory Knowledge and SFMC Challenges Anthony Lamot: Hi there. And welcome to today's episode of Heroes of Marketing Cloud. I'm Anthony, I'm the CEO of DESelect. And in today's episode, I'll be talking with Greg, also known as “Gortonington” who has an extensive experience in Marketing Cloud and he'll be sharing the things that he likes and has experienced working with the platform. We'll be giving a lot of tips and insights that I think you'll find really useful. So, enjoy, hi, Gregory. Welcome to the series. Greg Gifford: Hello, I'm glad to be here. AL: Alright. Well, I'm sure that some of our listeners have heard of you before, but could you just give us a short intro on what you do? GG: Sure. A lot of people know me from Stack Exchange as Gortonington. I've been in Marketing Cloud, got almost 12 or 13 years. At this point. I've been working on it off. I, I'm Salesforce MVP. I am Salesforce Marketing Cloud champion. I've been active in many communities. I've spent... years, got like 10 years on Cloud side. And now I've been probably about total three or four years as an, on an agency side. So I've kind of, you know, I like to say I've seen it all. I've worked from the actual executions of emails and different aspects like that all the way up to strategy. So I've touched everywhere and I've right now,... --- ### Jason Trout: Future of AI in Marketing, User Adoption, and Consulting | Episode 14 > On Heroes of Marketing Cloud, Anthony Lamot speaks with Jason Trout, Principal at Salesforce Marketing Cloud consulting firm BoldRamp. - Published: 2024-02-20 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/transcript-heroes-of-marketing-cloud-jason-trout/ - Categories: Podcast Episode 14 | Transcript Jason Trout: Future of AI in Marketing, User Adoption, and Consulting Anthony Lamot: Hi, and welcome to Heroes of Marketing Cloud. The show where we interview Salesforce Marketing Cloud experts. My name is Anthony Lamont and I'll be your host for today. I'm the CEO and co-founder of DESelect. And today, I'll interview Jason Trout who runs BoldRamp, a Salesforce Marketing Cloud consulting firm. Welcome. Hey, Jason. Welcome to the show. Jason Trout: Thanks a lot. Glad to be here. AL: Yeah, it's a pleasure. Thank you for making the time just for the sake of, for our audience. Could you introduce yourself? What is it that you do? JT: Yeah, sure. My name is Jason trout. I'm the principal at BoldRamp, and we are a consultancy that focuses on Salesforce Marketing Cloud. So we do a lot of new implementations, advisory, support, and ongoing campaign services for clients. AL: And is there a specific... differentiator, a string, something that you're really proud of? That BoldRamp does? JT: I think we have a lot of experience. So, we have a lot of senior consultants that do a lot of good work. And, you know, I think sometimes you could run into, some consultancies that, you know, might have more junior consultants and don't really invest in the people as much as they should to create quality work. And so, I think that's something that we really focus on is ensuring that we're working with top talent... --- ### Journey Builder in Salesforce Marketing Cloud - Published: 2024-02-01 - Modified: 2025-01-07 - URL: https://deselect.com/blog/journey-builder-in-salesforce-marketing-cloud/ - Categories: No category, Thought Leadership Journey Builder in Salesforce Marketing Cloud Salesforce Journey Builder is an intuitive marketing tool that allows you to interact with your customers on a 1-to-1 customer experience platform across multiple channels. Learn how to make every interaction with your customers as consistent and unified as possible. Connect every communication across email, mobile, advertising, and the web for a seamless customer experience. This guide covers everything you need to know about this innovative program and its activities. What is Journey Builder? This feature in the Salesforce Marketing Cloud makes it easy for you to design customer journeys by giving you a straightforward user interface to build multiple individualized interactions all within one feature in Salesforce Marketing Cloud. With this tool, you can set goals based on behaviors, so your marketing team knows how each one of their campaigns contributes towards the bigger goal. With Journey Builder, SFMC can provide you with the ability to integrate with Sales Cloud and Service Cloud. As a result, you can keep on top of any customer responses while avoiding duplication in efforts. How to Use and Implement Journey Builder Salesforce Within Your OrganizationThis tool gives your customers a way to find what they want easily and quickly while giving you the data you need for better insights on creating content that resonates with all ages and demographics of your customer base. This software makes it easy to automate campaigns. Your campaign can start by converting leads to another marketing channel based on their behavior. It... --- ### What Is Salesforce Marketing Cloud? A Quickstart Guide > From personalized customer experiences to advanced automation, read how Salesforce Marketing Cloud stands out as the solution for marketers. - Published: 2024-01-30 - Modified: 2025-01-06 - URL: https://deselect.com/blog/what-is-salesforce-marketing-cloud/ - Categories: Thought Leadership - Tags: campaign optimization, Customer Engagement, How-to Guide, Salesforce Marketing Cloud - Topic: Data Management, Analytics, Customer Engagement, Personalization, Segmentation - Role: IT, Marketing - Department: CRM & Marketing Automation Teams, Marketing Leadership - Use Case/Benefit: Segmentation, Data Management What Is Salesforce Marketing Cloud? A Quickstart Guide Never heard of Salesforce Marketing Cloud or simply don’t know enough? You have come to the right place. Today, we will be discussing the platform in a little more detail, along with the benefits of investing in SFMC for the long-term strategic future. As we embark on this exploration, it's essential to understand the robust foundation that Salesforce Marketing Cloud (SFMC) provides, opening doors to unparalleled opportunities. And trust me when I say those opportunities are plentiful. It’s a formidable platform that enables businesses to, first and foremost, connect with their retrospective audiences. Salesforce Marketing Cloud, at its core, is more than a platform; it's a dynamic ecosystem designed to elevate your marketing endeavors. From being a new SFMC customer to wanting to further your knowledge to ensure you are getting the best out of it, here is a quickstart guide to get you situated. For those initiating their journey with SFMC, the initial steps involve acquainting oneself with the platform's multifaceted tools and capabilities. For you techies in the back, this might be something that you are already familiar with if you have come across the platform before. SFMC offers tools, each addressing specific facets of modern marketing challenges. From personalized customer experiences to streamlined automation, SFMC empowers you to create targeted and impactful campaigns. With many features, Salesforce Marketing Cloud has become essential for marketers looking to streamline their workflows, improve customer engagement, and drive better results. Ultimately, SFMC combines... --- ### Alex Divrioti, Customer Success Manager - Published: 2024-01-24 - Modified: 2024-01-24 - URL: https://deselect.com/blog/employee-spotlight-alex-divrioti/ - Categories: Thought Leadership, Careers - Tags: Careers - Topic: Careers Company Culture Meet Our Team: Customer Success Manager, Alex Divrioti Meet Alex, our newest member of the Customer Success Team, who left sunny Greece behind and moved to Belgium to work at DESelect. Get her take on her DESelect journey → Alex has a passion for innovation, change and exponential growth. That passion makes her an amazing fit for most tech startups. She recently decided to join DESelect as a next step in her career , working from our cozy office in Antwerp. We recently sat down with Alex for an interview, to uncover more about the girl who has a huge heart for her customers. How was your journey at DESelect so far? I needed to relocate from Greece and I appreciate how everyone was trying to help me with things that I didn't know. It’s an international environment and everyone is open in the office. We really have good and fun people working at this company. When comparing the onboarding process with other companies, I must say that I really enjoyed the onboarding at DESelect. There is proper documentation and different things you have to study before you get started. It can be a bit overwhelming in the beginning because there is a lot of information. But once you get into a rhythm, the process is quite smooth. I’ve seen myself grow a lot in short period of time. The first 2 months was all about training and followed by months where I got to join client meetings.... --- ### Audience Engagement Scoring 101: Finding Your Best Subscribers > Learn how to create an audience engagement scoring model to find your most engaged customers and segments ripe for retargeting campaigns. - Published: 2024-01-17 - Modified: 2025-05-20 - URL: https://deselect.com/blog/audience-engagement-scoring-model/ - Categories: Thought Leadership, DESelect best practices, Marketing Cloud University - Tags: analytics, Customer Engagement, email marketing - Topic: Customer Engagement, Analytics, Personalization, Segmentation - Role: IT, Marketing - Department: CRM & Marketing Automation Teams, Marketers - Use Case/Benefit: Analytics, Segmentation Audience Engagement Scoring 101: Finding Your Best Subscribers DESelect | Best Salesforce Marketing Cloud Solutions 63% of marketers segment and personalize customers’ messages based on their behavior. But what does that really mean? It is always crucial for companies to establish what kind of relationship they possess with each subscriber, no matter how they operate. You should know exactly which contacts resonate with your content, need more nurturing, or should be completely abandoned. Luckily, there is a practical and efficient method to determine each subscribers’ engagement level that will empower your marketing team with precious insight for future campaigns. What is Audience Engagement Scoring? Engagement scoring is a method used to discover and sort customer engagement into tiers used to power future campaigns. At the end of this process, each customer will have a score indicating the individual level of interaction with your content, giving marketers a clear criterion to segment their audiences. With this knowledge, your team can engage with your audience on future behavior-based campaigns using the appropriate amount of content. This method applies to both B2C and B2B audiences. For example, retail companies benefit from audience scoring by sorting their customers for proper retargeting. B2B companies benefit from it by driving alignment between sales and marketing and giving insights into the best moments to reach out to the right audience. Another typical model for evaluating the value of your subscribers is RFM (Recency, Frequency, Monetary Value) analysis. How does it work? Engagement scores depict your customers’ behavior... --- ### Case Study: Bonobos > See why DESelect Segment streamlines all segmentation for Bonobos, eliminating the need for advanced coding knowledge. - Published: 2024-01-13 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-bonobos/ - Categories: Success Stories - Tags: Retail - Topic: Segmentation, Customer Engagement, Personalization - Industry: Retail - Role: Marketing, IT - Department: Marketers, Cloud Admins, IT & Data Teams, Marketing Leadership - Use Case/Benefit: Segmentation, Analytics, Speed Retail Bonobos Success Story Efficient Personalization for In-Store and Online Retail Improved foot traffic and retention with personalization Better tracking of customer loyalty with custom-built RFM model Greater understanding of key customer segments across teams Back to top THE CHALLENGE Extensive, Complex Customer Database Lacking the personnel to handle an overwhelming amount of data, the team at Bonobos struggled to meet the unique marketing needs of each of their customers. Having "products that fit perfectly" as their main selling point, Bonobos felt that their marketing operations needed to align with that promise. This meant manually segmenting their vast audiences through SQL, which cost the company precious time. Today, DESelect Segment streamlines all segmentation, eliminating the need for advanced coding knowledge and allowing the team to focus on what matters most: making sure customers find the "best-fitting pants they've ever worn. " Goals Create audience segments based on purchase behavior and email engagement Identify and differentiate the most important customers (MVPs vs loyalists) Efficiently inform corporate and in-store stakeholders on new ways to engage with customers Results: Tailor-Made Marketing Personalization Personalizing each customer interaction with informative and relevant messaging has improved foot traffic in stores Visualizing data extensions facilitates quick decision making Improved user-adoption of Salesforce Marketing Cloud with an intuitive platform that makes audience segmentation easy for all members of the team, even those who don't know SQL It’s surprising how much time it has saved me. Instead of creating new and multiple automations in Automation Studio, which is really... --- ### Jurgen Bult: AI in Consumer Goods, Importance of People Development, Campaign Management | Episode 25 > Guest Jurgen Bult of Dyson shares insights on how he uses DESelect for streamlining segmentation processes and enabling campaign efficiency. - Published: 2024-01-07 - Modified: 2025-01-30 - URL: https://deselect.com/podcast/jurgen-bult-ai-in-consumer-goods-importance-of-people-development-campaign-management-episode-25/ - Categories: Podcast - Topic: Digital Innovation, Time Management - Role: CRM - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management, Segmentation Episode 25 | Transcript Jurgen Bult: AI in Consumer Goods, Importance of People Development, Campaign Management Anthony Lamot: Jurgen, thank you for participating in this. Jurgen Bult: Thank you, and thank you for having me, Anthony. Anthony Lamot: So you have been immersed as a CRM leader in global brands like Philips and Dyson for a decade. Can you share your career journey and how you found your way into the role of CRM Lead for EMEA at Dyson? Jurgen Bult: Of course, and I think I need to extend a bit on this. We need to jump back about 15 years ago when I started in my first marketing role for a big cinema chain in the Netherlands called Pote Pote Cinemas. This was when I started in general marketing, handling everything around it. One of the activities I picked up was sending newsletters to our small base using a small ESP supplier and manual imports for audience data. We also received local requests from the 12 or 13 cinemas in the Netherlands at the time. This was my first discovery in CRM—or more accurately, newsletter management—working with HTML and data. Around this time, we started opening up online ticket sales, which brought in more data. We also introduced a subscription card for unlimited cinema visits, which further expanded our data collection. With the growing channels, we needed to upgrade our tooling. This led to our first marketing automation tool, Selligent, which we implemented through an RFP process. I... --- ### Case Study: Scalable Capital > See how DESelect Segment powers fast, reliable campaigns for Scalable Capital and other financial services businesses. - Published: 2024-01-04 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-scalable-capital/ - Categories: Success Stories - Tags: Financial Services - Topic: Segmentation, Data Management - Industry: Banking - Role: CRM, Marketing - Department: Marketers, Marketing Leadership - Use Case/Benefit: Segmentation, Ease of Use, Speed Financial Services Scalable Capital Success Story DESelect Segment Powers Fast, Reliable Campaigns for Financial Services 30+ unique segments created per month Eliminated reliance on data team to create audiences Intuitive features used for easy segmentation Back to top THE CHALLENGE Complex, Blind Marketing Ops Getting the most out of Salesforce Marketing Cloud requires extensive technical knowledge. Without a dedicated SQL expert on staff, the team at Scalable Capital was forced to “do what they could” to “work it out. ” This meant a lot of trial and error, manual query updates, and back and forth with the data team – adding to the time required to launch new campaigns. Worst of all, even after all that manual entry, there wasn’t a way to be 100% certain of accurate results. Today, DESelect Segment removes that guesswork and blockage, ensuring accurate, on-time campaigns. Needs Replace query writing (SQL) with intuitive drag-and-drop segmentation Enable everyone on the team to quickly set up target audiences Clean up the data within key segments Results: Faster, Comprehensive Audience Creation An automated segmentation process removes the need to manually rebuild audiences for each send Marketers are able to personalize messaging without relying on Excel spreadsheets Marketers without coding experience have total control of audience segment creation We wanted to eliminate this back and forth when it came to writing queries. We don’t have to rely on other teams anymore, and can easily set it up ourselves. " Sabrina JauckSenior CRM Manager USAGE How Scalable Capital uses DESelect... --- ### Heroes of Marketing Cloud: Genna Matson on the Marketing Cloud Community > DESelect talks with Genna Matson, creator of HowToSFMC and Email Geeks, on how to tap into the Marketing Cloud community to grow your career. - Published: 2023-12-23 - Modified: 2024-07-29 - URL: https://deselect.com/podcast/homc-salesforce-marketing-cloud-community-expert-genna-matson/ - Categories: Podcast, Marketing Cloud University, SFMC Community, Thought Leadership - Tags: artificial intelligence, Data Management, Heroes of Marketing Cloud - Topic: Data Management, Digital Innovation, Learning - Role: CRM, IT, Marketing - Department: CRM & Marketing Automation Teams, Cloud Admins, IT & Data Teams, Marketers - Use Case/Benefit: Data Management, Ease of Use Stay Connected Stay Connected Subscribe Episode 12 | Transcript Genna Matson: Technical Architecture in SFMC, Email Marketing and SFMC Learning Resources Anthony Lamot: Genna, welcome to the show! Genna Matson: Hello, thank you. Anthony Lamot: It’s such a pleasure to have you here. How have you been since the last time we spoke at Connections? Genna Matson: Good. Busy, but very good. I like to keep things busy. Anthony Lamot: That’s awesome. Well, I really appreciate the time you’ve taken off your busy schedule to be here with us today. And talking about being busy, you had a very active career up to this point. I see you’re currently engaged in multiple projects, which is pretty cool. Can you tell us a little bit about your trek and what drove you to establish HowToSFMC? Genna Matson: I’ve been doing this my whole life. I grew up with my dad owning a trade bindery. They work in the printing industry, and I started selling his folders when I was 11, collecting direct mail pieces that were being shipped all over the country. So I feel like I’ve come to this naturally and organically. Next in my career, I did a short stint in college and dropped out. I claim that now, though I was embarrassed about it for a long time when I was younger. Anthony Lamot: There you go! I love the confidence. Genna Matson: Eventually, I ended up back in direct mail and wound up doing data architecture for... --- ### Understanding Data Privacy Compliance Across Multinational Teams in Salesforce Marketing Cloud > Curious how to ensure data privacy compliance among marketing teams spread across the world? Learn best practices to prevent costly fines. - Published: 2023-12-22 - Modified: 2025-05-20 - URL: https://deselect.com/blog/data-privacy-compliance-multinational-teams-sfmc/ - Categories: Thought Leadership, Marketing Cloud University, SFMC basics - Tags: compliance, Data Management, documentation - Topic: Data Management - Role: CRM, IT - Department: CRM & Marketing Automation Teams, Cloud Admins, IT & Data Teams - Use Case/Benefit: Data Management Data Privacy Compliance Across Multinational Teams in SFMC More than 70% of nations have enacted data protection and privacy laws in the last decade, as shown by the 241 legislations listed on the United Nations Trade and Industry website. The pressing question arises: How do multinational teams navigate the complexities of data privacy compliance, especially when adopting Salesforce Marketing Cloud (SFMC), as it ingests their customers’ data to generate insights and facilitate communication across diverse channels? Those versed in CRM administration, as well as creative and technical marketing, often attest to undergoing data privacy training preemptively, aligning with regional legislation. Such training is especially important for individuals with system access privileges and those handling the data directly. According to Salesforce's website, the company diligently monitors the evolving global privacy landscape, adjusting its privacy program to remain abreast of changes. This article delves into the influential data privacy legislative and regulatory frameworks impacting multinational teams, the challenges multinational organizations encounter, and how streamlining collaboration can lead to better compliance. It further sheds light on compliance best practices that can be executed using SFMC, encompassing useful system and automation functionality that culminate in effective and efficient communication with subscribers. Legal and Regulatory Frameworks Impacting Multinational TeamsDiverse regulations worldwide emphasize distinct facets of data privacy, focusing on specific rules within each jurisdiction. The landscape of data privacy laws is continually evolving, affecting multinational teams as they navigate compliance across these jurisdictions. This dynamic environment traces back to the initiation of the EU's General... --- ### Ensuring Data Is Ready For Marketing Campaign Launch: Optimal Data Storage, Taxonomy, and Deployment to Journey Builder > How do you ensure marketing campaign launches are both on-time and effective? We lay out best practices for each step of the process. - Published: 2023-12-16 - Modified: 2025-05-20 - URL: https://deselect.com/blog/ensuring-data-is-ready-for-marketing-campaign-launch/ - Categories: Thought Leadership, Marketing Cloud University, SFMC basics, SFMC platforms - Tags: Data Management, data migration, journey builder - Topic: Data Management - Role: IT, CRM - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management Ensuring Data Is Ready For Marketing Campaign Launch In today's digital landscape, where customer experiences reign supreme, the strategic use of data has become a pivotal factor in achieving success in each marketing campaign launch. Your ability to harness and leverage data effectively often means the difference between a captivating customer journey and one that falls short of expectations. To navigate this data-driven world with finesse, one tool stands out as a beacon of opportunity: Salesforce Journey Builder. We'll embark on a comprehensive exploration of how to prepare your data for seamless integration with Journey Builder. This isn't solely about automation; it's all about creating personalized and meaningful experiences for your audiences. Come along with us as we explore the details of data storage, taxonomy, and deployment, making sure your data is prepared to power the vibrant customer journeys you've envisioned. The path to success begins here, as we decode the secrets to maximizing the potential of Journey Builder through smart data practices. Buckle up, and let's prepare your data for a journey of a lifetime. The Foundation: Optimal Data StorageBenefits of Best Practice Data StorageA top-notch data storage strategy has numerous advantages if carefully planned and implemented. For example:More secure data: This is because measures are taken to mitigate threats and provide ongoing visibility into data access patterns and potential risks. Compliance: Ensure data and storage management complies with applicable regulations and can meet auditing requirements. Continuous use: Systems, processes and data protections are put into place to ensure... --- ### Email Deliverability Best Practices, Part 2: Navigating Gmail’s Ongoing Purge > With Google removing old and inactive Gmail accounts, we provide email deliverability best practices designed to prevent hard bounces - Published: 2023-12-14 - Modified: 2025-01-08 - URL: https://deselect.com/blog/email-delivery-best-practices-gmail-purge/ - Categories: Thought Leadership - Tags: analytics, Data Management, email marketing - Topic: Customer Engagement, Data Management - Role: CRM, IT - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management, Analytics Email Deliverability Best Practices, Part 2 DESelect | Best Salesforce Marketing Cloud Solutions Earlier in December, Google accounts that had not seen any activity in the last 2 years were deleted. The decision was heralded back in May by Google's VP of Project Management, who stated that inactive accounts can be easily compromised and therefore pose a security threat to other users. "The end is nigh! " cried marketers all over the world, in anticipation of the dreaded and inevitable spike in hard bounces that this purge is expected to cause. But the world hasn’t ended, and there are a few simple countermeasures built off existing email deliverability best practices that marketers can follow to avoid any negative consequences. What Is the Effect on Email Marketers? An erasure of inactive Gmail accounts could mean many of your emails won't be delivered if your contact list is outdated. Attempting to send a message to nonexistent addresses will result in a hard bounce. If left uncorrected, too many hard bounces result in a negative impact to your email sender reputation, which causes email service providers (ESPs) to flag the sender’s entire domain. Once this happens, it’s not uncommon to find your messages skipping the inbox and going straight to spam. What Is Email Sender Reputation? In a way, your reputation defines if people will talk to you or not- much like high school. Your email sender reputation is set by ESPs and determines whether emails sent by each domain will actually be... --- ### DESelect – December '23 Release > DESelect’s Marketing Optimization Platform for Marketing Cloud continues to improve. Now it's easier to navigate our platforms and use Engage. - Published: 2023-12-06 - Modified: 2025-01-06 - URL: https://deselect.com/releases/deselect-december-23-release/ - Categories: Releases, Product Releases DESelect is the Marketing Optimization Platform for Salesforce Marketing Cloud, and our end-of-year product updates reflect that value. In this update, we’ve made it easier to navigate between the three solutions of the DESelect platform and made improvements to the reporting and speed of Engage. Global Navigation DESelect Segment, Engage, Search (all plans) Available for all DESelect users, regardless of plan, we’ve introduced a global navigation dropdown, which allows customers of multiple solutions from the DESelect platform to easily switch between Segment, Search, and Engage without needing to return to the Salesforce Marketing Cloud main menu. Additionally, multi-tab functionality now allows users to run multiple DESelect solutions in different tabs, facilitating simultaneous management of various marketing initiatives. Another win for efficiency! For organizations not utilizing the entire DESelect platform or users without full access, a sort of choose-your-own-adventure will play out (see below). Those with Segment can interact with the platform based on license type/access, same as before. Campaign Table EnhancementDESelect EngageEngage reporting features a more deep-dive review of campaign sends. Users are now able to filter based on values for "Outcome" (i. e. , Included, Excluded, or Both) and "Reason for Exclusion" in the Dashboard View of a specific send. Now users can inspect all available values without having to sift through potentially thousands of rows. With the ability to analyze the reasons why contacts were included or excluded, marketers can better understand how their marketing frequency can be optimized to prevent subscriber fatigue or undersaturated contacts. Calendar Performance... --- ### Case Study: The National Kidney Foundation > See why The National Kidney Foundation uses DESelect for the granular audience requirements its campaigns – without needing SQL or AMPscript - Published: 2023-12-02 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-national-kidney-foundation/ - Categories: Success Stories - Tags: Non-profit - Topic: Segmentation, Data Management, Personalization - Industry: Nonprofit - Role: CRM, Marketing - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Segmentation, Analytics, Speed Non-profit National Kidney Foundation Success Story Doubling Email Engagement Metrics with Accessible Personalization 65,000 segmentations created Accelerated Marketing Cloud adoption Striking improvements across all email metrics Back to top THE CHALLENGE Empowering Non-Technical Marketers to Adopt SFMC When the National Kidney Foundation (NKF) migrated to Salesforce Marketing Cloud, the team was excited to take advantage of customer journeys and personalization opportunities for more resonant experiences, but Marketing Cloud’s code-intensive segmentation requirements were the direct opposite of the intuitive UX they had previously enjoyed. That’s where DESelect came in. Since their plug-and-play implementation, the NKF’s small e-mail team creates segments with ease for 12 million emails sent annually. Needs Facilitate team's Marketing Cloud adoption Activate CRM data to maximum effect while bypassing time-consuming SQL and AMPscript use Integrate seamlessly with Marketing Cloud Results Roughly doubling key email engagement metrics, sharp rise in CTR, ~50% lower unsubscribe rates Able to nationalize personalized email campaigns for local events and operations – no AMPscript required Non-technical marketers have a better grasp of the NKF’s data model & Marketing Cloud use cases DESelect has been more impactful than Marketing Cloud itself... it gives us access to so much in Salesforce. Also, it's improved our Salesforce skills because we must identify the data that connects the two platforms and have a deeper understanding of how the data architecture works. Sara ValenciaEmail Marketing and Automation Director USAGE How The National Kidney Foundation uses DESelect Segment Manage large segments (e. g. , healthcare providers, donors) while creating targeted... --- ### DESelect Launches Marketing Optimization Platform for Marketing Cloud > DESelect launched the Marketing Optimization Platform for Marketing Cloud, helping teams maximize campaign impact in a single platform - Published: 2023-12-01 - Modified: 2023-12-06 - URL: https://deselect.com/blog/deselect-launches-marketing-optimization-platform-marketing-cloud/ - Categories: Releases, Company Updates, Thought Leadership - Tags: campaign optimization, DESelect, marketing optimization platform - Topic: Marketing Automation, Saturation Control, Segmentation - Role: Marketing, CRM - Department: Marketing Leadership - Use Case/Benefit: Saturation Control, Data Management, Segmentation AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ -- DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect's strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings together DESelect's global products, including Segment, Engage, Search, and Deedee AI to provide clients with a mission control center for improving marketing effectiveness. Founder and CEO Anthony Lamot commented, "It's exciting to establish the Marketing Optimization Platform as an entirely new product category to meet our clients' needs. We're equipping marketers with everything they need to target the right people, with the right message, at the right time. This furthers our mission to elevate engagement through human intelligence at scale. " Co-founder and CTO Jonathan van Driessen added, "Since day one DESelect has existed to help marketing operations teams engage their audiences more effectively and efficiently. By combining audience segmentation, frequency optimization, search, and AI together – in a single platform – we've made it possible for clients to have greater control and visibility over their marketing. " DESelect's Marketing Optimization Platform for Marketing Cloud is available to all clients globally, with features based on their current plan tier. AI and machine learning will allow clients to build segments automatically via text prompts, ask questions about their audiences, and better understand their customers' marketing preferences. CEO Anthony Lamot concluded, "We talk to customers... --- ### GDPR Compliance in the US Versus the Rest of the World: Key Differences and Challenges > Explore the nuances of GDPR compliance in the US compared to other regions. Uncover the strategies US businesses need to avoid costly fines. - Published: 2023-11-30 - Modified: 2025-01-08 - URL: https://deselect.com/blog/gdpr-compliance-in-us-vs-europe/ - Categories: Thought Leadership - Tags: data collection, Data Management - Topic: Customer Engagement, Saturation Control - Role: CRM - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management How GDPR Compliance in the US Looks Different from the EU Data is arguably the most valuable commodity on the planet, therefore data privacy and protection are of paramount concern globally. With personal information being sold on the black market and cybercrime on the rise, consumer privacy and the security of their data are now more important than ever before. The General Data Protection Regulation (GDPR) is a comprehensive set of regulations designed to protect the privacy and data rights of European Union (EU) citizens. While GDPR is primarily focused on Europe, its influence extends beyond its borders, affecting businesses around the world. RELATED: Forming a Data Collection Plan: Why It’s Needed and What to Do With ItUnpacking Territorial ScopeOne of the rudimentary differences between GDPR compliance in the US versus the rest of the world is the territorial scope of the regulation. In clarifying the territorial nuances, GDPR applies to all companies and organizations that process personal information of EU citizens, regardless of where they're located. This means that US organizations that provide goods and services and subsequently interact with EU citizen data must comply, even if they don't have a physical presence in Europe. In contrast, the US data protection laws and regulations are designed at a state level. There are no federal data privacy and protection laws regulating companies but rather sector-specific laws like the Health Insurance Portability and Accountability Act (HIPAA) for healthcare data and the Gramm-Leach-Bliley Act (GLBA) for financial data. These are typically specific... --- ### DESelect: The Marketing Optimization Platform for Salesforce > DESelect may have had humble beginnings, but learn how we've become the leading marketing optimization platform for Salesforce. - Published: 2023-11-30 - Modified: 2025-01-08 - URL: https://deselect.com/blog/deselect-marketing-optimization-platform-salesforce/ - Categories: Thought Leadership - Tags: campaign optimization, DESelect, marketing optimization platform - Topic: Marketing Automation - Role: CRM - Department: CRM & Marketing Automation Teams, Marketing Leadership - Use Case/Benefit: Data Management DESelect: The Marketing Optimization Platform for Salesforce During my years as a consultant for a large automobile distributor, a grave problem in the marketing field became apparent to me. Almost every marketer that I had worked with expressed the same feeling about Salesforce Marketing Cloud – Although a powerful Marketing Automation Platform, it required a significant amount of technical expertise. In order to use the platform to its full potential, marketers would need to engage in SQL writing (an intimidating process for many). I noticed that there was a need to simplify the audience segmentation and marketing optimization processes for Salesforce automation, and from that realization, DESelect was born. Alongside Jonathan, my longtime friend and now DESelect's Chief Technology Officer, we set out to create a company that would become the definitive segmentation solution for SFMC. Grounded in a bottom-up approach and easy UX, DESelect Segment (an intuitive drag-and-drop tool seamlessly integrated into Marketing Cloud) quickly became our flagship product. As the company grew, so did our ambitions. In a pivotal moment in our history, we noticed that many competitors struggled to differentiate themselves from the thousands of vendors in the SaaS market, and therefore our sights were set on growing beyond a point solution and into a full-blown platform. That objective was intrinsically aligned with our mission statement: "to elevate engagement through human intelligence at scale. " It is our ultimate goal to equip marketing leaders with powerful, intuitive tools so that they can offer enhanced customer experiences, all... --- ### Seeing Too Many Bounces? 5 Tips to Improve Email Deliverability > Learn how your brand can improve email deliverability, reduce bounce rates, and better engage subscribers with these five expert tips - Published: 2023-11-21 - Modified: 2025-01-06 - URL: https://deselect.com/blog/improve-email-deliverability/ - Categories: Thought Leadership - Tags: campaign optimization, Customer Engagement, email marketing - Topic: Customer Engagement, Saturation Control - Role: IT, Marketing - Department: Cloud Admins, IT & Data Teams, Marketers - Use Case/Benefit: Saturation Control Email deliverability is just the first step in gauging the success of your email marketing campaign. Before you can complete A/B or multivariate testing, measure your CTR, or determine your campaign ROI, people need to actually receive your emails. Worst case scenario, your brilliant emails end up in a junk folder and the data points you gather are too incorrect to make informed decisions. So how do you improve email deliverability if it’s gone too low? RELATED: The Reason Open Rates Aren’t Reliable Anymore and the Email Marketing Metrics to Monitor Instead Why is my email deliverability rate low? There are a few different reasons your emails may be sorted into a spam filter or completely blocked from users. Internet service providers (ISPs) allow your audience to access the internet from their phone or computer. ISPs come in different sizes and functionalities, and smaller ones may struggle to deliver larger, more complex emails. While the ISPs being used by your audience are out of your control, it is an important factor to consider when creating your marketing campaign. Your audience will also use different email service providers (ESPs) that all have different functionalities. Each ESP has its own rules around how they sort and display emails, meaning that a format that is delivered by one provider may not be delivered by another. One important factor you can control is your reputation. ESPs assign a score to every email sender. If your sender score drops too low, ESPs may prevent your... --- ### Best Practices for a Seamless Salesforce Marketing Cloud Data Migration > When working with data, a Salesforce Marketing Cloud migration is an intricate, laboring project. Make sure you have the right process - Published: 2023-11-09 - Modified: 2025-05-20 - URL: https://deselect.com/blog/salesforce-marketing-cloud-migration/ - Categories: Thought Leadership, Marketing Cloud University, SFMC platforms - Tags: Data Management, data migration, documentation - Topic: Data Management - Role: CRM, IT - Department: CRM & Marketing Automation Teams, Cloud Admins, IT & Data Teams, Marketing Leadership - Use Case/Benefit: Data Management Ensuring a Seamless Salesforce Marketing Cloud Data Migration Data migration specialists adhere to essential best practices to ensure a seamless transition and preserve data integrity and reliability. Following migration best practices also minimizes risks and saves you time, resources, and potential headaches in the long run. Whether you are transitioning to Salesforce Marketing Cloud from a legacy system or transferring data from other platforms, it is imperative to follow established best practices. Your efforts will significantly influence your ability to build audiences, personalize campaigns, and ultimately drive business growth. In this article, we delve into Salesforce Marketing Cloud data migration best practices tailored for migration architects and business process owners to position you for success. While each business context and use case may introduce unique complexities that we cannot cover in this brief post, we can provide you with an overview that will prove valuable for your upcoming migration project. Follow these recommended data migration best practices for a seamless transition and achieve the highest data quality outcomes for your migration. Stage 1: Determine Why, When, and How Data Will MigrateDefine Objectives ClearlyCommence the migration process by establishing clear objectives from the outset, a pivotal step in ensuring the efficiency of the entire process. Begin by precisely defining the scope of your data migration endeavor, including the specific datasets you intend to transfer and their respective volumes. To make informed decisions regarding data quality and relevance, engage in meaningful discussions with business process owners and data custodians. Their insights can... --- ### Outreach Finesse: How Many Follow-Up Emails is Too Many? > Wondering how many follow up emails is too many? Learn how to strike the right balance between persistence and annoyance. - Published: 2023-10-19 - Modified: 2025-01-06 - URL: https://deselect.com/blog/how-many-follow-up-emails-is-too-many/ - Categories: Thought Leadership - Tags: Customer Engagement, Personalization, Saturation Control - Topic: Saturation Control, Customer Engagement - Role: Marketing - Department: Marketers - Use Case/Benefit: Saturation Control 41% of consumers say being harassed with too many emails is the worst part of the platform. With so many different approaches to email marketing, it's easy to create misalignment with audiences on the optimal frequency. Yet with email providing so much opportunity, one of the first questions you should ask is how many follow up emails is too many, as this will inform how to avoid costly email fatigue among your audiences. Influencing FactorsEach campaign may have a different ideal number of follow-up emails based on the context, including your segmentation and email content. Tailoring your follow-up strategy to your audience will help you find the greatest success across multiple campaigns. Existing customers may require fewer emails, focusing on loyalty and upsells, while prospects need nurturing sequences to build trust. Warm leads are primed for conversion, warranting timely follow-ups, whereas cold leads demand more patience and educational content to rekindle interest. Pay close attention to your analytics and the story your data is telling you to find what strategy resonates with each segment. Finding the Sweet SpotSo what is the right balance between sending enough emails to stay relevant with consumers but not so many emails that your readers get fatigued? Research has shown that subscribers should not receive more than five emails per week from your brand. Remember that if you’re running concurrent email campaigns, subscriber lists could potentially overlap. Look across all your running and planned campaigns to ensure you send the highest-priority messages to individual contacts,... --- ### Query Studio Demystified: 5 Critical Use Cases for SFMC Marketers > Discover expert tips and techniques to enhance your data-driven marketing campaigns in this comprehensive guide on SFMC’s Query Studio. - Published: 2023-10-18 - Modified: 2025-05-20 - URL: https://deselect.com/blog/sfmc-query-studio-demystified-5-use-cases/ - Categories: Thought Leadership, Marketing Cloud University, SFMC platforms, SQL use case - Tags: Data Management, Marketing Automation, Segmentation - Topic: Data Management, Segmentation - Role: IT, Marketing - Department: Cloud Admins, IT & Data Teams, Marketers - Use Case/Benefit: Segmentation, Ease of Use SFMC Query Studio Demystified: 5 Critical Use Cases In the expansive digital marketing realm, data-driven strategies have emerged as the cornerstone of success. Within this landscape, Salesforce Marketing Cloud's Query Studio is a formidable tool, empowering marketers to unlock their data's full potential. Whether you're a creative marketer seeking to tailor campaigns or a technical expert aiming to dive deep into data intricacies, this guide is tailored precisely for you. Prepare to delve into a world of expert tips, best practices, and techniques that will supercharge your marketing campaigns. A Closer Look at Salesforce Marketing Cloud’s Query Studio Salesforce Marketing Cloud's Query Studio is a dynamic tool designed to run SQL queries directly on your Marketing Cloud data. What sets it apart from Salesforce Marketing Cloud's traditional SQL environment is its user-friendly interface. It provides marketers with the capability to fetch, preview, and transform data in real-time, all within an interface resembling SQL Server Studio or MySQL Workbench. Before we explore Salesforce Marketing Cloud's Query Studio, it's essential to grasp the existing features and functionalities within Salesforce Marketing Cloud, as well as the limitations that come with these standard features. Understanding this context will underscore why solutions like Query Studio enhance your marketing campaigns significantly. The Power of Salesforce Marketing CloudSalesforce Marketing Cloud (SFMC) is renowned for its robust suite of digital marketing tools designed to empower marketers in their data-driven endeavors. At its core, SFMC offers a range of features that allow users to interact with and manipulate data:Data... --- ### DESelect Engage – October '23 Release > It’s our first DESelect Engage update! Learn how we enhanced rule setting and created a handy AI for all your campaigns and recurring sends - Published: 2023-10-12 - Modified: 2025-01-06 - URL: https://deselect.com/releases/deselect-engage-october-23-release/ - Categories: Releases, Product Releases It’s been six months since the launch of DESelect Engage, but in that short time the product has grown by leaps and bounds. Now, you’re able to set much more complex saturation rules to fit your complex customer journeys (and recurring sends), we’ve updated the UI so that Engage is much easier to navigate, and we’re (soon) rolling out an exciting new AI-powered feature that allows you to personalize marketing frequency for each contact automatically. --- ### 8 New AI Marketing Tools Sure to Boost Efficiency > Discover 8 cutting-edge AI marketing tools that promise to supercharge your campaign speed and boost effectiveness like never before. - Published: 2023-10-09 - Modified: 2025-01-06 - URL: https://deselect.com/blog/ai-marketing-tools-boost-efficiency/ - Categories: Thought Leadership - Tags: artificial intelligence, Segmentation, Time Management - Topic: Customer Engagement, Segmentation, Time Management - Role: Marketing - Department: Marketers - Use Case/Benefit: Speed, Segmentation From being dismissed as science fiction, artificial intelligence (AI) has journeyed through time from the realm of fantasy to our current reality. In fact, 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. With decades of relentless research and innovation, AI has evolved into a transformative force that is revolutionizing the marketing industry and the way customers engage with brands. Demystifying AI Marketing ToolsIn the era of digital marketing, AI marketing tools emerge as indispensable allies, harnessing artificial intelligence to enhance your marketing activities. Fuelled by machine learning, ongoing learning, and natural language processing (NLP), these tools decipher data, discern patterns, offer strategic guidance, and optimize campaigns. These tools often excel in content creation, social media optimization, customer segmentation, predictive analytics, and crafting personalized customer experiences. However, it's crucial to remember that AI tools are complements, not replacements, for human creativity and decision-making. The benefits of these tools are immediate – streamlined operations, continued consistency, and new insights from data. Let us explore eight AI marketing tools you can use today to boost efficiency and derive better returns on your marketing activities. Salesforce Marketing CloudCustomers interact with your brand through various channels every day. This is generally at their convenience and could be via email, mobile, social, web, and other connected device interfaces. With Salesforce Marketing Cloud (SFMC), an all-in-one AI-powered marketing operations platform for B2B, B2C, and nonprofits of any size, small medium, and large, marketers can deliver the right message at the... --- ### Case Study: Maczfit > See why Maczfit no longer relies on time consuming SQL queries with DESelect Segment's intuitive segmentation for Marketing Cloud - Published: 2023-10-06 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-maczfit-catering/ - Categories: Success Stories - Tags: Hospitality - Topic: Segmentation, Data Management, Time Management - Industry: Hospitality - Role: IT, Marketing - Department: Cloud Admins, IT & Data Teams, Marketers - Use Case/Benefit: Segmentation, Speed Hospitality Maczfit + Cloudity Success Story Maximizing the Impact of Salesforce Consulting 12,000 audience segments run Precision segmentation amid large database 50% faster segmentation process Back to top THE CHALLENGE Time-Consuming SQL Processes Like many large brands, Maczfit utilizes the services of a consultant for much of its marketing operations’ needs. This consultant, Cloudity, creates targeted audience segments for Maczfit, requiring a deep understanding of the database. Once reliant upon Query Activity in Salesforce Marketing Cloud, users found the segmentation process lengthy and draining resources from other projects. To mitigate this, the teams decided to go with DESelect Segment. Needs Remove overreliance on SQL Activate CRM data to maximum effect Results Segments created 50% faster: Pushing campaigns live quicker and on time Increased data literacy: Users better understand relationships between data and how SQL impacts audience creation Deduplication efforts prevent potential GDPR challenges Even users with SQL knowledge benefit: Time savings free up time to create more paths in Journey Builder and finetune email templates By using DESelect I understand the database of Maczfit in a better way, because it gives me the data I have to use, and I simply have to put the pieces together. Maciej KucharczykMarketing Cloud Consultant at Cloudity USAGE How Maczfit uses DESelect Segment Create segments for Journey Builder using date-based triggers Join data extensions with filters in Target Data Extension phase Use DESelect in conjunction with Automation Studio at different stages Refresh data extensions on a daily basis Deduplicate data, then further segment to... --- ### DESelect Segment – October '23 Release > See how we’ve made personalization easier via SQL conversion and source limiting in order to make your marketing ops more effective. - Published: 2023-10-03 - Modified: 2025-01-06 - URL: https://deselect.com/releases/deselect-segment-october-23-release/ - Categories: Releases, Product Releases DESelect Segment rolled out exciting new features designed to elevate the way you create audiences and market to them. See how we’ve made personalization easier via SQL conversion and source limiting, designed to make marketing ops easier and more effective. SQL to Selection ConverterPlan: AdvancedCurrently in beta and liable to change, waitlist spot available upon requestThe SQL to Selection Converter feature enables users to seamlessly transform SQL queries into Selections within the platform. This powerful feature simplifies the process of creating Selections when relying on custom SQL queries. Once a user presses Save, the Selection gets built. So if you have preexisting segmentations your team has created using SQL, you can still plug them in with DESelect to:Validate all SQL syntax as correct. Take advantage of DESelect Segment features such as prio deduplication to further finetune audiences. Save time in this process with intuitive drag-and-drop features. Easily templatize or copy the Selections resulting from SQL queries for an easier starting point in future campaigns. Read more about this process here. Source LimitingPlan: Plus, AdvancedSource Limiting allows users to apply different size limits to the generated results of different sources (tabs). This feature allows users to perform advanced segmentation in cases where more than one tab is used. This addresses audience samples when performing A/B or multivariate testing to ensure results represent accurate proportions or sizes. Additionally, source limiting comes in handy for creating control groups. These allow the option to intentionally remove a randomly selected subset of subscribers from a... --- ### An Overview of AMPscript in Salesforce Marketing Cloud > Learn what’s possible with AMPscript in Marketing Cloud and what next steps you can take to grow your skillset. - Published: 2023-10-01 - Modified: 2025-05-20 - URL: https://deselect.com/blog/an-overview-of-ampscript-in-salesforce-marketing-cloud/ - Categories: Marketing Cloud University, AMPscript, Thought Leadership - Tags: ampscript, Personalization - Topic: Learning, Personalization - Role: IT - Department: Marketers, Cloud Admins, IT & Data Teams An Overview of AMPscript in Salesforce Marketing Cloud Are you looking to elevate your email marketing campaigns to new heights of personalization and engagement? AMPscript is a proprietary scripting language that empowers marketers to create one-to-one, personalized communications across various digital channels such as emails, landing pages, SMS, and push messages. In this blog, we'll dive into the benefits of using AMPscript in Marketing Cloud, provide you with practical examples, and guide you on how to get started with this powerful tool. The Magic of AMPscriptAMPscript opens up a world of possibilities for digital marketers. Here are some of the key advantages:Personalization: AMPscript allows you to personalize your emails using subscriber or contact data. Imagine addressing your recipients by their first name or tailoring content based on their preferences – that's the kind of personalization AMPscript can bring to your campaigns. Dynamic Content: Create dynamic and highly engaging emails using conditional logic. With AMPscript, you can craft emails that change based on specific conditions. This means you can send tailored content to different segments of your audience without creating multiple versions of the same email. Data Cleanup and Formatting: AMPscript isn't just about personalization, it can also help you clean and format your data. Ensuring that your data is clean and structured correctly is essential for effective marketing. Real-Time Information: Inject real-time information into your emails, such as the current date or time. This dynamic content can create a sense of urgency or relevance in your communications. Tracking Impressions: Gain... --- ### What Are Four Types of Behavioral Segmentation for the Automotive Industry? > Discover what are four key types of behavior segmentation for automotive companies that drive successful marketing campaigns. - Published: 2023-09-29 - Modified: 2025-01-08 - URL: https://deselect.com/blog/what-are-four-types-of-behavioral-segmentation-automotive/ - Categories: Thought Leadership - Tags: Customer Engagement, Personalization, Segmentation - Topic: Personalization, Customer Engagement, Segmentation - Industry: Automotive - Role: Marketing - Department: Marketers - Use Case/Benefit: Segmentation What Are Four Types of Behavioral Segmentation? For automotive professionals, navigating the industry today is like steering through a high-speed racetrack. Gone are the simple days of just selling cars. Now, we're in an era where understanding our customers and their behaviors is the real key to success. The automotive industry accounts for 5. 3 percent of ad spend in America, but still the age-old question remains: How do marketers get their messages in front of consumers in a cost-efficient way? To get started, just ask a similar question: What are the types of behavioral segmentation my audience will relate to? We give you four campaigns to get you started. RELATED: Segmentation Unleashed: Enhancing Customer Engagement in Salesforce Marketing CloudPurchase Behavior: Delving into Consumer MotivationsThe automotive purchase journey isn't uniform for all. It's a mosaic of diverse consumer motivations, each with its unique set of aspirations and requirements. Pay close attention to what consumers are purchasing and use this to your advantage. Example: Notice a segment of first-time car buyers? The focus should be on messaging with a reputation for reliability and cost-effectiveness. On the other hand, for luxury aficionados, it's prudent to emphasize state-of-the-art features, coupling them with the brand's illustrious heritage. Occasion & Timing: Synchronizing with Life’s MilestonesThe second type of behavioral segmentation requires event-based personalization. The need to buy a vehicle often aligns with significant life events, so recognizing these pivotal moments can be instrumental in positioning the right vehicle to the right audience at the right... --- ### Case Study: Motorpoint > See how Motorpoint removed its IT dependency thanks to DESelect Segment's intuitive drag-and-drop segmentation for Marketing Cloud - Published: 2023-09-27 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-motorpoint/ - Categories: Success Stories - Tags: Automotive - Topic: Segmentation, Analytics, Personalization, Time Management - Industry: Automotive - Role: Marketing, CRM - Department: CRM & Marketing Automation Teams, Marketers, Marketing Leadership - Use Case/Benefit: Segmentation, Analytics, Speed Automotive Motorpoint Success Story Achieving Executive Vision: Using Precision Targeting to Increase Engagement 250% Increased click through rates 252% Reduced reliance on the IT team by 100% Efficiently launching campaigns faster Back to top THE CHALLENGE Removing IT Dependency to Empower Marketing Currently undergoing a digital and data transformation, Motorpoint was looking to scale up its eCRM output without growing headcount. Having been heavily reliant on IT resources when implementing email marketing strategy in the past, Motorpoint needed to find a way for the team to self-serve, when building out new customer journeys and segmenting audiences. Needs Remove the business' overreliance on SQL Activate CRM data to maximum effect Integrate seamlessly with Marketing Cloud Results Campaigns have seen a major uptick in click through rates, strengthening overall results of the marketing team Streamlined segmentation processes to expedite campaign creation and boost the volume of email marketing campaigns sent Enhanced campaign optimization to align with customer's position in their purchasing journey Refined categorization to enhance relevance by considering customers' geographical location and preferences By reducing the team’s reliance on IT resources to build out audience segments, DESelect has really given us a level of autonomy and freedom that didn’t exist before. It’s removed so many blockers for us that it’s really revolutionized how we work and the speed at which we can deliver results. We’ve been using DESelect for the last nine months and the scope of work we’ve been able to deliver in that time would have been unthinkable 12... --- ### Case Study: School Specialty > See how School Specialty uses both DESelect Segment and Salesforce Data Cloud to create pinpoint segmentations and personalized messages. - Published: 2023-09-26 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-school-specialty/ - Categories: Success Stories - Tags: Retail - Topic: Data Management, Personalization, Segmentation - Industry: Retail - Role: CRM, IT - Department: Cloud Admins, IT & Data Teams, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management, Segmentation Retail School Specialty Success Story Expanding the Impact of Salesforce Data Cloud 4 million contacts used in segmentations 50% faster segmentation process Campaigns more targeted, go live faster Back to top THE CHALLENGE Why School Specialty Values Detailed Segmentation As early adopters of Salesforce Data Cloud (formerly CDP), the team at School Speciality quickly found the platform’s comprehensive data ingestion and unification essential to marketing operations. While the platform does send segments to Marketing Cloud, the team found these too large for the tactical campaigns they rely upon. With hyper-targeted communications often centering on product type and buyer persona, the team at School Specialty found the resultant process of writing SQL queries in Automation Studio too time consuming and totally reliant upon a single technical marketer. Goal Make the most of Salesforce Data Cloud adoption with a solution that allows for more tactical segmentation for day-to-day operations Results Easier to join data extensions with supplemental user data for maximum data enrichment Segments created faster and easier, relieving pressure on the marketing ops team Builds upon Salesforce Data Cloud segments to deliver highly personalized communications IMPACT DESelect Segment + Salesforce Data Cloud As users of both DESelect Segment and Data Cloud, the School Specialty team creates highly personalized campaigns in the following ways. The team sends very large master segments of customer data from Data Cloud to Marketing Cloud, then uses DESelect filters to create downstream audiences for marketing and sales teams’ operational campaigns. This process requires fewer calls and makes... --- ### What is Hyper-Personalization? Learn from Over 30 Industry-Specific Examples! > Discover what Hyper-Personalization is with 32 industry-specific examples! Unlock the secret to tailoring customer journeys like never before - Published: 2023-09-25 - Modified: 2025-01-08 - URL: https://deselect.com/blog/what-is-hyper-personalization-ebook-blog/ - Categories: Thought Leadership - Tags: campaign optimization, Customer Engagement, Personalization - Topic: Personalization - Industry: Insurance, Automotive, Banking, Hospitality, Media, Nonprofit, Retail, Telecom - Role: Marketing - Department: Marketers - Use Case/Benefit: Segmentation What Is Hyper-Personalization? See 32 Industry-Specific Examples Consumers love it when a brand suits their needs and is personalized to their preferences. If you excel at creating a highly individualized experience for your audience, you’ll win their hearts and build successful campaigns. This is where hyper-personalization comes into play. What is hyper-personalization? Hyper-personalization is an advanced marketing strategy that uses AI and real-time data to deliver more personalized content to consumers. Unlike traditional personalization, which relies on demographic data such as age or location, hyper-personalization leverages behavioral and real-time data to create experiences tailored to an audience’s unique needs and preferences. By understanding and analyzing a user's behavior, preferences, and past interactions, marketers can create highly tailored content or offers that resonate with customers on a personal level. This deeper level of personalization has significantly increased user engagement, brand loyalty, and conversion rates, making it a sought-after strategy in today's digital landscape. DESelect sat down and asked the question, “What is a hyper-personalized message going to look like in the __ industry? ” over 30 times. With our insights into how hyper-personalization helps businesses, we curated 32 Industry-Specific Email Marketing Templates from ChatGPT that you can use to create more resonant email marketing campaigns. Hyper-personalization is the secret to optimal business performanceMany industries use predictive analytics, machine learning, and AI to merge online and offline data to provide content that connects with customers. In addition, hyper-personalization marketing strategies can help marketers and businesses drive revenue by up to 15 percent.... --- ### Optimizing the Touchpoints and Channels of a Digital Customer Journey > Explore strategies for how to enhance your digital customer journey with ways to optimize each touchpoint and channel. - Published: 2023-09-21 - Modified: 2025-01-08 - URL: https://deselect.com/blog/optimizing-digital-customer-journey/ - Categories: Thought Leadership - Tags: Customer Engagement, Personalization, Segmentation - Topic: Personalization, Customer Engagement, Segmentation - Role: Marketing, CRM - Department: Marketers, CRM & Marketing Automation Teams - Use Case/Benefit: Segmentation Optimizing the Touchpoints of a Digital Customer Journey In the digital age, the emphasis on curating an immersive digital customer journey has never been more vital. It's not enough to merely attract visitors. Brands must foster an integrated and seamless experience across every touchpoint and channel. Let's delve into the strategic art of enhancing each interaction and touchpoint within your customer journeys. Understanding the Dynamics of Channels and TouchpointsWhen we speak of channels in the digital customer journey, we're referring to the platforms where brands meet their audiences: email, social media, websites, and mobile apps. Within these channels are touchpoints – the specific moments of interaction. For instance, a channel might be a brand's official website, but a touchpoint within could be a promotional pop-up, a product video, or an interactive quiz. Your website or landing page acts as a digital storefront, often creating that critical first impression. Their design, content, and user experience can either make or break an engagement. Next, we have the realm of email marketing – a direct and personalized route to your audience's daily life. While some regard it as an older channel, its efficacy in delivering targeted messages is unmatched, especially when curated with precision. On the other side of the spectrum is social media. Platforms like Facebook, Instagram, and LinkedIn are dynamic landscapes for both organic and paid engagements. The spontaneity and vast reach of these platforms can catalyze brand visibility in valuable ways. Lastly, mobile apps are redefining immediacy within the digital... --- ### How to Write SQL: The Most Common Queries in SFMC > Learn how to write SQL in Salesforce Marketing Cloud and some valuable use cases specific to SFMC audience segmentation with this in-depth guide. - Published: 2023-09-20 - Modified: 2025-05-20 - URL: https://deselect.com/blog/how-to-write-sql-overview/ - Categories: Marketing Cloud University, SFMC basics, SQL use case, Thought Leadership - Tags: Data Management, IT, union sql - Topic: Data Management, Learning - Role: Marketing - Department: Marketers - Use Case/Benefit: Data Management DESelect | Best Salesforce Marketing Cloud Solutions Blog | How to Write SQL: The Most Common Queries in SFMC Structured Query Language (SQL) is a powerful programming language designed for managing data within relational databases. Similar to Excel, these databases organize information in tables, utilizing rows and columns to represent distinct data attributes and their relationships. SQL enables users to execute commands for storing, updating, removing, searching, and retrieving data, contributing to efficient database management. Widely embraced across diverse applications, SQL is favored by data analysts and developers for its seamless integration with various programming languages, such as Java. Its user friendly nature, employing common English keywords, makes SQL accessible for learners and facilitates the creation of high-performance data processing applications. For those who want to learn how to write SQL, we will review concepts specific to Marketing Cloud, the parts of a query, and applying these queries to common use cases. RELATED: Script Activity – The underrated SFMC powerhouseWhat is SQL used for in Salesforce Marketing Cloud? In Salesforce Marketing Cloud, data extensions act like tables for storing and organizing data. They help structure information within the platform, allowing users to interact with and manipulate data in these extensions, in turn facilitating smooth integration into marketing efforts and analytics. These extensions can store diverse data like customer details, preferences, and buyer behavior. SQL queries offer a robust way for marketers to efficiently extract, filter, and organize data within these extensions. SQL Essential TasksQuerying and Manipulating DataQuerying with SQL empowers... --- ### 4 More Opportunities for Personalization in eCommerce Email Marketing > What is the potential impact of maximizing personalization in ecommerce campaigns? Check out opportunities your team can capitalize on. - Published: 2023-09-07 - Modified: 2025-01-06 - URL: https://deselect.com/blog/4-more-opportunities-for-personalization-in-ecommerce-email-marketing/ - Categories: Thought Leadership - Tags: Personalization, Retail, Segmentation - Topic: Personalization, Segmentation - Industry: Retail - Role: Marketing - Department: Marketers - Use Case/Benefit: Segmentation You’re a creative marketer hot on the heels of our deep dive into foundational email marketing techniques, right? Well, let’s shift gears a bit. You've got to grips with 8 of the best types of email marketing campaigns for retail segments, but there’s always room to refine, innovate, and surprise your email audience. Let's journey beyond the familiar landscape and explore four advanced opportunities for personalization in ecommerce that are sure to make your email campaigns even more compelling. Personalization in eCommerce: Segmentation Geo-Targeting: Crafting Location-Specific Narratives What is it? Geo-targeting isn't just a buzzword for marketers. Beyond the generalities of email marketing, geo-targeting focuses on resonating with subscribers on the grounds of locality and shared experiences. Get specific and pay attention to the idiosyncrasies of their area. Example: If you’re launching a winter collection, cater to the seasonality. As London braces for rain, an email featuring rain boots or trench coats might be apt. But for subscribers in sun-drenched California? Maybe it's lightweight jackets or autumn accessories. But go deeper still – consider touching on local festivals or events. It not only personalizes but also shows that you're in tune with your customers' world. Behavioral Product Recommendations: Elevating Predictive Suggestions What is it? Moving past the usual cross-sell and upsell territory, this method leans into understanding and forecasting user behaviors to make product suggestions that will resonate deeper, really hitting their mark. Example: Have you noticed a customer often browsing sustainable products but never committing to a purchase? Perhaps... --- ### Exploring Geographic Segmentation: Elevating Hospitality Experiences with 5 Location-Based Strategies > Uncover how geographic segmentation can revolutionize guest experiences, boost personalized marketing, and enhance overall satisfaction. - Published: 2023-08-31 - Modified: 2025-01-06 - URL: https://deselect.com/blog/exploring-geographic-segmentation-hospitality/ - Categories: Thought Leadership - Tags: Hospitality, Personalization, Segmentation - Topic: Segmentation, Personalization - Industry: Hospitality - Role: Marketing - Department: Marketers - Use Case/Benefit: Segmentation 40 percent of consumers say irrelevant content is the worst thing about email. People behave differently based on location, culture, climate, etc. , so incorporate these factors into your campaigns. Marketers use geographic segmentation to leverage these location-dependent characteristics to provide more relevant, more personalized, and more satisfying customer experiences. This especially applies to the hospitality industry, where tailor-made experiences are essential to customer acquisition and repeat business. This article discusses five effective location-based strategies those in leisure and accommodations can use in their marketing. RELATED: What Is Personalization Going to Look Like Long Term? See What Marketers Have to Say What are the top 5 location-based strategies for elevating hospitality experiences? 1. Segment by location Segmenting by location is helpful for running a business within a specific area. For instance, a hotelier in Atlanta might anticipate an important NFL game in the city by restricting a send list to people in the opposing team’s city. This will result in more effective communications with a highly relevant audience. In addition to streamlining marketing and advertising, segmenting by location helps marketers understand the location-based attributes of their target market and identify trends over time. With this information, companies can finetune experiences to create more personalized journeys for target audiences in their respective locations. 2. Segment by climate The climate of a geographical location significantly impacts how people within that area behave. For instance, people living where the weather is cold all year would likely adopt thick clothing and shoes, hot drinks,... --- ### Predictive Marketing: An Overview and How to Segment Audiences with AI > AI has been a buzz word for a long time, but have you considered how to segment audiences with it? Enter predictive marketing - Published: 2023-08-24 - Modified: 2025-01-08 - URL: https://deselect.com/blog/how-to-segment-audiences-predictive-marketing/ - Categories: Thought Leadership - Tags: artificial intelligence, Digital Innovation, Segmentation - Topic: Digital Innovation, Segmentation - Role: Marketing, IT - Department: Marketers, Cloud Admins, IT & Data Teams - Use Case/Benefit: Segmentation Predictive Marketing and How to Segment Audiences with AI In the expansive realm of digital marketing, the convergence of AI with predictive analytics has paved the way for unprecedented advancements. One can't help but marvel at the transformative potential of predictive marketing. But how, precisely, does AI enable us to discern and navigate the complex terrain of how to segment audiences? RELATED: Want to learn segmentation fundamentals? Learn to Segment in Salesforce Marketing Cloud With These ConceptsUnraveling the Intricacies of Predictive MarketingPredictive marketing, far from being just a high-tech catchphrase, is the art and science of utilizing data-driven analytics and machine learning to anticipate future consumer behaviors, preferences, and outcomes. A study by Forrester found that companies that excel at predictive marketing are 2. 9 times more likely to achieve revenue growth at rates higher than the industry average. By mining past customer data and discerning patterns, businesses can anticipate future trends, giving their marketing strategies an anticipatory edge. The Method Behind the Magic: Segmenting Audiences with AIDelving deeper into AI-driven audience segmentation reveals a meticulously choreographed dance of data, algorithms, and insights. Data Collection: In today's digital world, every online footprint provides a clue. The McKinsey Global Institute estimates that data-driven organizations are 23 times more likely to outperform competitors in acquiring new customers and 6 times more likely to retain them. This starts with collecting granular, relevant behavioral data. Every online interaction, be it a click or purchase, becomes fodder for AI's analytical capabilities. Data Analysis with Machine... --- ### Finding the Sweet Spot: Multivariate Testing in Email Marketing > Learn the strategic use of multivariate testing in email marketing. Find the optimal combo of variables to enhance each send's effectiveness. - Published: 2023-08-23 - Modified: 2025-01-06 - URL: https://deselect.com/blog/multivariate-testing-email-marketing/ - Categories: Thought Leadership - Tags: analytics, campaign optimization, Personalization - Topic: Analytics, Personalization - Role: Marketing - Department: Marketers - Use Case/Benefit: Analytics Email marketing isn’t a guessing game. It’s constantly reviewing important metrics, like click-through rate or open rate, to determine the most successful options to use in your future campaigns. Multivariate testing in email marketing gives you the opportunity to test different combinations of elements in your emails to find what works best for your audience. RELATED: What Is Personalization Going to Look Like Long Term? See What Marketers Have to SayMultivariate testing vs. A/B testingA/B testing is a common experimental approach that lets marketers test two similar emails to determine what performs better. For example, A/B testing might include the same subject line and body copy, but use a different CTA to see what drives more action from their audience. A/B testing is a great way to get a broad look at where your campaigns are most successful. While most commonly used for landing pages, multivariate testing in email marketing provides more detailed information on how to create perfect messages. Rather than testing individual email elements, multivariate testing helps you better understand which details work well together by testing multiple elements. For example, A/B testing may have helped you narrow your email body copy to a strong message that drives engagement. You can then use multivariate testing to see which subject lines and/or images pair well with that copy, helping you piece together an optimized message. Why use multivariate testing for email marketing? You want email marketing to be as successful as possible in increasing engagement and ultimately increasing revenue.... --- ### Case Study: The Brain Tumour Charity > See how The Brain Tumour Charity has adopted a comprehensive, personalized contact strategy with DESelect Engage. - Published: 2023-08-21 - Modified: 2025-04-07 - URL: https://deselect.com/case-study-the-brain-tumour-charity/ - Categories: Success Stories - Tags: Non-profit - Topic: Saturation Control, Customer Engagement, Time Management - Industry: Nonprofit - Role: Marketing - Department: Marketing Leadership, Marketers - Use Case/Benefit: Speed, Saturation Control Non-Profit The Brain Tumour Charity Success Story Prioritizing campaigns to create an optimal customer experience Informed decisions improve customer journeys Optimized donations 72000 contacts managed Back to top THE CHALLENGE Why The Brain Tumour Charity Values Frequency Capping The Brain Tumour Charity sits at the heart of a diverse community, serving donors small and large, corporate sponsors, researchers, and of course those who live with or have had brain tumors, along with their loved ones. The marketing team works to ensure a fantastic customer experience, but creating an optimal contact strategy often presented a problem, as the team's manual process provided poor visibility into how the frequency of sends affected individual contact saturation. Goals Prioritize more crucial communications so that the right message reaches the right subscriber at the right time Gain insight into how different strategies affect the customer experience Optimize donations without inducing marketing fatigue Results Considerable time savings compared to the old, clunky, piecemeal contact strategy Insight into how new & expanded campaign strategies impact customer journeys Optimized donations to further the charity’s cause Sometimes you think something like this is so far away from what we’re ultimately trying to do, but it’s not. It’s right in the middle of it all. Because if we engage with our customers in the right way, chances are we will optimize donations, and by doing that, we will be able to put more money into supporting those with a brain tumor and their families, but also (and really importantly) putting... --- ### Building Strong Customer Relationships: Five Best Practices for Consumer Data Segmentation > How can your consumer data segmentation practices result in ROI-driven campaigns? We lay out five best practices to consider. - Published: 2023-08-18 - Modified: 2025-01-08 - URL: https://deselect.com/blog/consumer-data-segmentation-best-practices/ - Categories: Thought Leadership - Tags: campaign optimization, Data Management, Personalization - Topic: Segmentation, Data Management, Personalization - Role: Marketing - Department: Marketers - Use Case/Benefit: Segmentation Five Best Practices for Consumer Data Segmentation Most consumers share a similar set of psychological behaviors. Retail, education, insurance or automotive – no matter which industry you are in, your customers will respond in similar ways to different messages. So these five best practices are applicable to any customer data segmentation. Of course, it’s better to tweak and interpret them to match your brand, then implement them into your segmentation strategy. RELATED: 32 Industry-Specific Email Marketing Templates from ChatGPT1. Activate New Users (Subscribers/Customers)Create a segment for customers who have bought, subscribed, or interacted with you for the very first time. Show that you care about them and make them feel the first WOW moment. Start with a warm, personalized welcome message, directing them to explore or make their first purchase. When customers feel you immediately recognize them, it gives you an opportunity to build positive connections right off the bat, creating trust and encouraging them to further check out your offerings or buy your products – it improves customer experiences and fosters long-term ROI. 2. Upsell Converted UsersIt’s not enough to make one-off conversions. You need to establish a repeat process to grow your business. To target this audience, you can create customer data segmentations of those who have bought some time ago but have a low frequency. When enacting upsell campaigns, personalization makes a major impact. Brands often use reward points and loyalty programs to incentivize customers to make additional purchases. You can always remind them of their points... --- ### Pardot vs Marketing Cloud: Which Salesforce MAP Is Best for Your Organization? > Debating which automation platform will best fit your business needs? We give a breakdown of Pardot vs Marketing Cloud - Published: 2023-08-14 - Modified: 2025-01-08 - URL: https://deselect.com/blog/pardot-vs-marketing-cloud-salesforce-map/ - Categories: Thought Leadership - Tags: CRM, Data Management, Marketing Automation - Topic: Data Management, Marketing Automation - Role: CRM, Marketing - Department: Marketing Leadership, CRM & Marketing Automation Teams - Use Case/Benefit: Data Management Pardot vs Marketing Cloud: Which Is Best for Your Organization? In the digital era, a Marketing Automation Platform (MAP) is an essential tool for any organization. A MAP automates, streamlines, and measures marketing tasks, enhancing efficiency and growing revenue by targeting leads more effectively. Two of the standout MAPs provided by Salesforce are Pardot and Marketing Cloud. So, which one should you choose? Let’s break them down. RELATED: What is CDP? Understanding Salesforce Data Cloud and How to Best Manage Data with DESelectPardot OverviewPardot is tailor-made for B2B marketing, focusing on lead management and email marketing automation. It offers robust tools for tracking website visitor activity and assigning scores to leads based on their interactions. This platform shines in personalized email campaigns, allowing marketers to reach potential clients at different stages of the buying cycle. Moreover, Pardot integrates seamlessly with Salesforce CRM, fostering collaboration between sales and marketing teams. It also includes ROI reporting to measure campaign effectiveness. Marketing Cloud OverviewMarketing Cloud, catering more to B2C marketing, boasts a comprehensive suite of tools for various marketing needs. One of its standout features is customer journey mapping, enabling marketers to craft personalized pathways from the first touchpoint to conversion. The platform provides robust tools for email, mobile, and social media marketing, allowing content tailoring across various platforms. Artificial Intelligence within Marketing Cloud provides insights and recommendations, helping in more strategic decision-making. Furthermore, it can integrate data from various external platforms, adding to its versatility. Conclusion: Key DifferencesThe distinction between Pardot vs... --- ### Finding and Preventing Contact Undersaturation With Omni Channel Marketing Automation > How do you find out which subscribers aren’t getting the full value of your outreach through omni channel marketing automation? - Published: 2023-08-10 - Modified: 2025-01-08 - URL: https://deselect.com/blog/contact-undersaturation-omni-channel-marketing-automation/ - Categories: Thought Leadership - Tags: Customer Engagement, marketing fatigue, Saturation Control - Topic: Saturation Control, Customer Engagement - Role: Marketing, CRM - Department: Marketers, CRM & Marketing Automation Teams - Use Case/Benefit: Saturation Control Contact Undersaturation & Omni Channel Marketing Automation 49 percent of consumers receive what they call either an annoying amount of emails, and that’s easier to find in unsubscribe and spam complaint rates, but how do you address underwhelming your audiences? Effective customer communication is crucial for businesses seeking to establish a meaningful connection and foster lasting relationships, and amid today’s myriad touchpoints, brands often rely on omni channel marketing automation to provide a holistic view of all marketing channels from a single source. However, a company may find that subscribers aren’t always getting the full value of this outreach, despite embracing modern tactics. This leads to a loss in revenue and brand awareness, among other factors. It is thus critical to understand how to identify and prevent an underrated problem – contact undersaturation. The Cost of UndersaturationWhen an omni channel marketing automation strategy isn’t working as intended, customers aren’t going to get the most out of your messaging. Consumers typically face one of two consequences: either messages come at such a high frequency that they become overwhelming, or at a frequency too low, known as undersaturation. RELATED: We go over how to prevent oversaturation here. Learn how prioritizing campaigns strikes a balance between engagement and customer retentionA company will usually notice the effects of undersaturation in the form of: Decreased brand awarenessReduced conversion ratesLower customer retention rates and lost loyaltyDiminishing sales and lost opportunitiesUndersaturation signals that there is scope for a company to do more. How to Measure SaturationAn omni... --- ---