Salesforce Marketing Cloud made easy for all marketers.

See how simple it is for any marketer to quickly build hyper-personalized campaigns with DESelect Segment.

SEGMENT – made for Marketers

  • Faster Campaigns

  • Drag-and-drop

  • Hyper Personalization

  • No-code audience segmentation.

    Now that your marketing team is working autonomously, you can skip the time-consuming back and forth between teams and launch your campaigns fast and stress-free.

  • Segment ALL your Salesforce Marketing Cloud data with drag-and-drop

    Intuitively drag-and-drop any data stored in your Salesforce Marketing Cloud business unit to create highly targeted customer segments.

  • Explore Customer Behavior with Data Views

    Access any sends, opens, clicks,… to better understand what drives customer engagement or even set out to build your own lead scoring model.​

What other Marketers are saying:

  • "I think for customers like me, who are not able to use SQL, it's really a good tool, and you have really a lot of possibilities on selecting. I would certainly recommend DESelect to other companies."

    Christina LafolieCampaigning Specialist Inbound | Outbound, Customer Lifecycle Management, Magenta Telekom 

  • Empower Marketers

    “DESelect empowers marketers to query and segment their data with ease and without reliance on IT, and puts data back in the hands of marketers, right where it belongs!”

    Eliot HarperSalesforce Marketing Cloud MVP, Author

  • Targeted Segments on the Fly
    “Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!”

    Juliette OuchoucheCRM Analyst, Cambridge University Press

  • Huge Time Saver
    “DESelect really speeds up selecting the right data in Marketing Cloud. Wish we had this when we first started using Marketing Cloud!”

    Michiel van GaalenSalesforce Consultant, KLM

  • Solved the Business Need Perfectly
    “It was a pleasure working with the folks at DESelect; their product and service are top notch and solved the business need perfectly. ”

    Dennis QueallyAssociate Director of Marketing Operations, Practicing Law Institute

  • "After the trial period, we are convinced that DESelect is a great addition to our Marketing Cloud setup. It makes our segmentation much more efficient, and gives the “power” back to the Marketeer!"

    Kenni DalbyVice President, Head of Digital Marketing & Sales, Alm Brand

  • "As a Marketing Cloud expert, I have to say I was amazed by the capabilities of DESelect and how easy it was to create my segments."

    Gianluigi MorselliSalesforce Omnichannel Martech Advisor, Merkle

Get your campaigns out the door.

Set yourself free from depending on technical teams. DESelect Segment lets you own the entire process from day one with simple drag-and-drop tools.

  • Join data extensions together

    Use drag-and-drop to easily join data extensions together and define how they are related.

  • Exclude records

    Similarly to joining data extensions, indicate records you want to exclude from your selection.

  • Append Data Extensions

    Create larger Data Sets by appending data extensions together (union DEs) .

Increase conversion & drive ROI. Without SQL.

DESelect Segment provides absolutely everything you need for highly targeted marketing campaigns without needing to know any SQL.

  • Apply extensive filtering

    Apply a multitude of filters across data extensions and sources, supporting all field formats.

  • Perform calculations

    Use subqueries to aggregate data and perform calculations, like how many purchases a customer has made or how much a customer has spent.

  • Sort and limit results

    Sort your results alphabetically, by date, or any other way that is logical. Limit the number of results if needed.

How can you improve customer experience
personalized data?

Read this eBook to find out how to improve customer experience with personalized data in Salesforce Marketing Cloud.
Inside you'll find real-life personalization scenarios that are ready to use in SFMC.

Quickly build audiences on the fly.

DESelect Segment empowers you with the tools you need to easily create audience segments with precision. Exceed your goals and do it in less time.

  • Preview results

    Obtain rapid feedback on your selection through a preview of results.

  • Use segments for campaigns immediately

    Use selections to populate target data extensions, ready to be used for your next campaign or journey.

  • Auto-map to your target data extension

    Auto-map the data coming from your selected data extensions to your target data extension to save time.

  • Automatically create Data Extensions

    Use AC/DE to create new data extensions on the fly and ensure right field formats.

Training and Support

We offer extensive training and support, all included in your subscription.

  • Kick-start with onboarding training

    Learn about all DESelect features during a live and customized onboarding training.

  • Get training materials & data

    Receive complete training materials and even training data - already uploaded in your Salesforce Marketing Cloud - so you can practice your new segmentation powers.

  • Get support anytime

    Find the latest features and documentation on our support portal. Open cases via the portal or email.

  • Watch tutorials

    Watch video tutorials on our YouTube channel showcasing different segmentation scenarios. Use the training data we provide to tag along.

Watch tutorials

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DESelect Professional Services

Get the most out of DESelect additional services 

  • Onboarding Training
    Onboarding Training

    Additional training sessions to maximize user adoption.

  • Access to DESelect Academy
    Access to DESelect Academy

    Always available support with bite-sized videos, articles of interest and insights about all the features the user needs to know about DESelect Segment.

  • DESelect Review
    DESelect Review

    Health checklist of the DESelect environment to make sure you are following Best Practices.

  • Hypercare

    Hypercare includes assistance in different activities defined by a customer. It can vary from having cadence calls with a dedicated Customer Success Manager to assisting in engagement improvements, SQL conversion, or reviewing selections.

Frequently Asked Questions

  • Will this work for me?

    We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.

    Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.

  • Why do I need this?

    Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.

  • What if I don’t have time?

    If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.

    However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.

    Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.

  • Is this secure?

    Yes. At DESelect, we take security very seriously. Asides having passed Salesforce’s own security review, we are also ISO-27001 certified. To learn more about security, visit our data and security page. In terms of securing our integration with Salesforce Marketing Cloud and performing authentication, we follow the Salesforce API integration security guidelines. In terms of data processing, we only store metadata (data extension names, user name,…) but not actual data (the records within a data extension). That means we are rather “lightweight” from a data processing point of view, as we do not store your actual customer data. For more information check out our security documentation.

Setup and Onboarding

Your Journey to rocking your Salesforce Marketing Cloud

  • Setup

    We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch.

  • Implementation and Training
    Implementation and Training

    Once you're fully set up, you'll receive live and personalized training sessions from our dedicated Customer Success team. We will guide you through creating your first selections which are the potential basis for all your templates.

  • Support

    DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings where they measure how you're doing against previously defined goals and targets to ensure success for you.

                        Find out how simple, yet powerful, Marketing Cloud can be with DESelect.

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