No-code audience segmentation.
Now that your marketing team is working autonomously, you can skip the time-consuming back and forth between teams and launch your campaigns fast and stress-free.
Salesforce Marketing Cloud made easy for all marketers.
See how simple it is for any marketer to quickly build hyper-personalized campaigns with DESelect Segment.
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Point and click. Drag and drop.
![Point and click. Drag and drop.]()
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Truly no code. No more SQL queries.
![Truly no code. No more SQL queries.]()
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Personalized campaigns at scale.
![Personalized campaigns at scale.]()
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Same day 30-minute setup.
![Same day 30-minute setup.]()
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Marketing Cloud doesn't have to be scary.
Now you don't have to be a software engineer or data expert to execute highly targeted campaigns.
Get back to what you actually want to work on – marketing.
SEGMENT – made for Marketers
Segment ALL your Salesforce Marketing Cloud data with drag-and-drop
Intuitively drag-and-drop any data stored in your Salesforce Marketing Cloud business unit to create highly targeted customer segments.
Explore Customer Behavior with Data Views
Access any sends, opens, clicks,… to better understand what drives customer engagement or even set out to build your own lead scoring model.
What other Marketers are saying:
Get your campaigns out the door.
Set yourself free from depending on technical teams. DESelect Segment lets you own the entire process from day one with simple drag-and-drop tools.
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Join data extensions together
Use drag-and-drop to easily join data extensions together and define how they are related.
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Exclude records
Similarly to joining data extensions, indicate records you want to exclude from your selection.
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Append Data Extensions
Create larger Data Sets by appending data extensions together (union DEs) .
Increase conversion & drive ROI. Without SQL.
DESelect Segment provides absolutely everything you need for highly targeted marketing campaigns without needing to know any SQL.
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Apply extensive filtering
Apply a multitude of filters across data extensions and sources, supporting all field formats.
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Perform calculations
Use subqueries to aggregate data and perform calculations, like how many purchases a customer has made or how much a customer has spent.
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Sort and limit results
Sort your results alphabetically, by date, or any other way that is logical. Limit the number of results if needed.
How can you improve customer experience
with personalized data?
Read this eBook to find out how to improve customer experience with personalized data in Salesforce Marketing Cloud.
Inside you'll find real-life personalization scenarios that are ready to use in SFMC.
Quickly build audiences on the fly.
DESelect Segment empowers you with the tools you need to easily create audience segments with precision. Exceed your goals and do it in less time.
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Preview results
Obtain rapid feedback on your selection through a preview of results.
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Use segments for campaigns immediately
Use selections to populate target data extensions, ready to be used for your next campaign or journey.
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Auto-map to your target data extension
Auto-map the data coming from your selected data extensions to your target data extension to save time.
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Automatically create Data Extensions
Use AC/DE to create new data extensions on the fly and ensure right field formats.
Training and Support
We offer extensive training and support, all included in your subscription.
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Kick-start with onboarding training
Learn about all DESelect features during a live and customized onboarding training.
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Get training materials & data
Receive complete training materials and even training data - already uploaded in your Salesforce Marketing Cloud - so you can practice your new segmentation powers.
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Get support anytime
Find the latest features and documentation on our support portal. Open cases via the portal or email.
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Watch tutorials
Watch video tutorials on our YouTube channel showcasing different segmentation scenarios. Use the training data we provide to tag along.
Join our newsletter to receive updates and helpful SFMC guides.
DESelect Professional Services
Get the most out of DESelect additional services
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![Onboarding Training]()
Onboarding TrainingAdditional training sessions to maximize user adoption.
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![Access to DESelect Academy]()
Access to DESelect AcademyAlways available support with bite-sized videos, articles of interest and insights about all the features the user needs to know about DESelect Segment.
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![DESelect Review]()
DESelect ReviewHealth checklist of the DESelect environment to make sure you are following Best Practices.
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![Hypercare]()
HypercareHypercare includes assistance in different activities defined by a customer. It can vary from having cadence calls with a dedicated Customer Success Manager to assisting in engagement improvements, SQL conversion, or reviewing selections.
Frequently Asked Questions
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Will this work for me?
We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.
Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.
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Why do I need this?
Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.
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What if I don’t have time?
If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.
However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.
Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.
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Is this secure?
Yes. At DESelect, we take security very seriously. Asides having passed Salesforce’s own security review, we are also ISO-27001 certified. To learn more about security, visit our data and security page. In terms of securing our integration with Salesforce Marketing Cloud and performing authentication, we follow the Salesforce API integration security guidelines. In terms of data processing, we only store metadata (data extension names, user name,…) but not actual data (the records within a data extension). That means we are rather “lightweight” from a data processing point of view, as we do not store your actual customer data. For more information check out our security documentation.
Setup and Onboarding
Your Journey to rocking your Salesforce Marketing Cloud
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![Setup]()
SetupWe built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch.
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![Implementation and Training]()
Implementation and TrainingOnce you're fully set up, you'll receive live and personalized training sessions from our dedicated Customer Success team. We will guide you through creating your first selections which are the potential basis for all your templates.
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![Support]()
SupportDESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings where they measure how you're doing against previously defined goals and targets to ensure success for you.
