Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning platform Trailhead to help you take off on your learning adventure!
What is waiting for you in this TrailMix?
- How to set up your account and manage users
- Introduction to Marketing Cloud
- How to create and send emails by using Marketing Cloud
- How to manage your data
- Getting to know Journey Builder and managing your campaigns
- How to segment your audience better for your emails
- Getting started with Artificial Intelligence for marketers
- How to create engaging content with Content Builder
Sharing Data Across Business Units: An Overview and Best PracticesSalesforce Marketing Cloud is a powerful platform that enables marketers to create, manage, and execute campaigns across multiple channels. As industries forever evolve, it has become imperative for organizations to stay agile and not fragile. Growth, expansion, restructuring, and so many other factors often create the need for organizations to share data across various business […]May 24, 2023
Marketing Cloud Audience Builder is Being Retired – What’s Next?Marketing Cloud Audience Builder has allowed marketers to create granular segmented audiences based on behavioral and demographic data. So now it is being retired, the question on everyone’s mind is “what’s next?” As with any tool retirement, we need to find a new solution capable of complex segmentation – and we’ve got some options. DESelect […]April 18, 2023
Heroes of Marketing Cloud: Kaleem McGill, Salesforce Marketing ChampionTo be the best, you have to learn from the best. For that reason, we profiled Kaleem McGill, who became one of the illustrious Salesforce Marketing Champions back in 2020. More on this later. Currently an Implementation Specialist, Kaleem has over a decade of experience working with CRMs and Marketing Cloud. We talked to Kaleem […]April 12, 2023
The Greatest Debates in Email Marketing History: Prioritizing Campaigns Without the Email FatigueMarketers rely on subscriber communications as the lifeblood of revenue generation, yet over a quarter of consumers indicate extreme email fatigue from increased campaign exchanges. Add in modern omnichannel experiences and separate marketing teams naturally prioritizing their own campaigns, and it becomes easy for end recipients to drown in an overwhelming flood of communications. Each […]March 23, 2023