DESelect Blog

Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning platform Trailhead to help you take off on your learning adventure!

What is waiting for you in this TrailMix?

How to set up your account and manage users
Introduction to Marketing Cloud
How to create and send emails by using Marketing Cloud
How to manage your data
Getting to know Journey Builder and managing your campaigns
How to segment your audience better for your emails
Getting started with Artificial Intelligence for marketers
How to create engaging content with Content Builder

We recommend taking the quizzes for every module because it is really helpful to get a better understanding of the content.

Just click here to begin your new learning adventure!

Want to learn more about Salesforce Marketing Cloud best practices? Check out our thought leadership articles here.

RESOURCES

KNOWLEDGE

Customer Success Story: Cambridge University Press

TrailMix: Get started with SFMC

Data Segmentation Tools, a Comparison of Salesforce Marketing Cloud Solutions

Marketing personalization in SFMC

Automation Studio Activities

Subscribe to our newsletter to receive updates and tips on best practices in SFMC