Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning platform Trailhead to help you take off on your learning adventure!
What is waiting for you in this TrailMix?
- How to set up your account and manage users
- Introduction to Marketing Cloud
- How to create and send emails by using Marketing Cloud
- How to manage your data
- Getting to know Journey Builder and managing your campaigns
- How to segment your audience better for your emails
- Getting started with Artificial Intelligence for marketers
- How to create engaging content with Content Builder
When working with Salesforce Marketing Cloud there are a few common pitfalls that most users fall into at some point in time – at least if they are not aware of them upfront. Some of the problems are easier to debug, but others are quite a challenge, even for experienced users. Therefore this article highlights […]December 7, 2022At DESelect, we increase marketing efficiency while reducing technical dependency. These success stories span industries. From financial services to entertainment, we enable marketers to get the most out of their data. Benefits Based on current customer success, here are the benefits you can expect from DESelect Connect: Unlock exciting new use cases: With new data […]October 14, 2022AMPScript and CloudPages together give you possibilities to integrate with SFMC, but: Disadvantages are like API integration AMPScript is a proprietary Salesforce code library that is less known CloudPages can capture leads but, again, marketers are better off using CMS or drag-and-drop landing page builders. No-code integration solutions require no rare knowledge and allow users […]October 14, 2022Sometimes marketers request a data file for a campaign, upload the file, and then send an email to the resulting list. This has become uncommon yet still exists. Manual processes like these are slow and often induce error. The FileZilla interface when connecting the FTP to SFMC to do data imports and exports Fortunately, manual […]October 14, 2022
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