CDP

Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors,...

Beyond Limits: Exploring Smart Communication Capping In this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance.  Why Communication Capping Matters In today’s landscape, customers can be overwhelmed with marketing...

Episode 22 | Transcript Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data Anthony Lamot: Hey, Marty! Welcome to the show! Martin Kihn: Hello! Great to be here. Anthony Lamot: It’s such a pleasure...

Salesforce Data Cloud Implementation: A Comprehensive Guide Introduction to Salesforce Data Cloud In recent years, Salesforce has made a strong push into the Customer Data Platform (CDP) space with the introduction of Salesforce Data Cloud. Salesforce Data Cloud operates within...

Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud While Salesforce’s Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess....