Drag-and-drop i Work with SFMC data using nothing but drag-and-drop. No SQL knowledge is required.

Leverage any Marketing Cloud data i Access shared, Salesforce, synchronized, standard data extensions, and all data views.

Relate as many data extensions or data views as you like i Use drag-and-drop to connect these data extensions or as an admin save relations between two data extensions where each relation contains the two matching columns and the type of the relation.

Apply extensive filtering options, adjusted to any field data format provided by Marketing Cloud​ i Extract only the data from a data extension or data view that fulfil specified conditions.

Use dynamic date filters, date comparisons, and birthday filters i Easily manipulate date fields to create time-sensitive segments.

Automate your segmentation i Schedule your selections to run at a particular date and time, or create a recurring pattern.

Deduplicate records based on primary keys i Remove duplicate values from a target data extension based on a set of smart rules.

Sort your results based on a logical order and limit your results to the right amount of contacts i Limit the number of results of your selection and sort them based on sorting criteria. Perform A/B tests with this functionality.

Basic prio deduplication i Remove duplicate values from a target data extension based on sorting criteria.

Store calculated values in your target data extension i The results of your calculations are saved in your target definition

Enjoy increased administrative powers with folder management for selections​ i Manage your segments using folders and organize your data neatly.

Selection templates i Predefine selections that can serve as a base for new selections.

Build Data Sets and Filter Sets using pre-defined relations (admins) i Data Sets and Filter Sets are reusable predefined sets of data and filters that reduce the time it takes users to make Selections, without the need to deeply understand the data model

Let admins standardize inputs by defining picklists​ i Simplify data entry and avoid mistakes when setting values.

Copy Selections to other BUs i Duplicate selections in the same or across business units.

Append (union) data extensions together to create larger data sets

Perform calculations and segment on aggregated data using subqueries​ i Check if a field value matches the (filtered) values in a column in another data extension.

Step up personalization with custom values​ i Create personalized values that source data extensions don’t have. This includes several types like Fixed, Dynamic, Formulas, and Aggregations.

Apply formulas to fields, such as date transformations for time zones​ i Use it to easily transform your date fields to different time zones, calculate the difference between two dates, or apply different SQL formulas.

Match data extensions that don’t have matching fields or columns i Smoothly connect data extensions with no matching fields by creating a sequential number on each row of data extensions to serve as the matching columns.

Apply waterfall segmentation to apply multiple steps of cascading rules​ i Run a series of correlated or unrelated selections one after the other.

Advanced prio deduplication i Remove duplicate values from a target data extension based on a set of smart rules.

Apply any of over 75 supported SQL functions​ i Create custom values and freely combine as many SQL functions as you need.

Installation i Enjoy our plug-and-play installation process that takes no more than 30 minutes.

Customer Success Manager i Get a dedicated Customer Success Manager that guides you through the installation process.

Support Portal i Visit our Support Portal where you can find FAQs, submit support tickets, learn about different segmentation scenarios, and read about the new functionality.

Training

Hypercare