Leverage any Marketing Cloud data
Relate as many data extensions or data views as you like - admins can also pre-define these relations
Append (union) data extensions together to create larger data sets
Apply extensive filtering options, adjusted to any field data format provided by Marketing Cloud
Use dynamic date filters, date comparisons, and birthday filters
Automate your segmentation
Deduplicate records based on primary keys
Sort your results based on a logical order and limit your results to target the right amount of contacts
Perform calculations and segment on aggregated data using subqueries
Enjoy increased administrative powers with folder management for selections
Step up personalization with custom values
Apply formulas to fields, such as date transformations for time zones
Deduplicate records in a logical order based on a single rule (basic prio deduplication)
Store calculated values in your target data extension
Let admins standardize inputs by defining picklists
Apply waterfall segmentation to apply multiple steps of cascading rules
See how contacts are distributed across segments using pivot tables*
Deduplicate records in a logical order based on multiple rules (advanced prio deduplication)
Apply any of over 75 supported SQL functions
Dedicated Customer Success Manager
FOR SALESFORCE MARKETING CLOUD
