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Drag-and-drop
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Work with SFMC data using nothing but drag-and-drop. No SQL knowledge is required.
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Leverage any Marketing Cloud data
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Access shared, Salesforce, synchronized, standard data extensions, and all data views.
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Relate as many data extensions or data views as you like - admins can also pre-define these relations
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Use drag-and-drop to connect these data extensions or as an admin save relations between two data extensions where each relation contains the two matching columns and the type of the relation.
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Append (union) data extensions together to create larger data sets
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Write the results of many ‘Selection Criteria’ to one target data extension.
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Apply extensive filtering options, adjusted to any field data format provided by Marketing Cloud
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Extract only the data from a data extension or data view that fulfil specified conditions.
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Use dynamic date filters, date comparisons, and birthday filters
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Easily manipulate date fields to create time-sensitive segments.
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Automate your segmentation
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Schedule your selections to run at a particular date and time, or create a recurring pattern.
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Deduplicate records based on primary keys
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Remove duplicate values
from a target data extension based on a set of smart rules.
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Sort your results based on a logical order and limit your results to target the right amount of contacts
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Limit the number of results of your selection and sort them based on sorting criteria. Perform A/B tests with this functionality.
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Perform calculations and segment on aggregated data using subqueries
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Check if a field value matches the (filtered) values in a column in another data extension.
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Enjoy increased administrative powers with folder management for selections
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Manage your segments using folders and organize your data neatly.
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Step up personalization with custom values
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Create personalized values that source data extensions don’t have. This includes several types like Fixed, Dynamic, Formulas, and Aggregations.
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Apply formulas to fields, such as date transformations for time zones
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Use it to easily transform your date fields to different time zones, calculate the difference between two dates, or apply different SQL formulas.
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Basic prio deduplication
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Remove duplicate values from a target data extension based on sorting criteria.
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Store calculated values in your target data extension
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The results of your calculations are saved in your target definition
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Match data extensions that don’t have matching fields or columns
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Smoothly connect data extensions with no matching fields by creating a sequential number on each row of data extensions to serve as the matching columns.
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Selection templates
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Predefine selections that can serve as a base for new selections.
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Let admins standardize inputs by defining picklists
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Simplify data entry and avoid
mistakes when setting values.
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Apply waterfall segmentation to apply multiple steps of cascading rules
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Run a series of correlated or unrelated selections one after the other.
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See how contacts are distributed across segments using pivot tables*
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This functionality can be added on demand.
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Advanced prio deduplication
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Remove duplicate values from a target data extension based on a set of smart rules.
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Copy Selections to other BUs
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Duplicate selections in the same or across business units.
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Apply any of over 75 supported SQL functions
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Create custom values and freely combine as many SQL functions as you need.
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Installation
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Enjoy our plug-and-play installation process that takes no more than 30 minutes.
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Customer Success Manager
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Get a dedicated Customer Success Manager that guides you through the installation process.
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Support Portal
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Visit our Support Portal where you can find FAQs, submit support tickets, learn about different segmentation scenarios, and read about the new functionality.
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*Training and Hypercare are add-on services. Contact sales for more information.
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