Want to know the 14 BIGGEST data & AI challenges facing marketing ops leaders today? Our founders, Anthony Lamot and Jonathan van Driessen, interviewed 57 industry experts to uncover their most pressing data and AI challenges and consolidated them into one MarOPs report. Join us on April 3 at 10 am CT / 5 pm […]
Webinars & Events
Find out about upcoming and past events of DESelect or watch on-demand webinars.
Upcoming Events
04/25/2024
Register Here
04/25/2024
Register Here
Texas Dreamin’ 2024
05/30/2024
- 05/31/2024
Salesforce World Tour London 2024
06/06/2024
Past Events
All
- All
- Event
- Webinar
ÉvĂ©nement Retrouvez DESelect au Salesforce World Tour Paris ! Rejoignez-nous le 12 mars 2024 pour plonger dans le monde de l’optimisation du marketing, participer Ă des conversations instructives et explorer comment DESelect peut rĂ©volutionner votre stratĂ©gie de marketing. RĂ©server une rĂ©union → C’est tout en une journĂ©e et c’est tout gratuit L’inscription est GRATUITE pour […]
Have you ever found yourself spending hours meticulously setting up journeys and channels, only to find that your campaigns still don’t deliver the results you expected? That’s where DESelect Engage comes in. With the new Import Journey and Automate Retry features, marketers using SFMC can seamlessly import their journeys from Journey Builder, directly into Engage, […]
Ever wondered how top-tier educational institutions are revolutionizing their marketing game? Join us to discover the secrets with our panel of experts from Cornell University and The University of Maryland Global Campus. Tune in on Thursday, February 22, 2024 at 12 pm CST / 7 pm CET as we explore the most effective strategies tailored […]
The new year brings new strategies for marketers across the globe, so how will trends concerning personalization and rapidly advancing martech affect your team in 2024? Join our panel of experts and industry veterans on Wednesday January 31, 2024 at 11 am CST / 6 pm CET as they explore how marketers are already creating […]
The end of the year means it’s time to plan 2024’s marketing strategy. Resources on campaign planning aren’t hard to come by, but how do you find information that isn’t generic or irrelevant? DESelect will host a panel of Salesforce Marketing Cloud experts to discuss concrete marketing plans that strengthen your bottom line. Join us […]
New to Salesforce Marketing Cloud? Overwhelmed with everything you see? Or perhaps you have inexperienced team members struggling to adapt and want resources for how to help them? Not to worry, we’ve got you covered with everything you need to know to get up and running, whether you’re a veteran of other marketing automation platforms […]
Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience? DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them. To sum up the […]
In this webinar, our expert speakers will demystify segmentation in Salesforce Marketing Cloud, sharing best practices and proven strategies, complete with tips and tricks to streamline the process. With a focus on practical examples, participants will gain a deep understanding of cutting-edge segmentation techniques that enhance customer engagement and learn how to apply them effectively […]
Can’t find out where your email campaigns go wrong? Too often marketing advice centers around basic reporting such as opens, clicks, etc., which only scratches the surface. So how do you find the real metrics that show where to make changes? Join DESelect marketing experts Thursday, June 1 at 11am CT/6pm CET for an in-depth […]
Seeing too many unsubscribes? Marketers often have little visibility into how many messages they send to subscribers across dozens of campaigns. Learn how you can properly control saturation on an individual level, intelligently prioritize communications, and optimize campaigns across teams with DESelect Engage. DESelect Co-Founder and CTO Jonathan van Driessen sat down with Garrett Menichini […]
Salesforce Marketing Cloud’s Audience Builder platform is on its way out, how do you position your team so you aren’t left scrambling last minute? Learn from experts from DESelect and Salesforce Ben as they discussed how marketing teams can best prepare for the Audience Builder sunset and position for best long-term success. Topics covered: What […]
70% of consumers find direct mail more personal than online interactions, so understanding this channel remains critical. Learn how you can personalize messages to audiences primed for direct mail engagement and maximize the ROI of each campaign. Join experts from DESelect and optilyz as they explore how marketers can best execute personalized direct mail campaigns. […]
Top Priorities and Trends Heading Into an Unpredictable 2023 Marketers continue to rely on personalization to drive audience engagement, customer acquisition, and total lifetime value. Learn how your industry peers optimize the boundless data they collect to ensure conversions. Join DESelect CEO Anthony Lamot, Product Marketing Manager Garrett Menichini, Boozt’s Marketing Cloud Lead Evgeniy Kulevnich, […]
Join our Product Marketing Manager Garrett Menichini in this webinar to learn how to maximize the potential of your Salesforce Marketing Cloud. Curious how you can do so without writing any SQL code, or relying on technical resources? Watch now to see examples of how other marketers have been successful in creating advanced audience segments […]
Join us on 18 of October at 4 PM CET/ 9 AM CST to hear Garrett Menichini and Quint Wapenaar discuss how DESelect Segment helps with segmentation in SFMC. You’ll learn: Topics covered: How to drive results with audience segmentation Learn how to make the most of Marketing Cloud without any technical dependencies or ever […]
Learn how to use Salesforce Marketing Cloud to its full potential without writing a single line of SQL code. Discover how both technical and non technical marketers can drive higher ROI through advanced audience segmentation. Hear how other marketers have been successful getting the most out of Marketing Cloud and effectively engaging their customers. Topics […]
Discover the best practices that world-class marketing teams leverage to send the right message and increase conversion. We’ll discuss how to prepare your team for the future of audience segmentation and the tech stack needed. Topics covered: Different segmentation strategies Learn the winning segmentation strategies for Salesforce Marketing Cloud Tech stack to ace in personalization […]
What is Dreamforce? Dreamforce is one of the biggest tech conferences in the world, exclusively hosted by Salesforce and held in San Francisco every year. This event brings together the global Salesforce community to learn, network, and, most of all, have fun! Our journey to Dreamforce After attending Connections in June this year, we were […]
What is Salesforce Connections? Connections is the biggest Salesforce Marketing Cloud event that brings marketing, commerce, and digital professionals together — to inspire, educate, and connect. The event creates an excellent opportunity for Salesforce professionals to network and learn together. Salesforce Connections 2022 was happening live for the first time since the COVID-19 pandemic and […]
