Webinar On-Demand 2025 State of Marketing Operations: What 34 Leaders Want You to Know Don’t miss the next one Agenda for Today Introduction to DESelect (for those who are new) Objectives & Methodology Deep Dive: The 6 Core Insights Action Plan: What You Can Do Now Beyond The Insights: What Else We Heard Q&A Anthony […]
Webinars & Events
Find out about upcoming and past events of DESelect or watch on-demand webinars.
Upcoming Events
Past Events
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Webinar On-Demand Raise the Bar: How to Assess and Advance Your Marketing Operations Maturity Level Don’t miss the next one Agenda for Today Introduction to DESelect (for those who are new) Marketing Maturity Model: What it is, why we developed it, and how it helps marketing teams level up Key lessons from customers who have […]
Event Automation Studio Deep Dive – Salesforce Global Bootcamp Group Join us virtually on January 21st and 23rd at 10:00-11:00 AM CST as we take a deep dive into Segmentation and Send Frequency Optimization as part of the Salesforce Global Bootcamp Trailblazer Community Group’s Automation Studio series. January 21st at 10:00-11:00 AM CST Automation Studio […]
Event Find DESelect at Agentforce World Tour New York! Join us on November 20, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person […]
Webinar On-Demand Unlock the Power of Free: How Trying DESelect Segment Can Transform Your Salesforce Marketing Cloud Don’t miss the next one Anthony Lamot: So today is a webinar where we have some really cool announcements, some really cool stuff to show. We’re really excited about this. This has been in the making for a […]
Webinar On-Demand What Consumers REALLY Think of Your Emails Don’t miss the next one Understanding Marketing Fatigue and Email Optimization: Key Insights from DESelect’s Webinar On a fine September morning, DESelect hosted a webinar titled “What Consumers Really Think About Your Emails.” The session was led by Teresa de Onis, VP of Marketing, and Anthony […]
Webinar On-Demand Build Engagement, Not Fatigue: Announcing Cross-BU Saturation Control in DESelect Engage Don’t miss the next one Welcome: Cross-BU Saturation Control in DESelect Engage Teresa de Onis – DESelect: Thank you so much for joining our webinar announcing cross-BU saturation control in DESelect Engage today. My name is Teresa de Onis, and I am […]
Webinar On-Demand Finding Synergy with Salesforce Data Cloud + DESelect Don’t miss the next one Anthony Lamot: Hello and welcome everyone to today’s webinar about finding synergy with Salesforce Data Cloud plus DESelect. I’m your host. My name is Anthony Lamot. I’m the CEO and co-founder of this company, and we offer the marketing optimization […]
Event Find DESelect at Salesforce World Tour London! Join us on 6 June 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. Book a meeting → Meet us at Booth 226 Find us across from Yosemite Theater in the Campground at The […]
Event Find DESelect at Texas Dreamin’ Join us May 30-31, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. Book a meeting → Registration is live This in-person event is led by a group of Salesforce Community leaders from across Texas. Salesforce […]
Event Join DESelect at Salesforce Connections 2024 Find us for CNX24 on May 22-23, 2024 in Chicago to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → speaker session How Camping World Optimized Data in Marketing Cloud Attend our speaker […]
Event DESelect is attending Salesforce World Tour Essentials in Brussels! Book 1:1 time with us on 16 May, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. Book a meeting → Book an in-person meeting with us Schedule a meeting with Gregory […]
Webinar On-Demand Unveiling New Reporting Features in DESelect Engage Don’t miss the next one Read the release notes for new reporting features in DESelect Engage here. Introduction of Speakers: Kyra: okay it’s 10am a sharp for me and Jonathan 5:00 pm for you um you ready to get started yes absolutely amazing um thanks […]
Event Find DESelect at Salesforce World Tour Munich! Join us on 25 April, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person and […]
Event Find DESelect at Salesforce World Tour New York! Join us on April 25, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person […]
Événement Retrouvez DESelect au Salesforce World Tour Paris ! Rejoignez-nous le 12 mars 2024 pour plonger dans le monde de l’optimisation du marketing, participer à des conversations instructives et explorer comment DESelect peut révolutionner votre stratégie de marketing. Réserver une réunion → C’est tout en une journée et c’est tout gratuit L’inscription est GRATUITE pour […]
Webinar On-Demand A+ Higher Ed Marketing Strategies for Success Don’t miss the next one A+ Higher Ed Marketing Strategies for Success – A Fireside Chat with Cornell University and University of Maryland Global Campus Anthony Lamot: Hello, and welcome everyone to another webinar by DESelect. Today. We have a really exciting topic getting an a plus […]
Webinar On-Demand Marketing Optimization: Get the Most out of Personalization and AI in 2024 Don’t miss the next one Marketing Optimization: Get the most out of Personalization and AI in 2024 Anthony Lamot: Hi, everyone, and welcome to this webinar organized by DESelect. Today we’re going to be talking about the state of marketing. Thank […]
Webinar On-Demand SFMC Made Simple: Navigating the Platform for Non-Technical Users Don’t miss the next one Summary: SFMC Made Simple Presenters Anthony Lamot and Kayn Moss discuss how non-technical users can effectively use Salesforce Marketing Cloud for digital marketing, emphasizing data-driven strategies, automation, and personalization. The session includes a live demo of SFMC tools like […]
Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience? DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them. To sum up the […]
In this webinar, our expert speakers will demystify segmentation in Salesforce Marketing Cloud, sharing best practices and proven strategies, complete with tips and tricks to streamline the process. With a focus on practical examples, participants will gain a deep understanding of cutting-edge segmentation techniques that enhance customer engagement and learn how to apply them effectively […]
Can’t find out where your email campaigns go wrong? Too often marketing advice centers around basic reporting such as opens, clicks, etc., which only scratches the surface. So how do you find the real metrics that show where to make changes? Join DESelect marketing experts Thursday, June 1 at 11am CT/6pm CET for an in-depth […]
Seeing too many unsubscribes? Marketers often have little visibility into how many messages they send to subscribers across dozens of campaigns. Learn how you can properly control saturation on an individual level, intelligently prioritize communications, and optimize campaigns across teams with DESelect Engage. DESelect Co-Founder and CTO Jonathan van Driessen sat down with Garrett Menichini […]
Salesforce Marketing Cloud’s Audience Builder platform is on its way out, how do you position your team so you aren’t left scrambling last minute? Learn from experts from DESelect and Salesforce Ben as they discussed how marketing teams can best prepare for the Audience Builder sunset and position for best long-term success. Topics covered: What […]
70% of consumers find direct mail more personal than online interactions, so understanding this channel remains critical. Learn how you can personalize messages to audiences primed for direct mail engagement and maximize the ROI of each campaign. Join experts from DESelect and optilyz as they explore how marketers can best execute personalized direct mail campaigns. […]
Top Priorities and Trends Heading Into an Unpredictable 2023 Marketers continue to rely on personalization to drive audience engagement, customer acquisition, and total lifetime value. Learn how your industry peers optimize the boundless data they collect to ensure conversions. Join DESelect CEO Anthony Lamot, Product Marketing Manager Garrett Menichini, Boozt’s Marketing Cloud Lead Evgeniy Kulevnich, […]
Join our Product Marketing Manager Garrett Menichini in this webinar to learn how to maximize the potential of your Salesforce Marketing Cloud. Curious how you can do so without writing any SQL code, or relying on technical resources? Watch now to see examples of how other marketers have been successful in creating advanced audience segments […]
Join us on 18 of October at 4 PM CET/ 9 AM CST to hear Garrett Menichini and Quint Wapenaar discuss how DESelect Segment helps with segmentation in SFMC. You’ll learn: Topics covered: How to drive results with audience segmentation Learn how to make the most of Marketing Cloud without any technical dependencies or ever […]
Learn how to use Salesforce Marketing Cloud to its full potential without writing a single line of SQL code. Discover how both technical and non technical marketers can drive higher ROI through advanced audience segmentation. Hear how other marketers have been successful getting the most out of Marketing Cloud and effectively engaging their customers. Topics […]
Discover the best practices that world-class marketing teams leverage to send the right message and increase conversion. We’ll discuss how to prepare your team for the future of audience segmentation and the tech stack needed. Topics covered: Different segmentation strategies Learn the winning segmentation strategies for Salesforce Marketing Cloud Tech stack to ace in personalization […]
DESelect is coming to Dreamforce 2022: Our Experience What is Dreamforce? Dreamforce is one of the biggest tech conferences in the world, exclusively hosted by Salesforce and held in San Francisco every year. This event brings together the global Salesforce community to learn, network, and, most of all, have fun! Our journey to Dreamforce After […]
Audience engagement scoring in SFMC: The What, Why, and How What is Salesforce Connections? Connections is the biggest Salesforce Marketing Cloud event that brings marketing, commerce, and digital professionals together — to inspire, educate, and connect. The event creates an excellent opportunity for Salesforce professionals to network and learn together. Salesforce Connections 2022 was happening […]
