Webinars & Events

Find out about upcoming and past events of DESelect or watch on-demand webinars.

Upcoming Events

Past Events

SFMC Made Simple: Navigating the Platform for Non-Technical Users

SFMC Made Simple: Navigating the Platform for Non-Technical Users

New to Salesforce Marketing Cloud? Overwhelmed with everything you see? Or perhaps you have inexperienced team members struggling to adapt and want resources for how to help them? Not to worry, we’ve got you covered with everything you need to know to get up and running, whether you’re a veteran of other marketing automation platforms […]
consumer marketing expectations webinar

Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC

Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience? DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them. To sum up the […]
Enhancing Customer Engagement

Segmentation Unleashed: Enhancing Customer Engagement in Salesforce Marketing Cloud

In this webinar, our expert speakers will demystify segmentation in Salesforce Marketing Cloud, sharing best practices and proven strategies, complete with tips and tricks to streamline the process. With a focus on practical examples, participants will gain a deep understanding of cutting-edge segmentation techniques that enhance customer engagement and learn how to apply them effectively […]
deep-dive metrics to inform high-roi email campaigns

WEBINAR: Deep-Dive Metrics to Inform High-ROI Email Campaigns

Can’t find out where your email campaigns go wrong? Too often marketing advice centers around basic reporting such as opens, clicks, etc., which only scratches the surface. So how do you find the real metrics that show where to make changes? Join DESelect marketing experts Thursday, June 1 at 11am CT/6pm CET for an in-depth […]
end marketing fatigue with deselect engage watch now

WEBINAR: End Marketing Fatigue with DESelect Engage

Seeing too many unsubscribes? Marketers often have little visibility into how many messages they send to subscribers across dozens of campaigns. Learn how you can properly control saturation on an individual level, intelligently prioritize communications, and optimize campaigns across teams with DESelect Engage. DESelect Co-Founder and CTO Jonathan van Driessen sat down with Garrett Menichini […]
Audience Builder is Being Retired: What Next?

WEBINAR: Audience Builder is Being Retired – What Next?

Salesforce Marketing Cloud’s Audience Builder platform is on its way out, how do you position your team so you aren’t left scrambling last minute? Learn from experts from DESelect and Salesforce Ben as they discussed how marketing teams can best prepare for the Audience Builder sunset and position for best long-term success. Topics covered: What […]
DESelect x optilyz: optimizing direct mail impact

Right Person, Right Message, Right Channel: Strategies to Optimize Direct Mail Impact

70% of consumers find direct mail more personal than online interactions, so understanding this channel remains critical. Learn how you can personalize messages to audiences primed for direct mail engagement and maximize the ROI of each campaign. Join experts from DESelect and optilyz as they explore how marketers can best execute personalized direct mail campaigns. […]
Marketing personalization in 2023 webinar speakers

Webinar: 2023 State of Marketing Personalization

Top Priorities and Trends Heading Into an Unpredictable 2023 Marketers continue to rely on personalization to drive audience engagement, customer acquisition, and total lifetime value. Learn how your industry peers optimize the boundless data they collect to ensure conversions. Join DESelect CEO Anthony Lamot, Product Marketing Manager Garrett Menichini, Boozt’s Marketing Cloud Lead Evgeniy Kulevnich, […]
How to Drive Efficient ROI in Marketing Cloud During a Downturn

Webinar: How to Drive Efficient ROI in Marketing Cloud During an Downturn

Join our Product Marketing Manager Garrett Menichini in this webinar to learn how to maximize the potential of your Salesforce Marketing Cloud. Curious how you can do so without writing any SQL code, or relying on technical resources? Watch now to see examples of how other marketers have been successful in creating advanced audience segments […]

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