Webinars & Events

Find out about upcoming and past events of DESelect or watch on-demand webinars.

Upcoming Events

Salesforce Connections 2024
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Texas Dreamin’ 2024
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Salesforce World Tour London 2024
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Past Events

World Tour 24 Brussels Deedee

Salesforce World Tour Brussels 2024

Event DESelect is attending Salesforce World Tour Essentials in Brussels! Book 1:1 time with us on 16 May, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. Book a meeting → Book an in-person meeting with us Schedule a meeting with Gregory […]
May 2024 Engage Release webinar - reporting features

Unveiling New Reporting Features in DESelect Engage

Join us for an exclusive live demo where we’ll unveil the latest enhancement to DESelect Engage: Reporting Capabilities. See firsthand how our new reporting feature can level up your marketing efforts by providing deeper insights into campaign performance and customer interactions. 📅 Date: May 15th 🕒 Time: 10am CST / 5pm CET 🌐 Location: Online […]
World Tour Munich 24 Deedee

Salesforce World Tour Munich 2024

Event Find DESelect at Salesforce World Tour Munich! Join us on 25 April, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person and […]
world tour new york 2024

Salesforce World Tour NYC Spring 2024

Event Find DESelect at Salesforce World Tour New York! Join us on April 25, 2024 to dive into the world of marketing optimization, engage in insightful conversations, and explore how DESelect can revolutionize your marketing strategy. What to expect → It’s all in one day & it’s all free Registration is FREE for both in-person […]
data and ai martech challenges

14 Data & AI Challenges Collected from 57 Leaders in MOPs

Want to know the 14 BIGGEST data & AI challenges facing marketing ops leaders today? Our founders, Anthony Lamot and Jonathan van Driessen, interviewed 57 industry experts to uncover their most pressing data and AI challenges and consolidated them into one MarOPs report. Join us on April 3 at 10 am CT / 5 pm […]
Deedee from DESelect is pictured in a Parisian landscape for Salesforce World Tour Paris

Salesforce World Tour Paris 2024

Événement Retrouvez DESelect au Salesforce World Tour Paris ! Rejoignez-nous le 12 mars 2024 pour plonger dans le monde de l’optimisation du marketing, participer à des conversations instructives et explorer comment DESelect peut révolutionner votre stratégie de marketing. Réserver une réunion → C’est tout en une journée et c’est tout gratuit L’inscription est GRATUITE pour […]
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Time-Smart Marketing: Import Journey & Automate Retries with Engage

Have you ever found yourself spending hours meticulously setting up journeys and channels, only to find that your campaigns still don’t deliver the results you expected? That’s where DESelect Engage comes in. With the new Import Journey and Automate Retry features, marketers using SFMC can seamlessly import their journeys from Journey Builder, directly into Engage, […]

A+ Marketing Cloud Strategies for HigherEd Success: A Fireside Chat with Cornell University and The University of Maryland Global Campus

Ever wondered how top-tier educational institutions are revolutionizing their marketing game? Join us to discover the secrets with our panel of experts from Cornell University and The University of Maryland Global Campus. Tune in on Thursday, February 22, 2024 at 12 pm CST / 7 pm CET as we explore the most effective strategies tailored […]

State of Marketing Optimization: Top Trends to Get the Most Out of Your Personalization and AI in 2024

The new year brings new strategies for marketers across the globe, so how will trends concerning personalization and rapidly advancing martech affect your team in 2024? Join our panel of experts and industry veterans on Wednesday January 31, 2024 at 11 am CST / 6 pm CET as they explore how marketers are already creating […]

Ignite Tomorrow’s Triumphs Today: DESelect’s Fireside Chat on Concrete 2024 Marketing Planning Strategies

The end of the year means it’s time to plan 2024’s marketing strategy. Resources on campaign planning aren’t hard to come by, but how do you find information that isn’t generic or irrelevant? DESelect will host a panel of Salesforce Marketing Cloud experts to discuss concrete marketing plans that strengthen your bottom line. Join us […]

SFMC Made Simple: Navigating the Platform for Non-Technical Users

New to Salesforce Marketing Cloud? Overwhelmed with everything you see? Or perhaps you have inexperienced team members struggling to adapt and want resources for how to help them? Not to worry, we’ve got you covered with everything you need to know to get up and running, whether you’re a veteran of other marketing automation platforms […]

Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC

Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience? DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them. To sum up the […]

Segmentation Unleashed: Enhancing Customer Engagement in Salesforce Marketing Cloud

In this webinar, our expert speakers will demystify segmentation in Salesforce Marketing Cloud, sharing best practices and proven strategies, complete with tips and tricks to streamline the process. With a focus on practical examples, participants will gain a deep understanding of cutting-edge segmentation techniques that enhance customer engagement and learn how to apply them effectively […]

WEBINAR: Deep-Dive Metrics to Inform High-ROI Email Campaigns

Can’t find out where your email campaigns go wrong? Too often marketing advice centers around basic reporting such as opens, clicks, etc., which only scratches the surface. So how do you find the real metrics that show where to make changes? Join DESelect marketing experts Thursday, June 1 at 11am CT/6pm CET for an in-depth […]
end marketing fatigue with deselect engage watch now

WEBINAR: End Marketing Fatigue with DESelect Engage

Seeing too many unsubscribes? Marketers often have little visibility into how many messages they send to subscribers across dozens of campaigns. Learn how you can properly control saturation on an individual level, intelligently prioritize communications, and optimize campaigns across teams with DESelect Engage. DESelect Co-Founder and CTO Jonathan van Driessen sat down with Garrett Menichini […]

WEBINAR: Audience Builder is Being Retired – What Next?

Salesforce Marketing Cloud’s Audience Builder platform is on its way out, how do you position your team so you aren’t left scrambling last minute? Learn from experts from DESelect and Salesforce Ben as they discussed how marketing teams can best prepare for the Audience Builder sunset and position for best long-term success. Topics covered: What […]

Right Person, Right Message, Right Channel: Strategies to Optimize Direct Mail Impact

70% of consumers find direct mail more personal than online interactions, so understanding this channel remains critical. Learn how you can personalize messages to audiences primed for direct mail engagement and maximize the ROI of each campaign. Join experts from DESelect and optilyz as they explore how marketers can best execute personalized direct mail campaigns. […]

Webinar: 2023 State of Marketing Personalization

Top Priorities and Trends Heading Into an Unpredictable 2023 Marketers continue to rely on personalization to drive audience engagement, customer acquisition, and total lifetime value. Learn how your industry peers optimize the boundless data they collect to ensure conversions. Join DESelect CEO Anthony Lamot, Product Marketing Manager Garrett Menichini, Boozt’s Marketing Cloud Lead Evgeniy Kulevnich, […]

Webinar: How to Drive Efficient ROI in Marketing Cloud During an Downturn

Join our Product Marketing Manager Garrett Menichini in this webinar to learn how to maximize the potential of your Salesforce Marketing Cloud. Curious how you can do so without writing any SQL code, or relying on technical resources? Watch now to see examples of how other marketers have been successful in creating advanced audience segments […]
how to streamline your segmentation in Salesforce Marketing Cloud

Webinar: How to improve your segmentation with DESelect Segment

Join us on 18 of October at 4 PM CET/ 9 AM CST to hear Garrett Menichini and Quint Wapenaar discuss how DESelect Segment helps with segmentation in SFMC. You’ll learn: Topics covered: How to drive results with audience segmentation Learn how to make the most of Marketing Cloud without any technical dependencies or ever […]
How to streamline your segmentation in Salesforce Marketing Cloud with DESelect Segment

Webinar: How to streamline your segmentation with DESelect Segment

Learn how to use Salesforce Marketing Cloud to its full potential without writing a single line of SQL code. Discover how both technical and non technical marketers can drive higher ROI through advanced audience segmentation. Hear how other marketers have been successful getting the most out of Marketing Cloud and effectively engaging their customers. Topics […]
Anthony Lamot Ceo, co-founder of DESelect is hosting a webinar

Send the Right Message: World-Class Audience Segmentation Strategies

Discover the best practices that world-class marketing teams leverage to send the right message and increase conversion. We’ll discuss how to prepare your team for the future of audience segmentation and the tech stack needed. Topics covered: Different segmentation strategies Learn the winning segmentation strategies for Salesforce Marketing Cloud Tech stack to ace in personalization […]

Never Lose The Keys Again; Clean up and organize your Contacts in SFMC

Watch this webinar to find out: How to avoid synching mistakes, step-by-step audit of your Contact list in SFMC, generate unique identifiers - find your key
DESelect goes to Dreamforce

DESelect attended Dreamforce 2022: Our Experience

What is Dreamforce? Dreamforce is one of the biggest tech conferences in the world, exclusively hosted by Salesforce and held in San Francisco every year. This event brings together the global Salesforce community to learn, network, and, most of all, have fun! Our journey to Dreamforce After attending Connections in June this year, we were […]
DESelect is coming to Salesforce Connections 2022: Our experience

DESelect attended Salesforce Connections 2022: Our experience

What is Salesforce Connections? Connections is the biggest Salesforce Marketing Cloud event that brings marketing, commerce, and digital professionals together — to inspire, educate, and connect. The event creates an excellent opportunity for Salesforce professionals to network and learn together. Salesforce Connections 2022 was happening live for the first time since the COVID-19 pandemic and […]
Audience Engagement Scoring Webinar by DESelect

Audience engagement scoring in SFMC: The What, Why, and How

Audience engagement scoring is a common process for marketing and sales to identify the hottest leads. It’s a huge timesaver and customer experience optimizer for sales to save time and target the right person at the right time.

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