eBooks

This guide will help you build a customer engagement scoring model in your Salesforce Marketing Cloud account using DESelect. We are going to provide you with a step-by-step guide on how to show your most and least engaged audience.

You’ve already mastered segmentation in your everyday life. Your relationships with your family, friends, and colleagues are proof of this. Why? Because you know what everyone around you likes and dislikes (most of the time, at least). With this knowledge, you segment their behaviors, needs, lifestyles, and hobbies to help keep them happy.