eBooks

Read our eBooks to learn about Salesforce Marketing Cloud and data management at scale

  • Report: 14 Data and AI Challenges from 57 MarTech Leaders

    We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of marketing fatigue.
  • Report: Understanding the Marketing Fatigue Tipping Point

    We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of marketing fatigue.
  • eBook: Segmentation Mastery: A Mini Guide for Marketing Cloud Enthusiasts

    Discover how to tailor your marketing efforts in Salesforce Marketing Cloud. In this jam-packed mini eBook, we share several pieces of content to supercharge your SFMC campaigns, helping you unlock the game-changing art of audience segmentation.
  • Guide: Automating Marketing Campaigns for B2B and B2C

    Download this guide to learn step-by-step how to create targeted journeys in Salesforce Marketing Cloud, whether they be for B2B vs B2C marketing campaigns, to fully engage subscribers and drive conversions.
  • Report: 2023 State of Marketing Personalization

    Download this report to view the latest personalization trends other marketers are seeing across their audiences, customers, teams, and Marketing Cloud. Learn what strategies they are using to better relate to target audiences while maximizing campaign production.
  • How can you improve customer experience with personalized data in SFMC?

    Read this eBook to find out how to improve customer experience with personalized data in Salesforce Marketing Cloud. Inside you'll find real-life personalization scenarios that are ready to use in SFMC.
  • eBook: Your Data and Salesforce Marketing Cloud

    What is Marketing Cloud? Salesforce Marketing Cloud (SFMC, or simply Marketing Cloud) is a marketing automation platform developed by Salesforce. In 2020, it ranks as one of the leading marketing automation platforms.
  • Engagement Scoring: Implementation Guide

    This guide will help you build a customer engagement scoring model in your Salesforce Marketing Cloud account using DESelect. We are going to provide you with a step-by-step guide on how to show your most and least engaged audience.
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