eBooks

Download this report to learn how consumers perceive marketing campaigns and what pushes them to the edge. Learn what strategies you can use to prevent the marketing fatigue that leads to unsubscribes, lost revenue opportunities, and worse.

Download this report to view the latest personalization trends other marketers are seeing across their audiences, customers, teams, and Marketing Cloud. Learn what strategies they are using to better relate to target audiences while maximizing campaign production.

Download this report to view the latest personalization trends other marketers are seeing across their audiences, customers, teams, and Marketing Cloud. Learn what strategies they are using to better relate to target audiences while maximizing campaign production.

Read this eBook to find out how to improve customer experience with personalized data in Salesforce Marketing Cloud. Inside you'll find real-life personalization scenarios that are ready to use in SFMC.

What is Marketing Cloud? Salesforce Marketing Cloud (SFMC, or simply Marketing Cloud) is a marketing automation platform developed by Salesforce. In 2020, it ranks as one of the leading marketing automation platforms.

This guide will help you build a customer engagement scoring model in your Salesforce Marketing Cloud account using DESelect. We are going to provide you with a step-by-step guide on how to show your most and least engaged audience.

You’ve already mastered segmentation in your everyday life. Your relationships with your family, friends, and colleagues are proof of this. Why? Because you know what everyone around you likes and dislikes (most of the time, at least). With this knowledge, you segment their behaviors, needs, lifestyles, and hobbies to help keep them happy.