eBooks

Read our eBooks to learn about Salesforce Marketing Cloud and data management at scale

eBooks

2023 State of Marketing Personalization

2023 State of Marketing Personalization

Download this report to view the latest personalization trends other marketers are seeing across their audiences, customers, teams, and Marketing Cloud. Learn what strategies they are using to better relate to target audiences while maximizing campaign production.

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November 24, 2022
eBooks

How can you improve customer experience with personalized data in SFMC?

How can you improve customer experience with personalized data in SFMC?

Read this eBook to find out how to improve customer experience with personalized data in Salesforce Marketing Cloud. Inside you'll find real-life personalization scenarios that are ready to use in SFMC.

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April 11, 2022
eBooks

eBook: Your Data and Salesforce Marketing Cloud

eBook: Your Data and Salesforce Marketing Cloud

What is Marketing Cloud? Salesforce Marketing Cloud (SFMC, or simply Marketing Cloud) is a marketing automation platform developed by Salesforce. In 2020, it ranks as one of the leading marketing automation platforms.

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August 4, 2021

Engagement Scoring: Implementation Guide

This guide will help you build a customer engagement scoring model in your Salesforce Marketing Cloud account using DESelect. We are going to provide you with a step-by-step guide on how to show your most and least engaged audience.

June 1, 2021

eBooks

Segmenting with Marketing Cloud. An eBook to master segmentation, to create more personalized campaigns in SFMC.

You’ve already mastered segmentation in your everyday life. Your relationships with your family, friends, and colleagues are proof of this. Why? Because you know what everyone around you likes and dislikes (most of the time, at least). With this knowledge, you segment their behaviors, needs, lifestyles, and hobbies to help keep them happy.

March 13, 2020