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In 2022, Salesforce Marketing Cloud releases will be synced with Salesforce releases, making it easier to follow the market updates and better promote an omnichannel approach to using Salesforce products. With this article, we took the liberty to predict the development trends for Salesforce Marketing Cloud. AI advances AI has played a part in marketing […]

At DESelect, we know a thing or two about Salesforce Marketing Cloud (SFMC). With DESelect Segment, marketers can easily segment with drag-and-drop directly in SFMC, where code (SQL) used to be the default.  Whether accelerating digitization in hospitality amidst Covid-19, making entire telecom teams data experts, or increasing the events and marketing sector by 50%, we are the benchmark to marketing data enablement for […]

In North America and Europe, shoppers want brands to personalize their experiences based on their purchase history (26%) and interests (21%). That said, knowing your customer improves your relationship and leads to a longer lifetime value (LTV). This article focuses on understanding behaviors, sentiments, and preferences to personalize the customer journey. I.e., the three pillars […]

Storing subscriber data in Salesforce Marketing Cloud might not be what you expect, as there are certain technicalities connected to this process that we often fail to consider. For instance, what’s the best way to store subscriber lists or data within data extensions? Yes, you guessed it, there’s more than one way to do it, […]

Marketing teams must find efficient and effective methods to reach their audience quickly for every campaign they launch. Salesforce Marketing Cloud (SFMC) segmentation tools make collecting this data easier than ever.

We decided to find out what makes a Salesforce Marketing Cloud marketer a real Marketing Champion? To gain some insight, we spoke with Vicki Moritz-Henry, a Salesforce Certified Instructor who was previously a Freelance Consultant for Salesforcemums.

A survey created by Think with Google mentions that 90% of marketers think that marketing personalization significantly contributes to business profitability.

A roundup of data-related activities in SFMC Automation Studio and how to use them​ Automation Studio in Salesforce Marketing Cloud is a powerful tool that you use for ETL. What’s ETL, you might wonder? It stands for Extract, Transform, Load and refers to all kinds of activities you can do with data in the Marketing […]