Video Recording: Challenges and opportunities in understanding customer journeys using SFMC Watch the previous episode of Heroes of Marketing Cloud here. Find the links to the
January was a productive month for the DESelect team, and we’re proud to be releasing some powerful features. With aggregations, we open up a whole
Video Recording: Digital innovation and Salesforce’s roadmap, with Eric Stahl Watch the previous episode of Heroes of Marketing Cloud here. Find the links to the mentioned
Introduction to Salesforce Customer 360 In October 2020, Salesforce publicly released their new CDP (customer data platform), Customer 360. This platform aims to connect all
![Partner Success Story with Gianluigi Morselli [video]](https://mlewkdn9h5xd.i.optimole.com/isvpf5A-uf6ZdRkf/w:300/h:200/q:75/https://deselect.com/wp-content/uploads/How-to-segment-Data-Extensions-in-7-pdf.io_.png)
Jonathan: Hey, good afternoon. Everyone. I’m here on the call with Gianluigi. Gianluigi, good afternoon. How are you doing today? Gianluigi: Good afternoon, Jonathan, I’m
Video Recording: Compassion and the magic wand for Marketing Cloud with Chris Zullo Watch the previous episode of Heroes of Marketing Cloud here. Find the links
Video Recording: How Marketing Cloud and Insurance work together with Danielle Laffey from Silverline https://youtu.be/-eiFV3MRgjM Watch the previous episode of Heroes of Marketing Cloud here. Find
SQL functions Available in: DESelect Advanced Without DESelect, you need to write SQL queries for segmentation in Salesforce Marketing Cloud as soon as you want
We are really happy to introduce our new and a very happy customer, Merlin Entertainment. Our CTO Jonathan spoke with Melanie Becker, Senior CRM Manager
Video Recording: Adding a human touch to Marketing Cloud projects with Julien Coatalen from Bluewolf Watch the previous episode of Heroes of Marketing Cloud here. Find
In this month’s release, we’re proud to announce Sort & Limit functionality, and improvements in the Admin Panel in DESelect. Let’s dive straight in. Sort
This an excerpt of our new eBook. If you would like to get the full version click here. Introduction What is Marketing Cloud? Salesforce Marketing
Video Recording: Salesforce communities, lies, and pigs in blankets with Michiel van Gaalen Watch the previous episode of Heroes of Marketing Cloud here. Find the links
Video Recording: Salesforce Marketing Cloud vs Pardot with Lucy Mazalon from The Drip https://youtu.be/4HiPOmZIvhg Watch the previous episode of Heroes of Marketing Cloud here. Find the
When working with Marketing Cloud marketers require deeper technical skills to have success in this challenging digital marketing world. There is a variety of supportive
While the days are getting colder, DESelect is getting smarter, making it even easier for marketers to build advanced segmentations. We’re adding support for automatically
Video Recording: The value of being a community member with Guilda Hilaire from Salesforce https://youtu.be/C0O5UW7cW3I Watch the previous episode of Heroes of Marketing Cloud here. Find
https://youtu.be/WMbc8IW0XYw The video testimonial from Alm. Brand. DESelect welcomes Denmark’s Alm. Brand Alm. Brand is a long-established financial services company, solely operating in Denmark. The
Emerald chooses DESelect California-based Emerald is an operator of large-scale live and immersive B2B events and trade shows. Founded in 1985, this market-leading brand has
Video Recording: How to boost your career with Salesforce Marketing Cloud with Kaelan Moss from Minute Admin https://youtu.be/We-Ktge6ilU Watch the previous episode of Heroes of
In our tightly knit community of Marketing Cloud pros, it was a pleasant surprise to our team when we came across the registered ISV partner
This is the fifth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
Video Recording: How to SFMC with Greg “Gortonington” Gifford’ https://youtu.be/Lg9mhOQyjao Watch the next episode of Heroes of Marketing Cloud here. Find the links to the
Happy autumn everyone! Besides some big projects that we’ve been working on that will be released in the near future, DESelect is proud to announce
Picklists you say? Picklists are basically dropdowns used to let users choose from a series of values. Picklists can help you simplify data entry (time
This is a guest post written by Buse Tarakcioglu from Vesium, a consulting and implementation partner of Salesforce in CPG & Retail, deploying necessary functionalities
Despite the summer being a quiet period in most industries, the DESelect product team kept on working to improve the product in many different aspects.
This is the fourth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
Date fields in Marketing Cloud can be challenging. They are stored in a specific format that includes a time component, and you may have to
Besides many smaller subtle improvements to the UI and design of DESelect, the product team is proud to release 2 important functionalities for DESelect as
This is the third article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
What is RFM? The RFM model is based on a method that is used to analyze customer value. The RFM model is a customer segmentation
This month DESelect is releasing a much-requested feature: Picklists. Picklists make it easy for users to work with filters by providing a dropdown instead of
This is the second article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
When it comes to email marketing through Salesforce Marketing Cloud, you sometimes need to exclude certain customers from your mailing lists. This could be because
Covid-19 may be slowing down the world economy, but not the DESelect development team. This month we’re releasing not 1, not 2, but 3 new
Early 2020 has come with a lot of uncertainty for many people and organizations. However, when it comes to digital marketing, there is one thing
In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our
This is the first article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 2: How
This month DESelect is proud to present a new and highly valuable feature: Custom Values. Custom Values allows you to put any value in a
You’ve already mastered segmentation in your everyday life. Your relationship with your family, friends, and colleagues is the biggest proof of your mastery. Why? Because
Last month for DESelect was again very productive. That’s why we can’t wait to share our new release post. We are glad to present our
Lightning design Available for: DESelect Enable, DESelect Plus, DESelect Advanced As you probably know, DESelect is fully integrated into Salesforce Marketing Cloud. To increase
In this article, we would like to share our top 10 Salesforce Marketing Cloud data views. What are Salesforce Marketing Cloud data views? Basically, data
An email sent to the right person at the right time is key to a successful email campaign in Salesforce Marketing Cloud (SFMC). But how
Last month the DESelect Product team has mainly been focusing on further improving the security of the DESelect application. A few other important improvements to
Data views are system-generated tables (or “data extensions, DEs”) in Salesforce Marketing Cloud (SFMC). They contain different information about the subscribers and events such as
Segmentation processes can take up a lot of time when you want to create a targeted campaign. In the previous articles, we outlined different options
Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning
We are glad to welcome Practising Law Institute (PLI) as another happy customer, and share their marketing automation success story with you. Established in 1933,
November was another busy month for the DESelect product team. Besides several smaller improvements, we enabled the use of aggregations in subqueries, opening up a
At DESelect, we help customers succeed with segmentation in Salesforce Marketing Cloud (SFMC), and the first place to start is a good foundation. Therefore, in
This is the second part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC): Read the first part here: How to filter a
“Marketing segmentation is a natural result of the vast differences among people.” As the director of The Design Lab at the University of California, Donald
Learn all about our latest functionalities: build queries using filters that compare one field value with another.
This is the first part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC) Update 22/11/2019: A new part about data relations
https://www.youtube.com/watch?v=IxSayM5yWR8 If you are curious to learn more about marketing automation organization, business intelligence (BI), Salesforce Pardot and HR services industry we advise you
Another month, another exciting release full of features that make a marketers life easier. This month we’re allowing faster and more advanced selections via date
On August 25th, 2019, DESelect CEO, Anthony Lamot, had the honor of interviewing Josh Bradley who is the CMO of 4C Consulting. Josh talks about
Available for: DESelect Enable, DESelect Plus, DESelect Advanced Since we started working on DESelect, our goal has always been to save marketers as much time
On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.
In an effort to continuously provide our users better tools to segment and target in Salesforce Marketing Cloud, we have recently released additional filtering options.
Do you wonder how to drive revenue with targeting and segmentation? With the advent of marketing automation, marketers have been able to work more efficiently,
As opposed to a trial-and-error approach, targeting and segmentation can save you some valuable advertising dollars. Dividing your audiences into segments, based on factors such
Available for: DESelect Enable, DESelect Plus, DESelect Advanced At DESelect, our top priority is to ensure that targeting and segmenting right is an easy and
Here at DESelect we understand how critical targeting and segmentation are to be an effective marketer. Hence we constantly seek to improve our addon for