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You’re a creative marketer hot on the heels of our deep dive into foundational email marketing techniques, right? Well, let’s shift gears a bit. You’ve got to grips with 8 of the best types of email marketing campaigns for retail segments, but there’s always room to refine, innovate, and surprise your email audience. Let’s journey […]

40 percent of consumers say irrelevant content is the worst thing about email. People behave differently based on location, culture, climate, etc., so incorporate these factors into your campaigns. Marketers use geographic segmentation to leverage these location-dependent characteristics to provide more relevant, more personalized, and more satisfying customer experiences. This especially applies to the hospitality […]

In the expansive realm of digital marketing, the convergence of AI with predictive analytics has paved the way for unprecedented advancements. One can’t help but marvel at the transformative potential of predictive marketing. But how, precisely, does AI enable us to discern and navigate the complex terrain of how to segment audiences? RELATED: Want to […]

Email marketing isn’t a guessing game. It’s constantly reviewing important metrics, like click-through rate or open rate, to determine the most successful options to use in your future campaigns. Multivariate testing in email marketing gives you the opportunity to test different combinations of elements in your emails to find what works best for your audience. […]

Most consumers share a similar set of psychological behaviors. Retail, education, insurance or automotive – no matter which industry you are in, your customers will respond in similar ways to different messages. So these five best practices are applicable to any customer data segmentation. Of course, it’s better to tweak and interpret them to match […]

In the digital era, a Marketing Automation Platform (MAP) is an essential tool for any organization. A MAP automates, streamlines, and measures marketing tasks, enhancing efficiency and growing revenue by targeting leads more effectively. Two of the standout MAPs provided by Salesforce are Pardot and Marketing Cloud. So, which one should you choose? Let’s break […]

49 percent of consumers receive what they call either an annoying amount of emails, and that’s easier to find in unsubscribe and spam complaint rates, but how do you address underwhelming your audiences? Effective customer communication is crucial for businesses seeking to establish a meaningful connection and foster lasting relationships, and amid today’s myriad touchpoints, […]

Email marketing campaigns are the bread and butter of retail and ecommerce marketing efforts that work to keep your audience engaged. With so many types of email marketing campaigns, brands have to figure out which to prioritize to keep interactions high without subjecting customers to email overload. If you want examples of each, we’ve linked […]

On July 11, DESelect had its first in-person Salesforce user group meetup for Marketing Cloud (SFMC) users in Austin, Texas this year. The speakers explored the world of Marketing Cloud certifications and how to use that knowledge to master and maximize SFMC for career growth and better customer engagement. Did you miss the meetup? No […]