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Unlocking the Potential of Salesforce Data Cloud: A Comprehensive Guide
Introduction to Salesforce Data Cloud General Introduction In recent years, Salesforce has been making a strong push into the Customer Data Platform (CDP) space with Salesforce Data Cloud. Data Cloud enables businesses to manage and leverage their customer data across multiple touchpoints, enabling marketers to leverage their data better than ever. By bringing together data […]June 13, 2024 -
Zandra Marquez, Senior Customer Success Manager
Company Culture Meet our team: Senior Customer Success Manager, Zandra Marquez We have a superstar in our Customer Success Team and her name is Zandra: a true gem with top-tier Salesforce Marketing Cloud knowledge. Get her take on her DESelect journey → Zandra started at DESelect as a Customer Success Manager, where she quickly […]May 28, 2024 -
Webinar | Unveiling New Reporting Features in DESelect Engage
Webinar Transcript Unveiling New Reporting Features in DESelect Engage Don’t miss the next one Read the release notes from this feature: here Introduction of Speakers: Kyra: okay it’s 10am a sharp for me and Jonathan 5:00 pm for you um you ready to get started yes absolutely amazing um thanks everyone who’s joined already I’m […]May 17, 2024
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Harnessing the Power of Relative Dates in Salesforce Marketing Cloud (SFMC)
The ability to adapt and react with timely precision is key in the marketing world. Marketing Cloud Engagement (MCE), also often referred to as Salesforce Marketing Cloud (SFMC), offers robust tools to facilitate such agility, particularly through the use of relative dates. This feature enables marketers and SFMC admins to automate campaigns with a precision […]April 29, 2024 -
Webinar | 14 Data & AI Challenges Collected from 57 Leaders in MOPs
Webinar Transcript 14 Data & AI Challenges Collected from 57 Leaders in MOPs Don’t miss the next one Download the report mentioned in this webinar: here Anthony Lamot: Hello! And welcome to a brand new webinar by DESelect. I’m here today, joined by my co-founder, Jonathan, and I’m Anthony, and we are DESelect for Salesforce. […]April 29, 2024 -
Kyra Constam, Creative & Web Manager
Company Culture Meet Our Team: Creative & Web Manager, Kyra Constam In the dynamic world of design, Kyra Constam stands as a definition of talent and innovation. Get her take on her DESelect journey → Her journey at DESelect began with the title of Senior Graphic Designer, where her talent and hard work shined […]March 27, 2024 -
Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud
While Salesforce’s Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess. It is the very first glance of a marketing app developed in-line with Salesforce’s core platform and what it embodies. It is a big announcement from Salesforce […]March 26, 2024 -
What Are the Typical Stages of the B2C Customer Journey?
In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with a brand, is pivotal in shaping customer experiences and driving conversions. Let’s embark on a […]March 21, 2024 -
Ultimate Guide to Segmentation in Salesforce Marketing Cloud (SFMC)
You’ve already mastered segmentation in your everyday life. Your relationship with your family, friends, and colleagues is the biggest proof of your mastery. Why? Because you know what everyone around you likes and dislikes. And you tailor to their segment their behaviors, needs, lifestyles, and hobbies to keep them happy. If your best friend is […]March 20, 2024 -
Webinar | Time-Smart Marketing: Import Journey & Automate Retries with Engage
Webinar Transcript Time-Smart Marketing: Import Journey & Automate Retries with Engage Don’t miss the next one Read the release notes from this feature: here Carley: Welcome my name is Carley I’m from the marketing team at DESelect and I just want to say hello to everyone joining today and we’re going to be showcasing our […]March 15, 2024 -
Webinar | A+ Marketing Cloud Strategies for Higher Ed Success: A Fireside Chat with Cornell and UMGC
Webinar | A+ Marketing Cloud Strategies for Higher Ed Success: A Fireside Chat with Cornell and UMGC
Anthony Lamot: Hello, and welcome everyone to another webinar by DESelect. Today. We have a really exciting topic getting an a plus with Marketing Cloud strategies for hired success today. The fireside chat. And I’m very excited to have our customers from Cornell University as well as University of Maryland Global Campus here. So let’s […]February 26, 2024 -
Webinar | State of Marketing Optimization: Top Trends to Get the Most Out of Your Personalization and AI in 2024
Anthony Lamot: Hi, everyone, and welcome to this webinar organized by DESelect. Today we’re going to be talking about the state of marketing. Thank you all for joining our webinar, as we are going to take you through some top trends to get the most out of your personalization. And AI for this year for […]February 7, 2024
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