Salesforce Marketing Cloud Blog

Martech Needs Alignment with People and Processes in Higher Education The higher education landscape is evolving rapidly, driven by shifting student expectations, increased competition, and digital transformation. In this environment, marketing technology (martech) has emerged as a powerful enabler for institutions seeking to attract, engage, and retain students. However, a persistent challenge remains: over-reliance on […]

Organizational Clarity Drives Success in Higher Education Marketing As colleges and universities face mounting pressures from declining enrollments, shifting student expectations, and increased public scrutiny, the need for clear roles, structured processes, and strategic alignment within marketing and communications teams has never been greater. This blog explores how organizational clarity transforms marketing operations in higher […]

AI Tools in Higher Education: The Challenge of Data Model Nuances Artificial intelligence is rapidly reshaping the higher education landscape, promising transformative gains in efficiency, insight, and personalization. From predictive analytics that forecast student success to generative AI tools that automate administrative and instructional tasks, institutions are racing to harness these innovations. Yet, as AI’s […]

Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics The higher education sector continues to face significant email deliverability hurdles, compounded by evolving privacy protections and shifting engagement patterns. Despite these challenges, email remains a critical channel for student recruitment when executed strategically. Below, we explore the current landscape, the impact of […]

Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors, and current students—often with overlapping interests and needs. Yet, one challenge consistently undermines these efforts: […]

Unlocking Salesforce Data Cloud’s Consumption-Based Pricing A Practical Guide for Marketing Teams   1.Introduction Ever since its grand reveal in Dreamforce 2023, Salesforce Data Cloud has been the company’s spearhead product. Data Cloud is a powerful tool that, when used wisely, can lead your marketing to new heights. Salesforce Data Cloud combines hyperscaler performance, real-time […]

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Beyond Limits: Exploring Smart Communication Capping In this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance.  Why Communication Capping Matters In today’s landscape, customers can be overwhelmed with marketing messages across multiple channels. In our 2024 study of 234 consumers across the United States, […]

We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in!