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We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in!

At the Marketing Keynote at Dreamforce 2024, Salesforce announced an exciting expansion to its suite of marketing solutions — the Marketing Cloud Advanced Edition, which builds upon the existing Marketing Cloud Growth Edition and offers even more powerful tools to help small and medium-sized businesses (SMBs) engage their customers in a more personalized and efficient way. This article explores the features, benefits, and impact of Advanced Edition and what it means for SMBs striving to innovate.

DESelect Segment VS Audience Builder Audience Builder Sunset: DESelect Segment for Marketing Cloud Segmentation Create audiences without the need for code through DESelect Segment Learn more → Case Study: Boozt Boozt turned to DESelect Segment to perform their segmentation after moving from Audience Builder and SQL queries.   The results:   Technical marketers save 15% […]

Introduction to Salesforce Data Cloud In recent years, Salesforce has been making a strong push into the Customer Data Platform (CDP) space with Salesforce Data Cloud. Data Cloud enables businesses to manage and leverage their customer data across multiple touchpoints, enabling marketers to leverage their data better than ever. By bringing together data from various […]

Company Culture Meet our team: Senior Customer Success Manager, Zandra Marquez We have a superstar in our Customer Success Team and her name is Zandra: a true gem with top-tier Salesforce Marketing Cloud knowledge. Get her take on her DESelect journey →   Zandra started at DESelect as a Customer Success Manager, where she quickly […]

The ability to adapt and react with timely precision is key in the marketing world. Marketing Cloud Engagement (MCE), also often referred to as Salesforce Marketing Cloud (SFMC), offers robust tools to facilitate such agility, particularly through the use of relative dates. This feature enables marketers and SFMC admins to automate campaigns with a precision […]

Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud While Salesforce’s Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess. It is the very first glance of a marketing app developed in-line with Salesforce’s core […]

In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with a brand, is pivotal in shaping customer experiences and driving conversions. Let’s embark on a […]

Guide to Segmentation in Salesforce Marketing Cloud (SFMC) Segmentation is a cornerstone of effective marketing, allowing you to tailor campaigns to specific audience segments. In Salesforce Marketing Cloud Engagement, segmentation plays a critical role in optimizing marketing efforts. By dividing a broad audience into smaller, more manageable groups, you can deliver personalized content that resonates […]