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Audience personalization in Salesforce Marketing Cloud heavily relies on the UNION SQL (Structured Query Language) clause for data manipulation, analysis, and segmentation. This complex code has been a language many creative marketers struggle to master, making it the “French” of marketing ops. What better way to understand how DESelect solves this problem other than demo […]

Imagine for a second… You have millions of dollars worth of equipment in a warehouse. You’re scrambling around trying to fix problems, keeping equipment from crashing, and spending all day solving issues as they come up. That’s the old-school way people used to do business. Before SaaS (Software as a Service), companies had servers in […]

Nearly 60% of marketers say they lack enough resources to fully optimize personalized campaigns, and a recent McKinsey report found 67% of marketers list the synthesis of customer data among their greatest personalization challenges. Without proper resources, brands cannot launch communications resonant enough to influence consumer purchasing decisions. TLDR Salesforce is closing down its Audience […]

As already mentioned in Part 1 of this series, there are a few common pitfalls when working with Salesforce Marketing Cloud that you need to be aware of. If you haven’t read the first part, make sure to check it out. This second part highlights even more of the most common challenges users face when […]

When working with Salesforce Marketing Cloud there are a few common pitfalls that most users fall into at some point in time – at least if they are not aware of them upfront. Some of the problems are easier to debug, but others are quite a challenge, even for experienced users. Therefore this article highlights […]

If you’re like me and already are proficient in SQL, when looking at DESelect, you might wonder, “What’s in it for me?!”. I did the same until I had a closer look into what the tool has to offer and how easy it is to use. Thinking about where the tool could help you even […]

From newsletters to data-driven campaigns In the past, email marketing was easier. A simple welcome letter and regular newsletter would have sufficed. These were relatively easy from a data perspective. All you needed was a list of customers (or “data extension” in SFMC terms), provided by some form of CRM or a subscribe button on […]

Perhaps you haven’t heard about Automation Studio’s script activity yet? Or maybe you’re still wondering what you can do with it. You’re not alone, as this powerful activity type’s sorely underused. However, you’ll appreciate its flexibility and power once you see what it can do. Many MVPs, Marketing Champions, and passionate power users swear by […]