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DESelect Launches Marketing Optimization Platform for Marketing Cloud
AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings […]December 1, 2023 -
GDPR Compliance in the US Versus the Rest of the World: Key Differences and Challenges
Data is arguably the most valuable commodity on the planet, therefore data privacy and protection are of paramount concern globally. With personal information being sold on the black market and cybercrime on the rise, consumer privacy and the security of their data are now more important than ever before. The General Data Protection Regulation (GDPR) […]November 30, 2023 -
DESelect: The Marketing Optimization Platform for Salesforce
During my years as a consultant for a large automobile distributor, a grave problem in the marketing field became apparent to me. Almost every marketer that I had worked with expressed the same feeling about Salesforce Marketing Cloud – Although a powerful Marketing Automation Platform, it required a significant amount of technical expertise. In order […]November 30, 2023
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Seeing Too Many Bounces? 5 Tips to Improve Email Deliverability
Email deliverability is just the first step in gauging the success of your email marketing campaign. Before you can complete A/B or multivariate testing, measure your CTR, or determine your campaign ROI, people need to actually receive your emails. Worst case scenario, your brilliant emails end up in a junk folder and the data points […]November 21, 2023 -
Best Practices for a Seamless Salesforce Marketing Cloud Data Migration
Data migration specialists adhere to essential best practices to ensure a seamless transition and preserve data integrity and reliability. Following migration best practices also minimizes risks and saves you time, resources, and potential headaches in the long run. Whether you are transitioning to Salesforce Marketing Cloud from a legacy system or transferring data from other […]November 9, 2023 -
When Does Salesforce Genie (aka Data Cloud) Make Sense?
In the often more complicated than-it-has-to-be world of data-driven marketing, the tools and platforms we use can significantly impact our successes or failures. Amid this backdrop, the customer data platform many know as Salesforce Genie (officially Salesforce Data Cloud) emerges as a giant, but when does its adoption truly make sense for businesses? Let’s delve […]October 20, 2023 -
Outreach Finesse: How Many Follow-Up Emails is Too Many?
41% of consumers say being harassed with too many emails is the worst part of the platform. With so many different approaches to email marketing, it’s easy to create misalignment with audiences on the optimal frequency. Yet with email providing so much opportunity, one of the first questions you should ask is how many follow […]October 19, 2023 -
Query Studio Demystified: 5 Critical Use Cases for SFMC Marketers
In the expansive digital marketing realm, data-driven strategies have emerged as the cornerstone of success. Within this landscape, Salesforce Marketing Cloud’s Query Studio is a formidable tool, empowering marketers to unlock their data’s full potential. Whether you’re a creative marketer seeking to tailor campaigns or a technical expert aiming to dive deep into data intricacies, […]October 18, 2023 -
8 New AI Marketing Tools Sure to Boost Efficiency
From being dismissed as science fiction, artificial intelligence (AI) has journeyed through time from the realm of fantasy to our current reality. In fact, 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. With decades of relentless research and innovation, AI has evolved into a transformative force that is […]October 9, 2023 -
What Are Four Types of Behavioral Segmentation for the Automotive Industry?
For automotive professionals, navigating the industry today is like steering through a high-speed racetrack. Gone are the simple days of just selling cars. Now, we’re in an era where understanding our customers and their behaviors is the real key to success. The automotive industry accounts for 5.3 percent of ad spend in America, but still […]September 29, 2023 -
Heroes of Marketing Cloud: Salesforce Marketing Cloud Expert Eduardo Ruiz de Pascual
Find the links to the mentioned resources at the bottom of this page! Transcript: How to boost your career with Salesforce Marketing Cloud with Kaelan Moss from Minute Admin Anthony: Hi Kaelan, welcome to this series. Kaelan: Hey there, Anthony. Thanks for having me. Anthony: Well, you know my pleasure really we’re glad to have […]September 28, 2023 -
What is Hyper-Personalization? Learn from Over 30 Industry-Specific Examples!
Consumers love it when a brand suits their needs and is personalized to their preferences. If you excel at creating a highly individualized experience for your audience, you’ll win their hearts and build successful campaigns. This is where hyper-personalization comes into play. What is hyper-personalization? Hyper-personalization is an advanced marketing strategy that uses AI and […]September 25, 2023
