Blog
Catch up on the best practices in SFMC, expert advice, and more to enable your team and optimize your Marketing Cloud
- All topics
- Analytics
- Customer Engagement
- Data Management
- Digital Innovation
- Learning
- Marketing Automation
- Personalization
- Saturation Control
- Segmentation
- Time Management
Filter by role
- CRM
- IT
- Marketing
Filter by industry
- Automotive
- Banking
- Education
- Events
- Hospitality
- Insurance
- IT
- Media
- Nonprofit
- Retail
- Telecom
Clear filters
-
What is Hyper-Personalization? Learn from Over 30 Industry-Specific Examples!
Consumers love it when a brand suits their needs and is personalized to their preferences. If you excel at creating a highly individualized experience for your audience, you’ll win their hearts and build successful campaigns. This is where hyper-personalization comes into play. What is hyper-personalization? Hyper-personalization is an advanced marketing strategy that uses AI and […]September 25, 2023 -
How Do Enterprises Do Marketing Automation Differently? 3 Major Considerations
When it comes to large-scale operations, the marketing teams at enterprise businesses have unique needs and challenges that demand a distinctive approach. So, what sets enterprise marketing automation strategies apart? Let’s dive into three significant considerations that data teams must prioritize. 1. Integrating Complex Data Streams The sheer volume and variety of data enterprises handle […]September 21, 2023 -
Optimizing the Touchpoints and Channels of a Digital Customer Journey
In the digital age, the emphasis on curating an immersive digital customer journey has never been more vital. It’s not enough to merely attract visitors. Brands must foster an integrated and seamless experience across every touchpoint and channel. Let’s delve into the strategic art of enhancing each interaction and touchpoint within your customer journeys. Understanding […]September 21, 2023
Don't miss an update
-
4 More Opportunities for Personalization in eCommerce Email Marketing
You’re a creative marketer hot on the heels of our deep dive into foundational email marketing techniques, right? Well, let’s shift gears a bit. You’ve got to grips with 8 of the best types of email marketing campaigns for retail segments, but there’s always room to refine, innovate, and surprise your email audience. Let’s journey […]September 7, 2023 -
Exploring Geographic Segmentation: Elevating Hospitality Experiences with 5 Location-Based Strategies
40 percent of consumers say irrelevant content is the worst thing about email. People behave differently based on location, culture, climate, etc., so incorporate these factors into your campaigns. Marketers use geographic segmentation to leverage these location-dependent characteristics to provide more relevant, more personalized, and more satisfying customer experiences. This especially applies to the hospitality […]August 31, 2023 -
Predictive Marketing: An Overview and How to Segment Audiences with AI
In the expansive realm of digital marketing, the convergence of AI with predictive analytics has paved the way for unprecedented advancements. One can’t help but marvel at the transformative potential of predictive marketing. But how, precisely, does AI enable us to discern and navigate the complex terrain of how to segment audiences? RELATED: Want to […]August 24, 2023 -
Finding the Sweet Spot: Multivariate Testing in Email Marketing
Email marketing isn’t a guessing game. It’s constantly reviewing important metrics, like click-through rate or open rate, to determine the most successful options to use in your future campaigns. Multivariate testing in email marketing gives you the opportunity to test different combinations of elements in your emails to find what works best for your audience. […]August 23, 2023 -
Building Strong Customer Relationships: Five Best Practices for Consumer Data Segmentation
Most consumers share a similar set of psychological behaviors. Retail, education, insurance or automotive – no matter which industry you are in, your customers will respond in similar ways to different messages. So these five best practices are applicable to any customer data segmentation. Of course, it’s better to tweak and interpret them to match […]August 18, 2023 -
Pardot vs Marketing Cloud: Which Salesforce MAP Is Best for Your Organization?
In the digital era, a Marketing Automation Platform (MAP) is an essential tool for any organization. A MAP automates, streamlines, and measures marketing tasks, enhancing efficiency and growing revenue by targeting leads more effectively. Two of the standout MAPs provided by Salesforce are Pardot and Marketing Cloud. So, which one should you choose? Let’s break […]August 14, 2023 -
Finding and Preventing Contact Undersaturation With Omni Channel Marketing Automation
49 percent of consumers receive what they call either an annoying amount of emails, and that’s easier to find in unsubscribe and spam complaint rates, but how do you address underwhelming your audiences? Effective customer communication is crucial for businesses seeking to establish a meaningful connection and foster lasting relationships, and amid today’s myriad touchpoints, […]August 10, 2023 -
The 8 Best Types of Email Marketing Campaigns for Retail and eCommerce Success
Email marketing campaigns are the bread and butter of retail and ecommerce marketing efforts that work to keep your audience engaged. With so many types of email marketing campaigns, brands have to figure out which to prioritize to keep interactions high without subjecting customers to email overload. If you want examples of each, we’ve linked […]August 8, 2023 -
Austin Salesforce User Group Recap – Summer 2023
On July 11, DESelect had its first in-person Salesforce user group meetup for Marketing Cloud (SFMC) users in Austin, Texas this year. The speakers explored the world of Marketing Cloud certifications and how to use that knowledge to master and maximize SFMC for career growth and better customer engagement. Did you miss the meetup? No […]August 7, 2023
