The Greatest Debates in Email Marketing History: Prioritizing Campaigns Without the Email Fatigue
Marketers rely on subscriber communications as the lifeblood of revenue generation, yet over a quarter of consumers indicate extreme email fatigue from increased campaign exchanges. Add in modern omnichannel experiences and separate marketing teams naturally prioritizing their own campaigns, and it becomes easy for end recipients to drown in an overwhelming flood of communications. Each […]
March 23, 2023