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Catch up on the best practices in SFMC, expert advice, and more to enable your team and optimize your Marketing Cloud

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  • ​​Trends for Salesforce Marketing Cloud in 2022

    In 2022, Salesforce Marketing Cloud releases will be synced with Salesforce releases, making it easier to follow the market updates and better promote an omnichannel approach to using Salesforce products. With this article, we took the liberty to predict the development trends for Salesforce Marketing Cloud. AI advances AI has played a part in marketing […]
  • How to integrate nearly any data source into SFMC without code

    At DESelect, we know a thing or two about Salesforce Marketing Cloud (SFMC). With DESelect Segment, marketers can easily segment with drag-and-drop directly in SFMC, where code (SQL) used to be the default.  Whether accelerating digitization in hospitality amidst Covid-19, making entire telecom teams data experts, or increasing the events and marketing sector by 50%, we are the benchmark to marketing data enablement for […]
  • ​​How to understand behaviors, preferences, and sentiments to personalize the customer journey

    In North America and Europe, shoppers want brands to personalize their experiences based on their purchase history (26%) and interests (21%). That said, knowing your customer improves your relationship and leads to a longer lifetime value (LTV). This article focuses on understanding behaviors, sentiments, and preferences to personalize the customer journey. I.e., the three pillars […]
  • Data Extensions or Lists: Which is best to store data in Salesforce Marketing Cloud?

    Storing subscriber data in Salesforce Marketing Cloud might not be what you expect, as there are certain technicalities connected to this process that we often fail to consider. For instance, what’s the best way to store subscriber lists or data within data extensions? Yes, you guessed it, there’s more than one way to do it, […]
  • Data Segmentation Tools, a Comparison of Salesforce Marketing Cloud Solutions

    Marketing teams must find efficient and effective methods to reach their audience quickly for every campaign they launch. Salesforce Marketing Cloud (SFMC) segmentation tools make collecting this data easier than ever.
  • Marketing Champions Spotlight – Vicki Moritz-Henry

    We decided to find out what makes a Salesforce Marketing Cloud marketer a real Marketing Champion? To gain some insight, we spoke with Vicki Moritz-Henry, a Salesforce Certified Instructor who was previously a Freelance Consultant for Salesforcemums.
  • Marketing personalization in SFMC

    A survey created by Think with Google mentions that 90% of marketers think that marketing personalization significantly contributes to business profitability.
  • Automation Studio Activities

    A roundup of data-related activities in SFMC Automation Studio and how to use them​ Automation Studio in Salesforce Marketing Cloud is a powerful tool that you use for ETL. What’s ETL, you might wonder? It stands for Extract, Transform, Load and refers to all kinds of activities you can do with data in the Marketing […]

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