DESelect April ’21 Release: Using fields in dynamic custom values
April 14, 2021
Available in: DESelect Plus, DESelect Advanced. Using fields in dynamic custom values This month, we’re making it possible to refer to fields in dynamic custom
DESelect Blog
Salesforce Marketing Cloud best practices
and DESelect updates
How to combine data extensions in Salesforce Marketing Cloud: SQL and DESelect
April 6, 2021
How would you find subscribers who’ve made no purchases or customers who’ve made orders, if the information is located in separate data extensions in Salesforce
Customer Success Story: Roadshow Films
March 24, 2021
We’re thrilled to have received customer feedback from one of Australia’s leading theatrical movie distributors, Roadshow Films. In a recent session, our CTO Jonathan spoke
Customer Success Story: A1
March 23, 2021
An A1 Review from Austria’s leading telco We’re delighted to announce another happy DESelect customer story. Our CTO Jonathan spoke with Michael Tichy and Roman
SFMC secrets from Marketing Cloud professionals
March 22, 2021
“Secrets”, we say?! Yes indeed… We asked a select number of top Marketing Cloud experts about their experience working with the platform. Actually, our simple
DESelect March ’21 Release: Scheduling selections
March 9, 2021
Scheduling selections Available in: DESelect Enable, DESelect Plus, DESelect Advanced DESelect is rolling out functionality to schedule the execution of selections from within DESelect. This
How to use date filters in Salesforce Marketing Cloud: SQL and DESelect
March 4, 2021
Imagine you’re creating a campaign to target a set of people that performed a certain action X time ago. In our example, we’d like to
Challenges and opportunities in understanding customer journeys using SFMC
February 22, 2021
Video Recording: Challenges and opportunities in understanding customer journeys using SFMC https://youtu.be/uZelI_iP3oA Watch the previous episode of Heroes of Marketing Cloud here. Find the links to
DESelect February ’21 Release: Aggregations, copying target data extensions of selections, and deleting selections
February 11, 2021
January was a productive month for the DESelect team, and we’re proud to be releasing some powerful features. With aggregations, we open up a whole
Digital innovation and Salesforce’s roadmap, with Eric Stahl
February 9, 2021
Video Recording: Digital innovation and Salesforce’s roadmap, with Eric Stahl https://youtu.be/PUjaE0p2hCo Watch the previous episode of Heroes of Marketing Cloud here. Find the links to the
When should you invest in Salesforce’s Customer 360 Audiences?
January 28, 2021
Introduction to Salesforce Customer 360 In October 2020, Salesforce publicly released their new CDP (customer data platform), Customer 360. This platform aims to connect all
![Partner Success Story with Gianluigi Morselli [video]](https://mlewkdn9h5xd.i.optimole.com/isvpf5A-uf6ZdRkf/w:300/h:200/q:75/https://deselect.com/wp-content/uploads/How-to-segment-Data-Extensions-in-7-pdf.io_.png)
Partner Success Story: Gianluigi Morselli (Isobar) [video]
January 25, 2021
Jonathan: Hey, good afternoon. Everyone. I’m here on the call with Gianluigi. Gianluigi, good afternoon. How are you doing today? Gianluigi: Good afternoon, Jonathan, I’m
Compassion and the magic wand for Marketing Cloud with Chris Zullo
January 22, 2021
Video Recording: Compassion and the magic wand for Marketing Cloud with Chris Zullo https://youtu.be/K0M_xecOmNQ Watch the previous episode of Heroes of Marketing Cloud here. Find the
How Marketing Cloud and Insurance work together with Danielle Laffey from Silverline
January 12, 2021
Video Recording: How Marketing Cloud and Insurance work together with Danielle Laffey from Silverline https://youtu.be/-eiFV3MRgjM Watch the previous episode of Heroes of Marketing Cloud here. Find
DESelect January ’21 Release: SQL functions
January 7, 2021
SQL functions Available in: DESelect Advanced Without DESelect, you need to write SQL queries for segmentation in Salesforce Marketing Cloud as soon as you want
Customer Success Story: Merlin
December 22, 2020
We are really happy to introduce our new and a very happy customer, Merlin Entertainment. Our CTO Jonathan spoke with Melanie Becker, Senior CRM Manager
Adding a human touch to Marketing Cloud projects with Julien Coatelen from Bluewolf
December 21, 2020
Video Recording: Adding a human touch to Marketing Cloud projects with Julien Coatalen from Bluewolf https://youtu.be/xFXIGnNnI8A Watch the previous episode of Heroes of Marketing Cloud here.
DESelect December ’20 Release: Sort & limit
December 7, 2020
In this month’s release, we’re proud to announce Sort & Limit functionality, and improvements in the Admin Panel in DESelect. Let’s dive straight in. Sort
eBook: Your Data and Salesforce Marketing Cloud
December 4, 2020
This an excerpt of our new eBook. If you would like to get the full version click here. Introduction What is Marketing Cloud? Salesforce Marketing
Salesforce communities, lies, and pigs in blankets with Michiel van Gaalen
December 3, 2020
Video Recording: Salesforce communities, lies, and pigs in blankets with Michiel van Gaalen https://youtu.be/PYN59nMBaMk Watch the previous episode of Heroes of Marketing Cloud here. Find the
Salesforce Marketing Cloud vs Pardot with Lucy Mazalon from The Drip
November 20, 2020
Video Recording: Salesforce Marketing Cloud vs Pardot with Lucy Mazalon from The Drip https://youtu.be/4HiPOmZIvhg Watch the previous episode of Heroes of Marketing Cloud here. Find the
My Journey with DESelect: Review by an SFMC Solution Architect
November 20, 2020
When working with Marketing Cloud marketers require deeper technical skills to have success in this challenging digital marketing world. There is a variety of supportive
DESelect November ’20 Release: Auto-refresh picklist values, and relations on multiple fields
November 9, 2020
While the days are getting colder, DESelect is getting smarter, making it even easier for marketers to build advanced segmentations. We’re adding support for automatically
The value of being a community member with Guilda Hilaire from Salesforce
November 9, 2020
Video Recording: The value of being a community member with Guilda Hilaire from Salesforce https://youtu.be/C0O5UW7cW3I Watch the previous episode of Heroes of Marketing Cloud here. Find
Customer Success Story: Alm Brand
November 5, 2020
https://youtu.be/WMbc8IW0XYw The video testimonial from Alm. Brand. DESelect welcomes Denmark’s Alm. Brand Alm. Brand is a long-established financial services company, solely operating in Denmark. The
Customer Success Story: Emerald
November 3, 2020
Emerald chooses DESelect California-based Emerald is an operator of large-scale live and immersive B2B events and trade shows. Founded in 1985, this market-leading brand has
How to boost your career with Salesforce Marketing Cloud with Kaelan Moss from Minute Admin
October 26, 2020
Video Recording: How to boost your career with Salesforce Marketing Cloud with Kaelan Moss from Minute Admin https://youtu.be/We-Ktge6ilU Watch the previous episode of Heroes of
Ecosystem spotlight: SalesWings B2B studio for the Salesforce Marketing Cloud
October 25, 2020
In our tightly knit community of Marketing Cloud pros, it was a pleasant surprise to our team when we came across the registered ISV partner
Salesforce Marketing Cloud Data Model Part 5: What is Journey Builder in Salesforce Marketing Cloud
October 15, 2020
This is the fifth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
How to SFMC with Greg “Gortonington” Gifford
October 12, 2020
Video Recording: How to SFMC with Greg “Gortonington” Gifford’ https://youtu.be/Lg9mhOQyjao Watch the next episode of Heroes of Marketing Cloud here. Find the links to the
DESelect October ’20 Release: Status page, searchable dropdowns, and NULL values in dynamic custom values
October 6, 2020
Happy autumn everyone! Besides some big projects that we’ve been working on that will be released in the near future, DESelect is proud to announce
How to use picklists in Salesforce Marketing Cloud
October 1, 2020
Picklists you say? Picklists are basically dropdowns used to let users choose from a series of values. Picklists can help you simplify data entry (time
8 Strategies to provide a better customer journey in retail
September 23, 2020
This is a guest post written by Buse Tarakcioglu from Vesium, a consulting and implementation partner of Salesforce in CPG & Retail, deploying necessary functionalities
DESelect September ’20 Release: Improved picklists, drag-dropping of filters, context relevant help, and more
September 9, 2020
Despite the summer being a quiet period in most industries, the DESelect product team kept on working to improve the product in many different aspects.
Salesforce Marketing Cloud Data Model Part 4: How to work with Automation Studio
September 7, 2020
This is the fourth article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
DESelect August ’20 Release: Modifying date fields
August 10, 2020
Date fields in Marketing Cloud can be challenging. They are stored in a specific format that includes a time component, and you may have to
DESelect July ’20 Release: Today filter and notifications
July 8, 2020
Besides many smaller subtle improvements to the UI and design of DESelect, the product team is proud to release 2 important functionalities for DESelect as
Salesforce Marketing Cloud Data Model Part 3: How to manage data in Contact Builder
July 7, 2020
This is the third article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
How to build an RFM (Recency, Frequency, Monetary Value) model in Salesforce Marketing Cloud
June 17, 2020
What is RFM? The RFM model is based on a method that is used to analyze customer value. The RFM model is a customer segmentation
DESelect June ’20 Release: Picklists, shared, and synchronized data extensions
June 11, 2020
This month DESelect is releasing a much-requested feature: Picklists. Picklists make it easy for users to work with filters by providing a dropdown instead of
Salesforce Marketing Cloud Data Model Part 2: How to manage data in Email Studio
May 28, 2020
This is the second article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 1: What
How to exclude customers who have been targeted recently in Salesforce Marketing Cloud
May 19, 2020
When it comes to email marketing through Salesforce Marketing Cloud, you sometimes need to exclude certain customers from your mailing lists. This could be because
DESelect May ’20 Release: Folders on the selections overview, advanced prio deduplication, and admin panel
May 11, 2020
Covid-19 may be slowing down the world economy, but not the DESelect development team. This month we’re releasing not 1, not 2, but 3 new
3 strategies for market segmentation in the higher education industry using Salesforce Marketing Cloud
May 5, 2020
Early 2020 has come with a lot of uncertainty for many people and organizations. However, when it comes to digital marketing, there is one thing
3 strategies for customer segmentation in the retail industry using Salesforce Marketing Cloud
April 27, 2020
In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our
Salesforce Marketing Cloud Data Model Part 1: What data to store and how to integrate it?
April 15, 2020
This is the first article in the Salesforce Marketing Cloud data model series. Also in this series: Salesforce Marketing Cloud Data Model Part 2: How
DESelect April ’20 Release: Custom values
April 8, 2020
This month DESelect is proud to present a new and highly valuable feature: Custom Values. Custom Values allows you to put any value in a
eBook: The Ultimate Guide to Starting with Segmentation in Salesforce Marketing Cloud (SFMC)
March 13, 2020
You’ve already mastered segmentation in your everyday life. Your relationship with your family, friends, and colleagues is the biggest proof of your mastery. Why? Because
DESelect March ’20 Release: Editing data extension fields and deduplication
March 5, 2020
Last month for DESelect was again very productive. That’s why we can’t wait to share our new release post. We are glad to present our
DESelect February ’20 Release: Improved lightning design UI and setting data actions
February 7, 2020
Lightning design Available for: DESelect Enable, DESelect Plus, DESelect Advanced As you probably know, DESelect is fully integrated into Salesforce Marketing Cloud. To increase
Top 10 Salesforce Marketing Cloud data views
February 6, 2020
A little more than a year ago, we compiled our list of the top 10 data views in Salesforce Marketing Cloud. Today we decided this
How to manage marketing pressure in Salesforce Marketing Cloud: A practical guide
January 16, 2020
Updated on 21/04/2021. An email sent to the right person at the right time is key to a successful email campaign in Salesforce Marketing Cloud
DESelect January ’20 Release: Proactive warnings and much more
January 9, 2020
Last month the DESelect Product team has mainly been focusing on further improving the security of the DESelect application. A few other important improvements to
How to use Data Views in SFMC? A guide to select contacts that are known subscribers
December 10, 2019
Data views are system-generated tables (or “data extensions, DEs”) in Salesforce Marketing Cloud (SFMC). They contain different information about the subscribers and events such as
How to segment data extensions in Salesforce Marketing Cloud using DESelect (SFMC segmentation – part 3/3)
December 9, 2019
Segmentation processes can take up a lot of time when you want to create a targeted campaign. In the previous articles, we outlined different options
TrailMix: Get started with SFMC
December 6, 2019
Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning
Customer Success Story: Practising Law Institute (PLI)
December 6, 2019
We are glad to welcome Practising Law Institute (PLI) as another happy customer, and share their marketing automation success story with you. Established in 1933,
DESelect December ’19 Release: Aggregations and more
December 3, 2019
November was another busy month for the DESelect product team. Besides several smaller improvements, we enabled the use of aggregations in subqueries, opening up a
6 best resources to get you started with Salesforce Marketing Cloud
November 27, 2019
At DESelect, we help customers succeed with segmentation in Salesforce Marketing Cloud (SFMC), and the first place to start is a good foundation. Therefore, in
How to segment data extensions in Salesforce Marketing Cloud using SQL queries (SFMC segmentation – part 2/3)
November 18, 2019
This is the second part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC): Read the first part here: How to filter a
How to plan a strong customer segmentation and targeting strategy? 4 types of marketing segmentation
November 13, 2019
“Marketing segmentation is a natural result of the vast differences among people.” — Donald Norman As the director of The Design Lab at the University
DESelect November ’19 Release: Comparing fields
November 4, 2019
Learn all about our latest functionalities: build queries using filters that compare one field value with another.
How to filter a data extension in Salesforce Marketing Cloud using filters (SFMC segmentation – part 1/3)
October 29, 2019
This is the first part of a 3-part series on segmentation in Salesforce Marketing Cloud (SFMC) Update 22/11/2019: A new part about data relations
How to build your marketing automation organization, with Filip Verbrigghe (video + transcript)
October 24, 2019
https://www.youtube.com/watch?v=IxSayM5yWR8 If you are curious to learn more about marketing automation organization, business intelligence (BI), Salesforce Pardot and HR services industry we advise you
DESelect October ’19 Release: Dynamic date filters, subqueries, data views
October 7, 2019
Another month, another exciting release full of features that make a marketers life easier. This month we’re allowing faster and more advanced selections via date
How a CMO leveraged Salesforce marketing automation, with Josh Bradley (video + transcript)
October 2, 2019
On August 25th, 2019, DESelect CEO, Anthony Lamot, had the honor of interviewing Josh Bradley who is the CMO of 4C Consulting. Josh talks about
DESelect September ’19 Release: Auto-create data extension
September 12, 2019
Available for: DESelect Enable, DESelect Plus, DESelect Advanced Since we started working on DESelect, our goal has always been to save marketers as much time
How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
September 12, 2019
On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects
Customer Success Story: Cambridge University Press
September 1, 2019
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.
DESelect August ’19 Release: More filtering options for Salesforce Marketing Cloud
August 26, 2019
In an effort to continuously provide our users better tools to segment and target in Salesforce Marketing Cloud, we have recently released additional filtering options.
DESelect June Release ’19: Data extension combining
June 30, 2019
Available for: DESelect Enable, DESelect Plus, DESelect Advanced At DESelect, our top priority is to ensure that targeting and segmenting right is an easy and
DESelect May ’19 Release: Filter on datetime in Salesforce Marketing Cloud and more
May 31, 2019
Here at DESelect we understand how critical targeting and segmentation are to be an effective marketer. Hence we constantly seek to improve our addon for