Release Articles

Catch up on bi-monthly product release recaps
  • May ’24 Release – Enhanced Campaign Reporting in DESelect Engage

    Watch enhanced campaign reporting features in action in our release webinar: here DESelect Engage: Enhanced campaign reporting with expanded dashboard enables stronger insights As a consumer, you’ve likely been targeted by a company that doesn’t measure the impact of their sends on you as a contact. Maybe they send you 5 emails in a week, […]
  • March ’24 Release – Import Journeys and Automate Retries

    Watch DESelect Engage import journeys and automated retries in action in our release webinar: here DESelect Engage: Streamlined Journey Management with Import Journey and Automate Retries Marketers understand the importance of crafting impactful journeys, but the process of recreating them can be time-consuming. DESelect is excited to announce two innovative features designed to further accelerate […]
  • DESelect – December ’23 Release

    DESelect is the Marketing Optimization Platform for Salesforce Marketing Cloud, and our end-of-year product updates reflect that value. In this update, we’ve made it easier to navigate between the three solutions of the DESelect platform and made improvements to the reporting and speed of Engage. Global Navigation DESelect Segment, Engage, Search (all plans) Available for […]
  • DESelect Launches Marketing Optimization Platform for Marketing Cloud

    AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings […]
  • DESelect Engage – October ’23 Release

    It’s been six months since the launch of DESelect Engage, but in that short time the product has grown by leaps and bounds. Now, you’re able to set much more complex saturation rules to fit your complex customer journeys (and recurring sends), we’ve updated the UI so that Engage is much easier to navigate, and […]
  • DESelect Segment – October ’23 Release

    DESelect Segment rolled out exciting new features designed to elevate the way you create audiences and market to them. See how we’ve made personalization easier via SQL conversion and source limiting, designed to make marketing ops easier and more effective. SQL to Selection Converter Plan: Advanced Currently in beta and liable to change, waitlist spot […]
  • DESelect Segment – August ’23 Release

    DESelect Segment continues to finetune its features, and this month we’re rolling out some awesome updates! Check out these cool new features to get your segments easier and faster. Shared/Salesforce Data Extensions as Target Data Extensions There are a few different types of Data Extensions inside SFMC. Some of them have read-only access for users, […]
  • Cornell University, DESelect Partner to Enhance Donor, Student Communications

    AUSTIN, Texas , July 27, 2023 /PRNewswire/ — Cornell University, renowned for its academic excellence and commitment to research and discovery, has chosen DESelect, the leading marketing enablement platform for Salesforce Marketing Cloud, to boost the effectiveness of marketing and communication efforts. This partnership marks a significant milestone in DESelect’s commitment to delivering innovative and effective marketing solutions to higher […]