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The DESelect Marketing Optimization Platform
Segment
Create complex audiences without code
Engage
Optimize communication frequency
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Segmentation
Create specific audiences by combining and filtering data from multiple sources
Personalization
Create tailored campaigns based on unique behaviors and attributes
Frequency Capping
Ensure each unique contact receives the optimal amount of communications
Organizing Data
Standardize processes by making data easy to find, see, and understand
Deduplication
Eliminate unnecessary contacts based on conditional logic
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Target audiences by dealership or manufacturer through intelligent filtering
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Analyze behavior & optimize offerings to improve success rates
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Drive purchases with RFI models, left-in-cart messages, and next-best actions
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Drive effective messaging across campaigns to customers and households
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