Release Articles

Catch up on bi-monthly product release recaps
  • DESelect Launches Marketing Optimization Platform for Marketing Cloud

    AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings […]
  • DESelect Engage – October ’23 Release

    It’s been six months since the launch of DESelect Engage, but in that short time the product has grown by leaps and bounds. Now, you’re able to set much more complex saturation rules to fit your complex customer journeys (and recurring sends), we’ve updated the UI so that Engage is much easier to navigate, and […]
  • DESelect Segment – October ’23 Release

    DESelect Segment rolled out exciting new features designed to elevate the way you create audiences and market to them. See how we’ve made personalization easier via SQL conversion and source limiting, designed to make marketing ops easier and more effective. SQL to Selection Converter Plan: Advanced Currently in beta and liable to change, waitlist spot […]
  • DESelect Segment – August ’23 Release

    DESelect Segment continues to finetune its features, and this month we’re rolling out some awesome updates! Check out these cool new features to get your segments easier and faster. Shared/Salesforce Data Extensions as Target Data Extensions There are a few different types of Data Extensions inside SFMC. Some of them have read-only access for users, […]
  • Cornell University, DESelect Partner to Enhance Donor, Student Communications

    AUSTIN, Texas , July 27, 2023 /PRNewswire/ — Cornell University, renowned for its academic excellence and commitment to research and discovery, has chosen DESelect, the leading marketing enablement platform for Salesforce Marketing Cloud, to boost the effectiveness of marketing and communication efforts. This partnership marks a significant milestone in DESelect’s commitment to delivering innovative and effective marketing solutions to higher […]
  • DESelect Segment – June ’23 Release

    This year at DESelect, we are charting new territories at breakneck speed. Last week we finally announced not one, but TWO top-secret projects: DESelect Segment Free Segment Free is our brand-new product available to all Salesforce Marketing Cloud users through a freemium model. To existing customers, not to worry – your edition of Segment is […]
  • DESelect Segment – April ’23 Release

    2023 is moving quick with lots of big things happening at DESelect. We just launched DESelect Engage in March (if you haven’t seen it yet, definitely take a look), and today we’re excited to share what’s brand new with DESelect Segment. The April ‘23 release is comprised entirely of highly-upvoted requests from our customer base […]
  • DESelect Launches ‘Engage’ Platform to Combat Marketing Fatigue

    AUSTIN, Texas, March 28, 2023 — Amid a macro environment where marketing teams must increasingly scrutinize spend, DESelect, the leading Salesforce Marketing Cloud partner, announced the launch of its Engage platform, designed to maximize the impact of every communication sent to each individual contact and defend against marketing fatigue. DESelect Engage gives marketers the tools to control […]