DESelect’s mission is to enable marketers to easily leverage their data through user-friendly solutions built for Salesforce.
We aim to be top-of-mind when someone thinks “AppExchange for Marketing Cloud”.
The team members at DESelect used to lead major Marketing Automation and CRM projects
for established brands. As such, we believe we bring some unique insights to the table.
Our team consists of former consultants, people specialized in
Salesforce Marketing Cloud (SFMC) through experience and constant learning,
and highly specialized technologists.
Anthony spent 7 years in CRM and Marketing Automation, leading projects for national and international organizations. It’s during these that he recognized the need and potential for DESelect. In his last advisory role, Anthony was the Lead Marketing Automation at Toyota Motor Europe, where he helped roll out SFMC to 30 markets in less than a year. Earlier he also founded a mentoring program for startups and a booking site for sailing trips. Anthony holds a MsC Work Psychology (magna cum laude).
Jonathan is a serial entrepreneur who’s founded companies such as LeadZilla.io, LeadExporter.io and InfinitySleeves and has published on the Salesforce AppExchange before. He holds a Master degree in Business Engineering in Management Information Systems, as well as an additional Bachelor degree in Law.
+10 years in finance. At Teamleader, Stijn oversaw growth from 10K MRR to 1 million MRR.
Gregory helps customers improve their segmentation processes. He has experience in digital marketing and can answer deep product-related questions. Gregory holds a Master degree in International Business Management and Economics (magna cum laude).
Stephanie has a passion for technology and appreciates that every customer is unique. She makes it her mission to have a deep understanding of what customers need and only providing the ideal solution for them.
Samuel has a motivation to understand customers’ challenges and guide them to find a right solution. He is fascinated about technology and entrepreneurship. He holds a Master Degree in Corporate Finance.
Stavros works on Market Research and supports the sales team. He has a Bachelor’s degree in Economics.
Zandra has always been fascinated with engaging with different people, listening to their stories, and curious about how unique each individual could be. She has 3 years of customer service experience and holds a Bachelors Degree in Information Technology.
Rasha combines her visual communication and marketing background to assist DESelect in its ongoing growth. Aside from building her own startup Yislamoo, she has worked as a consultant with several brands, including the Four Seasons Hotel, The Human Rights Bureau in Canada, Zain Telecom, in addition to being part of a number of tech scale-ups in Belgium. She loves dark chocolate and hates SQL.
Geovane developed a passion for understanding customers' needs and solving their business issues in the past 15 years as a Product Manager, Marketing Planner, and Pre-Sales Consultant for large global companies. He holds an MBA degree and is a frequent speaker at conferences, business schools, and startup ecosystems.
Alina supports DESelect’s growth strategy through various channels and content collaboration. She holds a Master degree in Cultural Studies.
Argyro mainly supports customer onboarding and develops DESelect features. She holds a Bachelor's degree in Economics and Business, with a major in software engineering and data science.
Onur builds features mainly for DESelect’s backend. He holds a Bachelor degree in Computer Engineering.
Svetozar builds features mainly for DESelect’s frontend. He holds a Bachelor degree in Computer Science.
Murtaza builds mainly front-end features and has 2+ years of professional experience as a software developer working both front-end and back-end. Currently, he is doing MSc in Computer Science in Rome, Italy.
Abubakar is a passionate and confident developer with a penchant for solving problems. He holds a Bachelor’s degree in Computer Engineering. He works on both the frontend and the backend parts of the DESelect.
Agata holds a Master of Science in Mechanical Engineering, and she is a self-taught programmer by passion.
Wajdi build features mainly for DESelect backend, he holds a bachelor’s in Computer Science and Engineering degree in Software Engineering.
One time, CTO & Co-Founder Jonathan sent a selfie of himself and a penguin while traveling South Africa. It was an instant success in the team and we simply realized that all of us really like penguins! Shortly after, we began using penguins in our branding. This finally led to our mascot, Deedee, which you can also find sliding in our app.
We believe marketing and data is exciting and fun, and feel that penguins are great to express this. Penguins also build long-term relationships and take care of one another, not to mention they are hardy and can withstand extreme conditions. These are all traits we aim to embody at DESelect.
We have translated these principles into concrete “I-statements” that prescribe how we aim to act. A more extensive description of our principles and I-statements can be found in our “Principles Manifesto”.
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