DESelect Mission

DESelect’s mission is to enable marketers to easily leverage their data through user-friendly solutions built for Salesforce.
We aim to be top-of-mind when someone thinks “AppExchange for Marketing Cloud”.

Meet our Team

The team members at DESelect used to lead major Marketing Automation and CRM projects
for established brands. As such, we believe we bring some unique insights to the table.

Our team consists of former consultants, people specialized in
Salesforce Marketing Cloud (SFMC) through experience and constant learning,
and highly specialized technologists.

Anthony Lamot

CEO & Co-Founder

Anthony spent 7 years in CRM and Marketing Automation, leading projects for national and international organizations. It’s during these that he recognized the need and potential for DESelect. In his last advisory role, Anthony was the Lead Marketing Automation at Toyota Motor Europe, where he helped roll out SFMC to 30 markets in less than a year. Earlier he also founded a mentoring program for startups and a booking site for sailing trips. Anthony holds a MsC Work Psychology (magna cum laude).

Jonathan Van Driessen

CTO & Co-Founder

Jonathan is a serial entrepreneur who’s founded companies such as, and InfinitySleeves and has published on the Salesforce AppExchange before. He holds a Master degree in Business Engineering in Management Information Systems, as well as an additional Bachelor degree in Law.

Stijn van Walle

CFO (Advisor)

+10 years in finance. At Teamleader, Stijn oversaw growth from 10K MRR to 1 million MRR.

Gregory Kaliuzhnyi

Account Executive

Gregory helps customers improve their segmentation processes. He has experience in digital marketing and can answer deep product-related questions. Gregory holds a Master degree in International Business Management and Economics (magna cum laude).

Stephanie de Coker

Account Executive

Stephanie has a passion for technology and appreciates that every customer is unique. She makes it her mission to have a deep understanding of what customers need and only providing the ideal solution for them.

Ben Asamoah

Account Executive

Ben is a ‘Third Culture Kid’ who can easily adapt to individuals from all backgrounds. He holds a Master’s degree in film directing but has a passion for sales. Ben has extensive experience in the SaaS environment having closed deals with an average price value of a quarter million. At DESelect, he likes to interact with prospects, identify challenges and propose solutions.

Giulia Terrone

Business Development Representative

Giulia works on Market Research and supports the sales team. She holds a Master degree in Psychology of Communication and Marketing, as well as an additional Bachelor degree in Psychology

Stavros Batsaktsis

Business Development Representative

Stavros works on Market Research and supports the sales team. He has a Bachelor’s degree in Economics.


Zandra Marquez

Customer Success Manager

Zandra has always been fascinated with engaging with different people, listening to their stories, and curious about how unique each individual could be. She has 3 years of customer service experience and holds a Bachelors Degree in Information Technology.

Alina Makarova

Digital Marketer

Alina supports DESelect’s growth strategy through various channels and content collaboration. She holds a Master degree in Cultural Studies.

Argyro Sioziou

Backend Developer

Argyro builds features mainly for DESelect’s backend. She holds a Bachelor degree in Economics and Business, with a major in software engineering and data science.

Onur Tekin

Backend Developer

Onur builds features mainly for DESelect’s backend. He holds a Bachelor degree in Computer Engineering.

Svetozar Radić

Frontend Web Developer

Svetozar builds features mainly for DESelect’s frontend. He holds a Bachelor degree in Computer Science.

Ghulam Murtaza

Frontend Web Developer

Murtaza builds mainly front-end features and has 2+ years of professional experience as a software developer working both front-end and back-end. Currently, he is doing MSc in Computer Science in Rome, Italy.

Abubakar Ibrahim

Fullstack Developer

Abubakar is a passionate and confident developer with a penchant for solving problems. He holds a Bachelor’s degree in Computer Engineering. He works on both the frontend and the backend parts of the DESelect.

Agata Lipiak

Frontend Web Developer

Agata holds a Master of Science in Mechanical Engineering, and she is a self-taught programmer by passion.

Wajdi Makhlouf

Backend Developer

Wajdi build features mainly for DESelect backend, he holds a bachelor’s in Computer Science and Engineering degree in Software Engineering.

Supported by

Start it @KBC is Belgium’s largest accelerator and supports entrepreneurs with innovative ideas and scalable business models. The international community of Start it @KBC consists of a network of over 830 startups and scaleups that strengthen one another through experience and expertise.
The Salesforce AppExchange Program, on average, delivers partners a year-over-year revenue growth of 48%. With a customer base of over 150,000 globally, 86% of Salesforce customers have installed 1+ AppExchange app.
EY Law is a business law firm acting for domestic and foreign companies. Its lawyers have an entrepreneurial, innovative and solution-based approach that has earned us an outstanding reputation in the market.


You may have noticed that we like to use penguin imagery. Why is that?

One time, CTO & Co-Founder Jonathan sent a selfie of himself and a penguin while traveling South Africa. It was an instant success in the team and we simply realized that all of us really like penguins! Shortly after, we began using penguins in our branding. This finally led to our mascot, Deedee, which you can also find sliding in our app.

We believe marketing and data is exciting and fun, and feel that penguins are great to express this. Penguins also build long-term relationships and take care of one another, not to mention they are hardy and can withstand extreme conditions. These are all traits we aim to embody at DESelect.


DESelect is a principles-driven company where we hold ourselves accountable to certain values and behaviors, all in support of our mission.

We apply 5 principles:

  1. Trust, because it is the foundation of doing business.
  2. Personal Responsibility, because we know individuals make a difference.
  3. Customer Experience, because it has become the deciding factor for customers.
  4. Continuous Improvement, because every day is an opportunity to do better.
  5. Adaptability, because we live and work in an extremely dynamic environment.

We have translated these principles into concrete “I-statements” that prescribe how we aim to act. A more extensive description of our principles and I-statements can be found in our “Principles Manifesto”.

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