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Segment without SQL
DESelect Segment is an easy to use no-code audience segmentation tool for anyone using Salesforce Marketing Cloud. Whether they have technical expertise, or not.
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Intuitive drag-and-drop segmentation
![Intuitive drag-and-drop segmentation]()
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Full integration with Salesforce Marketing Cloud
![Full integration with Salesforce Marketing Cloud]()
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30min. Setup
![30min. Setup]()
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Secure and reliable data integration
![Secure and reliable data integration]()
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Drag-and-Drop Audience Segmentation
Allow anybody on your marketing team to use Marketing Cloud to it's full potential with simple drag-and-drop tools.
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Join data extensions together
Use drag-and-drop to easily join data extensions together and define how they are related. Admins can pre-define these relations.
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Exclude records
Similarly to joining data extensions, indicate records you want to exclude from your selection.
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Append Data Extensions
Create larger Data Sets by appending data extensions together (union DEs) .
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Apply extensive filtering
Apply a multitude of filters across data extensions and sources, supporting all field formats.
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Perform calculations
Use subqueries to aggregate data and perform calculations, like how many purchases a customer has made or how much a customer has spent.
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Sort and limit results
Sort your results alphabetically, by date, or any other way that is logical. Limit the number of results if needed.
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Define and use picklists
Define picklist values and labels as an admin, enabling your team to filter with more certainty.
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Set manual or rule-based values
Personalize your results, by setting manual or rule-based values, for example, “Female” becomes “Miss” and “Male” becomes “Mister”.
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Standardized inputs via defined picklists
Deduplicate records with one or many rules, given a certain priority.
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Use waterfall segmentation
Apply cascading rules to use ‘waterfall selections’.
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Schedule selections
Schedule the execution of selections from within DESelect. Easily run selections of recurring campaigns or selections that refresh data on a regular basis.
DESelect out-of-the box solution can be installed
same day in less than 30 minutes.
DESelect offers full plug-and-play integration that is real-time and no-maintenance
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We do it for you
We take care of installing DESelect for you through an “installed package” – a matter that takes us just about 30 minutes.
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Plug-and-play
Start using all features right away once setup is complete.
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No-maintenance integration
Leverage new data sets the moment they are available in Salesforce Marketing Cloud without having to make modifications.
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Automate your segmentation
Automatically refresh your segments, by adding SQL query activities that DESelect generates to automations within Automation Studio.
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Access any data extension
Leverage any standard, synchronized, Salesforce, or shared data extension within your SFMC business unit.
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Access any field
For any data extension you select, DESelect will provide you with the available fields and field formats.
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Leverage behavioral data
Leverage and explore behavioral data by accessing data views – system-generated data extensions populated by Salesforce Marketing Cloud with information on subscriber engagement and more.
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Access data in real-time
Always access your latest data, as DESelect continuously checks for the latest data extensions in your Salesforce Marketing Cloud.
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Limit access to certain data extensions in DESelect
As an admin, limit data extensions to be leveraged for segmentation as needed.
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Including/ Excluding of folders in the Admin app
DESelect allows administrators to include and exclude folders in a certain business unit. This functionality eases up the search process and improves data processing time by only scanning the included folders you have selected.
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Preview results
Obtain rapid feedback on your selection through a preview of results.
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Use segments for campaigns immediately
Use selections to populate target data extensions, ready to be used for your next campaign or journey.
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Auto-map to your target data extension
Auto-map the data coming from your selected data extensions to your target data extension to save time.
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Automatically create data extensions (AC/DE)
Use AC/DE to create new data extensions on the fly and ensure right field formats.
Find out how to increase your Marketing team's efficiency by 52%
Training and Support
We offer extensive training and support, all included in your subscription.
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Kick-start with onboarding training
Learn about all DESelect features during a live and customized onboarding training.
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Get training materials & data
Receive complete training materials and even training data - already uploaded in your Salesforce Marketing Cloud - so you can practice your new segmentation powers.
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Get support anytime
Find the latest features and documentation on our support portal. Open cases via the portal or email.
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Watch tutorials
Watch video tutorials on our YouTube channel showcasing different segmentation scenarios. Use the training data we provide to tag along.
Security and Data Protection
DESelect offers full plug-and-play integration that is real-time and no-maintenance.
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![Keep all of your data safe and secure]()
Keep all of your data safe and secureKeep all your customer data safely in Salesforce Marketing Cloud, as DESelect only stores “metadata” such as data extension names.
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![Fully Compliant with ISO-27002]()
Fully Compliant with ISO-27002Rest assured knowing DESelect complies with ISO-27002, covering all aspects of best practice information security policies and processes.
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![Comply with GDPR & CCPA]()
Comply with GDPR & CCPADESelect complies with both GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
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![Securely connect DESelect]()
Securely connect DESelectDESelect offers full plug-and-play integration that is real-time and no-maintenance.DESelect has passed Salesforce’s security review. Find out more about our secure API connection to Salesforce Marketing Cloud in the DESelect Security Documentation.