Data Management

AI Copywriting vs. Human Copywriting: What’s Better for Your Brand? AI copywriting and human copywriting each offer distinct advantages and drawbacks, and choosing the right approach has significant implications for SEO, engagement, and overall marketing effectiveness. As AI writing tools...

How AI Is Transforming Content Marketing The world of content marketing is unrecognizable compared to just a few years ago. Artificial intelligence (AI) has rapidly evolved from a peripheral tool to a central pillar in every major brand’s marketing strategy....

What is Generative AI and How Does It Work? Generative AI refers to advanced artificial intelligence techniques and models that use AI to create new content, such as text, images, videos, audio, or even software code, in response to prompts...

DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce Today marks an exciting new chapter for DESelect. We’re thrilled to share that DESelect has joined Unaric, a fast-growing global technology company that’s redefining how Salesforce customers...

Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams Introduction to Sales Cloud Einstein Sales Cloud Einstein provides sales teams with an innovative edge, combining AI-powered tools with Salesforce CRM to automate tasks and deliver actionable insights. One standout...

Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts Introduction to Salesforce Salesforce is more than just a CRM; it’s where customer conversations begin, grow, and turn into closed deals. For new users, though, there’s often confusion about...

Creating Real Conversations with Salesforce Digital Engagement Introduction to Digital Engagement When customers reach out, they expect speed, relevance, and a personal touch. Salesforce Digital Engagement makes this possible by connecting businesses with customers across various digital channels, including Facebook Messenger,...

Consumer Goods Eroski Success Story Eroski gained autonomy and efficiency in segmentation with DESelect Segment by removing dependence on external providers, and with Engage optimized saturation control and message prioritization, achieving more relevant and precise communications for its customers. Gained...

Chemical Manufacturing BASF Success Story Discover how BASF boosted marketing efficiency with DESelect by streamlining data segmentation, improving data-driven insights, and increasing operational efficiency, driving smarter campaigns and better business outcomes. Read their success story now! Efficiently segment and manage...