Data Management

AI for CRM: How to Turn Customer Data into Revenue in 2026 Quick answer: What is AI for CRM and why it matters in 2026? AI for CRM is the integration of machine learning, natural language processing, and generative AI...

Salesforce Media Cloud: The Complete 2026 Guide for Media & Entertainment The media and entertainment industry faces unprecedented complexity. Audiences fragment across dozens of platforms. Advertisers demand cross-channel campaigns with unified measurement. Subscribers expect personalized experiences across every touchpoint. Salesforce...

Salesforce Campaign Hierarchy: Structure, Reporting & Best Practices If you’ve ever tried to answer “How much pipeline did our 2026 product launch generate across all channels?” only to spend hours manually adding up numbers from dozens of individual campaigns, you...

What is a Campaign in Salesforce? (Definition, Features, and Real-Life Uses) Quick Answer: What Is a Campaign in Salesforce? A Salesforce Campaign is a standard object designed to track marketing, fundraising, or outreach initiatives and measure their impact on Leads,...

The Ultimate Practical Guide to AI-Powered Content Creation If you’re ready, actually, to use AI in your marketing workflow, you don’t need another blog about what AI is; you need a hands-on playbook. This guide is a practical walkthrough of...

Communication Technology Bite Success Story After adopting DESelect Segment, Bite gained the ability to create precise marketing audience selections five times faster, empowering their marketing team to launch campaigns rapidly, without leaning on data analysts. This led to smoother workflows,...

How to Measure the ROI of AI Copywriting Tools AI copywriting tools have become essential for SaaS and consumer brands alike, not just for cutting the cost of content creation but also for winning new customers. But measuring the ROI...

The Future of Generative AI in Copywriting Generative AI is already rewriting how copywriters, marketers, and brands create content. But the future? It’s far bigger than “faster blogs and ads.” The next decade of AI in copywriting will go beyond...

Why AI Outputs Often Feel Too Generic Content personalization has always been the holy grail of marketing. Delivering the right message to the right person at the right time can dramatically improve engagement, conversion rates, and trust. But scaling personalization...