Saturation Control

Unaric accelerates UK AI momentum with acquisition of marketing platform DESelect – its ninth deal in two years Unaric converts fragmented apps into AI agents across Salesforce, unifying customer data from marketing, sales, and payments to unlock growth opportunities Its...

DESelect Update: Engagement Analytics & Waterfall Segments On this release, we’re thrilled to introduce a powerful new addition to DESelect Engage: Sending Volume & Engagement Charts — designed to help marketers gain actionable insights into their email frequency and engagement...

Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors,...

Beyond Limits: Exploring Smart Communication Capping In this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance.  Why Communication Capping Matters In today’s landscape, customers can be overwhelmed with marketing...

Watch cross-BU saturation control in action in our product release webinar here DESelect Engage: Cross-BU Saturation Control Marketing campaigns often fall short as revenue drivers because they don’t prioritize customer engagement effectively or ensure saturation control. Overwhelming contacts with excessive...

In the world of Salesforce Marketing Cloud, understanding when you may need a frequency capping solution can make a significant impact on whether your campaigns resonate with consumers or end up in the junk folder.

We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of...

Episode 19 | Transcript Jyothsna “JB” Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability Anthony Lamot: Hi, JB. Welcome to the show. Jyothsna Bitra (JB): Hi, Anthony. So happy to be here. Anthony Lamot: It’s great, having you, I...

In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with...