Segmentation

Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams Introduction to Sales Cloud Einstein Sales Cloud Einstein provides sales teams with an innovative edge, combining AI-powered tools with Salesforce CRM to automate tasks and deliver actionable insights. One standout...

Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts Introduction to Salesforce Salesforce is more than just a CRM; it’s where customer conversations begin, grow, and turn into closed deals. For new users, though, there’s often confusion about...

Creating Real Conversations with Salesforce Digital Engagement Introduction to Digital Engagement When customers reach out, they expect speed, relevance, and a personal touch. Salesforce Digital Engagement makes this possible by connecting businesses with customers across various digital channels, including Facebook Messenger,...

Your Essential Guide to Dreamforce 2025 Highlights and Insights Attend Dreamforce 2025 Dreamforce 2025 is shaping up to be one of the most impactful events in Salesforce’s history. Scheduled to take place at the Moscone Center in downtown San Francisco,...

A Practical Salesforce Implementation Guide Implementing Salesforce isn’t just about installing software. It’s about getting your systems, teams, and data aligned to support better customer experiences and business results. When done right, a Salesforce implementation can boost efficiency, support growth,...

Consumer Goods Eroski Success Story Eroski gained autonomy and efficiency in segmentation with DESelect Segment by removing dependence on external providers, and with Engage optimized saturation control and message prioritization, achieving more relevant and precise communications for its customers. Gained...

Chemical Manufacturing BASF Success Story Discover how BASF boosted marketing efficiency with DESelect by streamlining data segmentation, improving data-driven insights, and increasing operational efficiency, driving smarter campaigns and better business outcomes. Read their success story now! Efficiently segment and manage...

Making Sense of Salesforce Contact Builder Salesforce Contact Builder is the engine that helps bring customer data together inside Marketing Cloud. If you want to send the right message to the right person at the right time, this is where...

How Consumer Brands Can Avoid Email Overload and Choice Paralysis Consumer brands operating multiple labels under one corporate umbrella often face a unique set of challenges when it comes to email marketing, particularly when a large multibrand company attempts to manage email...