We have made it our mission to enable organizations around the world to truly connect with people
Creating authentic human-centered relationships driven by smart marketing ops
Vision
Marketing is moving faster than ever—more data, more channels, more pressure. We empower marketers to rise to the challenge and cut through martech complexity with smart marketing ops that deliver authentic “WOW!” experiences that engage customers and drive competitive advantage.
We envision a world where we enable organizations to:
Orchestrate
effective, relevant, and data-driven customer engagements—across all channels, at optimal frequency, with minimal complexity.
Simplify and accelerate
segmentation, engagement, personalization, and high-volume communications.
Gain visibility
into campaign planning, priorities, and execution.
Achieve near instant deployability and fast time-to-value
on their marketing optimization platform investments.
Values
DESelect is a values-driven company. We hold ourselves accountable to the following values, all in support of our mission to enable organizations around the world to truly connect with people.
Trust
We act in our customers’ best interest and communicate openly.
Personal Responsibility
We hold ourselves accountable and challenge each other.
Customer Experience
We delight and add value in all our interactions with customers, partners, and colleagues.
Continuous Improvement
We continuously improve the way we work and act decisively.
Adaptability
We rise to the occasion and quickly adapt to change.
Impact
1000+
Customers around the global across all industries - consumer goods, financial services, pharmaceuticals, automotive, retail.
31,839,967
SQL words avoided in 2024 — simplifying segmentation in SFMC like never before!
4,423,861
Successful data extension runs in 2024 — streamlining campaign creation with a 99% success rate.
29,558,822
Perfectly timed messages sent through DESelect Engage — ensuring the right message reached the right person at the right time.
55
average NPS in 2024 - driven by our commitment to help marketers work smarter.
Team
In the United States and throughout Europe, we have a team of experts helping marketers make magic. Here are the folks leading the charge.
Careers
Interested in joining our amazing team to help scale the company that defined marketing enablement for Salesforce Marketing Cloud?
Philanthropy
Pledge 1% is a program that invites companies to contribute 1% of their time, equity, product and/or profit to support non-profits in their communities.
1% of Product
We offer discounts to non-profits
1% of Profit
We commit .5% of revenue to the causes listed below.
1% of Time
We volunteer 1% of our time to the causes listed below
Board
Adjacent
Federico Larsen
Founder and CTO of Copado. Federico is a passionate Cloud enthusiast with a focus on the Salesforce ecosystem since 2005. After 11 years in the IT space, Federico saw a need for a platform that increased the efficiency of complex manual releases on the Salesforce platform. In September 2021, Copado raised a $140 Million Series C round to expand its DevOps platform with a $1.2 Billion valuation
Hendrik Isebaert
Chief Executive Officer at Showpad. Hendrik originally joined Showpad as the Chief of Staff, subsequently taking on roles as VP and Managing Director for EMEA and as Senior Vice President of Revenue Globally. A Harvard Business School graduate, Hendrik is focused on helping companies deliver the best possible buying experience.
Louis Jonckheere
Co-founder and Chief Product Officer in Showpad, a software platform for marketers and sellers that enables them to have better customer conversations. Louis graduated with a Master of Laws at Ghent University and after a Masters in General Management at Vlerick Management School, Louis started his career in 2009 at Netlog as a Strategic Partnership Manager. In 2011, Louis co-founded Showpad, which was recently identified as one of the key players in the Sales Training and Onboarding Software market globally.
Pascal Borremans
EU Salesforce Practice Lead at Wipro, a leading global information technology, consulting, and business process services company. Pascal has a passion for customer management and technologies and significant experience in the insurance and B2B services industries.
Sam Gutmann
Chief Executive Officer at OwnBackup. Sam is a software entrepreneur and business builder that pioneered the online and cloud backup and recovery space. OwnBackup has recently raised a $167.5 Million Series D Investment to expand its market presence in Europe.
Stijn Christiaens
Co-founder & Chief Data Citizen at Collibra. The Belgian tech has reached unicorn status by raising €216M funding and doubling its valuation to €4.5B. Stijn leads Collibra’s Data Office and is responsible for overall data strategy, data infrastructure, and translating internal learnings into value for our customers and partners. He is also Collibra’s product evangelist and drives future innovation. Previously, Stan launched various departments within Collibra including Product, Presales, Postsales, Partnerships, Marketplace, and Research and Education.