DESelect Segment shares many of Audience Builder’s strengths, including no-code UI, granular segmentation capabilities, and an ability to handle high volumes of data.
Why Segment
Increase velocity with no-code segmentation
Unlike Audience Builder, Segment is a Salesforce AppExchange plugin with a one-day setup and super easy adoption, ensuring campaigns experience minimal disruption during the transition.
Build segments twice as fast
Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right time
Say Goodbye to SQL
Access all your data extensions, join them together quickly, and predefine relationships – no more wasting time copying queries, switching between studios or checking code for errors.
See how it works
Check out our free, self-paced tutorial to learn how to get started with DESelect Segment quickly and easily.
How it works
DESelect Segment is your solution
to Audience Builder Retirement
to Audience Builder Retirement
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Combine and filter data
extensions with drag-and-drop
Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic.
Get helpful tipsOn-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier. -
Customize with ease
Create custom values using advanced calculations, then use them for segmentation, scoring, and personalization. You’re no longer limited to values coming from one of your data sources.
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Refresh segments automatically
With scheduled selections you can schedule segments to refresh automatically without using Automation Studio.
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Eliminate errors with Picklists
Salesforce Marketing Cloud doesn’t have an out of the box picklist solution when segmenting audiences. With DESelect Picklists choose from a series of values with a drop down, simplifying data entry (saving time) and standardizing values (preventing errors).
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Run correlated Selections seamlessly
Run correlated Selections one after the other, split up large Selections into smaller ones, and run them in a sequence to reduce the risk of time-outs using waterfall segmentation.
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Remove duplicate records
Set up smart deduplication logic. Prio-deduplication gives you full control over how results are deduplicated, without having to export to Excel or use other magic tricks.
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Preview Segments
DESelect Segment generates efficient, error-free SQL automatically in the background. Preview your segment and associated SQL query directly in the platform.
Take a look below to learn more about the migration process and how the two solutions compare.
Clients
Trusted by Leading Brands
Customer success stories
Why choose DESelect
Discover how marketers at the world’s leading companies are optimizing Salesforce Marketing cloud with DESelect
"What used to take our marketers anywhere from 3-14 days now takes less than 24 hours."
Brad Greene
Senior Director of Marketing Technology
+93%
Faster segment creation
"By engaging with customers in the right way, we can optimize donations to find a cure."
Gina Almond
Director of Fundraising, Marketing and Customer Experience
Optimized
donations
“We’re engaging customers, improving order rates, generating more revenue, and DESelect allows us to do that.”
Michelle Frandsen
Senior Manager, Lifecycle Automation
+3%
Lift revenue per customer
Book a demo and connect with a DESelect expert
Salesforce is in the process of sunsetting Audience Builder. For teams left stranded, it’s important to begin planning the migration process now, seeking a solution that shares the same benefits…and improves on some shortcomings.
What can I expect?
- An in-depth conversation to answer some questions about your business to help us match you to the right solutions
- A live demo of DESelect tailored to what you are interested in.
- All your questions answered to ensure we are a good fit for your business needs.
