Customer and Partner Success Stories
As an official partner to Salesforce, DESelect aims to enable teams across different industries to grow, faster
-
"In terms of recommending DESelect, on a scale of 1 to 10, it's a 10!" -
"DESelect has increased efficiency by 50%. It’s a lot easier to do something ad-hoc now."
-
Motorpoint“By reducing the team’s reliance on IT resource to build out audience segments, DESelect has really given us a level of autonomy and freedom that didn’t exist before. “It’s removed so many blockers for us that it’s really revolutionised how we work and the speed at which we can deliver results. We’ve been using DESelect for the last nine months and the scope of work we’ve been able to deliver in that time would have been unthinkable 12 months ago.”
-
School Specialty"It’s simple to use, and it saves the resources of those we have on staff. With more time freed up, they can focus on things more important to our business."
-
The Brain Tumour Charity"Sometimes you think something like this is so far away from what we’re ultimately trying to do, but it’s not. It’s right in the middle of it all. Because if we engage with our customers in the right way, chances are we will optimize donations, and by doing that, we will be able to put more money into supporting those with a brain tumor and their families, but also (and really importantly) putting money into research – and that’s where we’re going to find the cure!”
-
Lead & Campaign Manager
"Easy way to define the target group for your marketing campaign"×"Easy way to define the target group for your marketing campaign"DEselect allows easy access to any data source of Salesforce MCL (synchronised and custom created data extensions, as well as MCL data views) with all its attributes, both for filtering in a selection and for using as an output. That, instead of writing SQL statements. It also supports the creation of data source templates and filter sets which significantly helps reusing typical patterns. DEselect as a company itself, reacts fast on questions and issues, the support is very professional.
[DESelect offers an]… end-to-end process for a target group selection including the definition, creation and modification of the target data extension in MCL. The output data can easily be mapped or calculated, aggregated or transformed upfront, as needed. Integration into MCL so that the selection can be schedulled in MCL Automation Studio, or the results accessed in Contact Builder or Email Studio.
-
ShareNow"DESelect allows us to create emotional moments with our customers through the data we share with them in our communications. It also raises loyalty and I think that’s overall what we are working towards. The customers choose us over another competitor because they feel more connected to our brand."
-
Boozt“With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills.”
-
Chief Marketing Officer
"Immediate ROI Through Time-Savings and Data Optimization"×"Immediate ROI Through Time-Savings and Data Optimization"Our time-to-efficiency on Marketing Cloud would have been SIGNIFICANTLY longer if not for DESelect. On top of having a very custom data structure in SFMC, we also have a high volume of query builds with a lot of complex audience segmentation and ABM targeting. If we had to rely on on-staff SQL knowledge, we would have required investment in training and/or new talent, and feared that would still leave us vulnerable to query inaccuracies. Instead, we found DESelect in the 11th hour during our implementation and they were able to get us configured, trained, and ramped in a matter of weeks, while helping us solve our very specific use cases. What’s more, they were able to show us how better to organize our data and selections through picklists and templates, which has led to more accurate and efficient querying. At this point, I don’t know how we could live without it.
Pros: User-friendly drag and drop functionality, and easy query automation scheduling. The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our [DESelect Customer Success Manager] is so knowledgeable and responsive, he’s made our implementation such a positive experience.
Reasons for Choosing DESelect: DESelect was recommended by our Marketing Cloud implementation consultant; because of our positive experience with the demo and team, we didn’t pursue alternatives.
-
Simplify Compliance"I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool."
-
"We believe in the product; my team certainly does. We wouldn't partner with someone if we didn't believe it. One of our values is trust and honesty. We will only say what we think is right to customers. To be honest, everybody loves DESelect. So it was quite an easy one to go for." -
Customer Data Manager“Saved approximately 2 days of time per week for the technical members of the team.”
-
Sr. Director, Data Management & Analytics"If using Marketing Cloud, must also Budget for DESelect"×"If using Marketing Cloud, must also Budget for DESelect"
Not having advanced sql knowledge we could never write hundreds of queries in a timely manner. DESelect solves for that.
Pros: Not having to have a team of SQL programers on staff or having to go to IT for every request
-
University of Minnesota Foundation"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors."
