Success Stories
Customer and
Partner Success
Stories
As an official partner to Salesforce, DESelect aims to enable teams across different industries to grow, faster
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“I will definitely recommend DESelect to all my clients in the future.” -
"DESelect has increased efficiency by 50%. It became a lot easier to do create ad-hoc sends."
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Bite LatvijaWith DESelect we are able to do segmentation 5 times faster with more precision and accuracy.
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EroskiWith DESelect, we’ve gained the autonomy, precision, and efficiency to deliver the most relevant messages to each customer, avoiding saturation and improving their experience, all while working faster and more independently as a small marketing team.
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By implementing DESelect, BASF transformed complex marketing data into targeted insights, streamlining segmentation and boosting campaign efficiency, unlocking smarter, faster, and more personalized marketing.
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Our marketers, who have a far better sense of our customers, are able to manage the company's marketing efforts from A to Z, which is really great.
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“We had too much dependency on IT, which slowed us down. It’s quite hard, especially for more creative people, to learn SQL on a high level. With DESelect, it’s way easier, and they can do it themselves.”
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“With DESelect, our marketing team is able to unify multiple data sources, identify high-value customer segments, deliver curated experiences to those audiences, and produce measurable results. Best of all, they're doing so independently -- without reliance on IT or SQL -- and in less time. We’re improving order rates, generating more revenue, and DESelect allows us to do that."
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"We had a wealth of customer data available just waiting to be unleashed by our marketers.... Now our email team conducts real-time segmentation within Marketing Cloud. What used to take our marketers anywhere from 3-14 days now takes less than 24 hours."
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"I am very satisfied with DESelect. It has solved almost every challenge we've had with Marketing Cloud. It's really useful to have all your data in one place and easily segment it. Our customers are also pleased with the service. They like the ROI."
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“DESelect is what’s missing from Salesforce. It transforms the Marketing Cloud experience as a very flexible, intuitive tool that allows you to communicate with the right customers, about the right things, at the right time.”
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"I didn't really understand SQL in the beginning, and DESelect helped me understand how to create complex audiences. I didn't need to know any syntax, orders, or anything like that, I just needed to understand the logic."
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“It’s surprising how much time it has saved me. Instead of creating new and multiple automations in Automation Studio, which is really time-consuming, I can create an audience segment that I use regularly and schedule them to run every day in DESelect.”
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“We wanted to eliminate this back and forth when it came to writing queries. We don’t have to rely on other teams anymore, and can easily set it up ourselves.”
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“DESelect has been more impactful than Marketing Cloud itself…it gives us access to so much in Salesforce. Also, it's improved our Salesforce skills because we must identify the data that connects the two platforms and have a deeper understanding of how the data architecture works."
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“By using DESelect I understand the database of Maczfit in a better way, because it gives me the data I have to use, and I simply have to put the pieces together.”
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“By reducing the team’s reliance on IT resource to build out audience segments, DESelect has really given us a level of autonomy and freedom that didn’t exist before. It’s removed so many blockers for us that it’s really revolutionised how we work and the speed at which we can deliver results. We’ve been using DESelect for the last nine months and the scope of work we’ve been able to deliver in that time would have been unthinkable 12 months ago.”
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"It’s simple to use, and it saves the resources of those we have on staff. With more time freed up, they can focus on things more important to our business."
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"Sometimes you think something like this is so far away from what we’re ultimately trying to do, but it’s not. It’s right in the middle of it all. Because if we engage with our customers in the right way, chances are we will optimize donations, and by doing that, we will be able to put more money into supporting those with a brain tumor and their families, but also (and really importantly) putting money into research – and that’s where we’re going to find the cure!”
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"DESelect allows us to create emotional moments with our customers through the data we share with them in our communications. It also raises loyalty and I think that’s overall what we are working towards. The customers choose us over another competitor because they feel more connected to our brand."
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“With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills.”
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"I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool."
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"My team believes in the product. We wouldn't partner with someone if we didn't believe in the value they brought our customers. One of our values is trust and honesty. We will only say what we think is right to customers. So it is quite an easy decision to recommend DESelect"
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University of Minnesota Foundation"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors."
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PON Automotive"It will also be easier to onboard new colleagues in database marketing because SQL knowledge is not necessary with DESelect."
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“I will definitely recommend DESelect to all my clients in the future.”
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American Ceramic Society"In terms of recommending DESelect, on a scale of 1 to 10, it's a 10!"
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A1"There’s a lot more clarity from DESelect, which means you have fewer errors. Manual SQLs are hard to read, whilst DESelect just naturally has more resistance to errors."
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Merkle“The user interface of DESelect is self-explanatory. This helped me a lot.”
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Merlin“For us, DESelect was the puzzle piece that was really missing within Salesforce Marketing Cloud.”
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"DESelect has increased efficiency by 50%. It became a lot easier to do create ad-hoc sends."
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PLI“We are very impressed with DESelect’s capabilities”
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Cambridge University Press"It was a dream to use! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!"
