-
Your Essential Guide to Dreamforce 2025 Highlights and Insights
Your Essential Guide to Dreamforce 2025 Highlights and Insights Attend Dreamforce 2025 Dreamforce 2025 is shaping up to be one of the most impactful events in Salesforce’s history. Scheduled to take place at the Moscone Center in downtown San Francisco, this three-day event attracts tens of thousands of attendees from the Salesforce ecosystem, developers and […]September 4, 2025 -
A Practical Salesforce Implementation Guide
A Practical Salesforce Implementation Guide Implementing Salesforce isn’t just about installing software. It’s about getting your systems, teams, and data aligned to support better customer experiences and business results. When done right, a Salesforce implementation can boost efficiency, support growth, and provide a clearer view of your customers. Our Salesforce implementation guide walks you through […]September 3, 2025 -
SalesForce Contact Builder
Making Sense of Salesforce Contact Builder Salesforce Contact Builder is the engine that helps bring customer data together inside Marketing Cloud. If you want to send the right message to the right person at the right time, this is where it all starts. Contact Builder allows marketers to collect, organise, and connect contact data from […]July 30, 2025
Don't miss
an update
Salesforce Marketing Cloud Blog
Catch up on the best practices in SFMC, expert advice, and more to enable your team and optimize your Marketing Cloud
Filter by role
- CRM
- IT
- Marketing
Filter by industry
- Automotive
- Banking
- Chemical
- Education
- Events
- Hospitality
- Insurance
- IT
- Media
- Nonprofit
- Retail
- Telecom
-
How Consumer Brands Can Avoid Email Overload and Choice Paralysis
How Consumer Brands Can Avoid Email Overload and Choice Paralysis Consumer brands operating multiple labels under one corporate umbrella often face a unique set of challenges when it comes to email marketing, particularly when a large multibrand company attempts to manage email campaigns across its various brands simultaneously. One of the biggest pitfalls is overwhelming potential buyers […]July 29, 2025 -
Crafting Channel-Based Buyer Segments: Unlocking Seamless Offline and Online Marketing
Crafting Channel-Based Buyer Segments: Unlocking Seamless Offline and Online Marketing To effectively segment buyers by their preferred marketing channels, while balancing both offline and online behaviors, consumer brands must move beyond generic audience buckets and directly analyze when, where, and how customers interact and purchase. Here’s a targeted approach to building actionable channel-based segments, with […]July 29, 2025 -
Boost Revenue by Unifying Multichannel Consumer Data
Boost Revenue by Unifying Multichannel Consumer Data Consumer brands face significant challenges when working with buyers across multiple channels, as customers often use different personal information on each platform. This fragmentation creates difficulties in unifying data, which in turn hampers effective segmentation and targeted marketing. Why Fragmented Customer Data Is Costing Brands Revenue and Reach Buyers today […]July 29, 2025 -
Lifecycle Marketing for CPG Success
Lifecycle Marketing for CPG Success In the competitive world of consumer packaged goods (CPG), marketers are constantly seeking ways to cut through the noise, build meaningful relationships, and increase sales. While batch-and-blast campaigns blanket inboxes with irrelevant messages, there’s a smarter way forward: segmenting your contacts based on where they are in their customer lifecycle […]July 28, 2025 -
How Segmentation Powers Effective Product Recommendation Engines
How Segmentation Powers Effective Product Recommendation Engines Consumer brands can significantly boost revenue and customer engagement by building effective product recommendation engines combined with precise customer segmentation and targeted marketing communications. Here is how they can develop such systems and capitalize on delivering exactly what their buyers are looking for. Building a Product Recommendation Engine […]July 28, 2025 -
5 Segmentation Tactics to Drive Customer Loyalty
5 Segmentation Tactics to Drive Customer Loyalty It’s not enough to acquire new customers; the real cost-saving value lies in retaining and re-engaging former ones. Yet many brands fall short by sending generic offers or relying on outdated promotional tactics. If you want past customers to return and buy more, you need a smarter approach: […]July 28, 2025 -
Marketing Attribution Boosts Consumer Goods Sales
Marketing Attribution Boosts Consumer Goods Sales Multichannel attribution is crucial for consumer goods brands aiming to understand which marketing channels and touchpoints drive conversions and revenue. It involves analyzing and assigning credit to the various interactions consumers have with a brand before making a purchase. This comprehensive view allows companies to optimize marketing spend, improve segmentation […]July 28, 2025 -
How DESelect Helps Consumer Brands Beat SFMC Session Timeouts
How DESelect Helps Consumer Brands Beat SFMC Session Timeouts Consumer brands often face a significant challenge when using Salesforce Marketing Cloud (SFMC) to segment their contacts: session timeouts. These timeouts occur because SFMC limits the amount of time a single segmentation query can run, usually around 30 minutes. When consumer brands try to segment thousands, […]July 28, 2025 -
How Leading Retailers Use Segmentation to Create Highly Effective Marketing Campaigns
How Leading Retailers Use Segmentation to Create Highly Effective Marketing Campaigns One of the greatest strengths retail brands can harness today is precisely targeted marketing. The key to this precision is customer segmentation, dividing your customer base into distinct groups according to shared characteristics and behaviors. Proper segmentation lets you craft highly relevant messages and […]July 28, 2025
