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AI Copywriting vs. Human Copywriting: What’s Better for Your Brand?
AI Copywriting vs. Human Copywriting: What’s Better for Your Brand? AI copywriting and human copywriting each offer distinct advantages and drawbacks, and choosing the right approach has significant implications for SEO, engagement, and overall marketing effectiveness. As AI writing tools rapidly evolve, many marketers are weighing whether the speed and convenience of AI-generated content outweigh […]October 10, 2025 -
How AI Is Transforming Content Marketing: The Double-Edged Sword
How AI Is Transforming Content Marketing The world of content marketing is unrecognizable compared to just a few years ago. Artificial intelligence (AI) has rapidly evolved from a peripheral tool to a central pillar in every major brand’s marketing strategy. Its ability to automate, optimize, and personalize content creation has revolutionized how brands communicate with […]October 10, 2025 -
What is Generative AI
What is Generative AI and How Does It Work? Generative AI refers to advanced artificial intelligence techniques and models that use AI to create new content, such as text, images, videos, audio, or even software code, in response to prompts or data inputs. Unlike traditional AI systems designed to classify information, make predictions, or automate […]October 10, 2025
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Salesforce Marketing Cloud Blog
Catch up on the best practices in SFMC, expert advice, and more to enable your team and optimize your Marketing Cloud
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DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce
DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce Today marks an exciting new chapter for DESelect. We’re thrilled to share that DESelect has joined Unaric, a fast-growing global technology company that’s redefining how Salesforce customers unlock the power of AI. This milestone doesn’t just represent a change in ownership – […]October 9, 2025 -
Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams
Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams Introduction to Sales Cloud Einstein Sales Cloud Einstein provides sales teams with an innovative edge, combining AI-powered tools with Salesforce CRM to automate tasks and deliver actionable insights. One standout feature is Salesforce Einstein Activity Capture, which eliminates the need for manual logging of emails […]September 18, 2025 -
Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts
Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts Introduction to Salesforce Salesforce is more than just a CRM; it’s where customer conversations begin, grow, and turn into closed deals. For new users, though, there’s often confusion about one of its core distinctions: Salesforce leads vs contacts. Knowing the difference between these two […]September 18, 2025 -
Creating Real Conversations with Salesforce Digital Engagement
Creating Real Conversations with Salesforce Digital Engagement Introduction to Digital Engagement When customers reach out, they expect speed, relevance, and a personal touch. Salesforce Digital Engagement makes this possible by connecting businesses with customers across various digital channels, including Facebook Messenger, WhatsApp, SMS, and web chat. By consolidating all conversations into a single view, Salesforce digital engagement enables […]September 5, 2025 -
Your Essential Guide to Dreamforce 2025 Highlights and Insights
Your Essential Guide to Dreamforce 2025 Highlights and Insights Attend Dreamforce 2025 Dreamforce 2025 is shaping up to be one of the most impactful events in Salesforce’s history. Scheduled to take place at the Moscone Center in downtown San Francisco, this three-day event attracts tens of thousands of attendees from the Salesforce ecosystem, developers and […]September 4, 2025 -
A Practical Salesforce Implementation Guide
A Practical Salesforce Implementation Guide Implementing Salesforce isn’t just about installing software. It’s about getting your systems, teams, and data aligned to support better customer experiences and business results. When done right, a Salesforce implementation can boost efficiency, support growth, and provide a clearer view of your customers. Our Salesforce implementation guide walks you through […]September 3, 2025 -
SalesForce Contact Builder
Making Sense of Salesforce Contact Builder Salesforce Contact Builder is the engine that helps bring customer data together inside Marketing Cloud. If you want to send the right message to the right person at the right time, this is where it all starts. Contact Builder allows marketers to collect, organise, and connect contact data from […]July 30, 2025 -
How Consumer Brands Can Avoid Email Overload and Choice Paralysis
How Consumer Brands Can Avoid Email Overload and Choice Paralysis Consumer brands operating multiple labels under one corporate umbrella often face a unique set of challenges when it comes to email marketing, particularly when a large multibrand company attempts to manage email campaigns across its various brands simultaneously. One of the biggest pitfalls is overwhelming potential buyers […]July 29, 2025 -
Crafting Channel-Based Buyer Segments: Unlocking Seamless Offline and Online Marketing
Crafting Channel-Based Buyer Segments: Unlocking Seamless Offline and Online Marketing To effectively segment buyers by their preferred marketing channels, while balancing both offline and online behaviors, consumer brands must move beyond generic audience buckets and directly analyze when, where, and how customers interact and purchase. Here’s a targeted approach to building actionable channel-based segments, with […]July 29, 2025
