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The Ultimate Guide to AI-Powered Content Creation
The Ultimate Practical Guide to AI-Powered Content Creation If you’re ready, actually, to use AI in your marketing workflow, you don’t need another blog about what AI is; you need a hands-on playbook. This guide is a practical walkthrough of how to use AI to ideate, draft, edit, optimize, and publish content consistently at scale. […]October 31, 2025 -
How to Measure the ROI of AI Copywriting Tools
How to Measure the ROI of AI Copywriting Tools AI copywriting tools have become essential for SaaS and consumer brands alike, not just for cutting the cost of content creation but also for winning new customers. But measuring the ROI of these tools goes beyond counting words generated or hours saved. Today, ROI also includes […]October 24, 2025 -
The Future of Generative AI in Copywriting
The Future of Generative AI in Copywriting Generative AI is already rewriting how copywriters, marketers, and brands create content. But the future? It’s far bigger than “faster blogs and ads.” The next decade of AI in copywriting will go beyond efficiency; it will reshape creativity itself, reframe how brands tell stories, and even redefine the […]October 23, 2025
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Why AI Outputs Often Feel Too Generic
Why AI Outputs Often Feel Too Generic Content personalization has always been the holy grail of marketing. Delivering the right message to the right person at the right time can dramatically improve engagement, conversion rates, and trust. But scaling personalization across multiple buyer personas, industries, and customer journeys has traditionally been expensive and time-consuming. Generative […]October 23, 2025 -
Debunking the Biggest Misconceptions About AI Copy
Debunking the Biggest Misconceptions About AI Copy Artificial intelligence has officially gone mainstream in the marketing and sales world. Copywriting tools powered by AI are now being used everywhere: from email campaigns to product descriptions, ad copy to blog posts. But with this rise comes a swirl of myths, fears, and conspiracy theories about how […]October 17, 2025 -
SEO Beyond Google: Optimizing for AI Platforms
SEO Beyond Google: Optimizing for AI Platforms In the constantly evolving digital landscape of SEO (Search Engine Optimization), it is no longer just about getting indexed by Google, Bing, or Yahoo. A new paradigm is emerging, one powered by generative AI and the rise of big AI platforms such as ChatGPT, Google Gemini, and Bing […]October 17, 2025 -
Top 10 Ways to Use AI Copywriting (With Real-Life Examples)
Top 10 Ways to Use AI Copywriting (With Real-Life Examples) Artificial Intelligence (AI) copywriting has become an indispensable tool for brands, marketers, and individuals seeking to supercharge their content creation. These AI-powered solutions do much more than speed up writing; they foster creativity, spark new ideas, and enhance personalization, ultimately reshaping the content landscape. Here are […]October 17, 2025 -
AI Copywriting vs. Human Copywriting: What’s Better for Your Brand?
AI Copywriting vs. Human Copywriting: What’s Better for Your Brand? AI copywriting and human copywriting each offer distinct advantages and drawbacks, and choosing the right approach has significant implications for SEO, engagement, and overall marketing effectiveness. As AI writing tools rapidly evolve, many marketers are weighing whether the speed and convenience of AI-generated content outweigh […]October 10, 2025 -
How AI Is Transforming Content Marketing: The Double-Edged Sword
How AI Is Transforming Content Marketing The world of content marketing is unrecognizable compared to just a few years ago. Artificial intelligence (AI) has rapidly evolved from a peripheral tool to a central pillar in every major brand’s marketing strategy. Its ability to automate, optimize, and personalize content creation has revolutionized how brands communicate with […]October 10, 2025 -
What is Generative AI
What is Generative AI and How Does It Work? Generative AI refers to advanced artificial intelligence techniques and models that use AI to create new content, such as text, images, videos, audio, or even software code, in response to prompts or data inputs. Unlike traditional AI systems designed to classify information, make predictions, or automate […]October 10, 2025 -
DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce
DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce Today marks an exciting new chapter for DESelect. We’re thrilled to share that DESelect has joined Unaric, a fast-growing global technology company that’s redefining how Salesforce customers unlock the power of AI. This milestone doesn’t just represent a change in ownership – […]October 9, 2025 -
Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams
Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams Introduction to Sales Cloud Einstein Sales Cloud Einstein provides sales teams with an innovative edge, combining AI-powered tools with Salesforce CRM to automate tasks and deliver actionable insights. One standout feature is Salesforce Einstein Activity Capture, which eliminates the need for manual logging of emails […]September 18, 2025
