Analytics

Watch enhanced campaign reporting features in action in our release webinar: here DESelect Engage: Enhanced campaign reporting with expanded dashboard enables stronger insights As a consumer, you’ve likely been targeted by a company that doesn’t measure the impact of their...

In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with...

What Is Salesforce Marketing Cloud? A Quickstart Guide Never heard of Salesforce Marketing Cloud or simply don’t know enough? You have come to the right place. Today, we will be discussing the platform in a little more detail, along with...

Audience Engagement Scoring 101: Finding Your Best Subscribers DESelect | Best Salesforce Marketing Cloud Solutions 63% of marketers segment and personalize customers’ messages based on their behavior. But what does that really mean? It is always crucial for companies to...

Automotive Motorpoint Success Story Achieving Executive Vision: Using Precision Targeting to Increase Engagement 250% Increased click through rates 252% Reduced reliance on the IT team by 100% Efficiently launching campaigns faster Back to top THE CHALLENGE Removing IT Dependency to...

Email marketing isn’t a guessing game. It’s constantly reviewing important metrics, like click-through rate or open rate, to determine the most successful options to use in your future campaigns. Multivariate testing in email marketing gives you the opportunity to test...