DESelect Segment shares common challenges, innovative strategies, and emerging trends shaping the field. A total of 34 individuals shared their perspectives, providing a robust foundation for identifying common marketing operations challenges and innovative strategies.
Why You Should Download
2025 State of Marketing Operations Report
This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing operations thought leaders in healthcare, consumer goods, SaaS, retail, education, and more, this report offers a comprehensive view of the opportunities and obstacles faced by marketing teams today
Audience Management
The top challenge cited by marketing leaders is audience management, particularly email collision and overlap.
Generative AI Tools
Generative AI tools are not yet mature enough to handle the nuances of customized segmentation models.
Talent + MarTech
Effective marketing operations rely on a blend of skilled talent, process alignment, and Martech solutions.
Customer success stories
Why choose DESelect
Discover how marketers at the world’s leading companies are optimizing Salesforce Marketing cloud with DESelect
"What used to take our marketers anywhere from 3-14 days now takes less than 24 hours."
Brad Greene
Senior Director of Marketing Technology
+93%
Faster segment creation
"By engaging with customers in the right way, we can optimize donations to find a cure."
Gina Almond
Director of Fundraising, Marketing and Customer Experience
Optimized
donations
“We’re engaging customers, improving order rates, generating more revenue, and DESelect allows us to do that.”
Michelle Frandsen
Senior Manager, Lifecycle Automation
+3%
Lift revenue per customer
Not Just Another State Of Report
“Collaboration isn’t just nice to have; it’s the backbone of any
successful marketing ops strategy.”
The 2025 State of Marketing Operations Report highlights the evolving challenges and opportunities faced by marketing teams across industries. From managing audience overlap to navigating the limitations of AI, leaders are finding innovative ways to adapt and thrive.
By focusing on strategic alignment, investing in the right tools, and fostering a culture of continuous improvement, organizations can enhance their marketing operations and drive meaningful results. As the field continues to evolve, staying agile and informed will be key to success.
