No-code audience segmentation
Use drag-and-drop to combine any of your data in marketing cloud then add filters to create the perfect audience (no SQL required).
MarOps TeamsReduce the time spent managing data in Salesforce Marketing Cloud
A turn-key solution for efficiently managing marketing data
Operations teams tasked with managing data in Marketing Cloud are often used to writing SQL for segmentation, and fielding a “ping-pong” of time-consuming requests back and forth. With the DESelect platform, even SQL experts can optimize their process to spend 50% less time organizing data for campaign teams.
Plan campaigns visually–no code required
- Combine data sources and filters to create audiences for marketing teams without SQL
- Optimize send types with a content calendar that covers ALL sends from SFMC
Standardize processes with templates & admin controls
- Use templates to standardize segments. Teams can understand the logic and pick up where other users left off.
- Customize rules to automatically limit contacts from receiving too many or too few messages.
Help teams generate better results, faster
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Increased user adoption in Marketing Cloud
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Help execution teams launch campaigns at least 23% faster
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5x increase in clicks thanks to personalization at every level
Challenges marketing ops users face in Salesforce Marketing Cloud
- Writing SQL consumes significant time
- Colleagues rely on CRM teams for data selection issues
- Underutilization of data for segmentation or personalization
- Switching between studios in Marketing Cloud wastes time
- No single source of truth coordinating marketing frequency across teams
How Marketing Ops teams use DEselect to manage data more efficiently in Marketing Cloud
Leverage admin tools to empower your team
After crafting the perfect audience, save it as a template or add it to a waterfall to run in a sequence. Set custom rules, campaign types, and contact categories to always send the right message to that audience.
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Get the most out of your sends by optimizing open rates
Add your new data extension directly into Journey Builder. Import your journey to avoid manual frequency capping.
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“It’s surprising how much time it has saved me. Instead of creating new and multiple automations in Automation Studio, which is really time-consuming, I can create an audience segment that I use regularly and schedule them to run every day in DESelect.” Read Story
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“Saved approximately 2 days of time per week for the technical members of the team.” Read Story
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“DESelect has been more impactful than Marketing Cloud itself…it gives us access to so much in Salesforce. Also, it's improved our Salesforce skills because we must identify the data that connects the two platforms and have a deeper understanding of how the data architecture works." Read Story
Unlock enhanced capabilities for effectively leveraging your data in Marketing Cloud
Frequently Asked Questions
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When do I need DESelect?
We have customers saying that “anyone using Salesforce Marketing Cloud should have DESelect too”. With some exceptions, they are probably right. One of the powerful features of Marketing Cloud is its flexibility to let you define a data model and integrate various data sources. But as a result: You need to do lots of data management, which usually means writing SQL queries or even doing various operations in Excel. The same happens when you need to create extracts to report on your campaigns. All of that is incredibly time consuming and renders the Marketing team dependent on technical experts to support them. Due to its sometimes technical nature, user adoption may also be below expectations. If any of that sounds familiar, then DESelect is for you!
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What benefits can I expect from DESelect Segment?
Some of the main benefits of DESelect include: You don’t need to use SQL anymore. Based on our customer success stories, we know that on average you can reduce the time you spend on data in Marketing Cloud (such as writing queries, creating data extensions, briefing an expert on your data requirements,…) by a whopping 52%. You can deliver more targeted and personalized campaigns (asides segmentation, we also offer many ways to personalize your segments). You will be much less dependent on technical experts. You can accelerate your Marketing Cloud implementation, since a large part of an implementation is typically spent on creating the right data sets for campaigns. This can be done much faster with DESelect. These are some of the key benefits you can expect the moment you start with DESelect.
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What benefits can I expect from DESelect Engage?
Higher conversion rates with less effort. Using DESelect Segment to craft your perfect audience, Engage allows you to optimize engagement frequency across all channels for automated journeys, pre-planned campaigns, and ad-hoc sends. With everything right in Marketing Cloud, Engage provides a single source of truth for all sends associated with your BU visualized in a calendar format.
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What Return on Investment (ROI) can I expect from DESelect?
Once you have reached out to us, we will work with you to assess how much time you are currently spending on data in Marketing Cloud and what campaigns you want to deliver. Based on this, we will build a business case together. You can download a free business case template here to help you evaluate the added value DESelect can bring to your business. Comparing the cost of DESelect to the added value we can bring, customers typically are able to report 3-5X return on their investment.
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When should I get started with the DESelect marketing optimization platform?
We recommend you get started with DESelect the moment you begin to implement Marketing Cloud. A large part of a Marketing Cloud implementation is about defining the right data sets for campaigns and DESelect can seriously accelerate your implementation. Starting early will also prevent you from heavily investing in SQL or some other alternative as an intermediary solution. Such investments tend to become sunk costs when you later switch to DESelect, so it is better to avoid these. However, if you are already about to go live with Marketing Cloud, or even have been using Marketing Cloud for a while, DESelect will still be able to offer you great relief. Most our customers have tried and tested various other solutions (many of which described further on this page), found out they did not work for them, and ultimately found their way to DESelect.
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What if I don't have time at the moment to implement an additional solution?
If you don’t have time, that actually weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is saving time. However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect offers a plug-and-play integration, and our team will install DESelect for you (which will take them about 30 minutes). Once DESelect is installed, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 2 hours, but can be scheduled later, whenever you have the time.
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Why doesn't Salesforce Marketing Cloud offer this?
While Salesforce offers a vast amount of solutions and features, a key part of its strategy is to rely on its open ecosystem and let independent software vendors build on its platform. The Salesforce AppExchange is by far the largest B2B app store in the world and is even responsible for the majority of Salesforce’s revenue. So essentially, Salesforce is counting on companies like DESelect to fill in the niches in its offerings.
