PersonalizationSend the right message, to the right person, at the right time
Empower marketing teams to create highly personalized segments and messages that generate higher campaign ROI.
Easily leverage data to create personalized customer experiences
- Combine data sources for personalizationDESelect makes it easy to access and combine contact data, transaction data, engagement data and more to fuel highly personalized campaigns.
- Personalize campaigns with custom valuesUse calculations and functions (including SQL) to create highly personalized values marketers can reference in their campaign messaging.
- Score customers and tag personas
Group and score customers based on their behaviors or favorite content types so marketing teams can react with personalized campaigns
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"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors." Read Story
