personalization_icon Personalization

Send the right message, to the right person, at the right time

Empower marketing teams to create highly personalized segments and messages that generate higher campaign ROI.

Easily leverage data to create personalized customer experiences

  • Case study feature
  • Combine data sources for personalization
    DESelect makes it easy to access and combine contact data, transaction data, engagement data and more to fuel highly personalized campaigns.
  • Personalize campaigns with custom values
    Use calculations and functions (including SQL) to create highly personalized values marketers can reference in their campaign messaging.
  • Score customers and tag personas
    Case study feature
    Group and score customers based on their behaviors or favorite content types so marketing teams can react with personalized campaigns
Reach the most targeted<br/> audiences in half the time

Reach the most targeted
audiences in half the time