Send the right message, to the right person, at the right time
Empower marketing teams to create highly personalized segments and messages that generate higher campaign ROI.
![prioritize-comms-SFMC](https://deselect.com/wp-content/uploads/2023/04/prioritize-comms-SFMC.png)
Easily leverage data to create personalized customer experiences
- Combine data sources for personalizationDESelect makes it easy to access and combine contact data, transaction data, engagement data and more to fuel highly personalized campaigns.
- Personalize campaigns with custom valuesUse calculations and functions (including SQL) to create highly personalized values marketers can reference in their campaign messaging.
- Score customers and tag personasGroup and score customers based on their behaviors or favorite content types so marketing teams can react with personalized campaigns
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"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors." Read Story
Terri Schlegel-David
Associate Vice President, Marketing Programs and ServicesUniversity of Minnesota Foundation
![Reach the most targeted<br/> audiences in half the time](https://deselect.com/wp-content/uploads/2023/03/Deedee_SkiingArtboard.png)