SegmentationEasily create high performing audience segments…without code.
DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
Drag-and-drop segmentation for Salesforce Marketing Cloud
- Easily combine data sources and filtersSimply drag and drop to combine data sources and audience filters from any data extension within Salesforce Marketing Cloud.
- Segment based on data views and behaviorsEasily segment based on clicks, opens, bounces and other behavioral data stored in Marketing Cloud data views.
- Execute campaigns in half the timeEnable marketing teams to spend 50% less time segmenting data in Marketing Cloud, resulting in faster campaign launches (better ROI).
- Create custom values using advanced logicUse calculations and functions (including SQL) to create unique values for segmentation without adding fields to your CRM.
- Create relationships and templatesPre-define relationships between Data Extensions and set up templates to standardize (and speed-up) segmentation processes.
- Prevent errors with segment previewsAllows marketers to validate segment data ahead of time, reduce risk, and operate with more autonomy and speed than ever before.
- “Saved approximately 2 days of time per week for the technical members of the team.” Read Story
