segmentation_icon Segmentation

Easily create high performing audience segments…without code.

DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.

Drag-and-drop segmentation for Salesforce Marketing Cloud

  • Easily combine data sources and filters
    Simply drag and drop to combine data sources and audience filters from any data extension within Salesforce Marketing Cloud.
  • Segment based on data views and behaviors
    Easily segment based on clicks, opens, bounces and other behavioral data stored in Marketing Cloud data views.
  • Execute campaigns in half the time
    Enable marketing teams to spend 50% less time segmenting data in Marketing Cloud, resulting in faster campaign launches (better ROI).
  • Create custom values using advanced logic
    Use calculations and functions (including SQL) to create unique values for segmentation without adding fields to your CRM.
  • Create relationships and templates
    Pre-define relationships between Data Extensions and set up templates to standardize (and speed-up) segmentation processes.
  • Prevent errors with segment previews
    Allows marketers to validate segment data ahead of time, reduce risk, and operate with more autonomy and speed than ever before.
Reach the most targeted<br/> audiences in half the time

Reach the most targeted
audiences in half the time