Communication Technology
Bite Success Story
After adopting DESelect Segment, Bite gained the ability to create precise marketing audience selections five times faster, empowering their marketing team to launch campaigns rapidly, without leaning on data analysts. This led to smoother workflows, increased agility, better customer targeting, and measurable growth in revenue and segmentation accuracy.
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Created campaign data selections five times faster and more accurately.
![Created campaign data selections five times faster and more accurately.]()
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Enabled marketers to independently segment without relying on analysts.
![Enabled marketers to independently segment without relying on analysts.]()
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Launched more personalized campaigns, driving revenue and efficiency gains.
![Launched more personalized campaigns, driving revenue and efficiency gains.]()
THE CHALLENGE
Too Much Reliance, Too Little Agility
Before introducing DESelect Segment, Bite’s marketing team struggled with slow and inefficient campaign preparation. Every audience selection required collaborating closely with data analysts, often involving hours of extracting, preparing, and adjusting data. This workflow led to frequent delays, especially if any last-minute changes were needed, causing a campaign to be postponed or the entire marketing plan to be altered for the day.
Additionally, Bite faced challenges with data duplication and ensuring customer communication accuracy. Their existing Salesforce setup made it difficult to guarantee that customers would not receive multiple emails or SMS messages, an issue that was critical for both compliance and customer satisfaction. The lack of a marketer-friendly interface meant only technical staff could build or modify segments, limiting agility and making scaling digital communications cumbersome and resource-intensive.
Goals & Desired Outcomes
- Speed up segmentation and campaign creation to save valuable time.
- Empower marketers to build selections independently, reducing reliance on analysts.
- Improve customer targeting accuracy to prevent duplicate or irrelevant communications.
Gains Full Autonomy in Segmentation
- Bite was able to dramatically accelerate campaign preparation, creating precise audience selections in minutes rather than hours, which resulted in faster campaign launches and more agile marketing responses.
- The marketing team shifted from relying on dedicated analysts for complex SQL-driven data segmentation to independently managing audience segments through an intuitive drag-and-drop interface, boosting team control and flexibility.
- By preventing duplicate communications and improving targeting accuracy, Bite enhanced customer experience and compliance, while also increasing revenue opportunities through personalized messaging and more effective segmentation.
With DESelect we are able to make segmentations 5 times faster with more precision and accuracy. What took weeks and additional costs to external teams, our marketing team now feels empowered to do in minutes.
Highlights
Why Bite Chose DESelect
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Drag-and-drop interfaceThe intuitive drag-and-drop interface enables marketers to create segments independently without needing SQL expertise.
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Campaign accuracyAdvanced deduplication features ensure customers do not receive multiple or duplicate communications, maintaining campaign accuracy.
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Best in class customer supportResponsive and knowledgeable customer support helps quickly resolve challenges and provide effective training and onboarding.
