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Optimize Campaign Performance in Salesforce Marketing Cloud

Faster campaign execution, higher click through rates, happier customers

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Segment for marketers

A turn-key solution for marketing optimization

Marketing teams have a LOT to do, and not much time to do it. The DESelect Marketing Optimization Platform empowers marketers to generate the most conversions from Marketing Cloud (and their campaigns) in the least amount of time.

Eliminate technical barriers

  • No learning SQL, no waiting on technical teams
  • Combine data sources and filters to create the perfect audience–without code
  • Get campaigns out the door and stop missing out on conversions

Send the right messages

  • Build highly targeted audiences
  • Quickly create highly personalized campaigns
  • Automatically optimize marketing frequency

Boost metrics that matter

  • 50% less time spent on managing data
  • 5X higher click-through rates
  • 0 Wasted Messages

Challenges marketing campaign teams face in Salesforce Marketing Cloud

  • Writing SQL is a cumbersome and time-intensive process.
  • Dependence on IT for segmenation can cause delays in campaign execution.
  • Campaigns may not meet expectations due to SQL complexities.
  • Data challenges prevent advanced personalization, resulting in lower engagement rates
  • Communications aren’t coordinated across teams, resulting contacts receiving too many messages (or not enough)

How Marketers use DESelect to send the right message, to the right people, at the right time

  • Segment

  • Personalize

  • Optimize Frequency

  • No-code audience segmentation.

    Use drag-and-drop to combine any of your data in marketing cloud then add filters to create the perfect audience (no SQL required).

  • Personalize

    Define precise personalization based on behavior, location, and more

    Create the perfect audience by adding filters and custom values. Start using your segment in campaigns and journeys right away, knowing the right people are getting your messages.

  • Get the most out of your sends by optimizing open rates

    Easily configure rules to ensure each person never receives too many, or too few messages from your team.

Unlock enhanced capabilities for your marketing team

Case study feature
  • Segmentation
    Create specific audiences by combining and filtering data from multiple sources, without any code.
    Learn more →
  • Personalization
    Tailor audiences based on unique behaviors and attributes, including interactions with previous campaigns.
    Learn more →
  • Frequency Optimization
    Ensure each unique contact receives the optimal amount of communications
    Learn more →
  • Deduplication
    Eliminate duplicate contacts based on email address, name, or other custom options.
    Learn more →
  • Data Organization
    Standardize processes by making data easy to find, see, and understand.
    Learn more →

Frequently Asked Questions

  • Will this work for me?

    We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.

    Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.

  • Why do I need this?

    Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.

  • What if I don’t have time?

    If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.

    However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.

    Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.

  • Why doesn't Salesforce Marketing Cloud offer this?

    While Salesforce offers a vast amount of solutions and features, a key part of its strategy is to rely on its open ecosystem and let independent software vendors build on its platform. The Salesforce AppExchange is by far the largest B2B app store in the world and is even responsible for the majority of Salesforce’s revenue. So essentially, Salesforce is counting on companies like DESelect to fill in the niches in its offerings.

Find out how simple, yet powerful, Marketing Cloud can be with DESelect.

Find out how simple, yet powerful, Marketing Cloud can be with DESelect.

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