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50% faster segmenting
![<span>50%</span> faster segmenting]()
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Successful migration from Audience Builder
![Successful migration from Audience Builder]()
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Increased amount of available data
![Increased amount of available data]()
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THE CHALLENGE
What Boozt needed DESelect to help solve
Prior to implementing DESelect Segment, Boozt used Audience Builder and SQL queries to perform their segmentation in Salesforce Marketing Cloud. After experiencing limitations in the amount of data available for non-technical users, as well as a limited amount of time for technical users, Boozt was on the hunt for a solution. DESelect helped non-technical marketers harness the power of SQL, via drag-and-drop interface.
Goals
- Give non-technical marketers the ability to segment and understand their data
- Speed up segmentation processes
- Migrate from Audience Builder and time spent writing SQL queries
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Results
- Technical marketers save 15% of their time on a weekly basis
- Brought us great flexibility and speed utilizing data for all team members
- With DESelect, non-tech marketers grasped the power of SQL, without the need to have deep tech skills
- Non-technical marketers get desired segmentations 50% faster
USAGE
How Boozt uses DESelect
- Non-tech marketers gain the power of tech and SQL without needing deep tech skills.
- Fully migrated from Audience Builder.
- Simplifying data management with DESelect, removing the prep work required to utilize data.
- Driving highly personalized multi-channel messaging to thousands of subscribers.
