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50% Increase in Segmentation Efficiency after adopting DESelect
![50% Increase in Segmentation Efficiency after adopting DESelect]()
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Managing retention and sales across all digital touchpoints and campaign execution
![Managing retention and sales across all digital touchpoints and campaign execution]()
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Modernizing a 228-year-old enterprise 20-person digital team
![Modernizing a 228-year-old enterprise 20-person digital team]()
THE CHALLENGE
Dependence on IT for Segmentation with SQL
The biggest challenge Alm Brand was trying to fix was the inefficiency and complexity of its marketing segmentation processes. Before implementing DESelect, the team relied heavily on SQL for segmentation in Salesforce Marketing Cloud, which was time-consuming, difficult to scale, and limited to users with specialized technical skills.
This created bottlenecks in campaign execution, making it harder for their 20-person digital team to operate efficiently across all touchpoints.
Goals & Desired Outcomes
- Increase segmentation efficiency and reduce reliance on SQL coding
- Empower their 20-person digital marketing team
- Accelerate campaign execution and improve operational agility
Results: Modernizes Marketing, Boosts Efficiency by 50%, and Empowers Team
- 50% increase in segmentation efficiency: The marketing team was able to cut segmentation time in half, making campaign setup and customer targeting much faster and less reliant on specialized SQL skills.
- Broader empowerment of the marketing team: By making segmentation more accessible, Alm Brand enabled more members of their 20-person digital team to independently create and launch campaigns, accelerating time-to-market and improving operational flexibility.
- Modernization of marketing processes in a historic company: DESelect’s tools helped Alm Brand, a company with over two centuries of history, to modernize their digital marketing workflows, strengthening engagement across digital channels and supporting sustained customer growth.
Our marketers, who have a far better sense of our customers, are able to manage the company's marketing efforts from A to Z, which is really great. It makes me very happy that this has happened, and it creates great value for our business as a whole.
Highlights
Why Alm Brand Chose DESelect
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Significant increase in efficiencyAlm Brand achieved a 50% improvement in marketing segmentation efficiency after evaluating multiple alternatives, highlighting DESelect’s impact on streamlining their processes and making campaign setup much faster.
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User empowerment and accessibilityDESelect enabled a broader range of their digital marketing team, not just those with SQL expertise, to independently create and execute targeted segments, making the tool accessible and empowering for non-technical users.
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Support rapid digital transformationWith DESelect, Alm Brand modernized their digital marketing operations, aligning with their drive toward leveraging automation and operational advantages for future competitiveness in a traditional industry.
