DESelect Joins Unaric: Ushering in the Next Era of AI-Driven Marketing on Salesforce
Today marks an exciting new chapter for DESelect. We’re thrilled to share that DESelect has joined Unaric, a fast-growing global technology company that’s redefining how Salesforce customers unlock the power of AI.
This milestone doesn’t just represent a change in ownership – it’s a leap forward in our shared mission to help marketers harness data and intelligence more effectively inside Salesforce.
Why We’re Joining Forces with Unaric
Since our founding, DESelect’s goal has been simple: make data work harder for marketers. We built a platform that enables Salesforce Marketing Cloud users to segment, personalize, and optimize campaigns without relying on complex code or data teams.
Over the years, our technology has become the go-to marketing optimization solution for global brands helping teams deliver more relevant customer experiences and improve ROI.
Now, with Unaric, we’re taking this vision to the next level.
Unaric’s approach of transforming fragmented Salesforce apps into AI agents that unify customer data across sales, marketing, and payments perfectly complements our own. Together, we’ll empower marketers not just to manage data, but to activate it intelligently through AI.
Powering the Agentic Future on Salesforce
Salesforce’s next big evolution, Agentforce, represents the shift from standalone apps to cross-platform AI agents – a digital workforce built on intelligence, automation, and connected data.
By joining Unaric, DESelect becomes part of this broader transformation. Our platform enhances Unaric’s growing AI agent ecosystem by making marketing data more actionable and more human – connecting insights with engagement in real time.
This alignment isn’t theoretical: it’s practical. Unaric’s unified approach already brings together more than 25 million calls, $2 billion in payments, and 200+ data sources through its suite of products. With DESelect now part of that family, marketers will gain even more powerful ways to segment, target, and measure campaigns – all within a unified Salesforce experience.
A Message from Our Founders
“What started as an idea for a segmentation app seven years ago has grown into a platform trusted by enterprises worldwide. Joining Unaric allows us to take our technology – and our customers – into the AI era of Salesforce. We’ve been inspired by Unaric’s mission and look forward to building the next generation of AI-powered marketing together.”
Anthony Lamot & Jonathan van Driessden, Founders – DESelect
