Your Essential Guide to Dreamforce 2025 Highlights and Insights
Attend Dreamforce 2025
Dreamforce 2025 is shaping up to be one of the most impactful events in Salesforce’s history. Scheduled to take place at the Moscone Center in downtown San Francisco, this three-day event attracts tens of thousands of attendees from the Salesforce ecosystem, developers and executives to marketers and customer success teams. If you’re planning to attend Dreamforce 2025, expect to dive deep into topics like AI-powered innovation, CRM enhancements, and the role of AI agents in shaping the future of work.
Salesforce has promised visionary keynotes from Marc Benioff and other leading voices, with real-time product demos, customer success stories, and a deep dive into customer success strategies designed to help businesses maximise results. Whether you’re attending for hands-on training or strategic networking, this year’s event promises even more opportunities to connect, learn, and grow.
Registration and Preparation
Registration for Dreamforce 2025 is now open, and it’s a good idea to start planning early. Booking an early bird conference pass not only saves time but also ensures access to the most in-demand sessions and networking events. Use the Salesforce Events app to secure your pass, explore official Dreamforce hotels, and build your personalised agenda.
For teams seeking approval to attend, creating a strong business case is key. Highlight how attending Dreamforce can help solve business challenges, unlock better workflows, and create greater efficiencies using Salesforce tools. Companies that plan early often secure better travel options, smoother schedules, and more valuable event experiences.
Agenda and Speakers
This year’s Dreamforce agenda is packed with hands-on training, workshops, and thought-provoking keynotes. Expect in-depth coverage of AI agents, CRM innovations, and new Salesforce products designed to create a digital labour force that frees your team to focus on high-value work.
Earlier this year, Salesforce announced exciting updates and features that will take centre stage at the event. Key speakers include Marc Benioff, Salesforce executives, and leaders from across the tech landscape. You’ll also hear customer success stories from past attendees and learn about brands that use Salesforce to drive measurable growth. Use the session catalog on the Salesforce Events app to curate your plan and maximise the value you gain from each day.
Agenda Builder: Building Your Schedule
With over 1,500 sessions at Dreamforce 2025, preparation is everything. Diving in without a plan can leave you overwhelmed, so using the Agenda Builder is your best friend. This intuitive tool allows you to filter sessions by topic, industry, expertise level, or role, enabling you to focus on what matters most to your goals. Whether you’re interested in deep dives into AI-powered innovation, advanced CRM-driven growth strategies, or real-world use cases from Salesforce customers, the Agenda Builder makes it easy to design a schedule tailored to you.
Start by reviewing your priorities. Do you want technical workshops or strategic insights? Hands-on demos or thought-leadership keynotes? With thousands of options, creating a balanced mix ensures you’ll maximise your time on-site without missing the highlights. You can also bookmark sessions directly within the Salesforce Events app, keeping your plan centralised and accessible across all devices.
Another significant benefit is flexibility. Dreamforce constantly releases updates to sessions and speaker line-ups, and the app sends real-time reminders and notifications. If a new keynote pops up on AI agents or a panel featuring Marc Benioff becomes available, you’ll know instantly and can adjust on the fly. This approach keeps you in control, even as the agenda evolves.
By personalising your agenda early and taking advantage of these planning tools, you avoid decision fatigue once you’re there. You’ll spend less time figuring out where to go and more time learning, networking, and connecting with the Salesforce ecosystem. Managing your time effectively becomes effortless when your plan is curated in advance and supported by constant app updates.
Networking and Community
One of the biggest draws of Dreamforce is the networking opportunities, and 2025 promises to take these to a new level. With tens of thousands of professionals from the Salesforce ecosystem gathered in one space, the atmosphere is charged with collaboration. Whether you’re an experienced developer, a marketing strategist, or a CEO, the event provides space for meaningful conversations and future partnerships. The Trailblazer Forest and Lodge Village are hubs explicitly designed to encourage these connections, offering relaxed environments where attendees can share insights, ideas, and experiences.
Networking isn’t just about swapping business cards. It’s about finding alignment, uncovering shared challenges, and creating pathways for collaboration beyond the event. Dreamforce is renowned for sparking partnerships that endure long after the conference concludes, with many attendees returning year after year to reconnect with peers and forge new relationships.
Community engagement extends beyond business networking as well. Dreamforce integrates opportunities to give back through volunteer initiatives and charitable projects, including fundraising for UCSF Benioff Children’s Hospitals. These programs bring attendees together around shared values, adding another layer of depth to the event experience. Getting involved allows participants to connect with others on a more personal level, fostering a sense of belonging within the broader Salesforce community.
Whether you’re seeking new clients, collaborating with partners, or simply looking to expand your professional circle, the networking and community aspects of Dreamforce provide unmatched value. It’s this combination of business opportunity and human connection that makes the event a cornerstone for anyone invested in Salesforce and digital transformation.
Innovation and Salesforce Products
Dreamforce has always been the place where Salesforce unveils its biggest innovations, and 2025 is no exception. This is where attendees will experience the next generation of Salesforce products firsthand. From tools that leverage real-time data to AI agents capable of handling complex workflows, the event provides a unique opportunity to witness these advancements in action, rather than just reading about them. These innovations aim to help businesses connect with more customers, streamline internal processes, and unlock greater efficiencies.
The exhibit hall will be one of the most dynamic spaces at the event. Here, attendees can interact directly with demos from Salesforce brand partners and leading third-party providers showcasing integrations designed to enhance productivity and scalability. Whether you’re curious about new automation features, advanced analytics, or the role of AI agents in shaping a digital labour force, this area offers practical insights into how these tools work in real business environments.
For many, this part of Dreamforce is where ideas become tangible. It’s an opportunity to explore emerging Salesforce products, test new solutions, and learn from experts implementing these tools today. If you’re looking for actionable examples of how AI agents can transform customer engagement or improve operational workflows, the innovation showcase will be a must-visit destination.
On-Demand Events and Content
Can’t attend every session? Dreamforce offers a free streaming service with on-demand events, allowing you to catch up at your convenience. From visionary keynotes to technical workshops, you’ll have access to valuable content long after the event wraps.
Past attendees have praised this feature for helping teams share insights internally and maximise the Dreamforce experience even if some members can’t make the trip.
Getting the Most Out of Dreamforce
Dreamforce isn’t just an event; it’s a strategic investment in your team, your business, and your future growth. To make the most of the experience, start by preparing your business case well in advance. Securing budget approval early ensures you can take full advantage of discounted passes, better accommodation options, and exclusive networking events. When you’re presenting this case internally, highlight how Dreamforce can help address real business challenges, unlock greater efficiencies, and inspire actionable strategies your team can implement immediately.
Once registered, make the Agenda Builder your go-to tool. With thousands of sessions available, curating a balanced schedule ensures you focus on what matters most, whether that’s technical deep dives, thought-leadership keynotes, or hands-on workshops. Don’t be afraid to adjust your plan as the event nears; new sessions often get added, especially on hot topics like AI agents and cutting-edge CRM innovations.
Networking is another critical piece of the Dreamforce experience. Beyond swapping details, seek out opportunities to engage meaningfully with peers, industry leaders, and Salesforce executives. Many attendees leave with partnerships and collaborations that drive business growth long after the event ends.
Finally, leverage the on-demand content library after Dreamforce concludes. Revisit sessions you missed, share valuable insights with your team, and keep the learning alive year-round.
Deselect At Dreamforce
At Deselect, we’re excited to attend Dreamforce 2025 and join tens of thousands of professionals from across the Salesforce ecosystem. For us, this event is more than just a conference; it’s an opportunity to connect directly with customers, partners, and innovators shaping the future of Salesforce.
Our team will be sharing how Deselect empowers marketing teams by helping them segment, personalise, and activate their data directly within Salesforce Marketing Cloud. We’ve worked with organisations worldwide to improve efficiency, create meaningful customer journeys, and eliminate the need for complex technical setups. Attending Dreamforce lets us showcase these capabilities in person and demonstrate how Deselect can help solve real business challenges faced by modern marketing teams.
We’re also looking forward to attending key sessions on AI-powered innovation, digital transformation, and practical use cases for leveraging Salesforce tools to drive customer engagement. This year’s agenda aligns perfectly with our mission: to simplify data-driven marketing while maximising the potential of Salesforce platforms.
If you’re attending, come and find us at our stand or connect with us during networking events. We’d love to share insights, exchange ideas, and hear how your organisation is using Salesforce. Dreamforce is always a highlight of our year, and 2025 promises to be our most exciting yet.
Conclusion
Dreamforce 2025 will deliver an unmatched opportunity to learn, connect, and grow within the Salesforce ecosystem. Whether you’re attending in person at the Moscone Center or streaming via the free streaming service, this year’s event promises cutting-edge insights, networking, and practical strategies to help your business thrive.
If you’re serious about driving digital transformation, increasing efficiency, and finding new ways to engage more customers, Dreamforce is the event to attend.
