QA Agent automatically audits every layer of your campaigns and reports back in minutes with detailed fixes and optimizations. Audit new campaigns before launch, as well as live campaigns you have running now, so new errors get caught in-flight.
The key to driving more revenue?
Accuracy. Velocity. Consistency.
Drive more revenue with optimized, error-free campaigns
Poor user experience and campaign accuracy costs you conversions. QA Agent checks every layer of your campaigns for errors and best practice, so every campaign is set up for success
100%
Of your new an in-flight campaigns checked and monitored
Launch more campaigns, faster
QA Agent runs a full audit in minutes, reducing production times, so your team ships more campaigns without adding headcount or relying on external QA agencies.
10,000+
Hours saved annually on manual QA on average
Be known for quality
Simple errors and ineffective setup directly impacts your campaign’s bottom line and your brand’s reputation. Being known for quality and consistency is essential building trust in your market.
CSAT+
Direct uplift in CSAT scores
How it works
Every layer of your campaign audited end-to-end
Audit core criteria out of the box and configure custom criteria based on your existing QA process.
User experience
Links
Every CTA and image link validated and verified, including destination, UTM parameters, dead URLs and redirects to 404s.
External pages
QA Agent follows every external link and tests each on-page action, like checkout and sign-up flows, to make sure it all works correctly.
Copy, code & imagery
Proofreading, brand voice, HTML issues and unreplaced variable fields like
Accessibility
Audits alt text, contrast and structure issues identified, with clear guidance on what to improve.
Operational criteria
Deliverability
Subject line, preheader and plaintext signals reviewed to increase deliverability.
Compliance
Reviews regulatory adherence, unsubscribe and postal address requirements, and your own internal rules.
Dynamic content & personalzation
Ensure consistency across all regional and content variants of your campaign.
Customize your QA criteria
Custom criteria
Upload your existing checklist as CSV or XLSX and every criterion runs as a check on every campaign.
View a sample
report
report
Step by step
QA your campaigns in minutes
Flag a campaign for QA
Flag a campaign - new or existing - for review, or forward a test email directly to the agent.
Agent evaluates every layer of the campaign, checking against all criteria
The agent evaluates the technical layers behind each campaign, and also carries out every action a user could take, from open to completed transaction.
Agent reports back in minutes
Get a full report with an overall health score, screenshot evidence, and specific, actionable fixes for anything that failed.
Check the findings
Act on the findings directly inside Salesforce Marketing Cloud and get notified via Slack.
Continuously Monitor after launch
Set QA Agent to continuously check live campaigns with scheduled or hourly runs on critical journeys, so issues get caught after send too.
Got campaigns live right now?
Audit them every hour.
Audit them every hour.
Trigger audits for all existing campaigns, as well as net new ones.
Pre-launch
audits
Initiate audits before you hit send to maximize the performance of net new campaigns.
Audit campaigns you have live now
Audit your existing in-flight and ‘always on’ campaigns at regular intervals and identify new errors and changes as they happen.
Marketing emails go out broken more
often than you'd think.
often than you'd think.
Customers expect quality, yet campaigns have never been more intricate. This leaves very little room for error and puts pressure on your QA process.
6 in 10
marketers who skip pre-send testing send at least one mistake per campaign
52%
of marketers make between two and five mistakes per campaign
3.9 hrs
average review and approval time per email - the biggest time sink in production
7%
of marketers use any automation for QA testing at all
Sources: Email on Acid, Litmus, Email Vendor Selection.
Pricing
QA Agent Pricing
Pricing scales with the volume of campaigns tested and the number of business units
connected. Talk to us and we’ll size it to your programme.
Get in touch for a bespoke pricing quote
WHATS INCLUDED?
- Test every campaign automatically before it sends
- Monitor live campaigns continuously after launch
- Check links, compliance, deliverability, and accessibility
- Validate copy quality, messaging and imagery
- Audit the full customer journey from open to conversion
- Get detailed best-practice and optimization recommendations
- Test personalised and multi-language variations
- Apply your own custom QA criteria
- Score every campaign's health, tracked week over week
- Approve, reject, or rerun with one click
- Surface results natively in Salesforce Marketing Cloud
- Get alerts and reports straight to Slack
- Schedule hourly checks on critical journeys
- Run ad-hoc audits on any campaign in flight
Trust and Compliance
Security and Data
Protection
Protection
Your data stays in your
platform
Customer data remains in Salesforce Marketing Cloud. QA Agent works from campaign content and metadata.
Tested with safe
recipients
Journeys are walked using test contacts and sandboxed sessions, so no live customer is ever contacted by a test.
Auditable by
design
Every run, finding and approval is logged, giving compliance teams a clear record of what was checked and when.
Send us a test email of an upcoming campaign.
QA Agent Frequently Asked Questions (FAQ)
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What is QA Agent?
QA Agent is DESelect's automated campaign quality assurance product for Salesforce Marketing Cloud and Marketing Cloud Next. It reviews emails and pages before they send, checking links, compliance, accessibility, deliverability, copy quality, and the full customer journey, then reports back exactly what needs fixing.
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How does QA Agent test a marketing campaign?
QA Agent learns each campaign and decides which tests to run automatically, no scripts or checklists required. It maps every path a recipient could take, from the initial click through to a completed purchase or form submission, including edge cases like an out-of-stock product or a rejected cookie prompt.
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What does QA Agent check before a campaign is sent?
QA Agent checks multiple categories on every send: links, compliance, deliverability, accessibility, copy quality, the full customer journey, and any custom criteria you've defined for your own QA standards.
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How is QA Agent different from a manual QA checklist?
Manual QA depends on someone clicking every link and re-checking a static list by hand, a process that takes 3.9 hours per email on average and still misses errors 6 times out of 10. QA Agent runs the same checks and much more automatically and returns a full report in minutes.
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Does QA Agent test the full customer journey, not just the email itself?
Yes. QA Agent follows every link and CTA as a real recipient would, testing the entire path from open to conversion. This could include checkout flows, sign up flows, payment flows and more.
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Does QA Agent provide optimization recommendations?
Yes. Beyond catching outright errors, QA Agent flags where a campaign falls short of best practice, deliverability risks, weak or unclear copy, broken link integrity, journey friction, and recommends specific optimizations for each. The same factors that drive opens, clicks, and conversions, the recommendations are aimed at improving campaign performance, not just minimizing errors.
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How long does a QA Agent test take to review a campaign?
Most reports return within minutes of a campaign being flagged, including video and screenshot evidence of every scenario the agent tested.
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Can QA Agent monitor a campaign after it has already launched?
Yes. Alongside pre-send testing, QA Agent can run continuous spot-checks or scheduled hourly checks on critical, already-live journeys.
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Where do I see QA Agent's results?
Reports surface natively inside Salesforce Marketing Cloud and in Slack, with a health score, a severity-tagged findings list, and one-click approve, reject, or rerun actions.
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Can I set up my own custom QA criteria?
Yes. Alongside the standard checks, QA Agent supports custom criteria so testing reflects your own brand and compliance standards, not just a generic checklist.
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Does QA Agent support multi-language or multi-market campaigns?
Yes. QA Agent validates language, currency, and regional offer accuracy across markets, so a single mismatch doesn't slip through at scale.
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How much time does QA Agent save a marketing team?
QA Agent is built to redirect the 3.9-hour average review time per email, and the 10,000-plus annual person-hours many teams spend on manual checks, back into strategic work.
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Which Salesforce Marketing Clouds does QA Agent run on?
QA Agent works with both Salesforce Marketing Cloud and Marketing Cloud Next, so it fits your setup whether you're on the classic platform or Salesforce's newer architecture.
