Watch cross-BU saturation control in action in our product release webinar here DESelect Engage: Cross-BU Saturation Control Marketing campaigns often fall short as revenue drivers because they don’t prioritize customer engagement effectively or ensure saturation control. Overwhelming contacts with excessive communications can lead to costly unsubscribe and disengagement rates, wasted resources, and increased compliance risks. […]
To learn how you can get started with Segment Free, register for the upcoming webinar here. DESelect Segment: Enhanced UI and New Capabilities We’re excited to announce the release of DESelect Segment, which introduces several new features designed to enhance usability and provide more powerful segmentation capabilities. Whether you’re a seasoned DESelect user or just getting […]
AUSTIN, Texas, Sept. 17, 2024 — DESelect, a leading Salesforce ISV partner specializing in Salesforce Marketing Cloud optimization, is proud to announce it has won the Salesforce Partner Innovation Award in the Consumer Goods category. This prestigious award recognizes DESelect’s outstanding contribution to customer success through innovative technology and partnership excellence. The award was granted based on […]
AUSTIN, Texas, Sept. 10, 2024 — DESelect announced today that Pavilion and TrustRadius have named DESelect Founder and CEO Anthony Lamot a finalist for the CEO of the Year award for the 2024 GTM Awards. This prestigious awards program celebrates excellence in B2B SaaS go-to-market leadership across sales, marketing, customer success, operations, executive leadership, and investment roles. As […]
Watch enhanced campaign reporting features in action in our release webinar: here DESelect Engage: Enhanced campaign reporting with expanded dashboard enables stronger insights As a consumer, you’ve likely been targeted by a company that doesn’t measure the impact of their sends on you as a contact. Maybe they send you 5 emails in a week, […]
Watch DESelect Engage import journeys and automated retries in action in our release webinar: here DESelect Engage: Streamlined Journey Management with Import Journey and Automate Retries Marketers understand the importance of crafting impactful journeys, but the process of recreating them can be time-consuming. DESelect is excited to announce two innovative features designed to further accelerate […]
DESelect is the Marketing Optimization Platform for Salesforce Marketing Cloud, and our end-of-year product updates reflect that value. In this update, we’ve made it easier to navigate between the three solutions of the DESelect platform and made improvements to the reporting and speed of Engage. Global Navigation DESelect Segment, Engage, Search (all plans) Available for […]
AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform for Marketing Cloud brings […]
It’s been six months since the launch of DESelect Engage, but in that short time the product has grown by leaps and bounds. Now, you’re able to set much more complex saturation rules to fit your complex customer journeys (and recurring sends), we’ve updated the UI so that Engage is much easier to navigate, and […]
DESelect Segment rolled out exciting new features designed to elevate the way you create audiences and market to them. See how we’ve made personalization easier via SQL conversion and source limiting, designed to make marketing ops easier and more effective. SQL to Selection Converter Plan: Advanced Currently in beta and liable to change, waitlist spot […]
DESelect Segment continues to finetune its features, and this month we’re rolling out some awesome updates! Check out these cool new features to get your segments easier and faster. Shared/Salesforce Data Extensions as Target Data Extensions There are a few different types of Data Extensions inside SFMC. Some of them have read-only access for users, […]