Winning the Inbox: Optimize Campaigns with Waterfall Segments and Engagement Insights

Are you ready to take your audience segmentation and engagement strategies to the next level? Watch as Jonathan unveils two powerful features designed to help you reach the right people, with the right message, at exactly the right time.

Precise targeting and understanding how your audience engages with your emails are more important than ever. Whether you’re running complex campaigns or looking to optimize your email frequency, this webinar equips you with the tools and insights to maximize your marketing impact.

Key Takeaways

Waterfall Segments – Advanced Audience Targeting

🎯 Precise audience targeting: Control sample distribution for A/B tests or campaigns with pinpoint accuracy.

🎛 Greater segmentation flexibility: Allocate contacts uniquely, even if they belong to multiple groups.

🧪 Unbiased experimentation: Eliminate overlap for cleaner, more reliable results.

💡 Optimized resource allocation: Avoid duplication, save budget, and personalize at scale.

Engagement Insights – Smarter Email Strategies

📈 Visibility into communication frequency: See how often different groups are contacted.

🔍 Actionable engagement analytics: Understand how engagement changes with send rates.

🧠 Data-driven decision-making: Prevent subscriber fatigue and maximize response.