Established in 1966, Camping World has grown to become the nation’s top selling RV and camping equipment retailer, achieving over $6 billion in revenue in 2023 alone. As a publicly-traded company that has been in business for almost 60 years, they have a long history of customer data at their disposal. They also have a complex business with many business lines, including CW Auctions and Good Sam. Camping World’s core goal has always been to make RVing fun and easy–and they believe the way in which they communicate with customers should reflect that. At the end of the day, they want to make sure they are communicating with their customers with products and services that are relative to their unique needs.

Although the desired outcome was clear, Camping World’s challenge lay in the technical processes. The heap of available customer data couldn’t be leveraged by marketers with limited technical resources to carry out time-consuming segmentation processes. Those team members simply couldn’t keep up with the demand. They also wanted to make sure whatever solution they identified was able to respect customers’ communication choices out-of-the-box.