CO-HOSTED WEBINAR
Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC
02
August 2, 2023
11:00 am CDT
Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience?
DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them.
To sum up the findings: forming positive consumer relationships results in positive engagement, but getting things wrong affects brand credibility, long-term ROI opportunities, and message delivery across the entire subscriber base.
Join experts from DESelect and Salesforce Ben Wednesday August 2 at 11 am CT/6pm CET for a discussion on these survey results and how marketers best meet consumer expectations while balancing engagement and revenue targets.
Learn how your peers tackle the following:
Optimizing channel use – what’s the right mix for each contact?
Protecting against unsubscribes and spam designations
Properly saturating consumers while maximizing campaign ROI
Can’t make the webinar? Sign up anyway! A recording of the webinar will be available on-demand to all registrants. For those who do attend, we will answer your questions in a live Q&A.
Complete the form to access the webinar:
SPEAKERS
- Lucy MazalonOps Director/Founder, Salesforce Ben and The DRIP
- Anthony LamotCEO and Co-Founder, DESelect
