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Informed decisions improve customer journeys
![Informed decisions improve customer journeys]()
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Optimized donations
![Optimized donations]()
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72000 contacts managed
![<span>72000</span> contacts managed]()
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THE CHALLENGE
Why The Brain Tumour Charity Values Frequency Capping
The Brain Tumour Charity sits at the heart of a diverse community, serving donors small and large, corporate sponsors, researchers, and of course those who live with or have had brain tumors, along with their loved ones.
The marketing team works to ensure a fantastic customer experience, but creating an optimal contact strategy often presented a problem, as the team's manual process provided poor visibility into how the frequency of sends affected individual contact saturation.
Goals
- Prioritize more crucial communications so that the right message reaches the right subscriber at the right time
- Gain insight into how different strategies affect the customer experience
- Optimize donations without inducing marketing fatigue
Results
- Considerable time savings compared to the old, clunky, piecemeal contact strategy
- Insight into how new & expanded campaign strategies impact customer journeys
- Optimized donations to further the charity’s cause
Sometimes you think something like this is so far away from what we’re ultimately trying to do, but it’s not. It’s right in the middle of it all.
Because if we engage with our customers in the right way, chances are we will optimize donations, and by doing that, we will be able to put more money into supporting those with a brain tumor and their families, but also (and really importantly) putting money into research – and that’s where we’re going to find the cure!
USAGE
How The Brain Tumour Charity uses DESelect
- Monitor saturation by individual contact, ensuring a personalized cadence
- Predefined rules monitor the “always on” campaigns and journeys, ensuring subscribers are only sent the right amount of communications within a certain time frame
- Intuitive calendar view used to find optimal times for ad hoc sends
- Manage customer experiences through the ability to prioritize campaigns against each other
Highlights
Why a nonprofit like The Brain Tumour Charity chose DESelect Engage
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Scalable & super fastWith the success the marketing team has found so quickly, there are plans to expand Engage throughout the entire charity, minimizing cross-departmental friction across teams such as events and volunteer management.
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Combine contact strategy with personalized audiencesMarketers often take the audiences they create with Segment, place them into Journey Builder, and use Engage to set send delays based on their custom rules.
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Quick setupAfter a 30-minute setup, Engage was ready to handle frequency capping across all campaigns and sends for the team
DESelect Segment + Engage
As users of both DESelect Segment and DESelect Engage, the team optimizes campaign production and ensures the best possible subscriber experiences.
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