2025 State of Marketing Operations: What 34 Leaders Want You to Know
Agenda for Today
- Introduction to DESelect (for those who are new)
- Objectives & Methodology
- Deep Dive: The 6 Core Insights
- Action Plan: What You Can Do Now
- Beyond The Insights: What Else We Heard
- Q&A
Anthony Lamot: For those of you who don’t know me, I’m the CEO & Co-Founder at DESelect.
What is DESelect?
Anthony Lamot: DESelect is a Marketing Optimization Platform designed to enhance Salesforce Marketing Cloud (SFMC). We help marketers streamline segmentation, automate tasks, and optimize engagement.
We offer three products:
DESelect Segment – A no-code segmentation tool that eliminates the need for SQL.
DESelect Engage – A saturation control & prioritization solution ensuring customers receive the right messages.
DESelect Search – A free tool that helps you quickly find data extensions inside SFMC without endless folder searches.
Founded in Belgium, we’ve expanded to Austin, Texas, and have a global team working remotely—including myself in Spain! We work with customers like Volvo, Morgan Stanley, and Cornell University.
Deep Dive: 6 Core Insights
- The top challenge cited by marketing operations leaders is audience management, particularly email collision and overlap.
- Generative AI tools are not yet mature enough to handle the nuances of data models.
- Organizational clarity and role definition are critical for team productivity.
- Effective marketing operations rely on a blend of skilled talent, process alignment, and martech solutions.
- Marketing operations leaders seek tools that prioritize platform-agnostic solutions and integration across ecosystems.
- Email deliverability continues to be a challenge and hinders campaign effectiveness.
Live Poll: Which of the top 6 insights resonates the most with you right now?
Poll Results:
Managing Audience Overlap seems to be the primary issue at hand 2 as a Unclear Roles & Lack of Recognition 2 as Misalignment of MarTech Investments
Live Poll: Which do you most wish leadership better understood about marketing operations?
Poll Results: We continually learn, it’s not just about technology, it’s about people, seems to be the core response here 25% vote; We drive revenue: our efforts directly impact revenue and customers 25% vote; We are the glue; we act as the central hub for all marketing activities
Q&A & Closing Remarks
Anthony Lamot: Thank you, everyone, for joining! If you have any final questions, feel free to email us or connect with us on social media.
If anything comes up later, email us, and we’ll be happy to help.
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