AUSTIN, Texas, Sept. 17, 2024 — DESelect, a leading Salesforce ISV partner specializing in Salesforce Marketing Cloud optimization, is proud to announce it has won the Salesforce Partner Innovation Award in the Consumer Goods category. This prestigious award recognizes DESelect’s outstanding contribution to customer success through innovative technology and partnership excellence.
The award was granted based on DESelect’s successful collaboration with Home Chef, showcasing how DESelect’s solutions have driven significant business impact.
“With the help of our partners, innovative technologies, and out-of-the-box thinking, we bring streamlined and valuable joint offerings to customers in every industry and region,” said Brian Landsman, EVP, Global Business Development & Partnerships at Salesforce.
Transformative Results for Home Chef
Thanks to DESelect, Home Chef achieved impressive results, including:
- A 3% lift in revenue per customer
- Empowering marketers to segment independently from IT
- The ability to segment 5 million customers daily, enhancing their capacity to identify niche customer segments and enhance cross-sell opportunities
These advancements have enabled Home Chef to implement more sophisticated segmentation strategies than ever before, driving targeted marketing efforts and delivering greater value to their customers.
“We are honored to receive this recognition from Salesforce,” said DESelect CEO Anthony Lamot. “This award highlights the success of our partnership with Home Chef and our commitment to helping brands achieve more through powerful segmentation and customer engagement solutions.”
DESelect thanks Salesforce for the award and extends its gratitude to Home Chef for being an outstanding customer and partner.
For more details on the Home Chef success story, please visit: Home Chef Case Study.
About DESelect
DESelect is a Salesforce Marketing Cloud partner offering the leading Marketing Optimization Platform (MOP) on the Salesforce AppExchange. Fortune 500 leaders and organizations around the world leverage DESelect to help marketing teams segment audiences, optimize marketing frequency, and power highly personalized campaigns. Founded in 2019, DESelect has offices in Antwerp, Belgium; and Austin, Texas.
