Segmentation for Salesforce Marketing Cloud

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Save 50% on customer data management

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Loved by our users

Empower Marketers

“DESelect empowers marketers to query and segment their data with ease and without reliance on IT, and puts data back in the hands of marketers, right where it belongs!”

Eliot Harper
Salesforce Marketing Cloud MVP, Author
A Dream to Use

“It was a dream to use last week! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!” Read Aisling’s story.

Aisling Miller
Aisling Louise Miller
Senior Digital Marketing Executive, Cambridge University Press
Huge Time Saver

“DESelect really speeds up selecting the right data in Marketing Cloud. Wish we had this when we first started using Marketing Cloud!”


Michiel van Gaalen
Salesforce Consultant, KLM
Targeted Segments on the Fly

“Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!” Read Juliette’s Press story.

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Juliette Ouchouche
CRM Analyst, Cambridge University Press
Solved the Business Need Perfectly

“It was a pleasure working with the folks at DESelect; their product and service are top notch and solved the business need perfectly. ” Read Dennis’ story.

Dennis Queally
Associate Director of Marketing Operations, Practicing Law Institute
Requires Minimal Training

“DESelect is user-friendly and has a non-threatening interface. It’s so easy to use that even junior team members are able to use it with minimal training. What used to be a long, arduous, expensive process now only takes minutes. We’re so glad we discovered DESelect!”

Jenn Eagle Roadshow
Jenn Eagle
Email Marketing Specialist, Roadshow Films

See DESelect for yourself

Great reviews


“A great tool that has saved us from hours of manual segmentation!”
– Aisling Miller, Senior Digital Marketing Executive,
Cambridge University Press


“A MUST have segmentation tool for Marketing cloud users!”
– Praveen Singh, Solution Architect,
Digital Aquila

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Customer success stories

Cambridge University Press

Over 50% time saved on data management and no more SQL queries in 1 month

An internal Data Manager (senior technical resource) would spend 50% of her time on preparing different data sources for campaigns through SQL queries and Excel. 

Marketers were not able to segment independently and had to rely on technical resources to write SQL queries for them.

The Data Manager only spends 10% of her time anymore on preparing data for campaigns by using DESelect instead of writing SQL queries.

A SQL query that used to take an hour to write can now be created with drag-and-drop segmentation in less than 5 minutes.

Junior Marketers (even graduates) are able to segment with minimal training.

Read the full story here.


Read reviews on G2 here.

Aisling Miller

“It was a dream to use! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!” – Aisling Miller, Senior Digital Marketing Executive

“Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!” – Juliette Ouchouche, CRM Analyst

Canceled all investments in SQL training and reached full user adoption in 1 month

PLI planned SQL training for all their marketing resources during their Salesforce Marketing Cloud implementation project with mixed feelings.

They worked under the assumption that the Data & Analytics team would need to provide support for many campaigns.

PLI canceled all the lined up SQL training, saving considerable investment.

They had a very fast onboarding on Salesforce Marketing Cloud and improved user adoption.

Their marketers are now able to work independently without having to rely on their Data & Analytics colleagues by using DESelect as part of their standard campaign process, as illustrated by the adoption graph below:

Graph # of Selections created using DESelect

“It was a pleasure working with the folks at DESelect; their product and service are top-notch and solved the business need perfectly.” –
Dennis Queally, Associate Director of Marketing Operations

“We are very impressed with DESelect’s capabilities” – Gary Ma, Director of Data & Analytics

Read the full story here.

National Car Manufacturer and Distributor

Marketers only spend 20% on data now instead of 40% before

Initial state:
Marketers are spending 40% of their time on campaign data preparation: Creating data extensions, filtering, importing/exporting data, cleaning up data in Excel, excluding/suppressing contacts from campaigns, using the FTP, using an external tool for complex segmentation and prioritization rules,…

Marketers are often dependent on external resources to write SQL queries to prepare campaign data.

Marketers report frustration due to poor user experience.

After recommended analysis:
Marketers spend only 20% of their time on campaign data preparation.

Marketers are no longer dependent on external resources to prepare campaign data.

Consequently, campaign lead time (the time it takes to launch a campaign from scratch) is at least 20% faster (and often much more).

Marketers report a pleasant user experience and increased satisfaction with Salesforce Marketing Cloud.

Graph of faster campaign cycle using DESelect for Salesforce Marketing Cloud

“It is important to note that the observed company has a rather extensive campaign selection process. However, during other client engagements we have observed that a time spent of 20-40% on campaign selections is common across different industries.”

Village Roadshow Films logo

Drag-and-drop segmentation by marketers instead of dependence on SQL expertise in 1 month

Marketers were dependent on an external technical resource to come in and write SQL queries and help set up data extensions in Salesforce Marketing Cloud. 

This would cause delay in their overall campaign process and resulted in sub-optimal user adoption.

Marketers are able to segment independently using drag-and-drop segmentation provided by DESelect straight within Salesforce Marketing Cloud.

They do not need to rely on SQL expertise anymore.

Jenn Eagle Roadshow

“DESelect is user-friendly and has a non-threatening interface. It’s so easy to use that even junior team members are able to use it with minimal training. What used to be a long, arduous, expensive process now only takes minutes. We’re so glad we discovered DESelect!” – Jenn Eagle, Email Marketing Specialist


Enjoy Salesforce Marketing Cloud without SQL queries

Salesforce Marketing Cloud often turns out more technical than expected. We will help you drive user adoption and increase user satisfaction.

Spend 50% less on data management

Managing data can be laborious and often requires technical or external resources to manage. We will enable your team and drive efficiency, resulting in a lowered cost.

Launch campaigns at least 20% faster

With Marketing teams that can work more independently, a lot of communication overhead will be gone and less time will be wasted on manual work.

Learn about benefits

When to start

Connecting DESelect early on will help you manage expectations

Companies starting with marketing automation can find themselves go through the “marketing automation hype cycle” – a rollercoaster of expectations with regards to expected results.

When these companies start launching their first campaigns they begin to understand the challenges accompanying their chosen technology and may have to adjust expectations.

With DESelect, we help you manage and live up to those expectations. 

Marketing automation hype cycle

Start now

DESelect Key Features

Segment ALL your Salesforce Marketing Cloud data with drag-and-drop

Intuitively drag-and-drop any data stored in your Salesforce Marketing Cloud business unit to create highly targeted customer segments.​

Explore customer behavior with data views

Access any sends, opens, clicks,… to better understand what drives customer engagement or even set out to build your own lead scoring model.

Get started immediately with our plug-and-play connector

We will set up DESelect in a matter of minutes for you after which all your data will be immediately accessible and updated in real-time.

Automate your targeting and segmentation processes

Use DESelect-generated data extensions immediately in your campaigns and leverage DESelect-generated SQL query activities for your automations in Automation Studio.

Security & Data Protection

At DESelect, we take security and data protection seriously. That’s why we have implemented ISO-27002 and are GDPR compliant. Read more.

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Frequently Asked Questions

Will this work for me?

We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.

Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.

Why do I need this?

Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.

Can I afford this?

Can you afford not to? For our customers, DESelect provides a clear ROI (return on investment). Without DESelect, our customers would be less efficient and more dependent. DESelect gives them the tools to be more targeted and personalized when interacting with their own customers. In short, without DESelect, our customers would be missing out on significant added value.

Also consider that:

  • Firstly, compared to other solutions, DESelect offers competitive pricing. 
  • Secondly, most solutions are also very resource-intensive. This is especially true for writing SQL queries, which typically comes with a substantial resource and overhead cost.
    Example: A company may pay a contractor $5000 a month to come and write SQL queries. But asides this, the company should also factor in the fact that a marketer is still spending 20% of his time to create data extensions and align with the contractor. This kind of overhead cost is often missed but is important to assess when building a business case.
  • Lastly, some solutions simply don’t offer the features you may require to implement your segmentation strategy. However, just passing on that should ring alarm bells.

What if I don’t have time?

If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.

However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes. 

Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.

Why should I trust you?

We were founded by people with deep Salesforce Marketing Cloud expertise, who kept running into the same challenges you’re probably experiencing yourself. We are like you… just with a solution.

We are proud to already host a number of partnerships, ranging from agencies, to consultancies, to Salesforce itself, which we believe reflects the trust that the ecosystem has in us. 

Lastly, and most importantly, our customers include important and serious organizations that champion our solution.