Segmentation for Salesforce Marketing Cloud
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Save 50% on customer data management
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“DESelect empowers marketers to query and segment their data with ease and without reliance on IT, and puts data back in the hands of marketers, right where it belongs!”
“It was a dream to use last week! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!” Read Aisling’s story.
“DESelect really speeds up selecting the right data in Marketing Cloud. Wish we had this when we first started using Marketing Cloud!”
“Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!” Read Juliette’s Press story.
“It was a pleasure working with the folks at DESelect; their product and service are top notch and solved the business need perfectly. ” Read Dennis’ story.
“DESelect is user-friendly and has a non-threatening interface. It’s so easy to use that even junior team members are able to use it with minimal training. What used to be a long, arduous, expensive process now only takes minutes. We’re so glad we discovered DESelect!”
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Customer success stories
Over 50% time saved on data management and no more SQL queries in 1 month
An internal Data Manager (senior technical resource) would spend 50% of her time on preparing different data sources for campaigns through SQL queries and Excel.
Marketers were not able to segment independently and had to rely on technical resources to write SQL queries for them.
The Data Manager only spends 10% of her time anymore on preparing data for campaigns by using DESelect instead of writing SQL queries.
A SQL query that used to take an hour to write can now be created with drag-and-drop segmentation in less than 5 minutes.
Junior Marketers (even graduates) are able to segment with minimal training.
Read the full story here.
“It was a dream to use! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!” – Aisling Miller, Senior Digital Marketing Executive
“Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!” – Juliette Ouchouche, CRM Analyst
Canceled all investments in SQL training and reached full user adoption in 1 month
PLI planned SQL training for all their marketing resources during their Salesforce Marketing Cloud implementation project with mixed feelings.
They worked under the assumption that the Data & Analytics team would need to provide support for many campaigns.
PLI canceled all the lined up SQL training, saving considerable investment.
They had a very fast onboarding on Salesforce Marketing Cloud and improved user adoption.
Their marketers are now able to work independently without having to rely on their Data & Analytics colleagues by using DESelect as part of their standard campaign process, as illustrated by the adoption graph below:
“It was a pleasure working with the folks at DESelect; their product and service are top-notch and solved the business need perfectly.” –
Dennis Queally, Associate Director of Marketing Operations
“We are very impressed with DESelect’s capabilities” – Gary Ma, Director of Data & Analytics
Read the full story here.
National Car Manufacturer and Distributor
Marketers only spend 20% on data now instead of 40% before
Marketers are spending 40% of their time on campaign data preparation: Creating data extensions, filtering, importing/exporting data, cleaning up data in Excel, excluding/suppressing contacts from campaigns, using the FTP, using an external tool for complex segmentation and prioritization rules,…
Marketers are often dependent on external resources to write SQL queries to prepare campaign data.
Marketers report frustration due to poor user experience.
After recommended analysis:
Marketers spend only 20% of their time on campaign data preparation.
Marketers are no longer dependent on external resources to prepare campaign data.
Consequently, campaign lead time (the time it takes to launch a campaign from scratch) is at least 20% faster (and often much more).
Marketers report a pleasant user experience and increased satisfaction with Salesforce Marketing Cloud.
“It is important to note that the observed company has a rather extensive campaign selection process. However, during other client engagements we have observed that a time spent of 20-40% on campaign selections is common across different industries.”
Drag-and-drop segmentation by marketers instead of dependence on SQL expertise in 1 month
Marketers were dependent on an external technical resource to come in and write SQL queries and help set up data extensions in Salesforce Marketing Cloud.
This would cause delay in their overall campaign process and resulted in sub-optimal user adoption.
Marketers are able to segment independently using drag-and-drop segmentation provided by DESelect straight within Salesforce Marketing Cloud.
They do not need to rely on SQL expertise anymore.
“DESelect is user-friendly and has a non-threatening interface. It’s so easy to use that even junior team members are able to use it with minimal training. What used to be a long, arduous, expensive process now only takes minutes. We’re so glad we discovered DESelect!” – Jenn Eagle, Email Marketing Specialist
Learn about benefits
When to start
Connecting DESelect early on will help you manage expectations
Companies starting with marketing automation can find themselves go through the “marketing automation hype cycle” – a rollercoaster of expectations with regards to expected results.
When these companies start launching their first campaigns they begin to understand the challenges accompanying their chosen technology and may have to adjust expectations.
With DESelect, we help you manage and live up to those expectations.
DESelect Key Features
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Frequently Asked Questions
Will this work for me?
We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.
Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.
Why do I need this?
Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.
Can I afford this?
Can you afford not to? For our customers, DESelect provides a clear ROI (return on investment). Without DESelect, our customers would be less efficient and more dependent. DESelect gives them the tools to be more targeted and personalized when interacting with their own customers. In short, without DESelect, our customers would be missing out on significant added value.
Also consider that:
- Firstly, compared to other solutions, DESelect offers competitive pricing.
- Secondly, most solutions are also very resource-intensive. This is especially true for writing SQL queries, which typically comes with a substantial resource and overhead cost.
Example: A company may pay a contractor $5000 a month to come and write SQL queries. But asides this, the company should also factor in the fact that a marketer is still spending 20% of his time to create data extensions and align with the contractor. This kind of overhead cost is often missed but is important to assess when building a business case.
- Lastly, some solutions simply don’t offer the features you may require to implement your segmentation strategy. However, just passing on that should ring alarm bells.
What if I don’t have time?
If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.
However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.
Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.
Why should I trust you?
We were founded by people with deep Salesforce Marketing Cloud expertise, who kept running into the same challenges you’re probably experiencing yourself. We are like you… just with a solution.
We are proud to already host a number of partnerships, ranging from agencies, to consultancies, to Salesforce itself, which we believe reflects the trust that the ecosystem has in us.
Lastly, and most importantly, our customers include important and serious organizations that champion our solution.