Salesforce Marketing Cloud
Optimize your audience segments and marketing frequency to ensure you always reach the right person, with the right message, at the right time.
DESelect in SFMC
See why companies around the world love DESelect
"DESelect allows us to create emotional moments with our customers through the data we share with them in our communications. It also raises loyalty and I think that’s overall what we are working towards. The customers choose us over another competitor because they feel more connected to our brand." Read Story
“With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills.” Read Story
"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors." Read Story
"I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool." Read Story
“By reducing the team’s reliance on IT resource to build out audience segments, DESelect has really given us a level of autonomy and freedom that didn’t exist before. It’s removed so many blockers for us that it’s really revolutionised how we work and the speed at which we can deliver results. We’ve been using DESelect for the last nine months and the scope of work we’ve been able to deliver in that time would have been unthinkable 12 months ago.” Read Story
Common Campaign Hurdles
- No SQL knowledgeMost marketing teams lack SQL knowledge.
- Poor targeting & personalization70% of brands fail to use and scale personalized emails.
- Campaign lead timeDependency on technical experts results in long campaign cycles.
- Scoring modelsMarketers don’t have a good view on their audience’s engagement.
- Time spent on dataMarketing teams spend more than twice as much time on data than they should.
- SFMC implementation & maintenanceImplementing or maintaining a data model in SFMC is time-consuming.
How DESelect Improves Marketing Ops
- Leverage SQL without writing SQLCreate advanced segments with ease.
- Increase marketing efficiency by 52%Saves half the time marketers would normally spend on data.
- Launch your campaigns at least 23% fasterAvoid targeting ping-pong and launch campaigns stress-free.
- Improve user adoptionPut the control over your data back into the hands of your marketers.
- Focus on the right audiencesDefine engagement scoring based on behavioral and subscriber data.
- Deliver personalization at scaleSave time that can be put in delivering the right message.
Frequently Asked Questions
Can DESelect scale to my business’ needs?
We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.
Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.
Why do I need this?
DESelect is a platform that enables Marketing Cloud users to segment audiences without SQL and use rules to prevent subscribers from receiving too many messages. Unlock new revenue opportunities, eliminate technical dependencies, and send the right message, to the right audiences the right number of times.
What if I don’t have time for a lengthy implementation?
You’re in luck – DESelect Search, Segment, and Engage are fully plug-and-play with minimal setup required. DESelect then reviews to guarantee a seamless launch.
Is this secure?
Yes. At DESelect, we take security very seriously. Aside from having passed Salesforce’s own security review, we are also ISO-27001 certified. To learn more about security, visit our data and security page. In terms of securing our integration with Salesforce Marketing Cloud and performing authentication, we follow the Salesforce API integration security guidelines. In terms of data processing, we only store metadata (data extension names, user name, etc.) but not actual data (the records within a data extension). That means we are rather “lightweight” from a data processing point of view, as we do not store your actual customer data.
What's wrong with using SQL queries to segment?
While SQL does offer extensive segmentation capabilities, the knowledge needed to perform these queries is extensive and often requires reliance on busy individuals and teams. Even if you know SQL, it is extremely time consuming to write ad hoc queries for marketing teams, and additional time goes into bug-fixing. If you don’t understand SQL, you are dependent on experts to write and maintain queries, slowing down the time it takes to bring campaigns live. Whether you’re a SQL expert or not, you will find DESelect Segment offers value beyond segmentation needs, saving you a significant amount of time and giving marketers greater flexibility.
What is saturation control? How does it affect my marketing team?
Consumers are often overwhelmed receiving hundreds of marketing messages per day, as marketers create multichannel campaigns across competing teams and priorities – often targeted to the same segments of people. When this feeling becomes so strong that messages no longer resonate, the consumer experiences what is called “marketing fatigue.”
Saturation control is a method used to avoid marketing fatigue, where organizations set limits on the number of communications sent to a certain person in a specific period of time.
Having saturation control processes in place reduces the chances of unsubscribes or of emails being marked as spam. The specific limit for the number of emails and the time period can vary depending on the goals of the email campaign and the preferences of the recipient.
DESelect Engage acts as mission control for campaigns across all channels, providing a saturation control solution that gives insights into exactly how saturated each contact is.