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Salesforce Marketing Cloud
Easily create powerful audience segments, intelligently control marketing communication frequency, and achieve faster Marketing Cloud ROI
DESelect in SFMC
See why companies around the world love DESelect
“With DESelect we give our non-tech marketers the power of SQL without the need to have deep tech skills.” Read Story
"We believe in the product; my team certainly does. We wouldn't partner with someone if we didn't believe it. One of our values is trust and honesty. We will only say what we think is right to customers. To be honest, everybody loves DESelect. So it was quite an easy one to go for." Read Story
"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors." Read Story
"DESelect allows us to create emotional moments with our customers through the data we share with them in our communications. It also raises loyalty and I think that’s overall what we are working towards. The customers choose us over another competitor because they feel more connected to our brand." Read Story
"I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool." Read Story
“I will definitely recommend DESelect to all my clients in the future.” Read Story
Common Campaign Hurdles
- No SQL knowledgeMost marketing teams lack SQL knowledge.
- Poor targeting & personalization70% of brands fail to use and scale personalized emails.
- Campaign lead timeDependency on technical experts results in long campaign cycles.
- Scoring modelsMarketers don’t have a good view on their audience’s engagement.
- Time spent on dataMarketing teams spend more than twice as much time on data than they should.
- SFMC implementation & maintenanceImplementing or maintaining a data model in SFMC is time-consuming.
How DESelect Improves Marketing Ops
- Leverage SQL without writing SQLCreate advanced segments with ease.
- Increase marketing efficiency by 52%Saves half the time marketers would normally spend on data.
- Launch your campaigns at least 23% fasterAvoid targeting ping-pong and launch campaigns stress-free.
- Improve user adoptionPut the control over your data back into the hands of your marketers.
- Focus on the right audiencesDefine engagement scoring based on behavioral and subscriber data.
- Deliver personalization at scaleSave time that can be put in delivering the right message.
Frequently Asked Questions
Will this work for me?
We have worked with customers of different sizes, industries, and geographies. Most of our customers report significant time-saving, shorter campaign cycles, and improved user adoption. Their marketing organizations can operate more independently and can deliver more sophisticated campaigns, yielding better marketing results.
Every company is unique given its organization and data. We encourage you to book a demo to find out precisely how DESelect can benefit you.
Why do I need this?
Data management is a large part of operating a marketing automation platform like Salesforce Marketing Cloud. However, data management processes are often terribly inefficient and complicated and marketers tend to rely on experts to do the job for them. DESelect lifts these problems, allowing you to deliver campaigns efficiently and focus on achieving results.
What if I don’t have time?
If you don’t have time, that weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is time saving.
However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect does not require an implementation project to get started. Rather, our team will set up DESelect for you, which is a matter of minutes.
Once DESelect is set up, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 1.5-2 hours. If you can’t even spare that amount of time, we are happy to schedule it later.
Is this secure?
Yes. At DESelect, we take security very seriously. Asides having passed Salesforce’s own security review, we are also ISO-27001 certified. To learn more about security, visit our data and security page. In terms of securing our integration with Salesforce Marketing Cloud and performing authentication, we follow the Salesforce API integration security guidelines. In terms of data processing, we only store metadata (data extension names, user name,…) but not actual data (the records within a data extension). That means we are rather “lightweight” from a data processing point of view, as we do not store your actual customer data. For more information check out our security documentation.
Why can't I use SQL queries to segment?
Admitted, SQL queries do offer extensive segmentation capabilities. But: You need to know SQL or find someone who does. Even if you know SQL, it is extremely time consuming and a lot of time goes into bug-fixing. If you don’t understand SQL, you will be dependent on experts to write and maintain queries, slowing down the time it takes you to bring campaigns live. You may experience lower user adoption. If you currently use SQL queries, you will find DESelect supports your segmentation needs but is not dependent on experts, and saves you a significant amount of time.