We wrote this eBook for all Marketing Cloud users. Whether you’re a data specialist, an email or technical marketer, whether you work in a specific industry, work at an agency or are a consultant, this eBook was written with all relevant audiences in mind and our goal has been to make it as useful to you as possible.
How to read this eBook
The purpose of this book is to serve as a guide for data management in Marketing Cloud. The book is logically divided into sequential sections that unravel the data processes in Salesforce Marketing Cloud (SFMC).
Main subjects covered in this ebook:
- What is a data model?
- Identifying and preparing data for Salesforce Marketing Cloud
- How to define your data model in Salesforce Marketing Cloud
- How to leverage data in the studios and builders of Salesforce Marketing Cloud
- How to manage data in Salesforce Marketing Cloud
We tried to make this as practical as possible and hope you will find it to be a useful tool to add to your Salesforce toolbox. You can use it as a practical handbook; returning to the information you might need at any time.
