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Discover how to simplify and accelerate segmentation in Marketing Cloud.

Combine & filter with drag-and-drop

Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic.

Get helpful tips

On-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier.
Customize with ease

Create custom values using advanced calculations, then use them for segmentation, scoring, and personalization. You’re no longer limited to values coming from one of your data sources.
Hands-off segment refresh

With scheduled selections you can schedule segments to refresh automatically without using Automation Studio.
Eliminate errors with Picklists

Salesforce Marketing Cloud doesn’t have out of the box picklist solution when segmenting audiences. With DESelect Picklists users choose from a series of values with a drop down, simplifying data entry (saving time) and standardizing values (preventing errors).
Waterfall segmentation

Run correlated Selections one after the other, split up large Selections into smaller ones and run them in a sequence to reduce the risk of time-outs using waterfall segmentation.
Remove duplicate records

Set up smart deduplication logic. Prio-deduplication gives users full control over how results are deduplicated, without having to export to Excel or use other magic tricks.
Preview Segments

DESelect Segment generates efficient, error-free SQL automatically in the background. Preview your segment, and associated SQL query directly in the platform.

Frequently Asked Questions

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