Shape The Future
CAB Session

We are bringing together a small, hand-selected group of trusted DESelect customers for a first-of-its-kind advisory session: “AI in Marketing Ops: What’s working, what’s next, and where DESelect should invest.

Session details

Date: Tuesday, March 31 at 3 PM CET / 10 AM EST
Duration: 60 minutes (Zoom)
Facilitated by: George Eiloart (Head of Product) and Jonathan van Driessen (Cofounder & CTO)

What To Expect During The Call

We are specifically inviting you because of your deep experience in the field. We want to gather a small circle of leaders to share your expertise on how AI is actually reshaping the marketing operations landscape. Among our customer base, we’ve identified your perspective as one of the most relevant to our navigation of these new frontiers.

This 60-minute virtual roundtable is a peer discussion – not a sales call, which is designed to:

  • Share real-world use cases: How are top-tier marketing teams applying AI today to improve workflows and accuracy?
  • Preview what’s next: Get an exclusive first look at early concepts for three new AI-assisted capabilities (QA automation, deliverability insights, and monitoring agents).
  • Shape the DESelect roadmap: Your feedback will directly influence our near-term priorities and innovation bets.

Beyond influencing our product, you will leave this session with a clear pulse on how your peers are tackling AI challenges and an early-access view of the tools that will soon be available to you. This is a chance to help us define what is truly valuable and what is just noise.

Before the session, we’ll send a quick 3-minute pre-survey to gauge your current AI use cases and top pain points, ensuring our live discussion is as high-impact as possible.

Products

Explore all our solutions for marketing teams

The DESelect Marketing Optimization Platform comprises three modules

Segment

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No-code audience segmentation for Salesforce Marketing Cloud

Access all your data extensions in one place, create segments 50% faster using drag-and-drop, and unlock advanced targeting and personalization.

Engage

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Campaign prioritization, send frequency optimization, and saturation control

Push your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations.

Search

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A practical, free tool to find literally anything in Salesforce Marketing Cloud

Find objects such as email messages, templates, content blocks, data extensions, and more.

Customer success stories

Why choose DESelect for Better Marketing

Discover how brand marketers at the world’s leading brands are optimizing Salesforce Marketing Cloud with DESelect.

Home Chef

With DESelect, our marketing team is able to unify multiple data sources, identify high-value customer segments, deliver curated experiences to those audiences, and produce measurable results.

michelle frandsen, Senior Manager, Lifecycle Automation at Home Chef

Michelle Frandsen

Senior Manger, Lifecycle Automation

No Reliance

on IT for SQL - segments in less time

camping world

We had a wealth of customer data available just waiting to be unleashed by our marketers.... Now our email team conducts real-time segmentation within Marketing Cloud. What used to take our marketers anywhere from 3-14 days now takes less than 24 hours.

Brad Greene, Senior Director of Marketing Technology at Camping World

Brad Greene

Senior Director of Marketing Technology

Real-Time

segmentation, 3-14 days to < 24 hours

Bonobos

It’s surprising how much time it has saved me. Instead of creating new and multiple automations in Automation Studio, which is really time-consuming, I can create an audience segment that I use regularly and schedule them to run every day in DESelect.

Junior Galvez from bonobos

Junior Galvez

CRM and Email Marketing Manager

Every Day

segment execution

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