A little more than a year ago, we compiled our list of the top 10 data views in Salesforce Marketing Cloud. Today we decided this list could definitely use an update. Salesforce’s Marketing Cloud platform changes rapidly, and part of our job is to keep up, adapting accordingly. That’s why we decided to share our findings in this revised article, top 10 data views in SFMC [updated].
What are Salesforce Marketing Cloud data views?
Data views are system-generated tables (or data extensions (DEs) in Salesforce Marketing Cloud (SFMC). They contain different information about subscribers and events such as email/SMS sends, email opens, or links clicked. You can also view behavioral information such as emails forwarded to friends, or the status of your subscribers and contacts. In addition, it’s possible to view the bounce rate using data views in SFMC. In total, there are 24 different data views in SFMC that you can check out here.
Unlike with data extensions, you can’t find data views in the normal overview, which is why some marketers might have never heard of them. You can use data views to create queries in the Marketing Cloud using SQL. If you’re not too technically savvy and still want to leverage important information found in data views, you can use third-party no-code solutions like DESelect.
We actually have a nice guide on how you can leverage data views in Marketing Cloud to avoid marketing pressure that introduces you to querying data views in Marketing Cloud, using SQL and DESelect respectively.
The goal of this article, however, is to present a list of the 10 most important data views to use in SFMC — especially if you work with Email Studio. So let’s get to it.
Top 10 data views in SFMC [updated]
- _Subscribers
Using this data view you can find out which accounts are subscribers in SFMC, as well as know their status.
Check out this article where we explain how to exclude recently targeted audiences from your future campaign.
2. _Click
This data view is used to find out about the data on email clicks from your campaign in SFMC.
3. _Bounce
Using this data view you can find data on bounces from your email campaigns in Salesforce Marketing Cloud.
4. _Job
This data view allows you to obtain information about email send jobs in SFMC. It includes the email, account, job, and event-related data.
5. _Unsubscribe
Using this data view, you can obtain data on unsubscribes.
6. _Open
The _Open data view contains information about email opens within SFMC.
7. _Sent
Using this data view you can find subscribers to whom communication was sent from your Salesforce Marketing Cloud account.
For instance, you would like to get the details of all Contacts that have not received any emails in the last 14 days. Curious how to easily extract this information in SFMC? Check out our guide here.
8. _Journey
This data view concerns information regarding the Journey Builder. For instance, it stores the information about the journey’s status, the date it was created, and/or modified, created, and last modified, version ID, and number.
9. _ListSubscribers
Using this data view you can obtain information about the subscribers in your SFMC account on lists. It contains information about the subscriber, together with the email and unsubscribes information. This data view contains the information about subscribers found on the Triggered Send Managed List.
10. Data View _FTAF
Query this data view in Automation Studio to view behavioral information related to email messages from your Marketing Cloud account that were forwarded to friends.
Conclusion
In this article we combined the top 10 data views for Salesforce Marketing Cloud that can be used to segment your audience for your future email campaigns. Marketing Cloud data views contain a lot of relevant information that can be used in your email or mobile campaigns.
With DESelect you can easily create segments based on data views, without the need to apply SQL. If you’re curious to see how it works, book a demo with one of the DESelect professionals.
- What are Salesforce Marketing Cloud data views?
- Top 10 data views in SFMC [updated]
- Conclusion
Latest Articles
-
Kyra Constam, Creative & Web Manager
Company Culture Meet Our Team: Creative & Web Manager, Kyra Constam In the dynamic world of design, Kyra Constam stands as a definition of talent and innovation. Get her take on her DESelect journey → Her journey at DESelect began with the title of Senior Graphic Designer, where her talent and hard work shined […]March 27, 2024Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud
While Salesforce’s Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess. It is the very first glance of a marketing app developed in-line with Salesforce’s core platform and what it embodies. It is a big announcement from Salesforce […]March 26, 2024What Are the Typical Stages of the B2C Customer Journey?
In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with a brand, is pivotal in shaping customer experiences and driving conversions. Let’s embark on a […]March 21, 2024Segmentation in Salesforce Marketing Cloud (SFMC)
You’ve already mastered segmentation in your everyday life. Your relationship with your family, friends, and colleagues is the biggest proof of your mastery. Why? Because you know what everyone around you likes and dislikes. And you tailor to their segment their behaviors, needs, lifestyles, and hobbies to keep them happy. If your best friend is […]March 20, 2024Join our newsletter to receive updates and helpful SFMC guides.