Easily access all your data extensions in one place, eliminate dependence on technical resources, and create segments 50% faster using drag-and-drop for smart Marketing Cloud segmentation.
Why Segment
Increase velocity with no-code segmentation
Create highly targeted segments in SFMC in half the time – without SQL.
Build segments twice as fast
Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right time
Say Goodbye to SQL
Access all your data extensions, join them together quickly, and predefine relationships – no more wasting time copying queries, switching between studios or checking code for errors.
Start using it immediately
Download the free version from the Salesforce AppExchange – installation is quick and easy, and you’ll be up and running with smart Marketing Cloud segmentation in less than 30 minutes.
How it works
Fast, easy, smart Marketing Cloud Segmentation
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Combine and filter data
extensions with drag-and-drop
Combine data extensions simply by dragging one source onto another. Then, apply complex filter criteria and exclusion rules with and/or logic.
Get helpful tipsOn-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier. -
Customize with ease
Create custom values using advanced calculations, then use them for segmentation, scoring, and personalization. You’re no longer limited to values coming from one of your data sources.
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Refresh segments automatically
With scheduled selections you can schedule segments to refresh automatically without using Automation Studio.
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Eliminate errors with Picklists
Salesforce Marketing Cloud doesn’t have an out of the box picklist solution when segmenting audiences. With DESelect Picklists choose from a series of values with a drop down, simplifying data entry (saving time) and standardizing values (preventing errors).
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Run correlated Selections seamlessly
Run correlated Selections one after the other, split up large Selections into smaller ones, and run them in a sequence to reduce the risk of time-outs using waterfall segmentation.
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Remove duplicate records
Set up smart deduplication logic. Prio-deduplication gives you full control over how results are deduplicated, without having to export to Excel or use other magic tricks.
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Preview Segments
DESelect Segment generates efficient, error-free SQL automatically in the background. Preview your segment and associated SQL query directly in the platform.
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"I can’t envision the marketing department without the use of DESelect. This has really improved our ability to scale as a marketing team because the process of cross training a marketer on our data, the querying process, and how our data interfaces with Salesforce, is so much easier with this tool." Read Story
Pricing
Segment Pricing
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Free
$0 €0 / mo- Available on Salesforce AppExchange
- Create up to 10 Selections monthly per Business Unit
- Up to two active Business Units
- Each Business Unit may have up to three users and 10 active Selections at a given time
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Enable
Plan starts at$785 €750 / mo/ per SFMC org (billed annually)- Drag-and-drop segmentation
- Access all your data in Marketing Cloud
- Easily combine multiple data sources
- Create complex audiences without code
- Enable non-technical marketers in SFMC
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Plus
Plan starts at$1,685 €1,600 / mo/ per SFMC org (billed annually)Every feature from Enable, and:
- Aggregations
- Personalized custom values
- Selection templates
- Pre-define relations with data sets
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Advanced
Every feature from Plus, and:
- Picklists
- Waterfall segmentation
- Over 75 supported custom SQL functions
Get smart Marketing Cloud segmentation today. Prices vary based on users, business units, and features needed. All plans are billed annually.
-
Free
$0 €0 / mo- Available on Salesforce AppExchange
- Create up to 10 Selections monthly per Business Unit
- Up to two active Business Units
- Each Business Unit may have up to three users and 10 active
- Selections at a given time
-
Enable
Plan starts at$785 €750 / mo/ per SFMC org (billed annually)- Drag-and-drop segmentation
- Access all your data in Marketing Cloud
- Easily combine multiple data sources
- Create complex audiences without code
- Enable non-technical marketers in SFMC
-
Plus
Plan starts at$1,685 €1,600 / mo/ per SFMC org (billed annually)Every feature from Enable, and:
- Aggregations
- Personalized custom values
- Selection templates
- Pre-define relations with data sets
-
Advanced
Every feature from Plus, and:
- Picklists
- Waterfall segmentation
- Over 75 supported custom SQL functions
Prices vary based on users, business units, and features needed. All plans are billed annually.
-
Free
$0 €0 / mo- Available on Salesforce AppExchange
- Create up to 10 Selections monthly per Business Unit
- Up to two active Business Units
- Each Business Unit may have up to three users and 10 active
- Selections at a given time
-
Enable
Plan starts at$785 €750 / mo/ per SFMC org (billed annually)- Drag-and-drop segmentation
- Access all your data in Marketing Cloud
- Easily combine multiple data sources
- Create complex audiences without code
- Enable non-technical marketers in SFMC
-
Plus
Plan starts at$1,685 €1,600 / mo/ per SFMC org (billed annually)Every feature from Enable, and:
- Aggregations
- Personalized custom values
- Selection templates
- Pre-define relations with data sets
-
Advanced
Every feature from Plus, and:
- Picklists
- Waterfall segmentation
- Over 75 supported custom SQL functions
Prices vary based on users, business units, and features needed. All plans are billed annually.
Trust and Compliance
Security and Data Protection
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![Keep all of your data safe and secure]()
Keep all of your data safe and secureKeep all your customer data safely in Salesforce Marketing Cloud, as DESelect only stores “metadata” such as data extension names.
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![Fully Compliant with <br/>ISO-27002]()
Fully Compliant with
ISO-27002Rest assured knowing DESelect complies with ISO-27002, covering all aspects of best practice information security policies and processes.
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![Comply with GDPR & CCPA]()
Comply with GDPR & CCPADESelect complies with both GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
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![Securely Connect DESelect]()
Securely Connect DESelectDESelect has passed Salesforce’s security review. Find out more about our secure API connection to Salesforce Marketing Cloud in the DESelect Security Documentation.
